Civic Intelligence

Visit Indy Inc

990 • Fiscal year 2014 • EIN 35-0413010

Jan 01, 2014 to Dec 31, 2014 • Filed on Nov 11, 2015

200 South Capitol Avenue No 300Indianapolis, IN 46225

(317) 262-3000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

47th percentile

0.26x

Higher debt load relative to assets than 47% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2014

Liabilities / Revenue

25th percentile

0.17x

Higher debt load relative to revenue than 25% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2014

Net Margin

11th percentile

-4.6%

Higher net margin than 11% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2014

Top Officer Pay

78th percentile

$582,368

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 4.6% of source-year revenue.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2014

Asset Growth

3rd percentile

-17%

Faster asset growth than 3% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2013 to 2014

Revenue Growth

14th percentile

-6.8%

Faster revenue growth than 14% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2013 to 2014

Assets

Down

$8,365,080

Down $1,767,073 (-17%) from 2013

Net Assets

Down

$6,195,763

Down $557,974 (-8.3%) from 2013

Liabilities

Down

$2,169,317

Down $1,209,099 (-36%) from 2013

Revenue

Down

$12,685,496

Down $925,170 (-6.8%) from 2013

Expenses

Up

$13,267,354

Up $663,920 (+5.3%) from 2013

Net Income

Down

-$581,858

Down $1,589,090 (-158%) from 2013

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2010: $8,485,573Liabilities 2010: $2,027,003Net Assets 2010: $6,458,5702010Assets 2011: $9,643,820Liabilities 2011: $2,533,515Net Assets 2011: $7,110,3052011Assets 2013: $10,132,153Liabilities 2013: $3,378,416Net Assets 2013: $6,753,7372013Assets 2014: $8,365,080Liabilities 2014: $2,169,317Net Assets 2014: $6,195,7632014Assets 2015: $10,901,047Liabilities 2015: $4,718,610Net Assets 2015: $6,182,4372015Assets 2016: $10,579,662Liabilities 2016: $3,915,820Net Assets 2016: $6,663,8422016Assets 2017: $11,399,862Liabilities 2017: $3,752,395Net Assets 2017: $7,647,4672017Assets 2018: $11,183,350Liabilities 2018: $3,673,074Net Assets 2018: $7,510,2762018Assets 2019: $12,575,935Liabilities 2019: $3,226,729Net Assets 2019: $9,349,2062019Assets 2022: $18,005,827Liabilities 2022: $3,874,476Net Assets 2022: $14,131,3512022Assets 2024: $21,440,351Liabilities 2024: $4,378,677Net Assets 2024: $17,061,6742024

Highlighted filing

2014

Assets$8,365,080
Liabilities$2,169,317
Net Assets$6,195,763

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $13,325,2862010Expenses 2011: $12,902,1472011Revenue 2013: $13,610,666Expenses 2013: $12,603,434Net Income 2013: $1,007,2322013Revenue 2014: $12,685,496Expenses 2014: $13,267,354Net Income 2014: -$581,8582014Revenue 2015: $13,832,983Expenses 2015: $13,681,423Net Income 2015: $151,5602015Revenue 2016: $14,107,622Expenses 2016: $13,795,008Net Income 2016: $312,6142016Revenue 2017: $14,940,279Expenses 2017: $14,490,792Net Income 2017: $449,4872017Revenue 2018: $16,139,161Expenses 2018: $15,679,614Net Income 2018: $459,5472018Revenue 2019: $15,794,028Expenses 2019: $14,755,488Net Income 2019: $1,038,5402019Revenue 2022: $16,220,236Expenses 2022: $14,323,018Net Income 2022: $1,897,2182022Revenue 2024: $18,794,803Expenses 2024: $17,641,049Net Income 2024: $1,153,7542024

Highlighted filing

2014

Revenue$12,685,496
Expenses$13,267,354
Net Income-$581,858
Jump To
Filing Snapshot
Filing Period
Jan 1, 2014 to Dec 31, 2014
Signed
Nov 11, 2015
Return Version
2014v5.0
Gross Receipts
$16,269,602
Mission and Program Overview

Mission

Advance indianapolis tourism and economic growth.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$3,992,633$4,151,245▲ $158,612
Savings and Temporary Cash Investments$3,626,277$2,012,585▼ $1,613,692
Land, Buildings, and Equipment, Net$1,675,777$1,462,800▼ $212,977
Accounts Receivable$602,787$425,101▼ $177,686
Pledges and Grants Receivable$135,000$198,000▲ $63,000
Prepaid Expenses and Deferred Charges$99,679$115,349▲ $15,670
Total Assets$10,132,153$8,365,080▼ $1,767,073
Liabilities
Accounts Payable and Accrued Expenses$1,327,515$1,334,846▲ $7,331
Deferred Revenue$1,893,541$603,703▼ $1,289,838
Other Liabilities$157,360$230,768▲ $73,408
Total Liabilities$3,378,416$2,169,317▼ $1,209,099
Net Assets / Fund Balance
Unrestricted Net Assets$6,658,737$6,195,763▼ $462,974
Temporarily Rstr Net Assets$95,000$0▼ $95,000
Total Net Assets Fund Balance$6,753,737$6,195,763▼ $557,974
Total Liabilities and Net Assets / Fund Balance$10,132,153$8,365,080▼ $1,767,073

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,462,800$2,863,248$4,326,048
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leonard HoopsPresident & CEOFT$390,218$192,150$582,368
James WallisExecutive Vice PresidentFT$201,713$91,303$293,016
Matthew B CarterVP of Market IntelligenceFT$147,471$71,364$218,835
Susan TownsendVP of Visitor ExperienceFT$141,324$62,313$203,637
Christopher GahlVP of Marketing & CommunicationsFT$117,469$82,773$200,242
Janet ArnoldVP of Partner RelationsFT$134,339$62,355$196,694
Dustin ArnheimAssociate Director of SalesFT$101,549$92,610$194,159
Daren KingiSr. Vice President of SalesFT$146,203$24,942$171,145
Mary HuggardVP of Partnership & DevelopmentFT$115,904$52,239$168,143
Judy ThomasDirector of Convention ServicesFT$106,321$38,252$144,573
Joyce RussellDirector of Sales - East CoastFT$105,727$29,995$135,722
Dawna MoneyNational Sales Manager - MidwestFT$102,369$10,803$113,172

Board Members and Trustees

NameTitle
Michael G BrowningChair
Jerry D SemlerPast Chair
Amanda LeetBoard Member
Chris W CotterillBoard Member
Craig HuseBoard Member
Dave SibleyBoard Member
Dr James M GladdenBoard Member
Greg FennigBoard Member
Gregory L WilsonBoard Member
James T MorrisBoard Member
Jeffrey G BelskusBoard Member
Karen FergusonBoard Member
Keira AmstutzBoard Member
Kirk HendrixBoard Member
Mark LubbersBoard Member
Melissa Stapleton BarnesBoard Member
Michael I CrowtherBoard Member
Milton O ThompsonBoard Member
Pat Early CPA CfpBoard Member
Pete WardBoard Member
Phillip a TerryBoard Member
Rick FusonBoard Member
Stephen a StitleBoard Member
Thomas W JernstedtBoard Member
William G MaysBoard Member
Ann Lathrop CPAEx-officio
Barney LevengoodEx-officio
Cynthia C Hoye CfeEx-officio
Dave LawrenceEx-officio
James E Dora JrEx-officio
Maggie a LewisEx-officio
Mario RodriguezEx-officio
Michael HuberEx-officio
Michael J McquillenEx-officio
Ryan VaughnEx-officio
Sherry SeiwertEx-officio
Victor P SmithEx-officio
Wm K Mcgowan JrEx-officio
Ellen R SaulSecretary
Derrick Burks CPATreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Base 2 INCTechnology Services133 WEST MARKET STREET 256, Indianapolis, IN 46204$180,000
Revenue and Support

Revenue Composition

Contributions and Grants
$11,497,982
Program Service Revenue
$828,976
Investment Income
$233,863
Other Revenue
$124,675
All Other Contributions
$1,729,605
Change in Net Assets
$-581,858

Audited Revenue Reconciliation

Revenue per Audited Statements
$12,514,961
Revenue Not Reported on Financial Statements
$170,535
Revenue Not Reported on Form 990
$714,591
Other Revenue Adjustments
$170,535
Total Revenue per Audited Statements
$13,229,552
Total Revenue per Form 990
$12,685,496
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$7,120,817
Other Expenses$6,146,537
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$4,841,825
Advertising---$1,953,648
Current Officers, Directors, Trustees, and Key Employees---$875,384
Conferences and Meetings---$681,903
Office Expenses---$670,956
Other Employee Benefits---$599,391
Depreciation Depletion---$478,927
Pension Plan Contributions---$418,741
Payroll Taxes---$385,476
Payments to Affiliates---$368,422
Fees for Services Other---$89,531
All Other Expenses---$84,881
Travel---$61,865
Insurance---$49,949
Fees for Services Accounting---$49,712
Other Expenses---$49,506
Fees for Services Legal---$49,326
Fees for Service Investment Mgmnt Fees---$40,278
Occupancy---$11,350
Total Functional Expenses$0$0$0$13,267,354

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$13,787,526
Total Expenses per Form 990$13,267,354
Expenses per Audited Statements$13,096,819
Expenses Not Reported on Form 990$690,707
Expenses Not Reported on Financial Statements$170,535
Other Expense Adjustments$170,535
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$34,869
Total Nondeductible Lobbying and Political Cost$34,869
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Jeffery G BelskusBoard MemberJeffery G. Belskus, Board Member, Is the President & CFO of Hulman & Company. During the Year, Visit Indy Had Miscellaneous Business Transactions With This Organization.No$64,863
Sherry SeiwertBoard MemberSherry Seiwert, Board Member, Is the President of Indianapolis Downtown, Inc. During the Year, Visit Indy Had Miscellaneous Business Transactions With This Organization.No$57,567
Pat Early CPA CfpBoard MemeberPat Early, Cpa, Cfp, Board Memeber, Is the President of Somerset Cpas. During the Year, Visit Indy Had Miscellaneous Business Trasactions With This Organization.No$23,701
James T MorrisBoard MemberJames T. Morris, Board Member, Is the President of Pacers Sports & Entertainment. During the Year, Visit Indy Had Miscellaneous Business Transactions With This Organization.No$17,301
Traci DolanBoard MemberTraci Dolan, Board Member, Is the Chief Admiinistrative Officer of Exacttarget. During the Year, Visit Indy Had Miscellaneous Business Transactions With This Organization.No$12,250
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Related Party Payable$131,992
Intercompany Payable- Tti$98,776
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11

The visit indy management team reviews the form 990 that is prepared by visit indy's independent accountants. The 990 is provided to board members electronically for review prior to filing.

Form 990, Part VI, Section B, Line 12C

Officers, directors, and key employees are required to fill out a conflict of interest disclosure for each year.

Form 990, Part VI, Section B, Line 15

The organization uses several methods for determining compensation, including a compensation committee, independent consultant, form 990 of other orgs, written employment contracts, and compensation surveys. The board of directors approves the ceo's salary.

Form 990, Part VI, Section C, Line 19

All governing documents, conflict of interest policy, and financial statements are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Visit Indy Inc
EIN
35-0413010
Phone
3172623000
Address
200 SOUTH CAPITOL AVENUE NO 300, INDIANAPOLIS, IN 46225

Signing Officer

Name
James E Wallis
Title
Executive Vice President
Phone
3172628280
Signed
2015-11-11

Organization Details

Principal Officer
James E Wallis
Formed
1932
Legal Domicile
In
Voting Board Members
28
Independent Board Members
27
Employees
77
Volunteers
43

Preparer

Firm
Greenwalt Cpas Inc
Address
5342 W VERMONT STREET, INDIANAPOLIS, IN 46224
Preparer
Amanda Meko CPA
Phone
3172412999
Supplemental Narrative

Additional Explanations

Part XI, Line 2C

The audit committee is responsible for the oversight of the audit and review of the audited financial statements. This review process has not changed from the prior year.

Financial Statement Notes

PART XI, LINE 4B - OTHER ADJUSTMENTS:

Reimbursement of shared expenses from controlled entity 170,535.

PART XII, LINE 4B - OTHER ADJUSTMENTS:

Reimbursement of shared expenses from controlled entity 170,535.

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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd40X
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IRS990/Form990PartVIISectionAGrp/PersonNm1MICHAEL G BROWNING
IRS990/Form990PartVIISectionAGrp/PersonNm2ELLEN R SAUL
IRS990/Form990PartVIISectionAGrp/PersonNm3DERRICK BURKS CPA
IRS990/Form990PartVIISectionAGrp/PersonNm4JEFFREY G BELSKUS
IRS990/Form990PartVIISectionAGrp/PersonNm5CHRIS W COTTERILL
IRS990/Form990PartVIISectionAGrp/PersonNm6KAREN FERGUSON
IRS990/Form990PartVIISectionAGrp/PersonNm7THOMAS W JERNSTEDT
IRS990/Form990PartVIISectionAGrp/PersonNm8JERRY D SEMLER
IRS990/Form990PartVIISectionAGrp/PersonNm9DAVE SIBLEY
IRS990/Form990PartVIISectionAGrp/PersonNm10KEIRA AMSTUTZ
IRS990/Form990PartVIISectionAGrp/PersonNm11AMANDA LEET
IRS990/Form990PartVIISectionAGrp/PersonNm12MARK LUBBERS
IRS990/Form990PartVIISectionAGrp/PersonNm13MICHAEL I CROWTHER
IRS990/Form990PartVIISectionAGrp/PersonNm14VICTOR P SMITH
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IRS990/Form990PartVIISectionAGrp/PersonNm16MARIO RODRIGUEZ
IRS990/Form990PartVIISectionAGrp/PersonNm17PAT EARLY CPA CFP
IRS990/Form990PartVIISectionAGrp/PersonNm18GREG FENNIG
IRS990/Form990PartVIISectionAGrp/PersonNm19RICK FUSON
IRS990/Form990PartVIISectionAGrp/PersonNm20DR JAMES M GLADDEN
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IRS990/Form990PartVIISectionAGrp/PersonNm23CRAIG HUSE
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IRS990/Form990PartVIISectionAGrp/PersonNm28WILLIAM G MAYS
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IRS990/Form990PartVIISectionAGrp/PersonNm30MICHAEL J MCQUILLEN
IRS990/Form990PartVIISectionAGrp/PersonNm31JAMES T MORRIS
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IRS990/Form990PartVIISectionAGrp/PersonNm34RYAN VAUGHN
IRS990/Form990PartVIISectionAGrp/PersonNm35PETE WARD
IRS990/Form990PartVIISectionAGrp/PersonNm36MELISSA STAPLETON BARNES
IRS990/Form990PartVIISectionAGrp/PersonNm37MICHAEL HUBER
IRS990/Form990PartVIISectionAGrp/PersonNm38PHILLIP A TERRY
IRS990/Form990PartVIISectionAGrp/PersonNm39MILTON O THOMPSON
IRS990/Form990PartVIISectionAGrp/PersonNm40GREGORY L WILSON
IRS990/Form990PartVIISectionAGrp/PersonNm41JANET ARNOLD
IRS990/Form990PartVIISectionAGrp/PersonNm42CHRISTOPHER GAHL
IRS990/Form990PartVIISectionAGrp/PersonNm43MARY HUGGARD
IRS990/Form990PartVIISectionAGrp/PersonNm44SUSAN TOWNSEND
IRS990/Form990PartVIISectionAGrp/PersonNm45JAMES WALLIS
IRS990/Form990PartVIISectionAGrp/PersonNm46DAREN KINGI
IRS990/Form990PartVIISectionAGrp/PersonNm47MATTHEW B CARTER
IRS990/Form990PartVIISectionAGrp/PersonNm48DUSTIN ARNHEIM
IRS990/Form990PartVIISectionAGrp/PersonNm49JOYCE RUSSELL
IRS990/Form990PartVIISectionAGrp/PersonNm50DAWNA MONEY
IRS990/Form990PartVIISectionAGrp/PersonNm51JUDY THOMAS
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt410
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt420
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt430
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt440
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt450
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt460
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt480
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt490
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt500
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt510
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER

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