Civic Intelligence

Visit Indy Inc

990 • Fiscal year 2015 • EIN 35-0413010

Jan 01, 2015 to Dec 31, 2015 • Filed on Nov 11, 2016

200 SOUTH CAPITOL AVENUE No 300Indianapolis, IN 46225

(317) 262-3000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

68th percentile

0.43x

Higher debt load relative to assets than 68% of similar nonprofits.

2015 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2015

Liabilities / Revenue

46th percentile

0.34x

Higher debt load relative to revenue than 46% of similar nonprofits.

2015 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2015

Net Margin

32nd percentile

1.1%

Higher net margin than 32% of similar nonprofits.

2015 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2015

Top Officer Pay

83rd percentile

$686,808

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 5.0% of source-year revenue.

2015 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2015

Asset Growth

93rd percentile

30%

Faster asset growth than 93% of similar nonprofits.

2015 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2014 to 2015

Revenue Growth

71st percentile

9.0%

Faster revenue growth than 71% of similar nonprofits.

2015 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2014 to 2015

Assets

Up

$10,901,047

Up $2,535,967 (+30%) from 2014

Net Assets

Down

$6,182,437

Down $13,326 (-0.2%) from 2014

Liabilities

Up

$4,718,610

Up $2,549,293 (+118%) from 2014

Revenue

Up

$13,832,983

Up $1,147,487 (+9.0%) from 2014

Expenses

Up

$13,681,423

Up $414,069 (+3.1%) from 2014

Net Income

Up

$151,560

Up $733,418 (+126%) from 2014

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2010: $8,485,573Liabilities 2010: $2,027,003Net Assets 2010: $6,458,5702010Assets 2011: $9,643,820Liabilities 2011: $2,533,515Net Assets 2011: $7,110,3052011Assets 2013: $10,132,153Liabilities 2013: $3,378,416Net Assets 2013: $6,753,7372013Assets 2014: $8,365,080Liabilities 2014: $2,169,317Net Assets 2014: $6,195,7632014Assets 2015: $10,901,047Liabilities 2015: $4,718,610Net Assets 2015: $6,182,4372015Assets 2016: $10,579,662Liabilities 2016: $3,915,820Net Assets 2016: $6,663,8422016Assets 2017: $11,399,862Liabilities 2017: $3,752,395Net Assets 2017: $7,647,4672017Assets 2018: $11,183,350Liabilities 2018: $3,673,074Net Assets 2018: $7,510,2762018Assets 2019: $12,575,935Liabilities 2019: $3,226,729Net Assets 2019: $9,349,2062019Assets 2022: $18,005,827Liabilities 2022: $3,874,476Net Assets 2022: $14,131,3512022Assets 2024: $21,440,351Liabilities 2024: $4,378,677Net Assets 2024: $17,061,6742024

Highlighted filing

2015

Assets$10,901,047
Liabilities$4,718,610
Net Assets$6,182,437

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $13,325,2862010Expenses 2011: $12,902,1472011Revenue 2013: $13,610,666Expenses 2013: $12,603,434Net Income 2013: $1,007,2322013Revenue 2014: $12,685,496Expenses 2014: $13,267,354Net Income 2014: -$581,8582014Revenue 2015: $13,832,983Expenses 2015: $13,681,423Net Income 2015: $151,5602015Revenue 2016: $14,107,622Expenses 2016: $13,795,008Net Income 2016: $312,6142016Revenue 2017: $14,940,279Expenses 2017: $14,490,792Net Income 2017: $449,4872017Revenue 2018: $16,139,161Expenses 2018: $15,679,614Net Income 2018: $459,5472018Revenue 2019: $15,794,028Expenses 2019: $14,755,488Net Income 2019: $1,038,5402019Revenue 2022: $16,220,236Expenses 2022: $14,323,018Net Income 2022: $1,897,2182022Revenue 2024: $18,794,803Expenses 2024: $17,641,049Net Income 2024: $1,153,7542024

Highlighted filing

2015

Revenue$13,832,983
Expenses$13,681,423
Net Income$151,560
Jump To
Filing Snapshot
Filing Period
Jan 1, 2015 to Dec 31, 2015
Signed
Nov 11, 2016
Return Version
2015v2.1
Gross Receipts
$14,272,491
Mission and Program Overview

Mission

Advance indianapolis tourism and economic growth.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$4,151,245$6,060,418▲ $1,909,173
Savings and Temporary Cash Investments$2,012,585$2,884,937▲ $872,352
Land, Buildings, and Equipment, Net$1,462,800$1,203,642▼ $259,158
Accounts Receivable$425,101$512,528▲ $87,427
Pledges and Grants Receivable$198,000$125,000▼ $73,000
Prepaid Expenses and Deferred Charges$115,349$114,522▼ $827
Total Assets$8,365,080$10,901,047▲ $2,535,967
Liabilities
Other Liabilities$230,768$1,666,863▲ $1,436,095
Accounts Payable and Accrued Expenses$1,334,846$1,595,919▲ $261,073
Deferred Revenue$603,703$1,455,828▲ $852,125
Total Liabilities$2,169,317$4,718,610▲ $2,549,293
Net Assets / Fund Balance
Unrestricted Net Assets$6,195,763$6,132,437▼ $63,326
Temporarily Rstr Net Assets$0$50,000▲ $50,000
Total Net Assets Fund Balance$6,195,763$6,182,437▼ $13,326
Total Liabilities and Net Assets / Fund Balance$8,365,080$10,901,047▲ $2,535,967

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,203,642$3,298,861$4,502,503
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leonard HOOPSPresident & CEOFT$402,576$284,232$686,808
Daren KingiSr. Vice President of SaleFT$202,394$139,821$342,215
James WALLISExecutive Vice PresidentFT$210,095$114,121$324,216
SUSAN TownsendVP of visitor experienceFT$145,222$96,474$241,696
Matthew B CarterVP of Market IntelligenceFT$152,464$79,064$231,528
Christopher GahlVP of Marketing & CommunicFT$130,005$96,843$226,848
Janet ARNOLDVP of partner relationsFT$138,266$80,618$218,884
DUSTIN ArnheimAssociate Director of SaleFT$105,096$103,130$208,226
Joyce RussellDirector of Sales - East CFT$100,916$90,416$191,332
MARY HuggardVP of Partnership & DeveloFT$119,777$53,586$173,363
Dawna MoneyNational Sales Manager - MFT$130,992$13,639$144,631
Kenneth HemsleyNational Sales Manager - DcFT$113,966$21,738$135,704
nicole perrynaTIONAL SALES MANAGERFT$114,710$7,367$122,077

Board Members and Trustees

NameTitle
Michael G BrowningChair
Jerry D SemlerPast Chair
Amanda Leetboard member
Brian PayneBOard member
Dr Bernard W FranklinBOard member
Dr James M Gladdenboard member
Earl GoodeBOard member
Greg Fennigboard member
Gregory L Wilsonboard member
James T Morrisboard Member
Jason DudichBOARD member
Jeffrey G Belskusboard member
Karen Ferguson FusonBoard member
Kirk Hendrixboard member
Mark Lubbersboard member
Martha LamkinBOard member
Melissa Stapleton BarnesBoard Member
Michael D StrohlBOard member
Michael I Crowtherboard member
Milton O Thompsonboard member
Pat Early CPA CFPboard member
Pete Wardboard member
Phillip A Terryboard member
Rick Fusonboard member
Stephen A Stitleboard member
Thomas W Jernstedtboard member
Ann Lathrop CPAex-ofFICIO
Barney Levengoodex-ofFICIO
Cynthia C Hoye CFEex-ofFICIO
Dave Lawrenceex-ofFICIO
James E Dora Jrex-ofFICIO
Maggie A Lewisex-ofFICIO
Mario Rodriguezex-ofFICIO
Michael Huberex-ofFICIO
Michael J McQuillenex-ofFICIO
Ryan Vaughnex-ofFICIO
Sherry Seiwertex-ofFICIO
Victor P Smithex-ofFICIO
Wm K McGowan JREx-officio
Ellen R SaulSecretary
Derrick Burks CPATreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$12,646,969
Program Service Revenue
$877,748
Investment Income
$136,422
Other Revenue
$171,844
All Other Contributions
$2,378,850
Change in Net Assets
$151,560

Audited Revenue Reconciliation

Revenue per Audited Statements
$13,661,204
Revenue Not Reported on Financial Statements
$171,779
Revenue Not Reported on Form 990
$502,077
Other Revenue Adjustments
$171,779
Total Revenue per Audited Statements
$14,163,281
Total Revenue per Form 990
$13,832,983
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$7,384,982
Other Expenses$6,296,441
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$4,972,520
Advertising---$2,024,953
Current Officers, Directors, Trustees, and Key Employees---$1,011,024
Conferences and Meetings---$723,491
Other Employee Benefits---$644,226
Office Expenses---$602,123
Depreciation Depletion---$465,682
Pension Plan Contributions---$387,747
Payroll Taxes---$369,465
Payments to Affiliates---$341,000
All Other Expenses---$81,638
Fees for Services Other---$79,504
Other Expenses---$70,954
Travel---$65,303
Fees for Services Accounting---$56,490
Insurance---$53,145
Fees for Services Legal---$48,666
Fees for Service Investment Mgmnt Fees---$22,459
Occupancy---$8,808
Total Functional Expenses$0$0$0$13,681,423

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$14,176,606
Total Expenses per Form 990$13,681,422
Expenses per Audited Statements$13,509,643
Expenses Not Reported on Form 990$666,963
Expenses Not Reported on Financial Statements$171,779
Other Expense Adjustments$171,779
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$35,020
Total Nondeductible Lobbying and Political Cost$35,020
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Ryan VaughnBOARD MEMberRYAN VAUGHN, BOARD MEMBER, IS THE president OF INDIANA SPORTS CORPORATION. VISIT INDY HAS AN ANNUAL MARKETING CONTRACT OF $150,000 WITH THIS ORGANIZATION. OTHER TRANSACTIONS WITH VISIT INDY INCLUDE, NCAA cash contributions for F4 and Big Ten and financial commitment for coach rooms.No$248,476
Sherry SeiwertBoard memberSherry Seiwert, BOARD MEMBER, IS THE president OF DOWNTOWN Indy, INc. VISIT INDY had several BUSINESS TRANSACTIONS WITH THIS ORGANIZATION, including Contribution towards New Years Eve Georgia St event, annual Bike Share contribution, and labor to install street banners thoughout the year.No$39,663
rick fusonBOARD MEMberrick fuson, BOARD MEMBER, IS THE PRESIDENT OF PACERS SPORTS & ENTERTAINMENT. Visit Indy purchased Pacers season tickets for business entertainment and promotional purposes.No$20,137
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Refundable Advance$1,500,000
Related Party Payable$102,341
intercompany payable- TTI$64,522
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 2

board members rick fuson and karen ferguson are married.

Form 990, Part VI, Section B, line 11

The visit indy Management Team reviews the Form 990 that is prepared by visit indy's Independent Accountants. The 990 is provided to board members electronically for review prior to filing.

Form 990, Part VI, Section B, line 12C

Officers, directors, and key employees are required to fill out a conflict of interest disclosure for each year.

Form 990, Part VI, Section B, line 15

The organization uses several methods for determining compensation, including a compensation committee, independent consultant, form 990 of other orgs, written employment contracts, and compensation surveys. The Board of Directors approves the CEO's salary.

Form 990, Part VI, Section C, line 19

All governing documents, conflict of interest policy, and financial statements are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Visit Indy Inc
EIN
35-0413010
Phone
3172623000
Address
200 SOUTH CAPITOL AVENUE No 300, INDIANAPOLIS, IN 46225

Signing Officer

Name
James E Wallis
Title
Executive Vice President
Phone
3172628280
Signed
2016-11-11

Organization Details

Principal Officer
James E Wallis
Formed
1932
Legal Domicile
In
Voting Board Members
31
Independent Board Members
30
Employees
76
Volunteers
44

Preparer

Firm
Greenwalt Cpas Inc
Address
5342 W VERMONT STREET, INDIANAPOLIS, IN 46224
Preparer
John W Keller CPA
Phone
3172412999
Supplemental Narrative

Additional Explanations

Part XI, line 2C

THE AUDIT COMMITTEE IS RESPONSIBLE FOR THE OVERSIGHT OF THE AUDIT AND REVIEW OF THE AUDITED FINANCIAL STATEMENTS. THIS review process has not changed from the prior year.

Financial Statement Notes

Part XI, Line 4B - Other Adjustments:

Reimbursement of shared expenses from controlled entity 171,779.

Part XII, Line 4B - Other Adjustments:

Reimbursement of shared expenses from controlled entity 171,779.

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IRS990/Form990PartVIISectionAGrp/PersonNm2Ellen R Saul
IRS990/Form990PartVIISectionAGrp/PersonNm3Derrick Burks CPA
IRS990/Form990PartVIISectionAGrp/PersonNm4Jeffrey G Belskus
IRS990/Form990PartVIISectionAGrp/PersonNm5Thomas W Jernstedt
IRS990/Form990PartVIISectionAGrp/PersonNm6Jerry D Semler
IRS990/Form990PartVIISectionAGrp/PersonNm7Amanda Leet
IRS990/Form990PartVIISectionAGrp/PersonNm8Mark Lubbers
IRS990/Form990PartVIISectionAGrp/PersonNm9Michael I Crowther
IRS990/Form990PartVIISectionAGrp/PersonNm10Victor P Smith
IRS990/Form990PartVIISectionAGrp/PersonNm11James E Dora Jr
IRS990/Form990PartVIISectionAGrp/PersonNm12Mario Rodriguez
IRS990/Form990PartVIISectionAGrp/PersonNm13Pat Early CPA CFP
IRS990/Form990PartVIISectionAGrp/PersonNm14Greg Fennig
IRS990/Form990PartVIISectionAGrp/PersonNm15Rick Fuson
IRS990/Form990PartVIISectionAGrp/PersonNm16Dr James M Gladden
IRS990/Form990PartVIISectionAGrp/PersonNm17Kirk Hendrix
IRS990/Form990PartVIISectionAGrp/PersonNm18Cynthia C Hoye CFE
IRS990/Form990PartVIISectionAGrp/PersonNm19Ann Lathrop CPA
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IRS990/Form990PartVIISectionAGrp/PersonNm21Barney Levengood
IRS990/Form990PartVIISectionAGrp/PersonNm22Maggie A Lewis
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IRS990/Form990PartVIISectionAGrp/PersonNm29Pete Ward
IRS990/Form990PartVIISectionAGrp/PersonNm30Melissa Stapleton Barnes
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IRS990/Form990PartVIISectionAGrp/PersonNm44MARY Huggard
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President & CEO

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Filings

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