Civic Intelligence

Visit Indy Inc

EIN 35-0413010 • 501(c)6 • Indianapolis, IN

Profile

Advance indianapolis tourism and economic growth.

200 South Capitol Avenue 300Indianapolis, IN 46225

www.visitindy.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

47th percentile

0.20x

Higher debt load relative to assets than 47% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

32nd percentile

0.23x

Higher debt load relative to revenue than 32% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

56th percentile

6.1%

Higher net margin than 56% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

63rd percentile

9.1%

Faster asset growth than 63% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Revenue Growth

54th percentile

7.6%

Faster revenue growth than 54% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Assets

Up

$21,440,351

Up $3,434,524 (+19%) from 2022

Liabilities

Up

$4,378,677

Up $504,201 (+13%) from 2022

Net Assets

Up

$17,061,674

Up $2,930,323 (+21%) from 2022

Revenue

Up

$18,794,803

Up $2,574,567 (+16%) from 2022

Expenses

Up

$17,641,049

Up $3,318,031 (+23%) from 2022

Net Income

Down

$1,153,754

Down $743,464 (-39%) from 2022

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2010: $8,485,573Liabilities 2010: $2,027,003Net Assets 2010: $6,458,5702010Assets 2011: $9,643,820Liabilities 2011: $2,533,515Net Assets 2011: $7,110,3052011Assets 2013: $10,132,153Liabilities 2013: $3,378,416Net Assets 2013: $6,753,7372013Assets 2014: $8,365,080Liabilities 2014: $2,169,317Net Assets 2014: $6,195,7632014Assets 2015: $10,901,047Liabilities 2015: $4,718,610Net Assets 2015: $6,182,4372015Assets 2016: $10,579,662Liabilities 2016: $3,915,820Net Assets 2016: $6,663,8422016Assets 2017: $11,399,862Liabilities 2017: $3,752,395Net Assets 2017: $7,647,4672017Assets 2018: $11,183,350Liabilities 2018: $3,673,074Net Assets 2018: $7,510,2762018Assets 2019: $12,575,935Liabilities 2019: $3,226,729Net Assets 2019: $9,349,2062019Assets 2022: $18,005,827Liabilities 2022: $3,874,476Net Assets 2022: $14,131,3512022Assets 2024: $21,440,351Liabilities 2024: $4,378,677Net Assets 2024: $17,061,6742024

Highlighted filing

2024

Assets$21,440,351
Liabilities$4,378,677
Net Assets$17,061,674

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $13,325,2862010Expenses 2011: $12,902,1472011Revenue 2013: $13,610,666Expenses 2013: $12,603,434Net Income 2013: $1,007,2322013Revenue 2014: $12,685,496Expenses 2014: $13,267,354Net Income 2014: -$581,8582014Revenue 2015: $13,832,983Expenses 2015: $13,681,423Net Income 2015: $151,5602015Revenue 2016: $14,107,622Expenses 2016: $13,795,008Net Income 2016: $312,6142016Revenue 2017: $14,940,279Expenses 2017: $14,490,792Net Income 2017: $449,4872017Revenue 2018: $16,139,161Expenses 2018: $15,679,614Net Income 2018: $459,5472018Revenue 2019: $15,794,028Expenses 2019: $14,755,488Net Income 2019: $1,038,5402019Revenue 2022: $16,220,236Expenses 2022: $14,323,018Net Income 2022: $1,897,2182022Revenue 2024: $18,794,803Expenses 2024: $17,641,049Net Income 2024: $1,153,7542024

Highlighted filing

2024

Revenue$18,794,803
Expenses$17,641,049
Net Income$1,153,754

Filings

Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 14, 2023
Return Version
2022v5.0
Gross Receipts
$16,602,819
Mission and Program Overview

Mission

Advance indianapolis tourism and economic growth.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$9,692,027$8,918,285▼ $773,742
Investments in Publicly Traded Securities$9,427,271$7,646,182▼ $1,781,089
Accounts Receivable$694,827$850,337▲ $155,510
Pledges and Grants Receivable$751,287$0▼ $751,287
Land, Buildings, and Equipment, Net$134,900$336,476▲ $201,576
Prepaid Expenses and Deferred Charges$281,578$141,642▼ $139,936
Total Assets$20,981,890$18,005,827▼ $2,976,063
Other Assets Total$0$112,905▲ $112,905
Liabilities
Accounts Payable and Accrued Expenses$4,204,343$3,501,483▼ $702,860
Other Liabilities$2,445,239$220,248▼ $2,224,991
Deferred Revenue$171,924$152,745▼ $19,179
Total Liabilities$6,821,506$3,874,476▼ $2,947,030
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$14,160,384$14,131,351▼ $29,033
Total Net Assets Fund Balance$14,160,384$14,131,351▼ $29,033
Total Liabilities and Net Assets / Fund Balance$20,981,890$18,005,827▼ $2,976,063

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$336,476$2,759,484$3,095,960
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leonard HoopsPresident & CEOFT$486,059$435,411$921,470
Daren KingiSr. Vice President of SaleFT$249,102$162,476$411,578
James WallisExecutive Vice PresidentFT$265,863$136,487$402,350
Christopher GahlSVP of Marketing & CommuniFT$216,088$161,780$377,868
Susan TownsendSVP of Visitor ExperienceFT$187,016$124,122$311,138
Matthew B CarterVP of Market IntelligencePT$200,097$93,042$293,139
Joyce RussellSenior Director of SalesFT$132,582$88,655$221,237
Jon HixonSenior Director of SalesFT$127,947$87,881$215,828
Dawna MoneySr Natl Sales MgrFT$107,622$75,159$182,781
Minerva GarciaSr National Account DirectorFT$92,280$88,548$180,828
Jenny LynchNational Account DirectorFT$114,046$57,397$171,443

Board Members and Trustees

NameTitle
Michael G BrowningChair
Jerry D SemlerPast Chair
Sarah HempsteadVice Chair of Tourism Tomorrow Indy
Andy MallonBoard Member
Ann LathropBoard Member
Bill FrenchBoard Member
Brian PayneBoard Member
Carlie Irsay-gordonBoard Member
Craig HuseBoard Member
Dave SibleyBoard Member
Dewayne HerbertBoard Member
Dr Lorenzo EstersBoard Member
Dr Mark EmmertBoard Member
Dr Rob ShumakerBoard Member
Gregory L WilsonBoard Member
James E Dora JrBoard Member
Jody BlankenshipBoard Member
Juan GonzalezBoard Member
Li Li LeungBoard Member
Mark HowellBoard Member
Marla ThompsonBoard Member
Martha LamkinBoard Member
Mel RainesBoard Member
Michael D StrohlBoard Member
Moira CarlstedtBoard Member
Patrick TaltyBoard Member
Scott BrunsBoard Member
Tavonna Harris AskewBoard Member
Tom McgowanBoard Member
Dan ParkerChief of Staff
Brian MoweryEx-officio
Cindy HoyeEx-officio
Jane JankowskiEx-officio
Joe MeltonEx-officio
Leroy RobinsonEx-officio
Mario RodriguezEx-officio
Melina KennedyEx-officio
Taylor SchafferEx-officio
James T MorrisLife Member
Wm K Mcgowan JrLife Member
Greg FennigSecretary
Pat Early CPA CfpTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Base2 INCInformation Technology133 W MARKET STREET 256, Indianapolis, IN 46204$215,472
Pranger SolutionsBusiness Consulting1521 SKYE DRIVE, Independence, KY 41051$111,618
Revenue and Support

Revenue Composition

Contributions and Grants
$14,110,519
Program Service Revenue
$1,158,659
Investment Income
$433,093
Other Revenue
$517,965
All Other Contributions
$365,600
Change in Net Assets
$1,897,218

Audited Revenue Reconciliation

Revenue per Audited Statements
$15,746,063
Revenue Not Reported on Financial Statements
$474,173
Revenue Not Reported on Form 990
$-960,705
Other Revenue Adjustments
$392,488
Total Revenue per Audited Statements
$14,785,358
Total Revenue per Form 990
$16,220,236
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$8,283,695
Other Expenses$6,039,323
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$4,221,155
Current Officers, Directors, Trustees, and Key Employees---$2,348,605
Advertising---$1,464,187
Conferences and Meetings---$1,116,304
Office Expenses---$865,632
Other Employee Benefits---$863,102
Payments to Affiliates---$540,719
Pension Plan Contributions---$466,848
Payroll Taxes---$383,985
Depreciation Depletion---$143,432
Other Expenses---$103,729
Fees for Services Other---$103,592
Fees for Service Investment Mgmnt Fees---$81,685
All Other Expenses---$75,732
Fees for Services Accounting---$69,342
Travel---$63,946
Insurance---$55,717
Fees for Services Legal---$22,548
Interest---$851
Total Functional Expenses$0$0$0$14,323,018

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$14,814,391
Total Expenses per Form 990$14,323,018
Expenses per Audited Statements$13,848,845
Expenses Not Reported on Form 990$965,546
Expenses Not Reported on Financial Statements$474,173
Other Expense Adjustments$392,488
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$82,029
Total Nondeductible Lobbying and Political Cost$82,029
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Mel RainesBoard Member and At-large Member of Executive CommiteeMel Raines, Board Member, Is the Senior Vp of Corporate Communications, Community Engagement & Facility Operations for Pacers Sports & Entertainment, Visit Indy Purchased Pacers Season Tickets for Business Entertainment and Promotional Purposes.No$26,740
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$113,314
Related Party Payable$69,667
Intercompany Payable - Tti$37,267
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

Board member tom mcgowan is the son of life director bill mcgowan. Tom mcgowan is also landlord for one of the businesses of fellow board member criag huse.

Form 990, Part VI, Section A, Line 6

Visit indy partners with local business to help fullfil its mission to promote greater indianapolis. Visit indy partners pay annual dues to the organizaiton.

Form 990, Part VI, Section B, Line 11B

The visit indy management team reviews the form 990 that is prepared by visit indy's independent accountants. The 990 is provided to board members electronically for review prior to filing.

Form 990, Part VI, Section B, Line 12C

Officers, directors, and key employees are required to fill out a conflict of interest disclosure for each year.

Form 990, Part VI, Section B, Line 15

The organization uses several methods for determining compensation, including a compensation committee, independent consultant, form 990 of other orgs, written employment contracts, and compensation surveys. The board of directors approves the ceo's salary.

Form 990, Part VI, Section C, Line 19

All governing documents, conflict of interest policy, and financial statements are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Visit Indy Inc
EIN
35-0413010
Phone
3172623000
Address
200 SOUTH CAPITOL AVENUE 300, INDIANAPOLIS, IN 46225

Signing Officer

Name
James E Wallis
Title
Executive Vice President
Phone
3172628280
Signed
2023-11-14

Organization Details

Principal Officer
James E Wallis
Formed
1932
Legal Domicile
In
Voting Board Members
31
Independent Board Members
30
Employees
72
Volunteers
45

Preparer

Firm
Greenwalt Cpas Inc
Address
5342 W VERMONT STREET, INDIANAPOLIS, IN 46224
Preparer
Amanda Meko CPA
Phone
3172412999
Supplemental Narrative

Additional Explanations

Part XI, Line 2C

The audit committee is responsible for the oversight of the audit and review of the audited financial statements. This review process has not changed from the prior year.

Financial Statement Notes

PART XI, LINE 4B - OTHER ADJUSTMENTS:

Reimbursement of shared expenses from controlled entity 392,488.

PART XII, LINE 4B - OTHER ADJUSTMENTS:

Reimbursement of shared expenses from controlled entity 392,488.

Raw XML AppendixShowing 400 of 976 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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