Civic Intelligence

Behavioral Ideas Lab Inc

EIN 27-1678009 • 501(c)3 • Washington, DC

Profile

Behavioral ideas lab, inc., also known as ideas42, is organized and operated to advance behavioral science and to improve the effectiveness of public and private sector policies and programs in the united states and abroad.

805 15th St NW 1100Washington, DC 20005

www.ideas42.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.17x

Higher debt load relative to assets than 49% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

59th percentile

0.32x

Higher debt load relative to revenue than 59% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

5th percentile

-60%

Higher net margin than 5% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

78th percentile

$295,233

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 2.7% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

6th percentile

-17%

Faster asset growth than 6% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Revenue Growth

17th percentile

-12%

Faster revenue growth than 17% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Assets

Down

$21,086,267

Down $9,460,333 (-31%) from 2022

Liabilities

Down

$3,552,106

Down $1,191,518 (-25%) from 2022

Net Assets

Down

$17,534,161

Down $8,268,815 (-32%) from 2022

Revenue

Down

$10,958,819

Down $3,347,178 (-23%) from 2022

Expenses

Up

$17,493,077

Up $388,481 (+2.3%) from 2022

Net Income

Down

-$6,534,258

Down $3,735,659 (-133%) from 2022

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40M$30M$20M$10M$0Assets 2015: $11,400,680Liabilities 2015: $750,859Net Assets 2015: $10,649,8212015Assets 2016: $11,874,715Liabilities 2016: $1,158,960Net Assets 2016: $10,715,7552016Assets 2017: $11,491,530Liabilities 2017: $2,088,348Net Assets 2017: $9,403,1822017Assets 2018: $15,728,294Liabilities 2018: $2,571,062Net Assets 2018: $13,157,2322018Assets 2019: $13,919,146Liabilities 2019: $3,337,674Net Assets 2019: $10,581,4722019Assets 2020: $31,447,220Liabilities 2020: $5,442,598Net Assets 2020: $26,004,6222020Assets 2021: $32,612,042Liabilities 2021: $4,220,915Net Assets 2021: $28,391,1272021Assets 2022: $30,546,600Liabilities 2022: $4,743,624Net Assets 2022: $25,802,9762022Assets 2024: $21,086,267Liabilities 2024: $3,552,106Net Assets 2024: $17,534,1612024

Highlighted filing

2024

Assets$21,086,267
Liabilities$3,552,106
Net Assets$17,534,161

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$30M$20M$10M$0-$10MRevenue 2015: $14,580,111Expenses 2015: $7,368,697Net Income 2015: $7,211,4142015Revenue 2016: $10,923,368Expenses 2016: $10,857,434Net Income 2016: $65,9342016Revenue 2017: $11,798,630Expenses 2017: $13,111,129Net Income 2017: -$1,312,4992017Revenue 2018: $19,706,228Expenses 2018: $15,951,664Net Income 2018: $3,754,5642018Revenue 2019: $16,349,723Expenses 2019: $18,939,784Net Income 2019: -$2,590,0612019Revenue 2020: $32,329,188Expenses 2020: $16,906,038Net Income 2020: $15,423,1502020Revenue 2021: $18,817,686Expenses 2021: $16,428,707Net Income 2021: $2,388,9792021Revenue 2022: $14,305,997Expenses 2022: $17,104,596Net Income 2022: -$2,798,5992022Revenue 2024: $10,958,819Expenses 2024: $17,493,077Net Income 2024: -$6,534,2582024

Highlighted filing

2024

Revenue$10,958,819
Expenses$17,493,077
Net Income-$6,534,258

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$12,619,964
Mission and Program Overview

Mission

Behavioral ideas lab, inc., also known as ideas42, is organized and operated to advance behavioral science and to improve the effectiveness of public and private sector policies and programs in the united states and abroad.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$12,381,078$10,575,096▼ $1,805,982
Accounts Receivable$8,601,167$7,117,255▼ $1,483,912
Cash and Non-Interest-Bearing Accounts$1,991,961$1,217,859▼ $774,102
Land, Buildings, and Equipment, Net$128,557$100,392▼ $28,165
Prepaid Expenses and Deferred Charges$133,706$91,466▼ $42,240
Investments in Publicly Traded Securities$1,613,209$3,029▼ $1,610,180
Total Assets$27,537,104$21,086,267▼ $6,450,837
Other Assets Total$2,687,426$1,981,170▼ $706,256
Liabilities
Other Liabilities$2,617,211$2,021,423▼ $595,788
Deferred Revenue$246,127$949,314▲ $703,187
Accounts Payable and Accrued Expenses$568,250$581,369▲ $13,119
Total Liabilities$3,431,588$3,552,106▲ $120,518
Net Assets / Fund Balance
Net Assets With Donor Restrictions$18,925,228$13,612,209▼ $5,313,019
Net Assets Without Donor Restrictions$5,180,288$3,921,952▼ $1,258,336
Total Net Assets Fund Balance$24,105,516$17,534,161▼ $6,571,355
Total Liabilities and Net Assets / Fund Balance$27,537,104$21,086,267▼ $6,450,837

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$100,392$209,422$309,814
Other Assets Org$1,707,234--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Bridgette GrayChief Executive Officer (from 2/24)FT$275,615$19,618$295,233
Piyush TantiaChief Innovation OfficerFT$214,913$12,822$227,735
Evelyn StarkManaging DirectorFT$206,072$20,554$226,626
Alissa FishbaneManaging DirectorFT$198,073$21,017$219,090
Rachel TaylorManaging DirectorFT$189,018$26,601$215,619
Jana SmithManaging DirectorFT$96,622$118,143$214,765
Scott StinsonDirector, Operations (until 11/24)FT$54,124$154,182$208,306
Emily ZimmermanManaging DirectorFT$153,528$18,600$172,128
Melody ScalesChief Financial OfficerFT$157,771$12,252$170,023
Carolina Better RomeroManaging DirectorFT$136,028$32,631$168,659
Omar ParbhooManaging DirectorFT$148,956$10,841$159,797
Shannon McauliffeAssociate Managing DirectorFT$138,997$19,283$158,280
John RobertsonManaging Director (until 5/24)FT$78,404$79,619$158,023
Nicole ForbesAssociate Managing DirectorFT$118,718$26,805$145,523
Joshua WrightExecutive Director (until 6/24)FT$97,390$22,437$119,827
Gary DavisChief People Officer (from 6/24)FT$92,661$9,941$102,602
Leslie HeilbrunnChief Communications Officer (from 7/24)FT$77,621$8,269$85,890
Katherine BoyerChief of Staff (from 11/24)FT$29,306$875$30,181

Board Members and Trustees

NameTitle
Antoinette SchoarDirector
English SallDirector
George OverholserDirector
Larry KantorDirector
Michael WarrenDirector
Stacey HightowerDirector
Susan SobbottDirector
Nozipho Mbanjwa-tshabalalaDirector (from 6/24)
Diana TaylorDirector (until 6/24)

Highest Paid Contractors

ContractorServicesLocationCompensation
Sixty Six East LLCSoftware Engineering Services1550 WILSON BLVD STE 700 PMB 291, Arlington, VA 22209$203,760
Grinstead Design Collective LtdGraphic Design Services7620 CHEROKEE STREET, Broomfield, CO 80023$123,713
Revenue and Support

Revenue Composition

Contributions and Grants
$6,059,031
Program Service Revenue
$4,298,019
Investment Income
$602,904
Other Revenue
$-1,135
All Other Contributions
$5,056,470
Change in Net Assets
$-6,534,258

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,958,779
Revenue Not Reported on Financial Statements
$40
Revenue Not Reported on Form 990
$-37,097
Total Revenue per Audited Statements
$10,921,682
Total Revenue per Form 990
$10,958,819
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$12,560,774
Other Expenses$4,120,997
Grants and Similar Amounts Paid$811,306
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$6,852,547$390,294-$7,242,841
Current Officers, Directors, Trustees, and Key Employees$1,364,388$923,637-$2,288,025
Other Employee Benefits$1,762,482$219,738-$1,982,220
Fees for Services Other$1,365,847--$1,365,847
Payroll Taxes$715,620$108,625-$824,245
Grants to Domestic Orgs$811,306--$811,306
Occupancy$79,414$702,774-$782,188
Information Technology-$502,732-$502,732
Travel$382,251$32,190-$414,441
Pension Plan Contributions$210,379$13,064-$223,443
Office Expenses$27,308$89,043-$116,351
Fees for Services Accounting-$93,668-$93,668
Insurance-$86,093-$86,093
Fees for Services Legal-$64,310-$64,310
All Other Expenses$-383,034$413,116-$30,082
Depreciation Depletion-$28,165-$28,165
Other Expenses$8,589$26,596-$26,596
Fees for Service Investment Mgmnt Fees-$40-$40
Total Functional Expenses$13,502,801$3,990,276$0$17,493,077

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$17,493,077
Expenses per Audited Statements$17,493,037
Total Expenses per Audited Statements$17,493,037
Expenses Not Reported on Financial Statements$40
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
George Washington UniversityWashington, DC501(c)(3)Implementation Partner$200,000
Georgia Opportunity and Resilience FundAtlanta, GA501(c)(3)Community Research and Co-design Implementation Partner.$121,500
Hostos Community College FoundationBronx, NY501(c)(3)Behavioral Design and Game Development Partner$64,100
North Seattle Community College FoundationSeattle, WA501(c)(3)Behavioral Intervention Implementation Partner$30,500
Navicore Solutions Garden State Consumer Credit Counseling IncManalapan, NJ501(c)(3)Pilot Implementation and Data Tracking$30,000
Lutheran Social Services of MnSaint Paul, MN501(c)(3)Implementation Partner$27,500
Arrofi IncMarina Del Rey, CAC CorporationImplementation Partner$25,000
Money Management International IncStafford, TX501(c)(3)Behavioral Intervention Implementation Partner$25,000
National Center for Family Philanthropy (a Delaware Corporation)Washington, DC501(c)(3)Donor Research and Design Implementation Partner$25,000
Self Financial IncAustin, TXC CorporationBehavioral Intervention Implementation Partner$25,000
Consumer Credit Counseling Service of Maryland and Delaware IncColumbia, MD501(c)(3)Implementation Partner$20,000
Center for Transforming CommunitiesMemphis, TN501(c)(3)Program Management/facilitation Partner$15,000
Prism Data Technologies IncNew York, NYC CorporationData Analysis and Design Implementation Partner$12,500
The Trigger ProjectWashington, DC501(c)(3)Community Research and Narrative Implementation Partner.$10,000
Take Charge America IncPhoenix, AZ501(c)(3)Implementation Partner$7,500

International Summary

Offices
0
Employees
60
Spending
$1,564,368

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
Yes
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
Yes

International Activities

RegionActivityServicesOfficesEmployeesSpending
Sub-saharan Africa - Angola, Benin, Botswana, Burkina Faso,Program Service ActivitiesTo Fund Project Expansion, Consultant Fees and Travel Expenses and Employees Payrolls.038$675,602
Europe (including Iceland & Greenland) - Albania, Andorra, Austria, BelgiumProgram Service ActivitiesTo Fund Project Expansion, Consultant Fees and Employees Payrolls.07$607,747
North America - Canada and Mexico, But Not the United StatesProgram Service ActivitiesTo Fund Project Expansion, Consultant Fees and Travel Expenses.04$107,555
East Asia and the Pacific - Australia, Brunei, Burma, Cambodia,Program Service ActivitiesTo Fund Employee Payroll and Expense Reimbursements.01$94,264
South Asia - Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal,Program Service ActivitiesTo Fund Project Expansion, Consultant Fees and Travel Expenses.05$67,261
Central America and the CaribbeanProgram Service ActivitiesTo Fund Project Expansion Travel Expenses.02$5,323
South AmericaProgram Service ActivitiesTo Fund Project Expansion, Consultant Fees.01$4,263
Middle East and North Africa - Algeria, Bahrain, Djibouti, Egypt,Program Service ActivitiesTo Fund Project Expansion, Consultant Fees and Travel Expenses.02$2,353
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$2,021,423
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The form 990 was prepared by the outside accountants and reviewed by senior management.

Form 990, Part VI, Section B, Line 12C

Officers, directors and trustees are required to annually disclose interests that could give rise to conflict. In connection with any actual or possible conflict of interest, an interested person discloses the existence of the financial interest and is given the opportunity to disclose all material facts to the directors and members of committees with governing board delegated powers considering the proposed transaction or arrangement. After disclosure of the financial interest and all material facts, and after any discussion with the interested person, he/she leaves the governing board or committee meeting while the determination of a conflict of interest is discussed and voted upon. The remaining board or committee members decide if a conflict of interest exists. Procedures for addressing the conflict of interest: a) an interested person may make a presentation at the governing board or committee meeting, but after the presentation, he/she leaves the meeting during the discussion of, and the vote on, the transaction or arrangement involving the possible conflict of interest. B) the chair of the governing board or committee, if appropriate, appoints a disinterested person or committee to investigate alternatives to the proposed transaction or arrangement. C) after exercising due diligence, the governing board or committee determines whether ideas42 can obtain with reasonable efforts from a different person or entity a more advantageous transaction or arrangement that would not give rise to a conflict of interest. D) if a more advantageous transaction or arrangement is not reasonably possible under circumstances not producing a conflict of interest, the governing board or committee determines by a majority vote of the disinterested directors whether the transaction or arrangement is in ideas42's best interest, for its own benefit, and whether it is fair and reasonable. In conformity with the above determination, it makes its decision as to whether to enter into the transaction or arrangement. If the governing board or committee has reasonable cause to believe that a member has failed to disclose actual or possible conflicts of interest, it informs the member of the basis for such belief and affords the member an opportunity to explain the alleged failure to disclose. If, after hearing the member's response and after making further investigation as warranted by the circumstances, the governing board or committee determines that the member has failed to disclose an actual or possible conflict of interest, it takes appropriate disciplinary and corrective action.

Form 990, Part VI, Section B, Line 15A

Salary adjustments for the executive director are determined by the board of directors in the absence of the executive director. The board makes a determination based on comparative salaries for similar-sized organizations and on overall performance. Comparative salaries are compiled by the executive committee and are submitted for review to the full board. The executive director's compensation was deliberated by the board in closed session and the final decision was documented in the board minutes. The last compensation review took place in december 2024. The compensation of other officers is determined by the executive director.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Behavioral Ideas Lab Inc
EIN
27-1678009
Phone
6463305700
Address
805 15TH ST NW 1100, WASHINGTON, DC 20005
Doing Business As
Ideas42

Signing Officer

Name
Rachel Taylor
Title
Executive Director
Phone
6463305700
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rachel Taylor
Formed
2010
Legal Domicile
Ma
Voting Board Members
10
Independent Board Members
8
Employees
103
Volunteers
9

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Elizabeth W Heller
Phone
3019519090
Raw XML AppendixShowing 400 of 1,168 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt17MANAGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18MANAGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19MANAGING DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt22MANAGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23MANAGING DIRECTOR
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IRS990/MissionDesc0IDEAS42 USES BEHAVIORAL SCIENCE - THE SCIENCE OF HUMAN BEHAVIOR - TO IMPROVE LIVES, BUILD BETTER SYSTEMS, AND DRIVE SOCIAL CHANGE. WE WORK ACROSS MUTUALLY REINFORCING ISSUE AREAS INCLUDING: PROMOTING ACCESS TO QUALITY POST-SECONDARY EDUCATION AND HEALTHCARE, ADVANCING ECONOMIC AND LEGAL JUSTICE, AND STRENGTHENING CIVIC ENGAGEMENT. ACROSS ALL PROGRAMS, WE ENVISION A FUTURE WHERE APPLIED BEHAVIORAL SCIENCE FOSTERS OPTIMAL HEALTH, EQUITABLE OPPORTUNITY, AND ENVIRONMENTS AND SYSTEMS THAT ARE SUSTAINABLE AND JUST FOR ALL - ESPECIALLY THOSE WITH THE LEAST.
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