Civic Intelligence

Truth Initiative Foundation

990 • Fiscal year 2019 • EIN 91-1956621

Jul 01, 2018 to Jun 30, 2019 • Filed on Nov 04, 2019

900 G Street NW No 4th FLWashington, DC 20001

(202) 454-5555

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

20th percentile

0.09x

Higher debt load relative to assets than 20% of similar nonprofits.

2019 filings • 501(c)3 • $250M-$1B nonprofits • Source year 2019

Liabilities / Revenue

70th percentile

0.83x

Higher debt load relative to revenue than 70% of similar nonprofits.

2019 filings • 501(c)3 • $250M-$1B nonprofits • Source year 2019

Net Margin

13th percentile

-6.3%

Higher net margin than 13% of similar nonprofits.

2019 filings • 501(c)3 • $250M-$1B nonprofits • Source year 2019

Top Officer Pay

51st percentile

$880,502

Higher top officer pay than 51% of similar nonprofits.

Top officer pay equals 0.9% of source-year revenue.

2019 filings • 501(c)3 • $250M-$1B nonprofits • Source year 2019

Asset Growth

6th percentile

-7.1%

Faster asset growth than 6% of similar nonprofits.

2019 filings • 501(c)3 • $250M-$1B nonprofits • Annualized from 2018 to 2019

Revenue Growth

93rd percentile

41%

Faster revenue growth than 93% of similar nonprofits.

2019 filings • 501(c)3 • $250M-$1B nonprofits • Annualized from 2018 to 2019

Assets

Down

$922,385,220

Down $70,090,297 (-7.1%) from 2018

Net Assets

Down

$840,470,654

Down $63,467,535 (-7.0%) from 2018

Liabilities

Down

$81,914,566

Down $6,622,762 (-7.5%) from 2018

Revenue

Up

$98,736,487

Up $28,566,981 (+41%) from 2018

Expenses

Down

$104,980,089

Down $12,033,724 (-10%) from 2018

Net Income

Up

-$6,243,602

Up $40,600,705 (+87%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5B$1.0B$500M$0Assets 2011: $1,100,583,351Liabilities 2011: $60,977,715Net Assets 2011: $1,039,605,6362011Assets 2012: $1,038,736,480Liabilities 2012: $64,544,469Net Assets 2012: $974,192,0112012Assets 2013: $1,091,727,835Liabilities 2013: $71,791,463Net Assets 2013: $1,019,936,3722013Assets 2014: $1,151,506,314Liabilities 2014: $40,960,230Net Assets 2014: $1,110,546,0842014Assets 2015: $1,096,789,302Liabilities 2015: $48,778,256Net Assets 2015: $1,048,011,0462015Assets 2016: $957,381,718Liabilities 2016: $26,193,600Net Assets 2016: $931,188,1182016Assets 2017: $1,019,042,166Liabilities 2017: $82,437,386Net Assets 2017: $936,604,7802017Assets 2018: $992,475,517Liabilities 2018: $88,537,328Net Assets 2018: $903,938,1892018Assets 2019: $922,385,220Liabilities 2019: $81,914,566Net Assets 2019: $840,470,6542019Assets 2020: $853,605,796Liabilities 2020: $81,757,560Net Assets 2020: $771,848,2362020Assets 2021: $1,008,096,015Liabilities 2021: $114,101,384Net Assets 2021: $893,994,6312021Assets 2022: $833,593,516Liabilities 2022: $107,438,597Net Assets 2022: $726,154,9192022Assets 2023: $764,347,458Liabilities 2023: $110,630,924Net Assets 2023: $653,716,5342023Assets 2024: $711,724,975Liabilities 2024: $107,974,360Net Assets 2024: $603,750,6152024Assets 2025: $676,326,896Liabilities 2025: $100,136,676Net Assets 2025: $576,190,2202025

Highlighted filing

2019

Assets$922,385,220
Liabilities$81,914,566
Net Assets$840,470,654

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200M$100M$0-$100MExpenses 2011: $66,850,9862011Expenses 2012: $51,262,4282012Expenses 2013: $75,153,3392013Revenue 2014: $117,165,393Expenses 2014: $65,065,789Net Income 2014: $52,099,6042014Revenue 2015: $88,775,190Expenses 2015: $107,510,970Net Income 2015: -$18,735,7802015Revenue 2016: $32,680,682Expenses 2016: $119,131,077Net Income 2016: -$86,450,3952016Revenue 2017: $67,533,533Expenses 2017: $113,822,409Net Income 2017: -$46,288,8762017Revenue 2018: $70,169,506Expenses 2018: $117,013,813Net Income 2018: -$46,844,3072018Revenue 2019: $98,736,487Expenses 2019: $104,980,089Net Income 2019: -$6,243,6022019Revenue 2020: $57,705,985Expenses 2020: $109,295,633Net Income 2020: -$51,589,6482020Revenue 2021: $92,158,475Expenses 2021: $98,704,313Net Income 2021: -$6,545,8382021Revenue 2022: $111,718,749Expenses 2022: $118,089,967Net Income 2022: -$6,371,2182022Revenue 2023: $59,245,878Expenses 2023: $116,909,770Net Income 2023: -$57,663,8922023Revenue 2024: $73,144,611Expenses 2024: $107,342,211Net Income 2024: -$34,197,6002024Revenue 2025: $52,987,573Expenses 2025: $109,721,541Net Income 2025: -$56,733,9682025

Highlighted filing

2019

Revenue$98,736,487
Expenses$104,980,089
Net Income-$6,243,602
Jump To
Filing Snapshot
Filing Period
Jul 1, 2018 to Jun 30, 2019
Signed
Nov 4, 2019
Return Version
2018v3.1
Gross Receipts
$338,048,842
Mission and Program Overview

Mission

Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco. The purposes for which the foundation is formed are to support (1) the study of and programs to reduce youth tobacco product usage and youth substance (continued on schedule o) abuse in the states and (2) the study of and educational programs to prevent diseases associated with the use of tobacco products in the states.

Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$552,233,431$502,365,785▼ $49,867,646
Investments in Publicly Traded Securities$290,664,581$289,946,483▼ $718,098
Savings and Temporary Cash Investments$117,003,711$122,089,560▲ $5,085,849
Land, Buildings, and Equipment, Net$30,167,338$5,054,035▼ $25,113,303
Prepaid Expenses and Deferred Charges$1,612,436$1,621,144▲ $8,708
Pledges and Grants Receivable$341,642$246,851▼ $94,791
Accounts Receivable$127,506$105,663▼ $21,843
Inventories for Sale or Use-$7,918-
Cash and Non-Interest-Bearing Accounts$500$500→ $0
Total Assets$992,475,517$922,385,220▼ $70,090,297
Other Assets Total$324,372$947,281▲ $622,909
Liabilities
Other Liabilities$71,809,869$71,567,907▼ $241,962
Accounts Payable and Accrued Expenses$16,486,816$10,264,174▼ $6,222,642
Deferred Revenue$240,643$82,485▼ $158,158
Total Liabilities$88,537,328$81,914,566▼ $6,622,762
Net Assets / Fund Balance
Unrestricted Net Assets$903,938,189$840,470,654▼ $63,467,535
Total Net Assets Fund Balance$903,938,189$840,470,654▼ $63,467,535
Total Liabilities and Net Assets / Fund Balance$992,475,517$922,385,220▼ $70,090,297

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,927,508$4,013,737$5,941,245
Leasehold Improvements$2,891,951$1,467,902$4,359,853
Equipment$234,576$1,283,883$1,518,459
Other Securities$110,830,182--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Robin KovalPresident & CEOFT$625,000$259,908$884,908
ANTHONY T O'TOOLEEvp/cfioFT$428,207$267,658$695,865
M David DobbinsCOOFT$342,659$175,920$518,579
Donna ValloneChief Research OfficerFT$342,542$168,442$510,984
Eric AscheChief Mktg & Strategy OfficerFT$349,109$159,762$508,871
Anna SpriggsChief of Human Resources & AdminFT$243,575$117,923$361,498
Amanda GrahamSVP, InnovationsFT$256,955$98,454$355,409
Patricia KenneyChief Communications OfficerFT$233,224$120,167$353,391
Amy TaylorSVP, Community & Youth EngagementFT$224,397$112,926$337,323
Robert FalkGen. Counsel/corp. SecretaryFT$247,557$77,676$325,233

Board Members and Trustees

NameTitle
Hon Mike MooreChair Since 05/2017
Nancy BrownVice Chair Since 12/2017
Georges C Benjamin MdDirector
Hon Gary R HerbertDirector
Hon Gina RaimondoDirector
Hon Herb Conaway MdDirector
Hon James DunniganDirector
Hon Josh SteinDirector
Mary T Bassett Md MphDirector
Steve OyerDirector
Hon Doug PetersonTreasurer Since 05/2017

Highest Paid Contractors

ContractorServicesLocationCompensation
Targetcast LLC (dba Assembly)Marketing711 THIRD AVE 2ND FLOOR, New York, NY 10017$49,186,658
Mdc Corporate (us) INC (dba 72andsunnyMarketing745 FIFTH AVE 19TH FL, New York, NY 10151$9,080,499
Haymaker Industries LLCMarketing4126 W JEFFERSON BLVD, Los Angeles, CA 90016$1,622,910
Crux Research INCResearch1 NORTH MAIN STREET, Honeoye Falls, NY 14472$1,011,697
Gfk US Holdings INCResearch120 EAGLE ROCK AVE 200, East Hanover, NJ 07936-3590$955,645
Revenue and Support

Revenue Composition

Contributions and Grants
$3,145,333
Program Service Revenue
$98,428
Investment Income
$95,216,637
Other Revenue
$276,089
All Other Contributions
$1,899,961
Change in Net Assets
$-6,243,602

Audited Revenue Reconciliation

Revenue per Audited Statements
$93,951,951
Revenue Not Reported on Financial Statements
$4,784,536
Revenue Not Reported on Form 990
$-55,736,341
Total Revenue per Audited Statements
$38,215,610
Total Revenue per Form 990
$98,736,487
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$79,882,119
Salaries, Compensation, and Employee Benefits$22,953,469
Grants and Similar Amounts Paid$2,144,501
Total Fundraising Expense$3,710
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$62,641,804$201,031-$62,842,835
Other Salaries and Wages$10,845,631$3,344,059-$14,189,690
Fees for Service Investment Mgmnt Fees-$4,784,536-$4,784,536
Current Officers, Directors, Trustees, and Key Employees$1,028,768$1,875,458-$2,904,226
Occupancy-$2,805,244-$2,805,244
Other Employee Benefits$1,938,739$826,961-$2,765,700
Grants to Domestic Orgs$2,144,501--$2,144,501
Pension Plan Contributions$1,549,543$436,586-$1,986,129
Depreciation Depletion$952,010$852,613-$1,804,623
Interest-$1,606,072-$1,606,072
Travel$1,138,364$163,943-$1,302,307
Information Technology$952,640$237,031-$1,189,671
Payroll Taxes$760,785$346,939-$1,107,724
Conferences and Meetings$889,057$73,971-$963,028
Office Expenses$274,900$444,866-$719,766
All Other Expenses$257,407$109,115$3,710$370,232
Insurance$79,067$291,086-$370,153
Fees for Services Accounting-$249,173-$249,173
Fees for Services Legal-$83,649-$83,649
Other Expenses$69,550$46,864-$46,864
Total Functional Expenses$85,864,309$19,112,070$3,710$104,980,089

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$104,980,089
Total Expenses per Audited Statements$101,683,141
Expenses per Audited Statements$100,195,553
Expenses Not Reported on Financial Statements$4,784,536
Expenses Not Reported on Form 990$1,487,588
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Campaign for Tobacco Free KidsWashington, DC501(c)(3)Strategic Alliance Grants$1,000,000
American Non-smokers Rights FoundationBerkeley, CA501(c)(3)Strategic Alliance Grants$174,471
GIRL SCOUTS COUNCIL OF THE NATION'S CAPITALWashington, DC501(c)(3)Strategic Alliance Grants$137,921
University of California San FranciscoSan Francisco, CA501(c)(3)Strategic Alliance Grants$110,423
Brown UniversityProvidence, RI501(c)(3)Federal Subawards$81,187
Human Rights Campaign FoundationWashington, DC501(c)(3)Strategic Alliance Grants, Time to Thrive 02/16-18/18$45,334
Breathe California of Sacramento-emigrant TrailsSacramento, CA501(c)(3)Strategic Alliance Grants$44,112
Battelle Memorial InstituteColumbus, OH501(c)(3)Federal Subawards$33,262
Young InvinciblesWashington, DC501(c)(3)Strategic Alliance Grants$28,572
The George Washington UniversityWashington, DC501(c)(3)Federal Subawards$17,274
The Advertising CouncilNew York, NY501(c)(3)Sponsor - Annual Dinner$15,000
New Jersey City UniversityJersey City, NJ501(c)(3)Community College and Hbcu Initiative Grants$14,986
Western Nebraska Comm CollegeScottsbluff, NE501(c)(3)Community College and Hbcu Initiative Grants$14,240
Roxbury Comm CollegeRoxbury Crossing, MA501(c)(3)Community College and Hbcu Initiative Grants$13,396
Society for Research on Nicotine and Tobacco IncMadison, WI501(c)(3)Sponsor - Health Disparities Scholarship$12,500
West Virginia State UniversityInstitute, WV501(c)(3)Community College and Hbcu Initiative Grants$12,202
Alamance Community CollegeGraham, NC501(c)(3)Community College and Hbcu Initiative Grants$11,524
Baltimore City Community CollegeBaltimore, MD501(c)(3)Community College and Hbcu Initiative Grants$11,345
Columbia Basin CollegePasco, WA501(c)(3)Community College & Hbcu Initiative Grants$11,238
Lurleen B Wallace Community CollegeAndalusia, AL501(c)(3)Community College & Hbcu Initiative Grants$10,570
Allen UniversityColumbia, SC501(c)(3)Community College and Hbcu Initiative Grants$10,074
Effie Worldwide IncNew York, NYCorporationSponsor - Effie Awards$9,750
University of South CarolinaColumbia, SC501(c)(3)Federal Subawards$9,708
THE CORP OF SAINT MARY'S COLLEGE NOTRE DAMENotre Dame, IN501(c)(3)Community College & Hbcu Initiative Grants$9,682
Hampton UniversityHampton, VA501(c)(3)Community College and Hbcu Initiative Grants$9,197
Herkimer County Community CollegeHerkimer, NY501(c)(3)Community College & Hbcu Initiative Grants$9,124
Rancho Santiago Community College DistrictSanta Ana, CA501(c)(3)Community College & Hbcu Initiative Grants$8,988
Bay Path UniversityLongmeadow, MA501(c)(3)Community College & Hbcu Initiative Grants$8,965
North Country Community CollegeSaranac Lake, NY501(c)(3)Community College & Hbcu Initiative Grants$8,779
Robeson Community CollegeLumberton, NC501(c)(3)Community College & Hbcu Initiative Grants$8,686
Chaminade University of HonoluluHonolulu, HI501(c)(3)Community College & Hbcu Initiative Grants$8,439
Housatonic Community CollegeBridgeport, CT501(c)(3)Community College & Hbcu Initiative Grants$8,392
Texas Southern UniversityHouston, TX501(c)(3)Community College & Hbcu Initiative Grants$8,027
San Juan CollegeFarmington, NM501(c)(3)Community College & Hbcu Initiative Grants$7,966
Bryn Mawr CollegeBryn Mawr, PA501(c)(3)Community College & Hbcu Initiative Grants$7,808
Urban College of BostonBoston, MA501(c)(3)Community College & Hbcu Initiative Grants$7,694
Florida Keys Community CollegeKey West, FL501(c)(3)Community College & Hbcu Initiative Grants$7,649
Lawson State Community CollegeBirmingham, AL501(c)(3)Community College & Hbcu Initiative Grants$7,244
Isothermal Community CollegeSpindale, NC501(c)(3)Community College & Hbcu Initiative Grants$7,213
Mills CollegeOakland, CA501(c)(3)Community College & Hbcu Initiative Grants$6,820
San Bernardino Community College DistrictSan Bernardino, CA501(c)(3)Community College and Hbcu Initiative Grants$6,735
Los Angeles Valley College FoundationValley Glen, CA501(c)(3)Community College & Hbcu Initiative Grants$6,709
University of West AlabamaLivingston, AL501(c)(3)Community College & Hbcu Initiative Grants$6,408
Sullivan County CommLoch Sheldrake, NY501(c)(3)Community College & Hbcu Initiative Grants$6,294
Nashville PrideNashville, TN501(c)(3)Sponsor - Nashville Pride Festival$6,000
National Association for the Advancement of Colored PeopleBaltimore, MD501(c)(3)Strategic Alliance Grants$5,600
The Trustees of Mount Holyoke CollegeSouth Hadley, MA501(c)(3)Community College & Hbcu Initiative Grants$5,581
Dominican CollegeOrangeburg, NY501(c)(3)Community College & Hbcu Initiative Grants$5,550
Brenau UniversityGainesville, GA501(c)(3)Community College & Hbcu Initiative Grants$5,530
Orange Coast College FoundationCosta Mesa, CA501(c)(3)Community College & Hbcu Initiative Grants$5,485
Pima County Community College DistrictTucson, AZ501(c)(3)Community College & Hbcu Initiative Grants$5,479
Ny Women in Communications FoundationNew York, NY501(c)(3)Sponsor - Matrix Awards$5,400
Finger Lakes Community CollegeCanandaigua, NY501(c)(3)Community College & Hbcu Initiative Grants$5,348
State Board for Community Colleges & Occupational EducationLittleton, CO501(c)(3)Community College & Hbcu Initiative Grants$5,242
West Shore Community CollegeScottsville, MI501(c)(3)Community College and Hbcu Initiative Grants$5,228
North Lake CollegeMesquite, TX501(c)(3)Community College and Hbcu Initiative Grants$5,088
State Center Community College DistrictFresno, CA501(c)(3)Community College & Hbcu Initiative Grants$5,026

International Summary

Offices
0
Employees
0
Spending
$20,075,010

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
Yes
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
Yes

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland & Greenland)Investments-00$14,375,075
East Asia and the PacificInvestments-00$4,620,540
North AmericaInvestments-00$1,079,395
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Line of Credit$60,000,000
Interest Rate Swap$4,926,858
Deferred Rent$4,547,366
Deferred Compensation$1,571,458
Refundable Advances$522,225
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7A

The national governors association, national association of attorneys general, and national council of state legislatures each have the authority to appoint two class a directors.

Form 990, Part VI, Section B, Line 11B

Pursuant to board resolution, the board observes the following procedures in the following order: first, the audit committee reviews and approves the draft form 990; second, the approved form 990 is electronically routed to all board members; third, the form is filed with the irs and posted to the foundation's web site.

Form 990, Part VI, Section B, Line 12C

Truth initiative regularly and consistently monitors and enforces compliance with its conflict of interest policy by: requiring annual review of policy and written disclosures by all directors, senior staff and research investigators which are collected and reviewed by the general counsel; requiring updated filings as necessary by directors and covered staff; requiring contemporaneous disclosures of all conflicts and potential conflicts not disclosed in the annual filings, by all directors and staff; requiring all research investigators who participate in nih-funded research to comply with nih's financial conflict of interest (fcoi) regulation and to annually complete the nih tutorial on conflicts of interest; and placing administrative responsibility for training and compliance with the general counsel.

Form 990, Part VI, Section B, Line 15

The process for determining the compensation of the ceo and top management includes review and approval by independent persons, comparative data and contemporaneous substantiation. The board regularly retains an independent consulting firm to evaluate the compensation of the ceo and top management against the competitive market, including comparable positions among similarly situated organizations as well as broader, relevant market surveys. Based on that analysis and performance assessments and the review and recommendation of the board's executive committee, the full board sets the ceo's compensation, approves or amends the ceo's recommendation for the compensation of the cfio, and reviews or amends the ceo's recommendation for the compensation of the coo, gc, chief marketing officer, and chief research officer. The ceo makes compensation decisions for other senior level employees, upon recommendation of their expertise center leader.

Form 990, Part VI, Section C, Line 19

Truth initiative's financial statements are available on its corporate website, www.truthinitiative.org. Its governing documents and conflict of interest policy are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Truth Initiative Foundation
EIN
91-1956621
Phone
2024545555
Address
900 G STREET NW NO 4TH FL, WASHINGTON, DC 20001
Doing Business As
Truth Initiative

Signing Officer

Name
ANTHONY O'TOOLE
Title
Evp/cfio
Phone
2024545555
Signed
2019-11-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Robin Koval
Formed
1999
Legal Domicile
De
Voting Board Members
11
Independent Board Members
11
Employees
192
Volunteers
252

Preparer

Firm
Rsm US Llp
Address
9801 WASHINGTONIAN BLVD STE 500, GAITHERSBURG, MD 20878
Preparer
William E Turco CPA
Phone
3012963600
Supplemental Narrative

Additional Explanations

Form 990, Part V, Line 3B

Truth initiative foundation is awaiting additional information in order to timely file a complete and accurate form 990-t by the extended deadline of may 15, 2020. The amount shown as net unrelated business taxable income on line 7b of page 1 of the form 990 is an estimate based on available information.

Form 990, Part IX, Line 11G

Temporary services: program service expenses 0. Management and general expenses 21,361. Fundraising expenses 0. Total expenses 21,361. Consulting: program service expenses 182,574. Management and general expenses 77,430. Fundraising expenses 0. Total expenses 260,004. Contract services: program service expenses 62,441,601. Management and general expenses 99,821. Fundraising expenses 0. Total expenses 62,541,422. Honorarium: program service expenses 300. Management and general expenses 0. Fundraising expenses 0. Total expenses 300. Management fees: program service expenses 0. Management and general expenses 2,419. Fundraising expenses 0. Total expenses 2,419. Nrt - contract services: program service expenses 11,591. Management and general expenses 0. Fundraising expenses 0. Total expenses 11,591. Fulfillment services: program service expenses 5,685. Management and general expenses 0. Fundraising expenses 0. Total expenses 5,685. Referral fees: program service expenses 53. Management and general expenses 0. Fundraising expenses 0. Total expenses 53.

FORM 990, PART XI, LINE 9:

Unrealized gain (loss) on swaps -1,487,588. Variance -4.

2018 Form 990, Schedule A - Part IV Facts and Circumstances Analysis

Truth initiative foundation d/b/a truth initiative (truth initiative) qualifies as a publicly supported organization under all of the facts and circumstances because (a) it normally receives a substantial part of its support from government units, from direct or indirect contributions from the general public, or from a combination of these sources, under the standards set forth in reg. 1.170a-9(f)(3)(i) and (ii); and (b) it is in the nature of a publicly supported organization taking into account the factors set forth in reg. 1.170-a-9(f)(3)(iii) through (vii). A. Ten percent support limitation. Truth initiative normally receives at least 10 percent of its total support from public sources. As set forth in schedule a, part ii, the organization's public support for taxable years 2014 - 2018 was 12.86%. Attraction of public support. Truth initiative maintains a continuous and bona fide program designed to attract public support. The total amount of public support raised by the organization in taxable years 2014-2018 as a result of these efforts was $14.4 million. Examples of efforts to attract public support during the five-year testing period include the following: federal government grants and contracts. Truth initiative maintains a bona fide, continuous and successful program to attract new and additional federal governmental support. As part of this program, the organization has dedicated staff in both its schroeder research institute, innovations, and finance department to assist with applications for federal support and to manage grants and contracts that are awarded. From tax year 2014 through 2018, truth initiative submitted 67 applications for federal grants and contracts. In 2018 alone, we submitted 7 applications for national institutes of health funded grants to support our research and related activities. All of these applications were consistent with truth initiative's charitable purpose of mitigating the toll of death and disease caused by the tobacco epidemic. Over the five year period, truth initiative was awarded 22 federal grants and contracts for a total amount awarded of $23,061,466. Other grants. During the five-year testing period, truth initiative also submitted funding proposals to a number of other entities. The organization received 10 awards for a total amount awarded of $2,663,179. In the current taxable year this included support from cvs health foundation. B. Percentage of financial support. Truth initiative was established in 1999 pursuant to the terms of the master settlement agreement negotiated by the attorneys general of 46 states, the district of columbia and five u.s. Territories in settlement of civil actions filed against the major u.s. Tobacco companies for damages due to the harmful effects of tobacco. The states requested that a portion of the funds they received from the tobacco industry be used to establish and fund an organization primarily dedicated to studying and providing public education about the impact of tobacco in order to reduce its use and associated death and disease. The organization also received funding from a similar settlement agreement entered into between the states and the smokeless tobacco companies. Early on truth initiative's board of directors voted to allocate a significant portion of the settlement funds received from 1999 2003 for long-term investments (reserve fund), which operates like a quasi-endowment to support future charitable and educational activities in the years after the settlement payments would cease. The organization's long-term investments (reserve fund) at june 30, 2019 was $792.0 million. Under the terms of the settlement agreements, the last of the normally scheduled payments were received during its 2007 taxable year (ending june 30, 2008). Since that time, because of the cessation of the settlement payments, truth initiative has received an increasingly high percentage of its total support from investment income on its long-term investm

2018 Form 990, Schedule A - Part IV Facts and Circumstances Analysis (cont)

Availability of public facilities and services; public participation in programs. Truth initiative provides facilities and services directly for the benefit of the general public on a continuing basis. The organization's truth campaign, begun in 2000, is the largest non-governmental national youth smoking prevention campaign ever undertaken in this country; its award-winning advertisements, grass roots tours and appearances, social media and other on-line media communications have provided the facts to millions of teens about tobacco use and industry marketing tactics and has been credited with a significant decline in youth smoking rates. In the summer of 2014, truth initiative launched a redesigned and updated version of the truth campaign across multiple, national media platforms including television, social media, on-line as well as a grass roots component. The organization committed to supporting the campaign with a substantial investment of $200 million over three years through its 2016 tax year and has renewed a substantial funding commitment for the campaign for tax years beyond that including tax years 2017 and 2018. The campaign is reaching millions of youth and affecting their attitudes about tobacco and their intentions to smoke. In 2008, truth initiative and a coalition of public health groups and state public health departments began become an ex, an innovative smoking cessation campaign and website for adult smokers who are ready to quit but need help. The website includes a community where, at no charge, smokers can provide and receive support as well as a companion text messaging program to offer tailored cessation resources. The site protocol was developed in conjunction with the mayo clinic and mayo clinic staff provide clinical support in the form of online interaction with the community. We continue to support the becomeanex.org web site and the ex community through earned media and paid online advertising. Beginning in 2016, we have begun an effort to provide ex as a smoking cessation solution for employers, health plans and other payors. This has included a substantial overhaul of the technical capabilities of the site, which is still provided free of charge to the general public. Our hope is this will provide a stream of mission related revenue to support and sustain ex and other truth initiative programming. During this year, fee revenue from this service has been minimal $69,357. In tax year 2014, and continuing through tax year 2018, truth initiative initiated a program in which it provides grants and technical assistance to community colleges and historically black colleges and universities (hbcu's) to support the establishment of tobacco-free policies at these institutions which serve large numbers of young adults from low-income and minority communities. In five years of this program, through tax year 2018, truth initiative has awarded more than $1.3 million in grants to community colleges and hbcu's. Truth initiative's youth activism programs also reach out to teens and young adults to educate them about the dangers of tobacco and help them become change agents in their communities. During tax years 2016 through 2018, this program was supported by $2.3 million in grant funding provided by the cvs foundation. In tax year 2018, we directly reached over 725,000 teens and young adults and, through our community leaders, truth college leaders, training team, and truth ambassadors provided training and technical assistance to over 150 youth leaders in connection with planning and executing school and community-based projects to highlight the toll of tobacco and recruit their peers. Truth initiative also supports and conducts research on the causes of tobacco addiction and methods for controlling tobacco use, including by young people, and it regularly publishes scholarly studies which make the results of this research available throughout the public health and broader scientific communities. Thirty-one

Financial Statement Notes

PART X, LINE 2:

Truth initiative is generally exempt from federal income tax under internal revenue code (irc) section 501(c)(3). In addition, truth initiative has been classified as an organization that is not a private foundation. Income which is not related to its exempt purposes, less applicable deductions, is subject to federal and state corporate income taxes. Truth initiative had unrelated business income related to debt financed rental income during the years ended june 30, 2019 and 2018. Truth initiative follows the accounting standard on accounting for uncertainty in income taxes, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, truth initiative may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The guidance on accounting for uncertainty in income taxes also addresses de-recognition, classification, interest, penalties on income taxes and accounting in interim periods. Management evaluated truth initiative's tax positions and concluded that truth initiative had taken no uncertain tax positions that require adjustment to the financial statements to comply with the provisions of the guidance for accounting for uncertainty in income taxes.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Net loss on interest rate swap agreement 1,487,588.

Raw XML AppendixShowing 400 of 1,452 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt18CHIEF COMMUNICATIONS OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt19SVP, COMMUNITY & YOUTH ENGAGEMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt20CHIEF OF HUMAN RESOURCES & ADMIN
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/Form990TFiledInd00
IRS990/FormationYr01999
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GainOrLossGrp/OtherAmt08821447
IRS990/GainOrLossGrp/SecuritiesAmt069607241
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt011
IRS990/GovernmentGrantsAmt01245372
IRS990/GrantAmt0356183
IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt02144501
IRS990/GrantsToDomesticOrgsGrp/TotalAmt02144501
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd01
IRS990/GrantToRelatedPersonInd00
IRS990/GrossAmountSalesAssetsGrp/OtherAmt032384043
IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt0285357000
IRS990/GrossReceiptsAmt0338048842
IRS990/GrossRentsGrp/RealAmt0185110
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt011
IRS990/IndivRcvdGreaterThan100KCnt051
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartVInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt0237031
IRS990/InformationTechnologyGrp/ProgramServicesAmt0952640
IRS990/InformationTechnologyGrp/TotalAmt01189671
IRS990/InsuranceGrp/ManagementAndGeneralAmt0291086
IRS990/InsuranceGrp/ProgramServicesAmt079067
IRS990/InsuranceGrp/TotalAmt0370153
IRS990/InterestGrp/ManagementAndGeneralAmt01606072
IRS990/InterestGrp/TotalAmt01606072
IRS990/InventoriesForSaleOrUseGrp/EOYAmt07918
IRS990/InvestmentIncomeGrp/ExclusionAmt016787949
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt016787949
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt0552233431
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt0502365785
IRS990/InvestmentsPubTradedSecGrp/BOYAmt0290664581
IRS990/InvestmentsPubTradedSecGrp/EOYAmt0289946483
IRS990/IRPDocumentCnt0152
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt06765522
IRS990/LandBldgEquipBasisNetGrp/BOYAmt030167338
IRS990/LandBldgEquipBasisNetGrp/EOYAmt05054035
IRS990/LandBldgEquipCostOrOtherBssAmt011819557
IRS990/LegalDomicileStateCd0DE
IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt023562596
IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt0215749759
IRS990/LessRentalExpensesGrp/RealAmt00
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE ALL YOUTH AND YOUNG ADULTS REJECT TOBACCO. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE AND YOUTH SUBSTANCE (CONTINUED ON SCHEDULE O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0903938189
IRS990/NetAssetsOrFundBalancesEOYAmt0840470654
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt078428688
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt078428688
IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt0185110
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt0185110
IRS990/NetUnrelatedBusTxblIncmAmt0-304282
IRS990/NetUnrlzdGainsLossesInvstAmt0-55736341
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/ManagementAndGeneralAmt02805244
IRS990/OccupancyGrp/TotalAmt02805244
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0444866
IRS990/OfficeExpensesGrp/ProgramServicesAmt0274900
IRS990/OfficeExpensesGrp/TotalAmt0719766
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0324372
IRS990/OtherAssetsTotalGrp/EOYAmt0947281
IRS990/OtherChangesInNetAssetsAmt0-1487592
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt0826961
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt01938739
IRS990/OtherEmployeeBenefitsGrp/TotalAmt02765700
IRS990/OtherExpensesGrp/Desc0EMPLOYEE MORALE
IRS990/OtherExpensesGrp/Desc1DIGITAL PROMOTIONS
IRS990/OtherExpensesGrp/Desc2PROFESSIONAL DEVELOPMEN
IRS990/OtherExpensesGrp/Desc3INCOME TAX EXPENSE
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt0277705
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt155168
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt246864
IRS990/OtherExpensesGrp/ProgramServicesAmt042789
IRS990/OtherExpensesGrp/ProgramServicesAmt1298754
IRS990/OtherExpensesGrp/ProgramServicesAmt269550
IRS990/OtherExpensesGrp/TotalAmt0320494
IRS990/OtherExpensesGrp/TotalAmt1298754
IRS990/OtherExpensesGrp/TotalAmt2124718
IRS990/OtherExpensesGrp/TotalAmt346864
IRS990/OtherLiabilitiesGrp/BOYAmt071809869
IRS990/OtherLiabilitiesGrp/EOYAmt071567907
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/Desc0OTHER INCOME
IRS990/OtherRevenueMiscGrp/ExclusionAmt018512
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt018512
IRS990/OtherRevenueTotalAmt018512
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt03344059
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt010845631
IRS990/OtherSalariesAndWagesGrp/TotalAmt014189690
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd00

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$676$100$576$53.0$110$56.7
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$712$108$604$73.1$107$34.2
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$764$111$654$59.2$117$57.7
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$834$107$726$112$118$6.37
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1,008$114$894$92.2$98.7$6.55
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$854$81.8$772$57.7$109$51.6
2019Detailed filing. Detailed filing data is available for this year.$922$81.9$840$98.7$105$6.24
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$992$88.5$904$70.2$117$46.8
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1,019$82.4$937$67.5$114$46.3
2016Detailed filing. Detailed filing data is available for this year.$957$26.2$931$32.7$119$86.5
2015Detailed filing. Detailed filing data is available for this year.$1,097$48.8$1,048$88.8$108$18.7
2014Detailed filing. Detailed filing data is available for this year.$1,152$41.0$1,111$117$65.1$52.1
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1,092$71.8$1,020$75.2
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1,039$64.5$974$51.3
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1,101$61.0$1,040$66.9
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2019 filings • 501(c)3 • $250M-$1B nonprofits