Civic Intelligence

Truth Initiative Foundation

990 • Fiscal year 2020 • EIN 91-1956621

Jul 01, 2019 to Jun 30, 2020 • Filed on Oct 30, 2020

900 G Street NW No 4th FLWashington, DC 20001

(202) 454-5555

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

22nd percentile

0.10x

Higher debt load relative to assets than 22% of similar nonprofits.

2020 filings • 501(c)3 • $250M-$1B nonprofits • Source year 2020

Liabilities / Revenue

81st percentile

1.42x

Higher debt load relative to revenue than 81% of similar nonprofits.

2020 filings • 501(c)3 • $250M-$1B nonprofits • Source year 2020

Net Margin

2nd percentile

-89%

Higher net margin than 2% of similar nonprofits.

2020 filings • 501(c)3 • $250M-$1B nonprofits • Source year 2020

Top Officer Pay

52nd percentile

$892,866

Higher top officer pay than 52% of similar nonprofits.

Top officer pay equals 1.5% of source-year revenue.

2020 filings • 501(c)3 • $250M-$1B nonprofits • Source year 2020

Asset Growth

5th percentile

-7.5%

Faster asset growth than 5% of similar nonprofits.

2020 filings • 501(c)3 • $250M-$1B nonprofits • Annualized from 2019 to 2020

Revenue Growth

4th percentile

-42%

Faster revenue growth than 4% of similar nonprofits.

2020 filings • 501(c)3 • $250M-$1B nonprofits • Annualized from 2019 to 2020

Assets

Down

$853,605,796

Down $68,779,424 (-7.5%) from 2019

Net Assets

Down

$771,848,236

Down $68,622,418 (-8.2%) from 2019

Liabilities

Down

$81,757,560

Down $157,006 (-0.2%) from 2019

Revenue

Down

$57,705,985

Down $41,030,502 (-42%) from 2019

Expenses

Up

$109,295,633

Up $4,315,544 (+4.1%) from 2019

Net Income

Down

-$51,589,648

Down $45,346,046 (-726%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5B$1.0B$500M$0Assets 2011: $1,100,583,351Liabilities 2011: $60,977,715Net Assets 2011: $1,039,605,6362011Assets 2012: $1,038,736,480Liabilities 2012: $64,544,469Net Assets 2012: $974,192,0112012Assets 2013: $1,091,727,835Liabilities 2013: $71,791,463Net Assets 2013: $1,019,936,3722013Assets 2014: $1,151,506,314Liabilities 2014: $40,960,230Net Assets 2014: $1,110,546,0842014Assets 2015: $1,096,789,302Liabilities 2015: $48,778,256Net Assets 2015: $1,048,011,0462015Assets 2016: $957,381,718Liabilities 2016: $26,193,600Net Assets 2016: $931,188,1182016Assets 2017: $1,019,042,166Liabilities 2017: $82,437,386Net Assets 2017: $936,604,7802017Assets 2018: $992,475,517Liabilities 2018: $88,537,328Net Assets 2018: $903,938,1892018Assets 2019: $922,385,220Liabilities 2019: $81,914,566Net Assets 2019: $840,470,6542019Assets 2020: $853,605,796Liabilities 2020: $81,757,560Net Assets 2020: $771,848,2362020Assets 2021: $1,008,096,015Liabilities 2021: $114,101,384Net Assets 2021: $893,994,6312021Assets 2022: $833,593,516Liabilities 2022: $107,438,597Net Assets 2022: $726,154,9192022Assets 2023: $764,347,458Liabilities 2023: $110,630,924Net Assets 2023: $653,716,5342023Assets 2024: $711,724,975Liabilities 2024: $107,974,360Net Assets 2024: $603,750,6152024Assets 2025: $676,326,896Liabilities 2025: $100,136,676Net Assets 2025: $576,190,2202025

Highlighted filing

2020

Assets$853,605,796
Liabilities$81,757,560
Net Assets$771,848,236

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200M$100M$0-$100MExpenses 2011: $66,850,9862011Expenses 2012: $51,262,4282012Expenses 2013: $75,153,3392013Revenue 2014: $117,165,393Expenses 2014: $65,065,789Net Income 2014: $52,099,6042014Revenue 2015: $88,775,190Expenses 2015: $107,510,970Net Income 2015: -$18,735,7802015Revenue 2016: $32,680,682Expenses 2016: $119,131,077Net Income 2016: -$86,450,3952016Revenue 2017: $67,533,533Expenses 2017: $113,822,409Net Income 2017: -$46,288,8762017Revenue 2018: $70,169,506Expenses 2018: $117,013,813Net Income 2018: -$46,844,3072018Revenue 2019: $98,736,487Expenses 2019: $104,980,089Net Income 2019: -$6,243,6022019Revenue 2020: $57,705,985Expenses 2020: $109,295,633Net Income 2020: -$51,589,6482020Revenue 2021: $92,158,475Expenses 2021: $98,704,313Net Income 2021: -$6,545,8382021Revenue 2022: $111,718,749Expenses 2022: $118,089,967Net Income 2022: -$6,371,2182022Revenue 2023: $59,245,878Expenses 2023: $116,909,770Net Income 2023: -$57,663,8922023Revenue 2024: $73,144,611Expenses 2024: $107,342,211Net Income 2024: -$34,197,6002024Revenue 2025: $52,987,573Expenses 2025: $109,721,541Net Income 2025: -$56,733,9682025

Highlighted filing

2020

Revenue$57,705,985
Expenses$109,295,633
Net Income-$51,589,648
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Oct 30, 2020
Return Version
2019v5.1
Gross Receipts
$288,102,287
Mission and Program Overview

Mission

Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco. The purposes for which the foundation is formed are to support (1) the study of and programs to reduce youth tobacco product usage and youth substance (continued on schedule o) abuse in the states and (2) the study of and educational programs to prevent diseases associated with the use of tobacco products in the states.

Truth initiative's mission is to achieve a culture where young people reject smoking, vaping, and nicotine.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$502,365,785$434,711,628▼ $67,654,157
Investments in Publicly Traded Securities$289,946,483$292,767,414▲ $2,820,931
Savings and Temporary Cash Investments$122,089,560$120,697,288▼ $1,392,272
Land, Buildings, and Equipment, Net$5,054,035$3,798,814▼ $1,255,221
Prepaid Expenses and Deferred Charges$1,621,144$902,256▼ $718,888
Accounts Receivable$105,663$186,940▲ $81,277
Pledges and Grants Receivable$246,851$176,441▼ $70,410
Inventories for Sale or Use$7,918$6,922▼ $996
Cash and Non-Interest-Bearing Accounts$500$500→ $0
Total Assets$922,385,220$853,605,796▼ $68,779,424
Other Assets Total$947,281$357,593▼ $589,688
Liabilities
Other Liabilities$71,567,907$72,020,107▲ $452,200
Accounts Payable and Accrued Expenses$10,264,174$9,541,253▼ $722,921
Deferred Revenue$82,485$196,200▲ $113,715
Total Liabilities$81,914,566$81,757,560▼ $157,006
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$840,470,654$771,848,236▼ $68,622,418
Total Net Assets Fund Balance$840,470,654$771,848,236▼ $68,622,418
Total Liabilities and Net Assets / Fund Balance$922,385,220$853,605,796▼ $68,779,424

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,123,855$5,173,410$6,297,265
Leasehold Improvements$2,518,194$1,858,887$4,377,081
Equipment$156,765$1,485,740$1,642,505
Other Securities$213,443,794--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Robin KovalPresident & CEOFT$637,019$262,556$899,575
ANTHONY T O'TOOLEEvp/cfioFT$440,480$252,306$692,786
M David DobbinsCOOFT$349,266$174,825$524,091
Donna ValloneChief Research OfficerFT$349,735$169,018$518,753
Eric AscheChief Mktg & Strategy OfficerFT$355,840$159,443$515,283
Patricia KenneyChief Communications OfficerFT$259,691$136,478$396,169
Robert FalkGen. Counsel/corp. SecretaryFT$261,019$125,565$386,584
Anna SpriggsChief of Human Resources & AdminFT$247,941$119,068$367,009
Amanda GrahamChief of Innovations & Research Inve-$261,109$96,834$357,943
Amy TaylorChief Community & Youth EngagementFT$238,993$116,349$355,342
Amanda GrahamChief of Innovations & Research InvestigatorFT$289,013$61,813$350,826

Board Members and Trustees

NameTitle
Hon Mike MooreChair Since 05/2017
Nancy BrownVice Chair Since 12/2017
Georges C Benjamin MdDirector
Hon Gina RaimondoDirector
Hon Herb Conaway MdDirector
Hon James DunniganDirector
Hon Josh SteinDirector
Hon Mike DewineDirector
Mary T Bassett Md MphDirector
Steve OyerDirector
Hon Gary R HerbertDirector Thru 09/30/2019
Hon Doug PetersonTreasurer Since 05/2017

Highest Paid Contractors

ContractorServicesLocationCompensation
Targetcast LLC (dba Assembly)Marketing711 THIRD AVE 2ND FLOOR, New York, NY 10017$35,005,113
Mdc Corporate (us) INC (dba 72andsunnyMarketing745 FIFTH AVE 19TH FL, New York, NY 10151$6,066,213
Ipsos Public Affairs LLCResearch301 MERRITT 7, Norwalk, CT 06851$1,819,301
Haymaket Industries LLCMarketing4126 W JEFFERSON BLVD, Los Angeles, CA 90016$1,699,543
Beaconfire Consulting INCMarketing2300 CLARENDON BLVD, Arlington, VA 22201$1,093,089
Revenue and Support

Revenue Composition

Contributions and Grants
$3,179,561
Program Service Revenue
$232,217
Investment Income
$54,291,853
Other Revenue
$2,354
All Other Contributions
$2,577,237
Change in Net Assets
$-51,589,648

Audited Revenue Reconciliation

Revenue per Audited Statements
$53,648,673
Revenue Not Reported on Financial Statements
$4,057,312
Revenue Not Reported on Form 990
$-17,005,852
Total Revenue per Audited Statements
$36,642,821
Total Revenue per Form 990
$57,705,985
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$82,433,372
Salaries, Compensation, and Employee Benefits$24,824,676
Grants and Similar Amounts Paid$2,037,585
Total Fundraising Expense$3,645
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$65,864,139$537,635-$66,401,774
Other Salaries and Wages$11,848,447$3,631,591-$15,480,038
Fees for Service Investment Mgmnt Fees-$4,057,312-$4,057,312
Other Employee Benefits$2,077,198$861,654-$2,938,852
Current Officers, Directors, Trustees, and Key Employees$1,019,433$1,910,864-$2,930,297
Occupancy-$2,816,805-$2,816,805
Pension Plan Contributions$1,743,827$464,154-$2,207,981
Grants to Domestic Orgs$2,026,585--$2,026,585
Interest-$1,921,394-$1,921,394
Depreciation Depletion$968,431$784,084-$1,752,515
Travel$1,218,439$110,294-$1,328,733
Payroll Taxes$877,375$390,133-$1,267,508
Information Technology$1,025,763$167,749-$1,193,512
Conferences and Meetings$797,279$52,268-$849,547
Insurance$80,393$287,045-$367,438
Office Expenses$130,707$165,313-$296,020
Fees for Services Accounting-$224,403-$224,403
Advertising$204,903$10,957-$215,860
All Other Expenses$128,483$56,306$3,645$188,434
Fees for Services Legal$10,492$162,904-$173,396
Other Expenses$223,491$14,560-$14,560
Grants to Domestic Individuals$11,000--$11,000
Total Functional Expenses$90,308,656$18,983,332$3,645$109,295,633

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$109,295,633
Total Expenses per Audited Statements$105,265,236
Expenses per Audited Statements$105,238,321
Expenses Not Reported on Financial Statements$4,057,312
Expenses Not Reported on Form 990$26,915
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Campaign for Tobacco Free KidsWashington, DC501(c)(3)Strategic Alliance Grants$717,127
American Non-smokers Rights FoundationBerkeley, CA501(c)(3)Strategic Alliance Grants$177,406
GIRL SCOUTS COUNCIL OF THE NATION'S CAPITALWashington, DC501(c)(3)Strategic Alliance Grants$102,726
Tobacco Free Portfolios FoundationNew York, NY501(c)(3)Strategic Alliance Grants$99,997
University of California San FranciscoSan Francisco, CA501(c)(3)Strategic Alliance Grants$98,146
Brown UniversityProvidence, RI501(c)(3)Federal Subawards$68,571
The Voices ProjectPasadena, CA501(c)(3)Opioids Grant Initiative$57,863
Young People in RecoveryDenver, CO501(c)(3)Opioids Grant Initiative$55,675
University of OklahomaOklahoma City, OK501(c)(3)Federal Subawards$51,530
Breathe California of Sacramento-emigrant TrailsSacramento, CA501(c)(3)Strategic Alliance Grants$50,508
National Network Public Health InstitutesNew Orleans, LA501(c)(3)Sponsor - National Conf. on Tobacco 08/19$50,000
Young InvinciblesWashington, DC501(c)(3)Strategic Alliance Grants$46,428
The George Washington UniversityWashington, DC501(c)(3)Federal Subawards$27,318
Parents Against Vaping E-cigarettesNew York, NY501(c)(4)Strategic Alliance Grants$25,755
Hmp Acquisition Holdings LLC Dba Naccme LLCEast Windsor, NJLLCSponsor - 2020 Rx Summit$25,000
Houston Community College SystemHouston, TX501(c)(3)Community College & Hbcu Initiative Grants$25,000
Knoxville Leadership FoundationKnoxville, TN501(c)(3)Opioids Grant Initiative$18,000
Her Campus Media LLCBoston, MALLCSponsor - Graduation 2020$15,000
Society for Research on Nicotine & TobaccoMadison, WIC-corpSponsor - Health Disparities Travel Scholarship$15,000
Brenau UniversityGainesville, GA501(c)(3)Community College & Hbcu Initiative Grants$14,470
Mercy CollegeDobbs Ferry, NY501(c)(3)Community College & Hbcu Initiative Grants$14,278
State Board for Community Colleges & Occupational EducationLittleton, CO501(c)(3)Community College & Hbcu Initiative Grants$13,154
Onondaga Community CollegeSyracuse, NY501(c)(3)Community College & Hbcu Initiative Grants$12,007
San Juan CollegeFarmington, NM501(c)(3)Community College & Hbcu Initiative Grants$10,761
Human Rights Campaign IncWashington, DC501(c)(3)Sponsor - Time to Thrive Conf. 2/14-16$10,000
Progressive Agriculture FoundationBirmingham, AL501(c)(3)Strategic Alliance Grants$10,000
Metro Drug Coalition IncKnoxville, TN501(c)(3)Opioids Grant Initiative$9,337
Fort Scott Community CollegeFort Scott, KS501(c)(3)Community College & Hbcu Initiative Grants$9,246
Columbia Basin CollegePasco, WA501(c)(3)Community College & Hbcu Initiative Grants$8,742
Dominican CollegeOrangeburg, NY501(c)(3)Community College & Hbcu Initiative Grants$8,302
Los Angeles Valley College FoundationValley Glen, CA501(c)(3)Community College & Hbcu Initiative Grants$7,958
Rancho Santiago Community College DistrictSanta Ana, CA501(c)(3)Community College & Hbcu Initiative Grants$7,752
Sullivan County CommLoch Sheldrake, NY501(c)(3)Community College & Hbcu Initiative Grants$7,720
Herkimer County Community CollegeHerkimer, NY501(c)(3)Community College & Hbcu Initiative Grants$7,475
Mills CollegeOakland, CA501(c)(3)Community College & Hbcu Initiative Grants$6,593
Bay Path UniversityLongmeadow, MA501(c)(3)Community College & Hbcu Initiative Grants$6,474
Orange Coast College FoundationCosta Mesa, CA501(c)(3)Community College & Hbcu Initiative Grants$6,328
South Texas CollegeMcallen, TX501(c)(3)Community College & Hbcu Initiative Grants$6,316
New York Women in Communications FoundationNew York, NYS-corpSponsor- 2020 Matrix Award 5/18/20$6,000
Indiana State Museum Foundation IncIndianapolis, IL501(c)(3)Opioids Grant Initiative$5,700
Lawson State Community CollegeBirmingham, AL501(c)(3)Community College & Hbcu Initiative Grants$5,256
University of West AlabamaLivingston, AL501(c)(3)Community College & Hbcu Initiative Grants$5,003

International Summary

Offices
0
Employees
0
Spending
$36,972,610

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
Yes
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
Yes

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland & Greenland)Investments-00$13,322,725
Europe (including Iceland & Greenland)Investments-00$13,322,725
East Asia and the PacificInvestments-00$4,498,031
East Asia and the PacificInvestments-00$4,498,031
North AmericaInvestments-00$665,549
North AmericaInvestments-00$665,549
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Line of Credit$63,500,000
Deferred Rent$4,096,093
Refundable Advances$3,508,012
Deferred Compensation$916,002
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7A

The national governors association, national association of attorneys general, and national council of state legislatures each have the authority to appoint two class a directors.

Form 990, Part VI, Section B, Line 11B

Pursuant to board resolution, the board observes the following procedures in the following order: first, the audit committee reviews and approves the draft form 990; second, the approved form 990 is electronically routed to all board members; third, the form is filed with the irs and posted to the foundation's web site.

Form 990, Part VI, Section B, Line 12C

Truth initiative regularly and consistently monitors and enforces compliance with its conflict of interest policy by: requiring annual review of policy and written disclosures by all directors, senior staff and research investigators which are collected and reviewed by the general counsel; requiring updated filings as necessary by directors and covered staff; requiring contemporaneous disclosures of all conflicts and potential conflicts not disclosed in the annual filings, by all directors and staff; requiring all research investigators who participate in nih-funded research to comply with nih's financial conflict of interest (fcoi) regulation and to annually complete the nih tutorial on conflicts of interest; and placing administrative responsibility for training and compliance with the general counsel.

Form 990, Part VI, Section B, Line 15

The process for determining the compensation of the ceo and top management includes review and approval by independent persons, comparative data and contemporaneous substantiation. The board regularly retains an independent consulting firm to evaluate the compensation of the ceo and top management against the competitive market, including comparable positions among similarly situated organizations as well as broader, relevant market surveys. Based on that analysis and performance assessments and the review and recommendation of the board's executive committee, the full board sets the ceo's compensation, approves or amends the ceo's recommendation for the compensation of the cfio, and reviews or amends the ceo's recommendation for the compensation of the coo, gc, chief marketing officer, and chief research officer. The ceo makes compensation decisions for other senior level employees, upon recommendation of their expertise center leader.

Form 990, Part VI, Section C, Line 19

Truth initiative's financial statements are available on its corporate website, www.truthinitiative.org. Its governing documents and conflict of interest policy are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Truth Initiative Foundation
EIN
91-1956621
Phone
2024545555
Address
900 G STREET NW NO 4TH FL, WASHINGTON, DC 20001
Doing Business As
Truth Initiative

Signing Officer

Name
ANTHONY T O'TOOLE
Title
Evp/cfio
Phone
2024545555
Signed
2020-10-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Robin Koval
Formed
1999
Legal Domicile
De
Voting Board Members
11
Independent Board Members
11
Employees
201
Volunteers
293

Preparer

Firm
Rsm US Llp
Address
9801 WASHINGTONIAN BLVD STE 500, GAITHERSBURG, MD 20878
Preparer
William E Turco CPA
Phone
3012963600
Supplemental Narrative

Additional Explanations

Form 990, Part V, Line 3B

Truth initiative foundation is awaiting additional information in order to timely file a complete and accurate form 990-t by the extended deadline of may 15, 2021. The amount shown as net unrelated business taxable income on line 7b of page 1 of the form 990 is an estimate based on available information.

Form 990, Part IX, Line 11G

Telephone & wireless services: program service expenses 179,607. Management and general expenses 193,322. Fundraising expenses 0. Total expenses 372,929. Temporary services: program service expenses 5,936. Management and general expenses 18,371. Fundraising expenses 0. Total expenses 24,307. Honorarium: program service expenses 1,500. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,500. Consulting: program service expenses 346,328. Management and general expenses 122,581. Fundraising expenses 0. Total expenses 468,909. Contract services: program service expenses 65,310,066. Management and general expenses 203,361. Fundraising expenses 0. Total expenses 65,513,427. Nrt - contract services: program service expenses 17,455. Management and general expenses 0. Fundraising expenses 0. Total expenses 17,455. Fulfillment services: program service expenses 3,036. Management and general expenses 0. Fundraising expenses 0. Total expenses 3,036. Referral fees: program service expenses 211. Management and general expenses 0. Fundraising expenses 0. Total expenses 211.

FORM 990, PART XI, LINE 9:

Unrealized gain (loss) on swaps -26,915. Variance -3.

2019 Form 990, Schedule A - Part IV Facts and Circumstances Analysis

Truth initiative foundation d/b/a truth initiative (truth initiative) qualifies as a publicly supported organization under all of the facts and circumstances because (a) it normally receives a substantial part of its support from government units, from direct or indirect contributions from the general public, or from a combination of these sources, under the standards set forth in reg. 1.170a-9(f)(3)(i) and (ii); and (b) it is in the nature of a publicly supported organization taking into account the factors set forth in reg. 1.170-a-9(f)(3)(iii) through (vii). A. Ten percent support limitation. Truth initiative normally receives at least 10 percent of its total support from public sources. As set forth in schedule a, part ii, the organization's public support for taxable years 2015 - 2019 was 13.50%. Attraction of public support. Truth initiative maintains a continuous and bona fide program designed to attract public support. The total amount of public support raised by the organization in taxable years 2015-2019 as a result of these efforts was $14.1 million. Examples of efforts to attract public support during the five-year testing period include the following: federal government grants and contracts. Truth initiative maintains a bona fide, continuous and successful program to attract new and additional federal governmental support. As part of this program, the organization has dedicated staff in both its schroeder research institute, innovations, and finance department to assist with applications for federal support and to manage grants and contracts that are awarded. From tax year 2015 through 2019, truth initiative submitted 80 applications for federal grants and contracts. In 2019 alone, we submitted 10 applications for national institutes of health funded grants to support our research and related activities. All of these applications were consistent with truth initiative's charitable purpose of mitigating the toll of death and disease caused by the tobacco epidemic. Over the five-year period, truth initiative was awarded 16 federal grants and contracts for a total amount awarded of $18,443,283. Other grants. During the five-year testing period, truth initiative also submitted funding proposals to a number of other entities. The organization received 13 awards for a total amount awarded of $6,960,933. In the current taxable year this included support from cvs health foundation, center for environmental health, and east bay community foundation. B. Percentage of financial support. Truth initiative was established in 1999 pursuant to the terms of the master settlement agreement negotiated by the attorneys general of 46 states, the district of columbia and five u.s. Territories in settlement of civil actions filed against the major u.s. Tobacco companies for damages due to the harmful effects of tobacco. The states requested that a portion of the funds they received from the tobacco industry be used to establish and fund an organization primarily dedicated to studying and providing public education about the impact of tobacco in order to reduce its use and associated death and disease. The organization also received funding from a similar settlement agreement entered into between the states and the smokeless tobacco companies. Early on truth initiative's board of directors voted to allocate a significant portion of the settlement funds received from 1999 2003 for long-term investments (reserve fund), which operates like a quasi-endowment to support future charitable and educational activities in the years after the settlement payments would cease. The organization's long-term investments (reserve fund) at june 30, 2020 was $712 million. Under the terms of the settlement agreements, the last of the normally scheduled payments were received during its 2007 taxable year (ending june 30, 2008). Since that time, because of the cessation of the settlement payments, truth initiative has received an increasingly high percentage o

2019 Form 990, Schedule A - Part IV Facts and Circumstances Analysis (cont)

Availability of public facilities and services; public participation in programs. Truth initiative provides facilities and services directly for the benefit of the general public on a continuing basis. The organization's truth campaign, begun in 2000, is the largest national youth smoking prevention campaign ever undertaken in this country; its award-winning advertisements, grass roots tours and appearances, social media and other on-line media communications have provided the facts to millions of teens about tobacco use and industry marketing tactics and has been credited with a significant decline in youth smoking rates. In the summer of 2014, truth initiative launched a redesigned and updated version of the truth campaign across multiple, national media platforms including television, social media, on-line as well as a grass roots component. The organization committed to supporting the campaign with a substantial investment of $200 million over three years through its 2016 tax year and has renewed a substantial funding commitment for the campaign for tax years beyond that including tax years 2017 and 2018. The campaign is reaching millions of youth and affecting their attitudes about tobacco and their intentions to smoke. In 2008, truth initiative and a coalition of public health groups and state public health departments began become an ex, an innovative smoking cessation campaign and website for adult smokers who are ready to quit but need help. The website includes a community where, at no charge, smokers can provide and receive support as well as a companion text messaging program to offer tailored cessation resources. The site protocol was developed in conjunction with the mayo clinic and mayo clinic staff provide clinical support in the form of online interaction with the community. We continue to support the becomeanex.org web site and the ex community through earned media and paid online advertising. Beginning in 2016, we have begun an effort to provide ex as a smoking cessation solution for employers, health plans and other payors. This has included a substantial overhaul of the technical capabilities of the site, which is still provided free of charge to the general public. Our hope is this will provide a stream of mission related revenue to support and sustain ex and other truth initiative programming. During this year, fee revenue from this service was $148,662. In 2019, truth initiative developed this is quitting, a first of its kind youth vaping cessation program. Since its inception, more than 200,000 youth and young adults have signed up for the service. It is currently being evaluated by a rigorous randomized control trial. The program generated $167,012 in revenue this year, primarily through support contracts with states and local tobacco control entities. In tax year 2014, and continuing through tax year 2018, truth initiative initiated a program in which it provides grants and technical assistance to community colleges and historically black colleges and universities (hbcu's) to support the establishment of tobacco-free policies at these institutions which serve large numbers of young adults from low-income and minority communities. In five years of this program, through tax year 2018, truth initiative has awarded more than $1.3 million in grants to community colleges and hbcu's. Truth initiative's youth activism programs also reach out to teens and young adults to educate them about the dangers of tobacco and help them become change agents in their communities. During tax years 2016 through 2018, this program was supported by $2.3 million in grant funding provided by the cvs foundation. In tax year 2018, we directly reached over 725,000 teens and young adults and, through our community leaders, truth college leaders, training team, and truth ambassadors provided training and technical assistance to over 150 youth leaders in connection with planning and executing school and community-based projects to h

Financial Statement Notes

PART X, LINE 2:

Truth initiative is generally exempt from federal income tax under internal revenue code (irc) section 501(c)(3). In addition, truth initiative has been classified as an organization that is not a private foundation. Income which is not related to its exempt purposes, less applicable deductions, is subject to federal and state corporate income taxes. Truth initiative follows the accounting standard on accounting for uncertainty in income taxes, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, truth initiative may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The guidance on accounting for uncertainty in income taxes also addresses de-recognition, classification, interest, penalties on income taxes and accounting in interim periods. Management evaluated truth initiative's tax positions and concluded that truth initiative had taken no uncertain tax positions that require adjustment to the financial statements to comply with the provisions of the guidance for accounting for uncertainty in income taxes.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Net loss on interest rate swap agreement 26,915.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt14GEN. COUNSEL/CORP. SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt15COO
IRS990/Form990PartVIISectionAGrp/TitleTxt16CHIEF MKTG & STRATEGY OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt17CHIEF RESEARCH OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt18CHIEF COMMUNICATIONS OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt19CHIEF OF INNOVATIONS & RESEARCH INVESTIGATOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20CHIEF OF HUMAN RESOURCES & ADMIN
IRS990/Form990PartVIISectionAGrp/TitleTxt21CHIEF COMMUNITY & YOUTH ENGAGEMENT
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/Form990TFiledInd00
IRS990/FormationYr01999
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GainOrLossGrp/OtherAmt04328
IRS990/GainOrLossGrp/SecuritiesAmt038109698
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt011
IRS990/GovernmentGrantsAmt0602324
IRS990/GrantAmt0314542
IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt011000
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt011000
IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt02026585
IRS990/GrantsToDomesticOrgsGrp/TotalAmt02026585
IRS990/GrantsToIndividualsInd01
IRS990/GrantsToOrganizationsInd01
IRS990/GrantToRelatedPersonInd00
IRS990/GrossAmountSalesAssetsGrp/OtherAmt04328
IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt0268506000
IRS990/GrossReceiptsAmt0288102287
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt011
IRS990/IndivRcvdGreaterThan100KCnt057
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartVInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt0167749
IRS990/InformationTechnologyGrp/ProgramServicesAmt01025763
IRS990/InformationTechnologyGrp/TotalAmt01193512
IRS990/InsuranceGrp/ManagementAndGeneralAmt0287045
IRS990/InsuranceGrp/ProgramServicesAmt080393
IRS990/InsuranceGrp/TotalAmt0367438
IRS990/InterestGrp/ManagementAndGeneralAmt01921394
IRS990/InterestGrp/TotalAmt01921394
IRS990/InventoriesForSaleOrUseGrp/BOYAmt07918
IRS990/InventoriesForSaleOrUseGrp/EOYAmt06922
IRS990/InvestmentIncomeGrp/ExclusionAmt016177827
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt016177827
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt0502365785
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt0434711628
IRS990/InvestmentsPubTradedSecGrp/BOYAmt0289946483
IRS990/InvestmentsPubTradedSecGrp/EOYAmt0292767414
IRS990/IRPDocumentCnt0180
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt08518037
IRS990/LandBldgEquipBasisNetGrp/BOYAmt05054035
IRS990/LandBldgEquipBasisNetGrp/EOYAmt03798814
IRS990/LandBldgEquipCostOrOtherBssAmt012316851
IRS990/LegalDomicileStateCd0DE
IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt00
IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt0230396302
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE AND YOUTH SUBSTANCE (CONTINUED ON SCHEDULE O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0840470654
IRS990/NetAssetsOrFundBalancesEOYAmt0771848236
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt038114026
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt038114026
IRS990/NetUnrelatedBusTxblIncmAmt0-479914
IRS990/NetUnrlzdGainsLossesInvstAmt0-17005852
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0840470654
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0771848236
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/ManagementAndGeneralAmt02816805
IRS990/OccupancyGrp/TotalAmt02816805
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0165313
IRS990/OfficeExpensesGrp/ProgramServicesAmt0130707
IRS990/OfficeExpensesGrp/TotalAmt0296020
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0947281
IRS990/OtherAssetsTotalGrp/EOYAmt0357593
IRS990/OtherChangesInNetAssetsAmt0-26918
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt0861654
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt02077198
IRS990/OtherEmployeeBenefitsGrp/TotalAmt02938852
IRS990/OtherExpensesGrp/Desc0EMPLOYEE MORALE
IRS990/OtherExpensesGrp/Desc1SURVEY INCENTIVES
IRS990/OtherExpensesGrp/Desc2INCOME TAX EXPENSE
IRS990/OtherExpensesGrp/Desc3HEALTH & WELLNESS
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt0217692
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1138215
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt214560
IRS990/OtherExpensesGrp/ProgramServicesAmt052271
IRS990/OtherExpensesGrp/ProgramServicesAmt1223491
IRS990/OtherExpensesGrp/TotalAmt0269963
IRS990/OtherExpensesGrp/TotalAmt1223491
IRS990/OtherExpensesGrp/TotalAmt2138215
IRS990/OtherExpensesGrp/TotalAmt314560
IRS990/OtherLiabilitiesGrp/BOYAmt071567907
IRS990/OtherLiabilitiesGrp/EOYAmt072020107
IRS990/OtherRevenueMiscGrp/BusinessCd0900099

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$676$100$576$53.0$110$56.7
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$712$108$604$73.1$107$34.2
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$764$111$654$59.2$117$57.7
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$834$107$726$112$118$6.37
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1,008$114$894$92.2$98.7$6.55
2020Detailed filing. Detailed filing data is available for this year.$854$81.8$772$57.7$109$51.6
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$922$81.9$840$98.7$105$6.24
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$992$88.5$904$70.2$117$46.8
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1,019$82.4$937$67.5$114$46.3
2016Detailed filing. Detailed filing data is available for this year.$957$26.2$931$32.7$119$86.5
2015Detailed filing. Detailed filing data is available for this year.$1,097$48.8$1,048$88.8$108$18.7
2014Detailed filing. Detailed filing data is available for this year.$1,152$41.0$1,111$117$65.1$52.1
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1,092$71.8$1,020$75.2
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1,039$64.5$974$51.3
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1,101$61.0$1,040$66.9