Liabilities / Assets
22nd percentile
Higher debt load relative to assets than 22% of similar nonprofits.
990 • Fiscal year 2020 • EIN 91-1956621
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
22nd percentile
Higher debt load relative to assets than 22% of similar nonprofits.
Liabilities / Revenue
81st percentile
Higher debt load relative to revenue than 81% of similar nonprofits.
Net Margin
2nd percentile
Higher net margin than 2% of similar nonprofits.
Top Officer Pay
52nd percentile
Higher top officer pay than 52% of similar nonprofits.
Top officer pay equals 1.5% of source-year revenue.
Asset Growth
5th percentile
Faster asset growth than 5% of similar nonprofits.
Revenue Growth
4th percentile
Faster revenue growth than 4% of similar nonprofits.
Assets
Down$853,605,796
Down $68,779,424 (-7.5%) from 2019
Net Assets
Down$771,848,236
Down $68,622,418 (-8.2%) from 2019
Liabilities
Down$81,757,560
Down $157,006 (-0.2%) from 2019
Revenue
Down$57,705,985
Down $41,030,502 (-42%) from 2019
Expenses
Up$109,295,633
Up $4,315,544 (+4.1%) from 2019
Net Income
Down-$51,589,648
Down $45,346,046 (-726%) from 2019
Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco. The purposes for which the foundation is formed are to support (1) the study of and programs to reduce youth tobacco product usage and youth substance (continued on schedule o) abuse in the states and (2) the study of and educational programs to prevent diseases associated with the use of tobacco products in the states.
Truth initiative's mission is to achieve a culture where young people reject smoking, vaping, and nicotine.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments Other Securities | $502,365,785 | $434,711,628 | ▼ $67,654,157 |
| Investments in Publicly Traded Securities | $289,946,483 | $292,767,414 | ▲ $2,820,931 |
| Savings and Temporary Cash Investments | $122,089,560 | $120,697,288 | ▼ $1,392,272 |
| Land, Buildings, and Equipment, Net | $5,054,035 | $3,798,814 | ▼ $1,255,221 |
| Prepaid Expenses and Deferred Charges | $1,621,144 | $902,256 | ▼ $718,888 |
| Accounts Receivable | $105,663 | $186,940 | ▲ $81,277 |
| Pledges and Grants Receivable | $246,851 | $176,441 | ▼ $70,410 |
| Inventories for Sale or Use | $7,918 | $6,922 | ▼ $996 |
| Cash and Non-Interest-Bearing Accounts | $500 | $500 | → $0 |
| Total Assets | $922,385,220 | $853,605,796 | ▼ $68,779,424 |
| Other Assets Total | $947,281 | $357,593 | ▼ $589,688 |
| Liabilities | |||
| Other Liabilities | $71,567,907 | $72,020,107 | ▲ $452,200 |
| Accounts Payable and Accrued Expenses | $10,264,174 | $9,541,253 | ▼ $722,921 |
| Deferred Revenue | $82,485 | $196,200 | ▲ $113,715 |
| Total Liabilities | $81,914,566 | $81,757,560 | ▼ $157,006 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $840,470,654 | $771,848,236 | ▼ $68,622,418 |
| Total Net Assets Fund Balance | $840,470,654 | $771,848,236 | ▼ $68,622,418 |
| Total Liabilities and Net Assets / Fund Balance | $922,385,220 | $853,605,796 | ▼ $68,779,424 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $1,123,855 | $5,173,410 | $6,297,265 |
| Leasehold Improvements | $2,518,194 | $1,858,887 | $4,377,081 |
| Equipment | $156,765 | $1,485,740 | $1,642,505 |
| Other Securities | $213,443,794 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Robin Koval | President & CEO | FT | $637,019 | $262,556 | $899,575 |
| ANTHONY T O'TOOLE | Evp/cfio | FT | $440,480 | $252,306 | $692,786 |
| M David Dobbins | COO | FT | $349,266 | $174,825 | $524,091 |
| Donna Vallone | Chief Research Officer | FT | $349,735 | $169,018 | $518,753 |
| Eric Asche | Chief Mktg & Strategy Officer | FT | $355,840 | $159,443 | $515,283 |
| Patricia Kenney | Chief Communications Officer | FT | $259,691 | $136,478 | $396,169 |
| Robert Falk | Gen. Counsel/corp. Secretary | FT | $261,019 | $125,565 | $386,584 |
| Anna Spriggs | Chief of Human Resources & Admin | FT | $247,941 | $119,068 | $367,009 |
| Amanda Graham | Chief of Innovations & Research Inve | - | $261,109 | $96,834 | $357,943 |
| Amy Taylor | Chief Community & Youth Engagement | FT | $238,993 | $116,349 | $355,342 |
| Amanda Graham | Chief of Innovations & Research Investigator | FT | $289,013 | $61,813 | $350,826 |
| Name | Title |
|---|---|
| Hon Mike Moore | Chair Since 05/2017 |
| Nancy Brown | Vice Chair Since 12/2017 |
| Georges C Benjamin Md | Director |
| Hon Gina Raimondo | Director |
| Hon Herb Conaway Md | Director |
| Hon James Dunnigan | Director |
| Hon Josh Stein | Director |
| Hon Mike Dewine | Director |
| Mary T Bassett Md Mph | Director |
| Steve Oyer | Director |
| Hon Gary R Herbert | Director Thru 09/30/2019 |
| Hon Doug Peterson | Treasurer Since 05/2017 |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Targetcast LLC (dba Assembly) | Marketing | 711 THIRD AVE 2ND FLOOR, New York, NY 10017 | $35,005,113 |
| Mdc Corporate (us) INC (dba 72andsunny | Marketing | 745 FIFTH AVE 19TH FL, New York, NY 10151 | $6,066,213 |
| Ipsos Public Affairs LLC | Research | 301 MERRITT 7, Norwalk, CT 06851 | $1,819,301 |
| Haymaket Industries LLC | Marketing | 4126 W JEFFERSON BLVD, Los Angeles, CA 90016 | $1,699,543 |
| Beaconfire Consulting INC | Marketing | 2300 CLARENDON BLVD, Arlington, VA 22201 | $1,093,089 |
| Line Item | Amount |
|---|---|
| Other Expenses | $82,433,372 |
| Salaries, Compensation, and Employee Benefits | $24,824,676 |
| Grants and Similar Amounts Paid | $2,037,585 |
| Total Fundraising Expense | $3,645 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $65,864,139 | $537,635 | - | $66,401,774 |
| Other Salaries and Wages | $11,848,447 | $3,631,591 | - | $15,480,038 |
| Fees for Service Investment Mgmnt Fees | - | $4,057,312 | - | $4,057,312 |
| Other Employee Benefits | $2,077,198 | $861,654 | - | $2,938,852 |
| Current Officers, Directors, Trustees, and Key Employees | $1,019,433 | $1,910,864 | - | $2,930,297 |
| Occupancy | - | $2,816,805 | - | $2,816,805 |
| Pension Plan Contributions | $1,743,827 | $464,154 | - | $2,207,981 |
| Grants to Domestic Orgs | $2,026,585 | - | - | $2,026,585 |
| Interest | - | $1,921,394 | - | $1,921,394 |
| Depreciation Depletion | $968,431 | $784,084 | - | $1,752,515 |
| Travel | $1,218,439 | $110,294 | - | $1,328,733 |
| Payroll Taxes | $877,375 | $390,133 | - | $1,267,508 |
| Information Technology | $1,025,763 | $167,749 | - | $1,193,512 |
| Conferences and Meetings | $797,279 | $52,268 | - | $849,547 |
| Insurance | $80,393 | $287,045 | - | $367,438 |
| Office Expenses | $130,707 | $165,313 | - | $296,020 |
| Fees for Services Accounting | - | $224,403 | - | $224,403 |
| Advertising | $204,903 | $10,957 | - | $215,860 |
| All Other Expenses | $128,483 | $56,306 | $3,645 | $188,434 |
| Fees for Services Legal | $10,492 | $162,904 | - | $173,396 |
| Other Expenses | $223,491 | $14,560 | - | $14,560 |
| Grants to Domestic Individuals | $11,000 | - | - | $11,000 |
| Total Functional Expenses | $90,308,656 | $18,983,332 | $3,645 | $109,295,633 |
| Line Item | Amount |
|---|---|
| Total Expenses per Form 990 | $109,295,633 |
| Total Expenses per Audited Statements | $105,265,236 |
| Expenses per Audited Statements | $105,238,321 |
| Expenses Not Reported on Financial Statements | $4,057,312 |
| Expenses Not Reported on Form 990 | $26,915 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Campaign for Tobacco Free Kids | Washington, DC | 501(c)(3) | Strategic Alliance Grants | $717,127 |
| American Non-smokers Rights Foundation | Berkeley, CA | 501(c)(3) | Strategic Alliance Grants | $177,406 |
| GIRL SCOUTS COUNCIL OF THE NATION'S CAPITAL | Washington, DC | 501(c)(3) | Strategic Alliance Grants | $102,726 |
| Tobacco Free Portfolios Foundation | New York, NY | 501(c)(3) | Strategic Alliance Grants | $99,997 |
| University of California San Francisco | San Francisco, CA | 501(c)(3) | Strategic Alliance Grants | $98,146 |
| Brown University | Providence, RI | 501(c)(3) | Federal Subawards | $68,571 |
| The Voices Project | Pasadena, CA | 501(c)(3) | Opioids Grant Initiative | $57,863 |
| Young People in Recovery | Denver, CO | 501(c)(3) | Opioids Grant Initiative | $55,675 |
| University of Oklahoma | Oklahoma City, OK | 501(c)(3) | Federal Subawards | $51,530 |
| Breathe California of Sacramento-emigrant Trails | Sacramento, CA | 501(c)(3) | Strategic Alliance Grants | $50,508 |
| National Network Public Health Institutes | New Orleans, LA | 501(c)(3) | Sponsor - National Conf. on Tobacco 08/19 | $50,000 |
| Young Invincibles | Washington, DC | 501(c)(3) | Strategic Alliance Grants | $46,428 |
| The George Washington University | Washington, DC | 501(c)(3) | Federal Subawards | $27,318 |
| Parents Against Vaping E-cigarettes | New York, NY | 501(c)(4) | Strategic Alliance Grants | $25,755 |
| Hmp Acquisition Holdings LLC Dba Naccme LLC | East Windsor, NJ | LLC | Sponsor - 2020 Rx Summit | $25,000 |
| Houston Community College System | Houston, TX | 501(c)(3) | Community College & Hbcu Initiative Grants | $25,000 |
| Knoxville Leadership Foundation | Knoxville, TN | 501(c)(3) | Opioids Grant Initiative | $18,000 |
| Her Campus Media LLC | Boston, MA | LLC | Sponsor - Graduation 2020 | $15,000 |
| Society for Research on Nicotine & Tobacco | Madison, WI | C-corp | Sponsor - Health Disparities Travel Scholarship | $15,000 |
| Brenau University | Gainesville, GA | 501(c)(3) | Community College & Hbcu Initiative Grants | $14,470 |
| Mercy College | Dobbs Ferry, NY | 501(c)(3) | Community College & Hbcu Initiative Grants | $14,278 |
| State Board for Community Colleges & Occupational Education | Littleton, CO | 501(c)(3) | Community College & Hbcu Initiative Grants | $13,154 |
| Onondaga Community College | Syracuse, NY | 501(c)(3) | Community College & Hbcu Initiative Grants | $12,007 |
| San Juan College | Farmington, NM | 501(c)(3) | Community College & Hbcu Initiative Grants | $10,761 |
| Human Rights Campaign Inc | Washington, DC | 501(c)(3) | Sponsor - Time to Thrive Conf. 2/14-16 | $10,000 |
| Progressive Agriculture Foundation | Birmingham, AL | 501(c)(3) | Strategic Alliance Grants | $10,000 |
| Metro Drug Coalition Inc | Knoxville, TN | 501(c)(3) | Opioids Grant Initiative | $9,337 |
| Fort Scott Community College | Fort Scott, KS | 501(c)(3) | Community College & Hbcu Initiative Grants | $9,246 |
| Columbia Basin College | Pasco, WA | 501(c)(3) | Community College & Hbcu Initiative Grants | $8,742 |
| Dominican College | Orangeburg, NY | 501(c)(3) | Community College & Hbcu Initiative Grants | $8,302 |
| Los Angeles Valley College Foundation | Valley Glen, CA | 501(c)(3) | Community College & Hbcu Initiative Grants | $7,958 |
| Rancho Santiago Community College District | Santa Ana, CA | 501(c)(3) | Community College & Hbcu Initiative Grants | $7,752 |
| Sullivan County Comm | Loch Sheldrake, NY | 501(c)(3) | Community College & Hbcu Initiative Grants | $7,720 |
| Herkimer County Community College | Herkimer, NY | 501(c)(3) | Community College & Hbcu Initiative Grants | $7,475 |
| Mills College | Oakland, CA | 501(c)(3) | Community College & Hbcu Initiative Grants | $6,593 |
| Bay Path University | Longmeadow, MA | 501(c)(3) | Community College & Hbcu Initiative Grants | $6,474 |
| Orange Coast College Foundation | Costa Mesa, CA | 501(c)(3) | Community College & Hbcu Initiative Grants | $6,328 |
| South Texas College | Mcallen, TX | 501(c)(3) | Community College & Hbcu Initiative Grants | $6,316 |
| New York Women in Communications Foundation | New York, NY | S-corp | Sponsor- 2020 Matrix Award 5/18/20 | $6,000 |
| Indiana State Museum Foundation Inc | Indianapolis, IL | 501(c)(3) | Opioids Grant Initiative | $5,700 |
| Lawson State Community College | Birmingham, AL | 501(c)(3) | Community College & Hbcu Initiative Grants | $5,256 |
| University of West Alabama | Livingston, AL | 501(c)(3) | Community College & Hbcu Initiative Grants | $5,003 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Europe (including Iceland & Greenland) | Investments | - | 0 | 0 | $13,322,725 |
| Europe (including Iceland & Greenland) | Investments | - | 0 | 0 | $13,322,725 |
| East Asia and the Pacific | Investments | - | 0 | 0 | $4,498,031 |
| East Asia and the Pacific | Investments | - | 0 | 0 | $4,498,031 |
| North America | Investments | - | 0 | 0 | $665,549 |
| North America | Investments | - | 0 | 0 | $665,549 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Line of Credit | $63,500,000 |
| Deferred Rent | $4,096,093 |
| Refundable Advances | $3,508,012 |
| Deferred Compensation | $916,002 |
“The national governors association, national association of attorneys general, and national council of state legislatures each have the authority to appoint two class a directors.”
“Pursuant to board resolution, the board observes the following procedures in the following order: first, the audit committee reviews and approves the draft form 990; second, the approved form 990 is electronically routed to all board members; third, the form is filed with the irs and posted to the foundation's web site.”
“Truth initiative regularly and consistently monitors and enforces compliance with its conflict of interest policy by: requiring annual review of policy and written disclosures by all directors, senior staff and research investigators which are collected and reviewed by the general counsel; requiring updated filings as necessary by directors and covered staff; requiring contemporaneous disclosures of all conflicts and potential conflicts not disclosed in the annual filings, by all directors and staff; requiring all research investigators who participate in nih-funded research to comply with nih's financial conflict of interest (fcoi) regulation and to annually complete the nih tutorial on conflicts of interest; and placing administrative responsibility for training and compliance with the general counsel.”
“The process for determining the compensation of the ceo and top management includes review and approval by independent persons, comparative data and contemporaneous substantiation. The board regularly retains an independent consulting firm to evaluate the compensation of the ceo and top management against the competitive market, including comparable positions among similarly situated organizations as well as broader, relevant market surveys. Based on that analysis and performance assessments and the review and recommendation of the board's executive committee, the full board sets the ceo's compensation, approves or amends the ceo's recommendation for the compensation of the cfio, and reviews or amends the ceo's recommendation for the compensation of the coo, gc, chief marketing officer, and chief research officer. The ceo makes compensation decisions for other senior level employees, upon recommendation of their expertise center leader.”
“Truth initiative's financial statements are available on its corporate website, www.truthinitiative.org. Its governing documents and conflict of interest policy are available to the public upon request.”
“Truth initiative foundation is awaiting additional information in order to timely file a complete and accurate form 990-t by the extended deadline of may 15, 2021. The amount shown as net unrelated business taxable income on line 7b of page 1 of the form 990 is an estimate based on available information.”
“Telephone & wireless services: program service expenses 179,607. Management and general expenses 193,322. Fundraising expenses 0. Total expenses 372,929. Temporary services: program service expenses 5,936. Management and general expenses 18,371. Fundraising expenses 0. Total expenses 24,307. Honorarium: program service expenses 1,500. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,500. Consulting: program service expenses 346,328. Management and general expenses 122,581. Fundraising expenses 0. Total expenses 468,909. Contract services: program service expenses 65,310,066. Management and general expenses 203,361. Fundraising expenses 0. Total expenses 65,513,427. Nrt - contract services: program service expenses 17,455. Management and general expenses 0. Fundraising expenses 0. Total expenses 17,455. Fulfillment services: program service expenses 3,036. Management and general expenses 0. Fundraising expenses 0. Total expenses 3,036. Referral fees: program service expenses 211. Management and general expenses 0. Fundraising expenses 0. Total expenses 211.”
“Unrealized gain (loss) on swaps -26,915. Variance -3.”
“Truth initiative foundation d/b/a truth initiative (truth initiative) qualifies as a publicly supported organization under all of the facts and circumstances because (a) it normally receives a substantial part of its support from government units, from direct or indirect contributions from the general public, or from a combination of these sources, under the standards set forth in reg. 1.170a-9(f)(3)(i) and (ii); and (b) it is in the nature of a publicly supported organization taking into account the factors set forth in reg. 1.170-a-9(f)(3)(iii) through (vii). A. Ten percent support limitation. Truth initiative normally receives at least 10 percent of its total support from public sources. As set forth in schedule a, part ii, the organization's public support for taxable years 2015 - 2019 was 13.50%. Attraction of public support. Truth initiative maintains a continuous and bona fide program designed to attract public support. The total amount of public support raised by the organization in taxable years 2015-2019 as a result of these efforts was $14.1 million. Examples of efforts to attract public support during the five-year testing period include the following: federal government grants and contracts. Truth initiative maintains a bona fide, continuous and successful program to attract new and additional federal governmental support. As part of this program, the organization has dedicated staff in both its schroeder research institute, innovations, and finance department to assist with applications for federal support and to manage grants and contracts that are awarded. From tax year 2015 through 2019, truth initiative submitted 80 applications for federal grants and contracts. In 2019 alone, we submitted 10 applications for national institutes of health funded grants to support our research and related activities. All of these applications were consistent with truth initiative's charitable purpose of mitigating the toll of death and disease caused by the tobacco epidemic. Over the five-year period, truth initiative was awarded 16 federal grants and contracts for a total amount awarded of $18,443,283. Other grants. During the five-year testing period, truth initiative also submitted funding proposals to a number of other entities. The organization received 13 awards for a total amount awarded of $6,960,933. In the current taxable year this included support from cvs health foundation, center for environmental health, and east bay community foundation. B. Percentage of financial support. Truth initiative was established in 1999 pursuant to the terms of the master settlement agreement negotiated by the attorneys general of 46 states, the district of columbia and five u.s. Territories in settlement of civil actions filed against the major u.s. Tobacco companies for damages due to the harmful effects of tobacco. The states requested that a portion of the funds they received from the tobacco industry be used to establish and fund an organization primarily dedicated to studying and providing public education about the impact of tobacco in order to reduce its use and associated death and disease. The organization also received funding from a similar settlement agreement entered into between the states and the smokeless tobacco companies. Early on truth initiative's board of directors voted to allocate a significant portion of the settlement funds received from 1999 2003 for long-term investments (reserve fund), which operates like a quasi-endowment to support future charitable and educational activities in the years after the settlement payments would cease. The organization's long-term investments (reserve fund) at june 30, 2020 was $712 million. Under the terms of the settlement agreements, the last of the normally scheduled payments were received during its 2007 taxable year (ending june 30, 2008). Since that time, because of the cessation of the settlement payments, truth initiative has received an increasingly high percentage o”
“Availability of public facilities and services; public participation in programs. Truth initiative provides facilities and services directly for the benefit of the general public on a continuing basis. The organization's truth campaign, begun in 2000, is the largest national youth smoking prevention campaign ever undertaken in this country; its award-winning advertisements, grass roots tours and appearances, social media and other on-line media communications have provided the facts to millions of teens about tobacco use and industry marketing tactics and has been credited with a significant decline in youth smoking rates. In the summer of 2014, truth initiative launched a redesigned and updated version of the truth campaign across multiple, national media platforms including television, social media, on-line as well as a grass roots component. The organization committed to supporting the campaign with a substantial investment of $200 million over three years through its 2016 tax year and has renewed a substantial funding commitment for the campaign for tax years beyond that including tax years 2017 and 2018. The campaign is reaching millions of youth and affecting their attitudes about tobacco and their intentions to smoke. In 2008, truth initiative and a coalition of public health groups and state public health departments began become an ex, an innovative smoking cessation campaign and website for adult smokers who are ready to quit but need help. The website includes a community where, at no charge, smokers can provide and receive support as well as a companion text messaging program to offer tailored cessation resources. The site protocol was developed in conjunction with the mayo clinic and mayo clinic staff provide clinical support in the form of online interaction with the community. We continue to support the becomeanex.org web site and the ex community through earned media and paid online advertising. Beginning in 2016, we have begun an effort to provide ex as a smoking cessation solution for employers, health plans and other payors. This has included a substantial overhaul of the technical capabilities of the site, which is still provided free of charge to the general public. Our hope is this will provide a stream of mission related revenue to support and sustain ex and other truth initiative programming. During this year, fee revenue from this service was $148,662. In 2019, truth initiative developed this is quitting, a first of its kind youth vaping cessation program. Since its inception, more than 200,000 youth and young adults have signed up for the service. It is currently being evaluated by a rigorous randomized control trial. The program generated $167,012 in revenue this year, primarily through support contracts with states and local tobacco control entities. In tax year 2014, and continuing through tax year 2018, truth initiative initiated a program in which it provides grants and technical assistance to community colleges and historically black colleges and universities (hbcu's) to support the establishment of tobacco-free policies at these institutions which serve large numbers of young adults from low-income and minority communities. In five years of this program, through tax year 2018, truth initiative has awarded more than $1.3 million in grants to community colleges and hbcu's. Truth initiative's youth activism programs also reach out to teens and young adults to educate them about the dangers of tobacco and help them become change agents in their communities. During tax years 2016 through 2018, this program was supported by $2.3 million in grant funding provided by the cvs foundation. In tax year 2018, we directly reached over 725,000 teens and young adults and, through our community leaders, truth college leaders, training team, and truth ambassadors provided training and technical assistance to over 150 youth leaders in connection with planning and executing school and community-based projects to h”
“Truth initiative is generally exempt from federal income tax under internal revenue code (irc) section 501(c)(3). In addition, truth initiative has been classified as an organization that is not a private foundation. Income which is not related to its exempt purposes, less applicable deductions, is subject to federal and state corporate income taxes. Truth initiative follows the accounting standard on accounting for uncertainty in income taxes, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, truth initiative may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The guidance on accounting for uncertainty in income taxes also addresses de-recognition, classification, interest, penalties on income taxes and accounting in interim periods. Management evaluated truth initiative's tax positions and concluded that truth initiative had taken no uncertain tax positions that require adjustment to the financial statements to comply with the provisions of the guidance for accounting for uncertainty in income taxes.”
“Net loss on interest rate swap agreement 26,915.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
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| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 10264174 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 9541253 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 105663 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 186940 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 10957 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 204903 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 215860 |
| IRS990/AllOtherContributionsAmt | 0 | 2577237 |
| IRS990/AllOtherExpensesGrp/FundraisingAmt | 0 | 3645 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 56306 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 128483 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 188434 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | ANTHONY T O'TOOLE EVPCFIO |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2024545555 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 900 G STREET NW NO 4TH FL |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | WASHINGTON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 20001 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 500 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 500 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 29 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 1910864 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 1019433 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 2930297 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 52268 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 797279 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 849547 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 35005113 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 6066213 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 1819301 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 1699543 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 1093089 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 711 THIRD AVE 2ND FLOOR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 745 FIFTH AVE 19TH FL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 301 MERRITT 7 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 4126 W JEFFERSON BLVD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 2300 CLARENDON BLVD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | NORWALK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | LOS ANGELES |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | ARLINGTON |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | CT |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | VA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 10017 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 10151 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 06851 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 90016 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 22201 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | TARGETCAST LLC (DBA ASSEMBLY) |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | MDC CORPORATE (US) INC (DBA 72ANDSUNNY |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | IPSOS PUBLIC AFFAIRS LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | HAYMAKET INDUSTRIES LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | BEACONFIRE CONSULTING INC |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | RESEARCH |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | MARKETING |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 3179561 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 2037585 |
| IRS990/CYInvestmentIncomeAmt | 0 | 54291853 |
| IRS990/CYOtherExpensesAmt | 0 | 82433372 |
| IRS990/CYOtherRevenueAmt | 0 | 2354 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 232217 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -51589648 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 24824676 |
| IRS990/CYTotalExpensesAmt | 0 | 109295633 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 3645 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 57705985 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 82485 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 196200 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 784084 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 968431 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 1752515 |
| IRS990/Desc | 0 | YOUTH AND YOUNG ADULT PUBLIC EDUCATION:TRUTH INITIATIVE'S PUBLIC HEALTH EDUCATION CAMPAIGN TRUTH HAS BEEN A LEADING DRIVER IN REDUCING YOUTH AND YOUNG ADULT TOBACCO USE FOR TWO DECADES. THE CURRENT ITERATION OF THE CAMPAIGN, WHICH WAS RELAUNCHED IN 2014, HAS BEEN SHOWN TO BE A SUBSTANTIAL FACTOR IN RECENT DECLINES IN YOUTH TOBACCO USE. IT HAS BEEN PROVEN TO BE BOTH COST SAVING AND COST EFFECTIVE. WE HAVE SHOWN THROUGH MONITORING A LONGITUDINAL COHORT OF OVER 10,000 YOUTH AND YOUNG ADULTS THAT, OVER THE LIFE OF THE CAMPAIGN, TRUTH HAS BEEN INSTRUMENTAL IN MILLIONS OF YOUTH AND YOUNG ADULTS MAKING THE DECISION TO NOT TAKE UP CIGARETTE SMOKING. WE CONTINUE AS A STRONG PRESENCE WITH OUR AUDIENCE WITH OVER 70% RECOGNITION OF OUR MESSAGING IN FY2019. IN 2018, WE EXPANDED TRUTH'S MESSAGING TO TAKE ON THE NATIONAL OPIOID ABUSE EPIDEMIC. OUR MESSAGING FOCUSES ON YOUTH AND YOUNG ADULT PREVENTION AND EDUCATION. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 1 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | TRUTH INITIATIVE |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 201 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 67676828 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 224403 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 224403 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 162904 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 10492 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 173396 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 537635 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 65864139 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 66401774 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/ManagementAndGeneralAmt | 0 | 4057312 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 4057312 |
| IRS990/ForeignActivitiesInd | 0 | 1 |
| IRS990/ForeignCountryCd | 0 | EG |
| IRS990/ForeignCountryCd | 1 | TW |
| IRS990/ForeignFinancialAccountInd | 0 | 1 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 6.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 6.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 152246 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 164157 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 86863 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 121698 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 105998 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 99946 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 93748 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 61813 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 77424 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 79639 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | HON MIKE MOORE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | NANCY BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | HON DOUG PETERSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | MARY T BASSETT MD MPH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | GEORGES C BENJAMIN MD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | HON HERB CONAWAY MD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | HON JAMES DUNNIGAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | HON GARY R HERBERT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | HON MIKE DEWINE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | STEVE OYER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | HON GINA RAIMONDO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | HON JOSH STEIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | ROBIN KOVAL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | ANTHONY T O'TOOLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | ROBERT FALK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | M DAVID DOBBINS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | ERIC ASCHE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | DONNA VALLONE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | PATRICIA KENNEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | AMANDA GRAHAM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | ANNA SPRIGGS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | AMY TAYLOR |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 740620 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 519976 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 294890 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 394655 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 400659 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 408373 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 293946 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 289013 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 279355 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 267957 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR SINCE 05/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIR SINCE 12/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER SINCE 05/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR THRU 09/30/2019 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | PRESIDENT & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | EVP/CFIO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | GEN. COUNSEL/CORP. SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | COO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | CHIEF MKTG & STRATEGY OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | CHIEF RESEARCH OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | CHIEF COMMUNICATIONS OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | CHIEF OF INNOVATIONS & RESEARCH INVESTIGATOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | CHIEF OF HUMAN RESOURCES & ADMIN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | CHIEF COMMUNITY & YOUTH ENGAGEMENT |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/Form990TFiledInd | 0 | 0 |
| IRS990/FormationYr | 0 | 1999 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | 4328 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 38109698 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GovernmentGrantsAmt | 0 | 602324 |
| IRS990/GrantAmt | 0 | 314542 |
| IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt | 0 | 11000 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 11000 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 2026585 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 2026585 |
| IRS990/GrantsToIndividualsInd | 0 | 1 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/OtherAmt | 0 | 4328 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 268506000 |
| IRS990/GrossReceiptsAmt | 0 | 288102287 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 57 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartVInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 167749 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 1025763 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 1193512 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 287045 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 80393 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 367438 |
| IRS990/InterestGrp/ManagementAndGeneralAmt | 0 | 1921394 |
| IRS990/InterestGrp/TotalAmt | 0 | 1921394 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 7918 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 6922 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 16177827 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 16177827 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt | 0 | 502365785 |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 434711628 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 289946483 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 292767414 |
| IRS990/IRPDocumentCnt | 0 | 180 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 8518037 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 5054035 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 3798814 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 12316851 |
| IRS990/LegalDomicileStateCd | 0 | DE |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 0 |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 230396302 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE AND YOUTH SUBSTANCE (CONTINUED ON SCHEDULE O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 840470654 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 771848236 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 38114026 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 38114026 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -479914 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -17005852 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 840470654 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 771848236 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 2816805 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 2816805 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 165313 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 130707 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 296020 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 947281 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 357593 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | -26918 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 861654 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 2077198 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 2938852 |
| IRS990/OtherExpensesGrp/Desc | 0 | EMPLOYEE MORALE |
| IRS990/OtherExpensesGrp/Desc | 1 | SURVEY INCENTIVES |
| IRS990/OtherExpensesGrp/Desc | 2 | INCOME TAX EXPENSE |
| IRS990/OtherExpensesGrp/Desc | 3 | HEALTH & WELLNESS |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 217692 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 138215 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 14560 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 52271 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 223491 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 269963 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 223491 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 138215 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 14560 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 71567907 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 72020107 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
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Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.