Liabilities / Assets
9th percentile
Higher debt load relative to assets than 9% of similar nonprofits.
990 • Fiscal year 2016 • EIN 91-1956621
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
9th percentile
Higher debt load relative to assets than 9% of similar nonprofits.
Liabilities / Revenue
66th percentile
Higher debt load relative to revenue than 66% of similar nonprofits.
Net Margin
1st percentile
Higher net margin than 1% of similar nonprofits.
Top Officer Pay
44th percentile
Higher top officer pay than 44% of similar nonprofits.
Top officer pay equals 2.4% of source-year revenue.
Asset Growth
4th percentile
Faster asset growth than 4% of similar nonprofits.
Revenue Growth
2nd percentile
Faster revenue growth than 2% of similar nonprofits.
Assets
Down$957,381,718
Down $139,407,584 (-13%) from 2015
Net Assets
Down$931,188,118
Down $116,822,928 (-11%) from 2015
Liabilities
Down$26,193,600
Down $22,584,656 (-46%) from 2015
Revenue
Down$32,680,682
Down $56,094,508 (-63%) from 2015
Expenses
Up$119,131,077
Up $11,620,107 (+11%) from 2015
Net Income
Down-$86,450,395
Down $67,714,615 (-361%) from 2015
Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco. The purposes for which the foundation is formed are to support (1) the study of and programs to reduce youth tobacco product usage and youth substance (continued on schedule o) abuse in the states and (2) the study of and educational programs to prevent diseases associated with the use of tobacco products in the states.
Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments Other Securities | $575,887,567 | $535,678,971 | ▼ $40,208,596 |
| Investments in Publicly Traded Securities | $301,760,620 | $290,981,447 | ▼ $10,779,173 |
| Savings and Temporary Cash Investments | $152,510,568 | $77,265,859 | ▼ $75,244,709 |
| Land, Buildings, and Equipment, Net | $25,749,199 | $31,075,350 | ▲ $5,326,151 |
| Other Notes and Loans Receivable, Net | $19,850,000 | $19,850,000 | → $0 |
| Pledges and Grants Receivable | $972,642 | $698,795 | ▼ $273,847 |
| Accounts Receivable | $18,899,937 | $435,960 | ▼ $18,463,977 |
| Prepaid Expenses and Deferred Charges | $422,933 | $335,509 | ▼ $87,424 |
| Cash and Non-Interest-Bearing Accounts | $500 | $500 | → $0 |
| Total Assets | $1,096,789,302 | $957,381,718 | ▼ $139,407,584 |
| Other Assets Total | $735,336 | $1,059,327 | ▲ $323,991 |
| Liabilities | |||
| Tax Exempt Bond Liabilities | $28,000,000 | - | - |
| Other Liabilities | $6,859,183 | $14,885,350 | ▲ $8,026,167 |
| Accounts Payable and Accrued Expenses | $13,629,368 | $11,308,250 | ▼ $2,321,118 |
| Grants Payable | $238,517 | - | - |
| Deferred Revenue | $51,188 | - | - |
| Total Liabilities | $48,778,256 | $26,193,600 | ▼ $22,584,656 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $1,048,011,046 | $931,188,118 | ▼ $116,822,928 |
| Total Net Assets Fund Balance | $1,048,011,046 | $931,188,118 | ▼ $116,822,928 |
| Total Liabilities and Net Assets / Fund Balance | $1,096,789,302 | $957,381,718 | ▼ $139,407,584 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Buildings | $17,660,154 | $4,898,030 | $22,558,184 |
| Land | $7,280,000 | - | $7,280,000 |
| Leasehold Improvements | $3,916,465 | $308,746 | $4,225,211 |
| Other Land Buildings | $1,315,493 | $2,316,373 | $3,631,866 |
| Equipment | $903,238 | $1,625,848 | $2,529,086 |
| Other Securities | $126,005,852 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Robin Koval | President & CEO | FT | $538,430 | $239,457 | $777,887 |
| ANTHONY T O'TOOLE | Cfio | FT | $408,476 | $251,387 | $659,863 |
| David Abrams | Exec Director (shroeder Inst) | FT | $378,953 | $160,340 | $539,293 |
| M David Dobbins | COO | FT | $316,074 | $159,214 | $475,288 |
| Ellen Vargyas | General Counsel/corp Secretary | FT | $316,968 | $153,242 | $470,210 |
| Eric Asche | CMO | FT | $277,591 | $138,500 | $416,091 |
| Raymond Niaura | Director of Science | FT | $314,038 | $85,254 | $399,292 |
| Donna Vallone | Chief Esr | FT | $248,914 | $132,133 | $381,047 |
| Amber Bullock | Evp Caye Thru 01/2016 | FT | $237,878 | $109,250 | $347,128 |
| Anna Spriggs | SVP, Human Resources | FT | $232,250 | $101,612 | $333,862 |
| Willian Furmanski | SVP, Communications | FT | $251,530 | $77,563 | $329,093 |
| Amanda Graham | Director, Research Development | FT | $225,954 | $93,455 | $319,409 |
| Name | Title |
|---|---|
| Hon Tom Miller | Chair |
| M Cass Wheeler | Vice Chair |
| Donald K Boswell | Director |
| Georges C Benjamin Md | Director |
| Herb Conaway Md | Director |
| Hon Gary R Herbert | Director |
| Hon Greg Zoeller | Director |
| Hon Jeremiah W Jay Nixon | Director |
| Hon Kemp Hannon | Director |
| Nancy Brown | Director |
| Hon Mike Moore | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Targetcast LLC (dba Assembly) | Marketing | 909 THIRD AVE 31ST FL, New York, NY 10022 | $58,019,426 |
| 72andsunny Partners LLC | Marketing | 12101 W BLUFF CREEK DR, Playa Vista, CA 90094 | $6,880,890 |
| Gfk US Holdings INC | Research | 120 EAGLE ROCK AVE STE 200, East Hanover, NJ 07936-3590 | $2,729,333 |
| Code And Theory LLC | Marketing | 575 BROADWAY 5TH FL, New York, NY 10012 | $1,282,208 |
| Beaconfire Consulting INC | Marketing | 2300 CLARENDON BLVD 925, Arlington, VA 22201 | $967,393 |
| Line Item | Amount |
|---|---|
| Other Expenses | $95,956,254 |
| Salaries, Compensation, and Employee Benefits | $19,902,814 |
| Grants and Similar Amounts Paid | $3,272,009 |
| Total Fundraising Expense | $3,840 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $80,117,438 | $434,107 | - | $80,551,545 |
| Other Salaries and Wages | $8,677,322 | $3,000,679 | - | $11,678,001 |
| Fees for Service Investment Mgmnt Fees | - | $5,348,750 | - | $5,348,750 |
| Current Officers, Directors, Trustees, and Key Employees | $1,661,680 | $1,655,872 | - | $3,317,552 |
| Grants to Domestic Orgs | $3,255,509 | - | - | $3,255,509 |
| Other Employee Benefits | $1,909,064 | $720,751 | - | $2,629,815 |
| Occupancy | - | $1,663,148 | - | $1,663,148 |
| Pension Plan Contributions | $973,261 | $480,462 | - | $1,453,723 |
| Travel | $1,283,831 | $156,140 | - | $1,439,971 |
| Depreciation Depletion | $29,517 | $1,303,478 | - | $1,332,995 |
| Office Expenses | $348,497 | $781,761 | - | $1,130,258 |
| Conferences and Meetings | $762,695 | $192,306 | - | $955,001 |
| Interest | - | $901,936 | - | $901,936 |
| Payroll Taxes | $528,276 | $295,447 | - | $823,723 |
| Information Technology | $179,552 | $367,013 | - | $546,565 |
| Insurance | $111,692 | $329,602 | - | $441,294 |
| Fees for Services Accounting | - | $226,739 | - | $226,739 |
| Other Expenses | $106,304 | $405,359 | $3,840 | $106,304 |
| Fees for Services Legal | $6,339 | $52,755 | - | $59,094 |
| Fees for Services Management | - | $30,000 | - | $30,000 |
| Grants to Domestic Individuals | $16,500 | - | - | $16,500 |
| All Other Expenses | $2,455,302 | $-2,455,302 | - | - |
| Total Functional Expenses | $102,793,258 | $16,333,979 | $3,840 | $119,131,077 |
| Line Item | Amount |
|---|---|
| Total Expenses per Form 990 | $119,131,077 |
| Total Expenses per Audited Statements | $115,890,552 |
| Expenses per Audited Statements | $113,782,327 |
| Expenses Not Reported on Financial Statements | $5,348,750 |
| Expenses Not Reported on Form 990 | $2,108,225 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Campaign for Tobacco Free Kids | Washington, DC | 501(c)(3) | Strategic Alliance Grants | $1,000,000 |
| Campaign for Tobacco Free Kids | Washington, DC | 501(c)(3) | Strategic Alliance Grants | $309,759 |
| Wyman Center Inc | St Louis, MO | 501(c)(3) | Ta and Partnership Grant | $227,764 |
| American Academy of Pediatrics | Chicago, IL | 501(c)(3) | Strategic Alliance Grants | $206,275 |
| Asian Pacific Partners for Empowerment Advocacy and Leadership | Oakland, CA | 501(c)(3) | Strategic Alliance Grants | $199,752 |
| The National Center on Addiction and Substance Abuse at Columbia University | New York, NY | 501(c)(3) | Strategic Alliance Grants | $159,434 |
| American Non-smokers Rights Foundation | Berkeley, CA | 501(c)(3) | Strategic Alliance Grants | $129,340 |
| Breathe California of Sacramento-emigrant Trails | Sacramento, CA | 501(c)(3) | Strategic Alliance Grants | $102,538 |
| Johns Hopkins University Bloomberg School of Public Health | Baltimore, MD | 501(c)(3) | Research Grants | $92,112 |
| University of California San Francisco | San Francisco, CA | 501(c)(3) | Strategic Alliance Grants | $89,064 |
| American Heart Association | Glen Allen, VA | 501(c)(3) | Strategic Alliance Grants | $65,419 |
| The Atlantic Monthly Group Inc | Washington, DC | 501(c)(3) | Sponsor - Aspen Health Event | $50,000 |
| Northeastern University | Boston, MA | 501(c)(3) | Strategic Alliance Grants | $29,840 |
| National Foundation for the Center for Disease and Control | Atlanta, GA | 501(c)(3) | Led Project | $25,000 |
| Altarum Institute | Ann Arbor, MI | 501(c)(3) | Strategic Alliance Grants | $20,096 |
| The Partnership for a Drug-free America | New York, NY | 501(c)(3) | Sponsor - Join Together Program | $20,000 |
| Action on Smoking and Health | Washington, DC | 501(c)(3) | Strategic Alliance Grants | $13,053 |
| Partnership With Children Inc | New York, NY | 501(c)(3) | Sponsor - Spring Gala 6/16 | $12,500 |
| Society for Research on Nicotine & Tobacco Inc | Madison, WI | 501(c)(3) | Sponsor - Annual Meeting 03/16 | $12,500 |
| AMERICAN NONSMOKERS' RIGHTS FOUNDATION | Berkeley, CA | 501(c)(3) | Gaming Congress 01/16 | $10,000 |
| Station Camp High School | Gallatin, TN | 501(c)(3) | Sponsor - Skate Deck Award | $10,000 |
| Elfie Worldwide Inc | New York, NY | 501(c)(3) | Sponsor - Gala Dinner Table | $8,000 |
| Alvin Community College | Alvin, TX | 501(c)(3) | Community College Initiative Grants | $7,500 |
| Shelton State Community College | Tuscaloosa, AL | 501(c)(3) | Community College Initiative Grants | $7,500 |
| WOMEN'S MISSIONARY SOCIETY OF THE AME CHURCH | Washington, DC | 501(c)(6) | SPONSOR - AME YOUNG PEOPLE'S CONVENTION 07/15 | $7,500 |
| The Danya Institute | Silver Spring, MD | 501(c)(3) | Sponsor - Ncttu 10/15 | $7,000 |
| Smithsonian Institution | Washington, DC | 501(c)(3) | Warner Series | $6,500 |
| Access Intelligence LLC | Rockville, MD | 501(c)(3) | Sponsor - Awards Lunch 10/15 | $6,349 |
| New York Women in Communication Inc | New York, NY | 501(c)(3) | Sponsor - Table for Matrix Awards 4/16 | $6,000 |
| Community Anti-drug Coalitions of America | Alexandria, VA | - | Sponsor - Awards Dinner 10/7 | $5,000 |
| Health Education Council | West Sacramento, CA | - | Sponsor - National Summit on Smokeless & Spit Tobacco 04/16 | $5,000 |
| North American Quitline Consortium | Phoenix, AZ | - | Sponsor - Naqc Conference 08/15 | $5,000 |
| Storycorps Inc | Brooklyn, NY | - | Honorarium - Board Meeting 09/15 | $5,000 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Europe (including Iceland & Greenland) | Investments | - | 0 | 0 | $15,989,016 |
| East Asia and the Pacific | Investments | - | 0 | 0 | $8,036,774 |
| North America | Investments | - | 0 | 0 | $1,950,029 |
| Sub-saharan Africa | Investments | - | 0 | 0 | $53,869 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Interest Rate Swap | $6,949,797 |
| Deferred Rent | $4,882,847 |
| Deferred Compensation | $1,442,244 |
| Security Deposits Payable | $1,003,133 |
| Trades to Be Settled | $607,329 |
“The national governors association, national association of attorneys general, and national council of state legislatures each have the authority to appoint two class a directors.”
“Pursuant to board resolution, the board observes the following procedures in the following order: first, the audit committee reviews and approves the draft form 990; second, the approved form 990 is electronically routed to all board members; third, the form is filed with the irs and posted to the foundation's web site.”
“Truth initiative regularly and consistently monitors and enforces compliance with its conflict of interest policy by: requiring annual review of policy and written disclosures by all directors, senior staff and research investigators which are collected and reviewed by the general counsel; requiring updated filings as necessary by directors and covered staff; requiring contemporaneous disclosures of all conflicts and potential conflicts not disclosed in the annual filings, by all directors and staff; requiring all research investigators who participate in nih-funded research to comply with nih's financial conflict of interest (fcoi) regulation and to annually complete the nih tutorial on conflicts of interest; and placing administrative responsibility for training and compliance with the general counsel.”
“The process for determining the compensation of the ceo and top management includes review and approval by independent persons, comparative data and contemporaneous substantiation. The board regularly retains an independent consulting firm to evaluate the compensation of the ceo and top management against the competitive market, including comparable positions among similarly situated organizations as well as broader, relevant market surveys. Based on that analysis and performance assessments and the review and recommendation of the board's executive committee, the full board sets the ceo's compensation, approves or amends the ceo's recommendation for the compensation of the cfio, and reviews or amends the ceo's recommendation for the compensation of the, coo, gc, chief marketing officer, chief evaluation and research officer, and executive director of the schroeder institute. The ceo makes compensation decisions for other key employees, upon recommendation of the coo.”
“Truth initiative's financial statements are available on its corporate website, www.truthinitiative.org. Its governing documents and conflict of interest policy are available to the public upon request.”
“Truth initiative foundation is awaiting additional information in order to timely file a complete and accurate form 990-t by the extended deadline of may 15, 2017. The amount shown as net unrelated business taxable income on line 7b of page 1 of the form 990 is an estimate based on available information.”
“Temporary services: program service expenses 120,823. Management and general expenses 64,698. Fundraising expenses 0. Total expenses 185,521. Consulting: program service expenses 393,965. Management and general expenses 176,287. Fundraising expenses 0. Total expenses 570,252. Contract services: program service expenses 79,572,700. Management and general expenses 189,844. Fundraising expenses 0. Total expenses 79,762,544. Bond fees: program service expenses 0. Management and general expenses 3,278. Fundraising expenses 0. Total expenses 3,278. Honorarium: program service expenses 29,950. Management and general expenses 0. Fundraising expenses 0. Total expenses 29,950.”
“Unrealized loss on swaps -2,101,204. Rounding variance 6.”
“Truth initiative foundation d/b/a truth initiative (truth initiative) qualifies as a publicly supported organization under all of the facts and circumstances because (a) it normally receives a substantial part of its support from government units, from direct or indirect contributions from the general public, or from a combination of these sources, under the standards set forth in reg. 1.170a-9(f)(3)(i) and (ii); and (b) it is in the nature of a publicly supported organization taking into account the factors set forth in reg. 1.170-a-9(f)(3)(iii) through (vii). A. Ten percent support limitation. Truth initiative normally receives at least 10 percent of its total support from public sources. As set forth in schedule a, part ii, the organization's public support for taxable years 2011 - 2015 was 12.10%. Attraction of public support. Truth initiative maintains a continuous and bona fide program designed to attract public support. The total amount of public support raised by the organization in taxable years 2011-2015 as a result of these efforts was nearly $14.4 million. Examples of efforts to attract public support during the five-year testing period include the following: federal government grants and contracts. Truth initiative maintains a bona fide, continuous and successful program to attract new and additional federal governmental support. As part of this program, the organization has dedicated staff in both its schroeder research institute and finance department to assist with applications for federal support and to manage grants and contracts that are awarded. From tax year 2011 through 2015, truth initiative submitted over 85 applications for federal grants and contracts. In 2015 alone, we submitted 16 applications to the national institutes of health and the centers for disease control and prevention for support for research and related activities. All of these applications were consistent with truth initiative's charitable purpose of mitigating the toll of death and disease caused by the tobacco epidemic. Over the five year period, truth initiative was awarded 34 federal grants and contracts for a total amount awarded of $32,676,170 million. Other grants. During the five-year testing period, truth initiative also submitted funding proposals to a number of other entities. The organization received 13 awards for a total amount awarded of $389,105. In the current taxable year this included support from, for example, dc department of public health through new york university. B. Percentage of financial support. Truth initiative was established in 1999 pursuant to the terms of the master settlement agreement negotiated by the attorneys general of 46 states, the district of columbia and five u.s. Territories in settlement of civil actions filed against the major u.s. Tobacco companies for damages due to the harmful effects of tobacco. The states requested that a portion of the funds they received from the tobacco industry be used to establish and fund an organization primarily dedicated to studying and providing public education about the impact of tobacco in order to reduce its use and associated death and disease. The organization also received funding from a similar settlement agreement entered into between the states and the smokeless tobacco companies. Early on truth initiative's board of directors voted to allocate a significant portion of the settlement funds received from 1999 - 2003 for long-term investments (reserve fund), which operates like a quasi-endowment to support future charitable and educational activities in the years after the settlement payments would cease. The organization's long-term investments (reserve fund) at june 30, 2016 was $843.8 million. Under the terms of the settlement agreements, the last of the normally scheduled payments were received during its 2007 taxable year (ending june 30, 2008). Since that time, because of the cessation of the settlement payments, truth initiative has received a”
“Availability of public facilities and services; public participation in programs. Truth initiative provides facilities and services directly for the benefit of the general public on a continuing basis. The organization's truth campaign, begun in 2000, is the largest national youth smoking prevention campaign ever undertaken in this country; its award-winning advertisements, grass roots tours and appearances, social media and other on-line media communications have provided the facts to millions of teens about tobacco use and industry marketing tactics and has been credited with a significant decline in youth smoking rates. In the summer of 2014, truth initiative launched a redesigned and updated version of the truth campaign across multiple, national media platforms including television, social media, on-line as well as a grass roots component. The organization committed to supporting the campaign with a substantial investment of $200 million over three years through its 2016 tax year and has renewed a substantial funding commitment for the campaign for tax years beyond that. The campaign is reaching millions of youth and affecting their attitudes about tobacco and their intentions to smoke. In 2008, truth initiative and a coalition of public health groups and state public health departments began become an ex , an innovative smoking cessation campaign and website for adult smokers who are ready to quit but need help. The website includes a community where, at no charge, smokers can provide and receive support as well as a companion text messaging program to offer tailored cessation resources. The site protocol was developed in conjunction with the mayo clinic and mayo clinic staff provide clinical support in the form of online interaction with the community. We continue to support the becomeanex.org web site and the ex community through earned media and paid online advertising. For tax year 2015, there were well over 150,000 unique visitors to the website. In tax year 2014, and continuing through tax year 2015, truth initiative initiated a program in which it provides grants and technical assistance to community colleges and historically black colleges and universities (hbcu's) to support the establishment of tobacco-free policies at these institutions which serve large numbers of young adults from low-income and minority communities. In the first two years of the program, through tax year 2015, truth initiative awarded approximately $525,000 in grants to 70 community colleges and $750,000 to 117 hbcu's. Truth initiative's youth activism programs also reach out to teens and young adults to educate them about the dangers of tobacco and help them become change agents in their communities. In tax year 2015, we directly reached a total of about 25,000 teens and young adults and, through our national summit on youth activism and fellowship programs, provided technical assistance to approximately 100 youth leaders in connection with planning and executing community based projects to highlight the toll of tobacco and recruit their peers. Each year truth initiative awards the dr. Alma s. Adams scholarships to undergraduate and graduate students dedicated to improving public health and to raising awareness about the risks of tobacco use. Truth initiative also supports and conducts research on the causes of tobacco addiction and methods for controlling tobacco use, including by young people, and it regularly publishes scholarly studies which make the results of this research available throughout the public health and broader scientific communities. During the testing period, truth initiative researchers published 209 articles in peer-reviewed scientific, medical and other scholarly journals. Ninety peer-reviewed articles were published in tax year 2015, alone. These publications and journals have included the new england journal of medicine, american journal of preventive medicine, the journal of pediatric psychology, the journal of su”
“Truth initiative is generally exempt from federal income tax under internal revenue code (irc) section 501(c)(3). In addition, truth initiative has been classified as an organization that is not a private foundation. Income which is not related to its exempt purposes, less applicable deductions, is subject to federal and state corporate income taxes. The company is a single-member, limited liability company (llc) and, as such, is a disregarded entity for federal income tax purposes, pursuant to section 7701 of the irc. Truth initiative had unrelated business income related to debt financed rental income during the years ended june 30, 2016 and 2015. Truth initiative follows the accounting standard on accounting for uncertainty in income taxes, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the consolidated financial statements. Under this guidance, truth initiative may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the consolidated financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The guidance on accounting for uncertainty in income taxes also addresses de-recognition, classification, interest, penalties on income taxes and accounting in interim periods. Management evaluated truth initiative's tax positions and concluded that truth initiative had taken no uncertain tax positions that require adjustment to the consolidated financial statements to comply with the provisions of the guidance for accounting for uncertainty in income taxes. Generally, truth initiative is no longer subject to income tax examinations by the u.s. Federal, state or local tax authorities for years before 2013.”
“Loss on sale/disposal of assets on line 7c -7,021.”
“Net loss on interest rate swap agreement 2,101,204. Loss on sale/disposal of assets on line 7c 7,021.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
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| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 13629368 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 11308250 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 18899937 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 435960 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE ALL YOUTH AND YOUNG ADULTS REJECT TOBACCO. |
| IRS990/AllOtherContributionsAmt | 0 | 111987 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | -2455302 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 2455302 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | ANTHONY T O'TOOLE CFIO |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2024545555 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 900 G STREET NW 4TH FLOOR |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | WASHINGTON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 20001 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 500 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 500 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 38 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 1655872 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 1661680 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 3317552 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 192306 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 762695 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 955001 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 58019426 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 6880890 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 2729333 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 1282208 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 967393 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 909 THIRD AVE 31ST FL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 12101 W BLUFF CREEK DR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 120 EAGLE ROCK AVE STE 200 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 575 BROADWAY 5TH FL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 2300 CLARENDON BLVD 925 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | PLAYA VISTA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | EAST HANOVER |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | ARLINGTON |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | NJ |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | VA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 10022 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 90094 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 079363590 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 10012 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 22201 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | TARGETCAST LLC (DBA ASSEMBLY) |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | 72ANDSUNNY PARTNERS LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | GFK US HOLDINGS INC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | CODE AND THEORY LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | BEACONFIRE CONSULTING INC |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | RESEARCH |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | MARKETING |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 2638469 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 3272009 |
| IRS990/CYInvestmentIncomeAmt | 0 | 28493370 |
| IRS990/CYOtherExpensesAmt | 0 | 95956254 |
| IRS990/CYOtherRevenueAmt | 0 | 1548843 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -86450395 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 19902814 |
| IRS990/CYTotalExpensesAmt | 0 | 119131077 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 3840 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 32680682 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 51188 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 1303478 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 29517 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 1332995 |
| IRS990/Desc | 0 | MARKETING:THE MARKETING EXPERTISE CENTER PRODUCES CAMPAIGNS IN SUPPORT OF TRUTH INITIATIVE'S MISSION TO ACHIEVE A CULTURE WHERE ALL YOUTH AND YOUNG ADULTS REJECT TOBACCO. WORKING IN COLLABORATION WITH A GROUP OF OUTSIDE AGENCIES, THE DEPARTMENT DEVELOPS ADVERTISEMENTS FOR PRINT, RADIO, TV, DIGITAL, SOCIAL, MOBILE AND OTHER EMERGING MEDIA VEHICLES, AND PLANS, PLACES AND MANAGES ALL RELATED PAID AND DONATED MEDIA EFFORTS. IN ADDITION, THE MARKETING EXPERTISE CENTER PRODUCES GRASSROOTS AND SPECIAL EVENT INITIATIVES, AS WELL AS COLLATERAL AND OTHER PROMOTIONAL ITEMS AS COMPLEMENTARY AND INTEGRATED TACTICS. THE ORGANIZATION HAS PERHAPS BEEN MOST WIDELY RECOGNIZED FOR TRUTH, ITS YOUTH-FOCUSED PUBLIC EDUCATION AND PREVENTION CAMPAIGN, WHICH HAS HELPED REDUCE YOUTH SMOKING RATES ACROSS THE COUNTRY. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 1 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | TRUTH INITIATIVE |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 190 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 74005120 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditPerformedInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 1 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 226739 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 226739 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 52755 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 6339 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 59094 |
| IRS990/FeesForServicesManagementGrp/ManagementAndGeneralAmt | 0 | 30000 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 30000 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 434107 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 80117438 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 80551545 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/ManagementAndGeneralAmt | 0 | 5348750 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 5348750 |
| IRS990/ForeignActivitiesInd | 0 | 1 |
| IRS990/ForeignCountryCd | 0 | EG |
| IRS990/ForeignCountryCd | 1 | TW |
| IRS990/ForeignCountryCd | 2 | KS |
| IRS990/ForeignCountryCd | 3 | TU |
| IRS990/ForeignCountryCd | 4 | ID |
| IRS990/ForeignCountryCd | 5 | RP |
| IRS990/ForeignCountryCd | 6 | TH |
| IRS990/ForeignFinancialAccountInd | 0 | 1 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 6.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 6.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 6.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 137495 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 161661 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 98642 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 105936 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 84657 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 93436 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 84995 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 55354 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 46733 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 45948 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 65052 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 59995 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | HON TOM MILLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | M CASS WHEELER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | HON MIKE MOORE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | GEORGES C BENJAMIN MD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | DONALD K BOSWELL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | NANCY BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | HERB CONAWAY MD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | HON KEMP HANNON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | HON GARY R HERBERT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | HON JEREMIAH W JAY NIXON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | HON GREG ZOELLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | ROBIN KOVAL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | ANTHONY T O'TOOLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | ELLEN VARGYAS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | M DAVID DOBBINS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | DAVID ABRAMS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | ERIC ASCHE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | DONNA VALLONE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | RAYMOND NIAURA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | AMANDA GRAHAM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | WILLIAN FURMANSKI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | ANNA SPRIGGS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | AMBER BULLOCK |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 635072 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 483295 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 360738 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 358798 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 449037 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 315293 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 285169 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 339136 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 266847 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 279412 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 261007 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 268828 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | PRESIDENT & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | CFIO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | GENERAL COUNSEL/CORP SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | COO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | EXEC DIRECTOR (SHROEDER INST) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | CMO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | CHIEF ESR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR OF SCIENCE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR, RESEARCH DEVELOPMENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | SVP, COMMUNICATIONS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | SVP, HUMAN RESOURCES |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | EVP CAYE THRU 01/2016 |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/Form990TFiledInd | 0 | 0 |
| IRS990/FormationYr | 0 | 1999 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | 18729 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 12313437 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GovernmentGrantsAmt | 0 | 2526482 |
| IRS990/GrantAmt | 0 | 11000 |
| IRS990/GrantsPayableGrp/BOYAmt | 0 | 238517 |
| IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt | 0 | 16500 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 16500 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 3255509 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 3255509 |
| IRS990/GrantsToIndividualsInd | 0 | 1 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/OtherAmt | 0 | 1814989 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 181689000 |
| IRS990/GrossReceiptsAmt | 0 | 203852505 |
| IRS990/GrossRentsGrp/RealAmt | 0 | 1532816 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 43 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartVInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 367013 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 179552 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 546565 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 329602 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 111692 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 441294 |
| IRS990/InterestGrp/ManagementAndGeneralAmt | 0 | 901936 |
| IRS990/InterestGrp/TotalAmt | 0 | 901936 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 16161204 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 16161204 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt | 0 | 575887567 |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 535678971 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 301760620 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 290981447 |
| IRS990/IRPDocumentCnt | 0 | 123 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 9148997 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 25749199 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 31075350 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 40224347 |
| IRS990/LegalDomicileStateCd | 0 | DE |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 1796260 |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 169375563 |
| IRS990/LessRentalExpensesGrp/RealAmt | 0 | 0 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE ALL YOUTH AND YOUNG ADULTS REJECT TOBACCO. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE AND YOUTH SUBSTANCE (CONTINUED ON SCHEDULE O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1048011046 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 931188118 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 12332166 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 12332166 |
| IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt | 0 | 1532816 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 1532816 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -28271335 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 1663148 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 1663148 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 781761 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 348497 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 1130258 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 735336 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 1059327 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | -2101198 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 720751 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 1909064 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 2629815 |
| IRS990/OtherExpensesGrp/Desc | 0 | INCOME TAX EXPENSE |
| IRS990/OtherExpensesGrp/Desc | 1 | OTHER EXPENSES |
| IRS990/OtherExpensesGrp/Desc | 2 | BOND ISSUANCE AMORTIZAT |
| IRS990/OtherExpensesGrp/Desc | 3 | SURVEYS & SURVEY INCENT |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 3840 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 29212 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 413764 |
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Displayed year
2016 • Form 990Detailed filing. Detailed filing data is available for this year.