Liabilities / Assets
52nd percentile
Higher debt load relative to assets than 52% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
52nd percentile
Higher debt load relative to assets than 52% of similar nonprofits.
Liabilities / Revenue
41st percentile
Higher debt load relative to revenue than 41% of similar nonprofits.
Net Margin
15th percentile
Higher net margin than 15% of similar nonprofits.
Top Officer Pay
83rd percentile
Higher top officer pay than 83% of similar nonprofits.
Top officer pay equals 5.7% of source-year revenue.
Asset Growth
12th percentile
Faster asset growth than 12% of similar nonprofits.
Revenue Growth
92nd percentile
Faster revenue growth than 92% of similar nonprofits.
Assets
Down$3,317,286
Down $416,775 (-11%) from 2022
Net Assets
Down$2,766,292
Down $427,102 (-13%) from 2022
Liabilities
Up$550,994
Up $10,327 (+1.9%) from 2022
Revenue
Up$4,603,993
Up $1,573,355 (+52%) from 2022
Expenses
Up$5,031,095
Up $846,007 (+20%) from 2022
Net Income
Up-$427,102
Up $727,348 (+63%) from 2022
Visit aurora inc's mission is to serve as official destination marketing organization to the city of aurora, colorado.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $2,404,910 | $2,020,692 | ▼ $384,218 |
| Cash and Non-Interest-Bearing Accounts | $426,232 | $324,815 | ▼ $101,417 |
| Land, Buildings, and Equipment, Net | $301,292 | $300,882 | ▼ $410 |
| Intangible Assets | $299,294 | $218,996 | ▼ $80,298 |
| Accounts Receivable | $185,343 | $189,148 | ▲ $3,805 |
| Pledges and Grants Receivable | - | $120,000 | - |
| Prepaid Expenses and Deferred Charges | $86,643 | $118,316 | ▲ $31,673 |
| Inventories for Sale or Use | $23,450 | $17,540 | ▼ $5,910 |
| Total Assets | $3,734,061 | $3,317,286 | ▼ $416,775 |
| Other Assets Total | $6,897 | $6,897 | → $0 |
| Liabilities | |||
| Other Liabilities | $303,846 | $225,581 | ▼ $78,265 |
| Accounts Payable and Accrued Expenses | $193,181 | $202,790 | ▲ $9,609 |
| Deferred Revenue | $43,640 | $72,623 | ▲ $28,983 |
| Grants Payable | - | $50,000 | - |
| Total Liabilities | $540,667 | $550,994 | ▲ $10,327 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $3,193,394 | $2,766,292 | ▼ $427,102 |
| Total Net Assets Fund Balance | $3,193,394 | $2,766,292 | ▼ $427,102 |
| Total Liabilities and Net Assets / Fund Balance | $3,734,061 | $3,317,286 | ▼ $416,775 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $300,882 | $143,296 | $444,178 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Steven B Dalton | CEO | FT | $247,428 | $13,957 | $261,385 |
| Randi Morritt | VP Marketing | FT | $112,817 | $16,389 | $129,206 |
| Brian-douglas Stanwood | Asst Sales D | FT | $101,761 | $12,898 | $114,659 |
| Name | Title |
|---|---|
| Rick Crandall | Chair |
| Kevin Delange | Vice-chair |
| Alison Coombs Resigned 21523 | Director |
| Chance Horiuchi | Director |
| Daniel Benton | Director |
| Deanne French | Director |
| Joel Boyd | Director |
| Joyce Rocha | Director |
| Juan Marcano | Director |
| Julie Stewart | Director |
| Karlyn Shorb | Director |
| Kim Stuart | Director |
| Laura Perry | Director |
| Scott Turbow | Director |
| Kevin Hougen | Honorary Director |
| Mike Coffman | Honorary Director |
| Derek Shelly Resigned 11923 | Secretary |
| Brad Pierce | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $2,998,769 |
| Salaries, Compensation, and Employee Benefits | $1,890,525 |
| Grants and Similar Amounts Paid | $141,801 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $1,401,225 | $5,020 | - | $1,406,245 |
| Other Salaries and Wages | $1,004,251 | $311,848 | - | $1,316,099 |
| Conferences and Meetings | $571,725 | $100,881 | - | $672,606 |
| Current Officers, Directors, Trustees, and Key Employees | $199,450 | $61,935 | - | $261,385 |
| Fees for Services Other | $212,775 | $25,683 | - | $238,458 |
| Occupancy | $152,161 | $54,506 | - | $206,667 |
| Other Employee Benefits | $112,313 | $34,877 | - | $147,190 |
| Grants to Domestic Orgs | $141,801 | - | - | $141,801 |
| Payroll Taxes | $93,205 | $28,943 | - | $122,148 |
| Information Technology | $58,793 | $21,061 | - | $79,854 |
| Depreciation Depletion | $34,796 | $12,465 | - | $47,261 |
| Pension Plan Contributions | $33,348 | $10,355 | - | $43,703 |
| Other Expenses | $6,105 | $18,235 | - | $24,340 |
| Insurance | $8,131 | $2,913 | - | $11,044 |
| All Other Expenses | $6,666 | $2,388 | - | $9,054 |
| Office Expenses | $6,521 | $2,336 | - | $8,857 |
| Fees for Services Lobbying | $5,050 | - | - | $5,050 |
| Total Functional Expenses | $4,327,810 | $703,285 | $0 | $5,031,095 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $5,031,095 |
| Total Expenses per Audited Statements | $5,031,095 |
| Total Expenses per Form 990 | $5,031,095 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Colorado Freedom Memorial | Aurora, CO | 501c3 | Light Their Way Home | $50,000 |
| Out Front Foundation LLC | Centennial, CO | - | Pride Sponsorship | $20,000 |
| Hsmai | Aurora, CO | - | Development | $15,000 |
| Aurora Chamber | Aurora, CO | - | Sponsorship | $12,556 |
| Colfax Canvas LLC | Aurora, CO | 501c3 | Festival Sponsorship | $10,000 |
| Community College of Aurora Found | Aurora, CO | 501c6 | Sponsorship | $8,005 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Amount |
|---|---|
| Current Year Nondeductible Lobbying and Political Cost | $5,050 |
| Total Nondeductible Lobbying and Political Cost | $5,050 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| - | Board Member | Events & Rooms | No | $79,689 |
| - | Honorary Board | Support | No | $16,306 |
| - | Board Member | Support | No | $10,050 |
| - | Board Chair | Advertising | No | $10,000 |
| - | Board Member | Advertising | No | $10,000 |
| Liability | Amount |
|---|---|
| Lease Liability | $225,581 |
“The chief executive officer and the director of finance review the return. The draft is then reviewed by the executive committee and then presented as a recommended action to the full board.”
“The ceo compensation is established by the board of directors performance and evaluation (compensation) committee by review of the following factors: 1.the initially contracted compensation and terms as established using comparable compensation studies and form 990s of similarly sized organizations. 2.merit increases and bonuses are based on the annual year-end review of the organization's goals and accomplishments. Final recommendations of the committee are approved by the board of the directors prior to implementation.”
“UPON REQUEST”
“Management believes that the organization has appropriate support for any tax positions taken affecting its annual filing requirements, and as such, does not have any uncertain tax positions that are material to the financial statements. The organization would recognize future accrued interest and penalties related to unrecognized tax benefits and liabilities in income tax expense if such interest and penalties are incurred.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 193181 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 202790 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 185343 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 189148 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | VISIT AURORA INC'S MISSION IS TO SERVE AS OFFICIAL DESTINATION MARKETING ORGANIZATION TO THE CITY OF AURORA, COLORADO. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 5020 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 1401225 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 1406245 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 2388 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 6666 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 9054 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | false |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | THE ORGANIZATION |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7204848902 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 2501 DALLAS ST STE 290 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | AURORA |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CO |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 80010 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | true |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 426232 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 324815 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 61935 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 199450 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 261385 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 100881 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 571725 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 672606 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 3137897 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 141801 |
| IRS990/CYInvestmentIncomeAmt | 0 | 2882 |
| IRS990/CYOtherExpensesAmt | 0 | 2998769 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1463214 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -427102 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1890525 |
| IRS990/CYTotalExpensesAmt | 0 | 5031095 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 4603993 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 43640 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 72623 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 12465 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 34796 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 47261 |
| IRS990/Desc | 0 | PROMOTION OF THE CITY OF AURORA |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 24 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FeesForServicesLobbyingGrp/ProgramServicesAmt | 0 | 5050 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 5050 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 25683 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 212775 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 238458 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 13957 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 16389 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 12898 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | RICK CRANDALL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | KEVIN DELANGE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | BRAD PIERCE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | DEREK SHELLY RESIGNED 11923 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | DANIEL BENTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JOEL BOYD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | MIKE COFFMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | ALISON COOMBS RESIGNED 21523 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | DEANNE FRENCH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | KEVIN HOUGEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | CHANCE HORIUCHI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | JUAN MARCANO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | LAURA PERRY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | JOYCE ROCHA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | KARLYN SHORB |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JULIE STEWART |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | KIM STUART |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | SCOTT TURBOW |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | STEVEN B DALTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | RANDI MORRITT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | BRIAN-DOUGLAS STANWOOD |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 247428 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 112817 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 101761 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE-CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | HONORARY DIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | HONORARY DIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | VP MARKETING |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | ASST SALES D |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2009 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 14 |
| IRS990/GovernmentGrantsAmt | 0 | 3137897 |
| IRS990/GrantsPayableGrp/EOYAmt | 0 | 50000 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 141801 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 141801 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | true |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 4603993 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 14 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 21061 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 58793 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 79854 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 2913 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 8131 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 11044 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 299294 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 218996 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 23450 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 17540 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 2882 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 2882 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 23 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 143296 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 301292 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 300882 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 444178 |
| IRS990/LegalDomicileStateCd | 0 | CO |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | VISIT AURORA INC'S MISSION IS TO SERVE AS OFFICIAL DESTINATION MARKETING ORGANIZATION TO THE CITY OF AURORA, COLORADO. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 3193394 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 2766292 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 3193394 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 2766292 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 54506 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 152161 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 206667 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 2336 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 6521 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 8857 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 6897 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 6897 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 34877 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 112313 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 147190 |
| IRS990/OtherExpensesGrp/Desc | 0 | RESEARCH/DEV/TRAINING |
| IRS990/OtherExpensesGrp/Desc | 1 | PERMITS/DUES/SUBSCRIPTION |
| IRS990/OtherExpensesGrp/Desc | 2 | AMENITIES & MERCH |
| IRS990/OtherExpensesGrp/Desc | 3 | MISC |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 1297 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 4683 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 3859 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 18235 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 142769 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 69053 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 67672 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 6105 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 144066 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 73736 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 71531 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 24340 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 303846 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 225581 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 311848 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 1004251 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1316099 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 28943 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 93205 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 122148 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 10355 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 33348 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 43703 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 120000 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 86643 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 118316 |
| IRS990/PrincipalOfficerNm | 0 | STEVEN B DALTON |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | PROGRAM SERVICE REVENUE |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | PUBLICATION REVENUE |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1277883 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 110162 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 75169 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 1277883 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 110162 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 75169 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 2538892 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 63508 |
| IRS990/PYInvestmentIncomeAmt | 0 | 3224 |
| IRS990/PYOtherExpensesAmt | 0 | 2563117 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 488522 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -1154450 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 1558463 |
| IRS990/PYTotalExpensesAmt | 0 | 4185088 |
| IRS990/PYTotalRevenueAmt | 0 | 3030638 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -427102 |
| IRS990/RegularMonitoringEnfrcInd | 0 | false |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 2404910 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 2020692 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | false |
| IRS990ScheduleC/DuesAssessmentsAmt | 0 | 110162 |
| IRS990ScheduleC/NonDeductibleLbbyngPltclCYAmt | 0 | 5050 |
| IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt | 0 | 5050 |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | false |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | false |
| IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt | 0 | LOBBYING IS INDIRECTLY THROUGH THE TOURISM INDUSTRY ASSOCIATION OF COLORADO AND THE US TRAVEL ASSOCIATION. |
| IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE C, PART IV |
| IRS990ScheduleC/TaxableAmt | 0 | 5050 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 300882 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 143296 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 444178 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 5031095 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 225581 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | LEASE LIABILITY |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 4603993 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | MANAGEMENT BELIEVES THAT THE ORGANIZATION HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN AFFECTING ITS ANNUAL FILING REQUIREMENTS, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. THE ORGANIZATION WOULD RECOGNIZE FUTURE ACCRUED INTEREST AND PENALTIES RELATED TO UNRECOGNIZED TAX BENEFITS AND LIABILITIES IN INCOME TAX EXPENSE IF SUCH INTEREST AND PENALTIES ARE INCURRED. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE D, PAGE 3, PART X |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 300882 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 5031095 |
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Displayed year
2023 • Form 990Detailed filing. Detailed filing data is available for this year.