Civic Intelligence

Visit Aurora Inc

990 • Fiscal year 2023 • EIN 80-0536531

Jan 01, 2023 to Dec 31, 2023 • Filed on Oct 30, 2024

2501 Dallas St Ste 290Aurora, CO 80010

(720) 484-8902

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

52nd percentile

0.17x

Higher debt load relative to assets than 52% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

41st percentile

0.12x

Higher debt load relative to revenue than 41% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

15th percentile

-9.3%

Higher net margin than 15% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

83rd percentile

$261,385

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 5.7% of source-year revenue.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Asset Growth

12th percentile

-11%

Faster asset growth than 12% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

92nd percentile

52%

Faster revenue growth than 92% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Assets

Down

$3,317,286

Down $416,775 (-11%) from 2022

Net Assets

Down

$2,766,292

Down $427,102 (-13%) from 2022

Liabilities

Up

$550,994

Up $10,327 (+1.9%) from 2022

Revenue

Up

$4,603,993

Up $1,573,355 (+52%) from 2022

Expenses

Up

$5,031,095

Up $846,007 (+20%) from 2022

Net Income

Up

-$427,102

Up $727,348 (+63%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2010: $95,409Net Assets 2010: $95,4092010Assets 2011: $100,712Liabilities 2011: $680Net Assets 2011: $100,0322011Assets 2012: $120,583Liabilities 2012: $963Net Assets 2012: $119,6202012Assets 2013: $90,422Liabilities 2013: $730Net Assets 2013: $89,6922013Assets 2014: $23,863Liabilities 2014: $6,256Net Assets 2014: $17,6072014Assets 2015: $67,079Liabilities 2015: $1,923Net Assets 2015: $65,1562015Assets 2016: $391,326Liabilities 2016: $22,605Net Assets 2016: $368,7212016Assets 2017: $812,032Liabilities 2017: $25,034Net Assets 2017: $786,9982017Assets 2018: $668,844Liabilities 2018: $24,197Net Assets 2018: $644,6472018Assets 2019: $1,912,810Liabilities 2019: $121,432Net Assets 2019: $1,791,3782019Assets 2020: $3,097,375Liabilities 2020: $60,944Net Assets 2020: $3,036,4312020Assets 2021: $4,494,472Liabilities 2021: $146,628Net Assets 2021: $4,347,8442021Assets 2022: $3,734,061Liabilities 2022: $540,667Net Assets 2022: $3,193,3942022Assets 2023: $3,317,286Liabilities 2023: $550,994Net Assets 2023: $2,766,2922023Assets 2024: $2,664,820Liabilities 2024: $632,149Net Assets 2024: $2,032,6712024

Highlighted filing

2023

Assets$3,317,286
Liabilities$550,994
Net Assets$2,766,292

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2010: $112,000Expenses 2010: $16,591Net Income 2010: $95,4092010Expenses 2011: $436,1012011Expenses 2012: $558,4392012Revenue 2013: $558,968Expenses 2013: $603,006Net Income 2013: -$44,0382013Revenue 2014: $611,640Expenses 2014: $681,422Net Income 2014: -$69,7822014Revenue 2015: $738,668Expenses 2015: $691,119Net Income 2015: $47,5492015Revenue 2016: $1,233,264Expenses 2016: $921,020Net Income 2016: $312,2442016Revenue 2017: $1,753,692Expenses 2017: $1,335,415Net Income 2017: $418,2772017Revenue 2018: $1,945,577Expenses 2018: $2,087,928Net Income 2018: -$142,3512018Revenue 2019: $4,439,189Expenses 2019: $3,292,458Net Income 2019: $1,146,7312019Revenue 2020: $3,501,056Expenses 2020: $2,256,003Net Income 2020: $1,245,0532020Revenue 2021: $4,340,447Expenses 2021: $3,029,034Net Income 2021: $1,311,4132021Revenue 2022: $3,030,638Expenses 2022: $4,185,088Net Income 2022: -$1,154,4502022Revenue 2023: $4,603,993Expenses 2023: $5,031,095Net Income 2023: -$427,1022023Revenue 2024: $4,991,484Expenses 2024: $5,725,105Net Income 2024: -$733,6212024

Highlighted filing

2023

Revenue$4,603,993
Expenses$5,031,095
Net Income-$427,102
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Oct 30, 2024
Return Version
2023v5.0
Gross Receipts
$4,603,993
Mission and Program Overview

Mission

Visit aurora inc's mission is to serve as official destination marketing organization to the city of aurora, colorado.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,404,910$2,020,692▼ $384,218
Cash and Non-Interest-Bearing Accounts$426,232$324,815▼ $101,417
Land, Buildings, and Equipment, Net$301,292$300,882▼ $410
Intangible Assets$299,294$218,996▼ $80,298
Accounts Receivable$185,343$189,148▲ $3,805
Pledges and Grants Receivable-$120,000-
Prepaid Expenses and Deferred Charges$86,643$118,316▲ $31,673
Inventories for Sale or Use$23,450$17,540▼ $5,910
Total Assets$3,734,061$3,317,286▼ $416,775
Other Assets Total$6,897$6,897→ $0
Liabilities
Other Liabilities$303,846$225,581▼ $78,265
Accounts Payable and Accrued Expenses$193,181$202,790▲ $9,609
Deferred Revenue$43,640$72,623▲ $28,983
Grants Payable-$50,000-
Total Liabilities$540,667$550,994▲ $10,327
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,193,394$2,766,292▼ $427,102
Total Net Assets Fund Balance$3,193,394$2,766,292▼ $427,102
Total Liabilities and Net Assets / Fund Balance$3,734,061$3,317,286▼ $416,775

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$300,882$143,296$444,178
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steven B DaltonCEOFT$247,428$13,957$261,385
Randi MorrittVP MarketingFT$112,817$16,389$129,206
Brian-douglas StanwoodAsst Sales DFT$101,761$12,898$114,659

Board Members and Trustees

NameTitle
Rick CrandallChair
Kevin DelangeVice-chair
Alison Coombs Resigned 21523Director
Chance HoriuchiDirector
Daniel BentonDirector
Deanne FrenchDirector
Joel BoydDirector
Joyce RochaDirector
Juan MarcanoDirector
Julie StewartDirector
Karlyn ShorbDirector
Kim StuartDirector
Laura PerryDirector
Scott TurbowDirector
Kevin HougenHonorary Director
Mike CoffmanHonorary Director
Derek Shelly Resigned 11923Secretary
Brad PierceTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$3,137,897
Program Service Revenue
$1,463,214
Investment Income
$2,882
Other Revenue
$0
Change in Net Assets
$-427,102

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,603,993
Total Revenue per Audited Statements
$4,603,993
Total Revenue per Form 990
$4,603,993
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,998,769
Salaries, Compensation, and Employee Benefits$1,890,525
Grants and Similar Amounts Paid$141,801
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,401,225$5,020-$1,406,245
Other Salaries and Wages$1,004,251$311,848-$1,316,099
Conferences and Meetings$571,725$100,881-$672,606
Current Officers, Directors, Trustees, and Key Employees$199,450$61,935-$261,385
Fees for Services Other$212,775$25,683-$238,458
Occupancy$152,161$54,506-$206,667
Other Employee Benefits$112,313$34,877-$147,190
Grants to Domestic Orgs$141,801--$141,801
Payroll Taxes$93,205$28,943-$122,148
Information Technology$58,793$21,061-$79,854
Depreciation Depletion$34,796$12,465-$47,261
Pension Plan Contributions$33,348$10,355-$43,703
Other Expenses$6,105$18,235-$24,340
Insurance$8,131$2,913-$11,044
All Other Expenses$6,666$2,388-$9,054
Office Expenses$6,521$2,336-$8,857
Fees for Services Lobbying$5,050--$5,050
Total Functional Expenses$4,327,810$703,285$0$5,031,095

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$5,031,095
Total Expenses per Audited Statements$5,031,095
Total Expenses per Form 990$5,031,095
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Colorado Freedom MemorialAurora, CO501c3Light Their Way Home$50,000
Out Front Foundation LLCCentennial, CO-Pride Sponsorship$20,000
HsmaiAurora, CO-Development$15,000
Aurora ChamberAurora, CO-Sponsorship$12,556
Colfax Canvas LLCAurora, CO501c3Festival Sponsorship$10,000
Community College of Aurora FoundAurora, CO501c6Sponsorship$8,005
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$5,050
Total Nondeductible Lobbying and Political Cost$5,050
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Board MemberEvents & RoomsNo$79,689
-Honorary BoardSupportNo$16,306
-Board MemberSupportNo$10,050
-Board ChairAdvertisingNo$10,000
-Board MemberAdvertisingNo$10,000
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$225,581
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The chief executive officer and the director of finance review the return. The draft is then reviewed by the executive committee and then presented as a recommended action to the full board.

Form 990, Page 6, Part VI, Line 15A

The ceo compensation is established by the board of directors performance and evaluation (compensation) committee by review of the following factors: 1.the initially contracted compensation and terms as established using comparable compensation studies and form 990s of similarly sized organizations. 2.merit increases and bonuses are based on the annual year-end review of the organization's goals and accomplishments. Final recommendations of the committee are approved by the board of the directors prior to implementation.

Form 990, Page 6, Part VI, Line 19

UPON REQUEST

Filing and Contact Details

Filer

Filer Name
Visit Aurora Inc
EIN
80-0536531
Phone
7204848902
Address
2501 DALLAS ST STE 290, AURORA, CO 80010

Signing Officer

Name
Steven B Dalton
Title
CEO
Phone
3033268689
Signed
2024-10-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steven B Dalton
Formed
2009
Legal Domicile
Co
Voting Board Members
14
Independent Board Members
14
Employees
24
Volunteers
14

Preparer

Firm
Jds Professional Group
Address
10303 E DRY CREEK RD STE 400, ENGLEWOOD, CO 80112
Preparer
Lori B Bauer CPA
Phone
3037710123
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

Management believes that the organization has appropriate support for any tax positions taken affecting its annual filing requirements, and as such, does not have any uncertain tax positions that are material to the financial statements. The organization would recognize future accrued interest and penalties related to unrecognized tax benefits and liabilities in income tax expense if such interest and penalties are incurred.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6HONORARY DIR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9HONORARY DIR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt19VP MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt20ASST SALES D
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr02009
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
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IRS990/IncludeFIN48FootnoteInd0true
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IRS990/InformationTechnologyGrp/ProgramServicesAmt058793
IRS990/InformationTechnologyGrp/TotalAmt079854
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IRS990/InsuranceGrp/ProgramServicesAmt08131
IRS990/InsuranceGrp/TotalAmt011044
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IRS990/LocalChaptersInd0false
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IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0VISIT AURORA INC'S MISSION IS TO SERVE AS OFFICIAL DESTINATION MARKETING ORGANIZATION TO THE CITY OF AURORA, COLORADO.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt03193394
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IRS990/OccupancyGrp/ProgramServicesAmt0152161
IRS990/OccupancyGrp/TotalAmt0206667
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt02336
IRS990/OfficeExpensesGrp/ProgramServicesAmt06521
IRS990/OfficeExpensesGrp/TotalAmt08857
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt06897
IRS990/OtherAssetsTotalGrp/EOYAmt06897
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt034877
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0112313
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0147190
IRS990/OtherExpensesGrp/Desc0RESEARCH/DEV/TRAINING
IRS990/OtherExpensesGrp/Desc1PERMITS/DUES/SUBSCRIPTION
IRS990/OtherExpensesGrp/Desc2AMENITIES & MERCH
IRS990/OtherExpensesGrp/Desc3MISC
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt14683
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt23859
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IRS990/OtherExpensesGrp/ProgramServicesAmt267672
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IRS990/OtherExpensesGrp/TotalAmt173736
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IRS990/OtherExpensesGrp/TotalAmt324340
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IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt086643
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IRS990/PrincipalOfficerNm0STEVEN B DALTON
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/DuesAssessmentsAmt0110162
IRS990ScheduleC/NonDeductibleLbbyngPltclCYAmt05050
IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt05050
IRS990ScheduleC/OnlyInHouseLobbyingInd0false
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0false
IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt0LOBBYING IS INDIRECTLY THROUGH THE TOURISM INDUSTRY ASSOCIATION OF COLORADO AND THE US TRAVEL ASSOCIATION.
IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE C, PART IV
IRS990ScheduleC/TaxableAmt05050
IRS990ScheduleD/EquipmentGrp/BookValueAmt0300882
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0143296
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0444178
IRS990ScheduleD/ExpensesSubtotalAmt05031095
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt0225581
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0LEASE LIABILITY
IRS990ScheduleD/RevenueSubtotalAmt04603993
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0MANAGEMENT BELIEVES THAT THE ORGANIZATION HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN AFFECTING ITS ANNUAL FILING REQUIREMENTS, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. THE ORGANIZATION WOULD RECOGNIZE FUTURE ACCRUED INTEREST AND PENALTIES RELATED TO UNRECOGNIZED TAX BENEFITS AND LIABILITIES IN INCOME TAX EXPENSE IF SUCH INTEREST AND PENALTIES ARE INCURRED.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0300882
IRS990ScheduleD/TotalExpensesPerForm990Amt05031095

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.66$0.63$2.03$4.99$5.73$0.73
2023Detailed filing. Detailed filing data is available for this year.$3.32$0.55$2.77$4.60$5.03$0.43
2022Detailed filing. Detailed filing data is available for this year.$3.73$0.54$3.19$3.03$4.19$1.15
2021Detailed filing. Detailed filing data is available for this year.$4.49$0.15$4.35$4.34$3.03$1.31
2020Detailed filing. Detailed filing data is available for this year.$3.10$0.06$3.04$3.50$2.26$1.25
2019Detailed filing. Detailed filing data is available for this year.$1.91$0.12$1.79$4.44$3.29$1.15
2018Detailed filing. Detailed filing data is available for this year.$0.67$0.02$0.64$1.95$2.09$0.14
2017Detailed filing. Detailed filing data is available for this year.$0.81$0.03$0.79$1.75$1.34$0.42
2016Detailed filing. Detailed filing data is available for this year.$0.39$0.02$0.37$1.23$0.92$0.31
2015Summary only. Only limited summary data is available for this year.$0.07$0.00$0.07$0.74$0.69$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.02$0.61$0.68$0.07
2013Detailed filing. Detailed filing data is available for this year.$0.09$0.00$0.09$0.56$0.60$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.00$0.12$0.56
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.00$0.10$0.44
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.10$0.11$0.02$0.10