Civic Intelligence

Visit Aurora Inc

EIN 80-0536531 • 501(c)6 • Aurora, CO

Profile

Visit aurora inc's mission is to serve as official destination marketing organization to the city of aurora, colorado.

2501 Dallas St Ste 290Aurora, CO 80010

www.visitaurora.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

63rd percentile

0.24x

Higher debt load relative to assets than 63% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

44th percentile

0.13x

Higher debt load relative to revenue than 44% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

10th percentile

-15%

Higher net margin than 10% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

7th percentile

-20%

Faster asset growth than 7% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

56th percentile

8.4%

Faster revenue growth than 56% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$2,664,820

Down $652,466 (-20%) from 2023

Liabilities

Up

$632,149

Up $81,155 (+15%) from 2023

Net Assets

Down

$2,032,671

Down $733,621 (-27%) from 2023

Revenue

Up

$4,991,484

Up $387,491 (+8.4%) from 2023

Expenses

Up

$5,725,105

Up $694,010 (+14%) from 2023

Net Income

Down

-$733,621

Down $306,519 (-72%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $95,409Net Assets 2010: $95,4092010Assets 2011: $100,712Liabilities 2011: $680Net Assets 2011: $100,0322011Assets 2012: $120,583Liabilities 2012: $963Net Assets 2012: $119,6202012Assets 2013: $90,422Liabilities 2013: $730Net Assets 2013: $89,6922013Assets 2014: $23,863Liabilities 2014: $6,256Net Assets 2014: $17,6072014Assets 2015: $67,079Liabilities 2015: $1,923Net Assets 2015: $65,1562015Assets 2016: $391,326Liabilities 2016: $22,605Net Assets 2016: $368,7212016Assets 2017: $812,032Liabilities 2017: $25,034Net Assets 2017: $786,9982017Assets 2018: $668,844Liabilities 2018: $24,197Net Assets 2018: $644,6472018Assets 2019: $1,912,810Liabilities 2019: $121,432Net Assets 2019: $1,791,3782019Assets 2020: $3,097,375Liabilities 2020: $60,944Net Assets 2020: $3,036,4312020Assets 2021: $4,494,472Liabilities 2021: $146,628Net Assets 2021: $4,347,8442021Assets 2022: $3,734,061Liabilities 2022: $540,667Net Assets 2022: $3,193,3942022Assets 2023: $3,317,286Liabilities 2023: $550,994Net Assets 2023: $2,766,2922023Assets 2024: $2,664,820Liabilities 2024: $632,149Net Assets 2024: $2,032,6712024

Highlighted filing

2024

Assets$2,664,820
Liabilities$632,149
Net Assets$2,032,671

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2010: $112,000Expenses 2010: $16,591Net Income 2010: $95,4092010Expenses 2011: $436,1012011Expenses 2012: $558,4392012Revenue 2013: $558,968Expenses 2013: $603,006Net Income 2013: -$44,0382013Revenue 2014: $611,640Expenses 2014: $681,422Net Income 2014: -$69,7822014Revenue 2015: $738,668Expenses 2015: $691,119Net Income 2015: $47,5492015Revenue 2016: $1,233,264Expenses 2016: $921,020Net Income 2016: $312,2442016Revenue 2017: $1,753,692Expenses 2017: $1,335,415Net Income 2017: $418,2772017Revenue 2018: $1,945,577Expenses 2018: $2,087,928Net Income 2018: -$142,3512018Revenue 2019: $4,439,189Expenses 2019: $3,292,458Net Income 2019: $1,146,7312019Revenue 2020: $3,501,056Expenses 2020: $2,256,003Net Income 2020: $1,245,0532020Revenue 2021: $4,340,447Expenses 2021: $3,029,034Net Income 2021: $1,311,4132021Revenue 2022: $3,030,638Expenses 2022: $4,185,088Net Income 2022: -$1,154,4502022Revenue 2023: $4,603,993Expenses 2023: $5,031,095Net Income 2023: -$427,1022023Revenue 2024: $4,991,484Expenses 2024: $5,725,105Net Income 2024: -$733,6212024

Highlighted filing

2024

Revenue$4,991,484
Expenses$5,725,105
Net Income-$733,621

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.66$0.63$2.03$4.99$5.73$0.73
2023Detailed filing. Detailed filing data is available for this year.$3.32$0.55$2.77$4.60$5.03$0.43
2022Detailed filing. Detailed filing data is available for this year.$3.73$0.54$3.19$3.03$4.19$1.15
2021Detailed filing. Detailed filing data is available for this year.$4.49$0.15$4.35$4.34$3.03$1.31
2020Detailed filing. Detailed filing data is available for this year.$3.10$0.06$3.04$3.50$2.26$1.25
2019Detailed filing. Detailed filing data is available for this year.$1.91$0.12$1.79$4.44$3.29$1.15
2018Detailed filing. Detailed filing data is available for this year.$0.67$0.02$0.64$1.95$2.09$0.14
2017Detailed filing. Detailed filing data is available for this year.$0.81$0.03$0.79$1.75$1.34$0.42
2016Detailed filing. Detailed filing data is available for this year.$0.39$0.02$0.37$1.23$0.92$0.31
2015Summary only. Only limited summary data is available for this year.$0.07$0.00$0.07$0.74$0.69$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.02$0.61$0.68$0.07
2013Detailed filing. Detailed filing data is available for this year.$0.09$0.00$0.09$0.56$0.60$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.00$0.12$0.56
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.00$0.10$0.44
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.10$0.11$0.02$0.10
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 19, 2025
Return Version
2024v5.0
Gross Receipts
$4,991,484
Mission and Program Overview

Mission

Visit aurora inc's mission is to serve as official destination marketing organization to the city of aurora, colorado.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,020,692$1,406,798▼ $613,894
Cash and Non-Interest-Bearing Accounts$324,815$566,517▲ $241,702
Land, Buildings, and Equipment, Net$300,882$264,900▼ $35,982
Accounts Receivable$189,148$179,558▼ $9,590
Intangible Assets$218,996$136,282▼ $82,714
Pledges and Grants Receivable$120,000--
Prepaid Expenses and Deferred Charges$118,316$79,669▼ $38,647
Inventories for Sale or Use$17,540$24,199▲ $6,659
Total Assets$3,317,286$2,664,820▼ $652,466
Other Assets Total$6,897$6,897→ $0
Liabilities
Accounts Payable and Accrued Expenses$202,790$370,942▲ $168,152
Other Liabilities$225,581$142,306▼ $83,275
Deferred Revenue$72,623$75,751▲ $3,128
Grants Payable$50,000$43,150▼ $6,850
Total Liabilities$550,994$632,149▲ $81,155
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,766,292$2,032,671▼ $733,621
Total Net Assets Fund Balance$2,766,292$2,032,671▼ $733,621
Total Liabilities and Net Assets / Fund Balance$3,317,286$2,664,820▼ $652,466

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$264,900$190,545$455,445
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steven B DaltonCEOFT$264,141$14,210$278,351
Randi MorrittCOOFT$154,389$30,165$184,554
Paula Lynn Retired 123124Director ofFT$127,241$7,909$135,150
Amanda ButlerSales DirectFT$107,559$6,203$113,762
Heather SavocaDirector DestinaFT$103,720$9,282$113,002

Board Members and Trustees

NameTitle
Rick CrandallChair
Kevin DelangeVice-chair
Chance HoriuchiDirector
Daniel BentonDirector
Joel BoydDirector
Julie StewartDirector
Kim StuartDirector
Laura PerryDirector
Scott TurbowDirector
Stephanie HancockDirector
Mike CoffmanHonorary Director
Naomi ColwellHonorary Director
Deanne FrenchSecretary
Brad PierceTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$2,852,637
Program Service Revenue
$2,136,175
Investment Income
$2,631
Other Revenue
$41
Change in Net Assets
$-733,621

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table8$79,290Fair Market Value (FMV)
Other Non Cash Contri Table2$73,818Fair Market Value (FMV)
Other Non Cash Contri Table1$18,000Fair Market Value (FMV)
Other Non Cash Contri Table1$12,350Fair Market Value (FMV)
Total Noncash Contributions12$183,458-

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,991,484
Total Revenue per Audited Statements
$4,991,484
Total Revenue per Form 990
$4,991,484
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,422,896
Salaries, Compensation, and Employee Benefits$2,238,199
Grants and Similar Amounts Paid$64,010
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,157,499$470,692-$1,628,191
Conferences and Meetings$1,170,408$66,116-$1,236,524
Advertising$1,213,129$6,904-$1,220,033
Current Officers, Directors, Trustees, and Key Employees$197,883$80,468-$278,351
Fees for Services Other$141,641$107,611-$249,252
Occupancy$151,752$54,105-$205,857
Payroll Taxes$110,188$44,807-$154,995
Other Employee Benefits$89,097$36,231-$125,328
Information Technology$76,882$33,012-$109,894
Grants to Domestic Orgs$64,010--$64,010
Depreciation Depletion$41,413$14,765-$56,178
Other Expenses$40,973$12,056-$53,029
Pension Plan Contributions$36,494$14,840-$51,334
Insurance$206$11,758-$11,964
All Other Expenses$4,181$1,491-$5,672
Office Expenses$125$4,591-$4,716
Total Functional Expenses$4,712,619$1,012,486$0$5,725,105

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$5,725,105
Total Expenses per Audited Statements$5,725,105
Total Expenses per Form 990$5,725,105
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Colfax Canvas LLCAurora, CO501c3Festival Sponsorship$10,000
Out Front Foundation LLCCentennial, CO501c3Pride Sponsorship$10,000
Aurora Public Schools FdnAurora, CO-Scholarships/supplie$9,585
Cca FoundationAurora, CO501c3Scholarships$5,287
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Community Event$337,115---
Total Events$337,115---
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$5,050
Total Nondeductible Lobbying and Political Cost$5,050
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Honorary BoardSupportNo$16,025
-Board MemberEvents & RoomsNo$833
-Board MemberEvents & PromoNo$637
-Board MemberEvents & PromoNo$533
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$142,306
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The chief executive officer and the director of finance review the return. The draft is then reviewed by the executive committee and then presented as a recommended action to the full board.

Form 990, Page 6, Part VI, Line 15A

The ceo compensation is established by the board of directors performance and evaluation (compensation) committee by review of the following factors: 1.the initially contracted compensation and terms as established using comparable compensation studies and form 990s of similarly sized organizations. 2.merit increases and bonuses are based on the annual year-end review of the organization's goals and accomplishments. Final recommendations of the committee are approved by the board of the directors prior to implementation.

Form 990, Page 6, Part VI, Line 19

UPON REQUEST

Filing and Contact Details

Filer

Filer Name
Visit Aurora Inc
EIN
80-0536531
Phone
7204848902
Address
2501 DALLAS ST STE 290, AURORA, CO 80010

Signing Officer

Name
Steven B Dalton
Title
CEO
Phone
3033268689
Signed
2025-08-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steven B Dalton
Formed
2009
Legal Domicile
Co
Voting Board Members
13
Independent Board Members
13
Employees
26
Volunteers
14

Preparer

Firm
Jds Professional Group
Address
10303 E DRY CREEK RD STE 400, ENGLEWOOD, CO 80112
Preparer
Lori B Bauer CPA
Phone
3037710123
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

Management believes that the organization has appropriate support for any tax positions taken affecting its annual filing requirements, and as such, does not have any uncertain tax positions that are material to the financial statements. The organization would recognize future accrued interest and penalties related to unrecognized tax benefits and liabilities in income tax expense if such interest and penalties are incurred.

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IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt0LOBBYING IS INDIRECTLY THROUGH THE TOURISM INDUSTRY ASSOCIATION OF COLORADO AND THE US TRAVEL ASSOCIATION.
IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE C, PART IV
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0MANAGEMENT BELIEVES THAT THE ORGANIZATION HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN AFFECTING ITS ANNUAL FILING REQUIREMENTS, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. THE ORGANIZATION WOULD RECOGNIZE FUTURE ACCRUED INTEREST AND PENALTIES RELATED TO UNRECOGNIZED TAX BENEFITS AND LIABILITIES IN INCOME TAX EXPENSE IF SUCH INTEREST AND PENALTIES ARE INCURRED.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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