Liabilities / Assets
63rd percentile
Higher debt load relative to assets than 63% of similar nonprofits.
EIN 80-0536531 • 501(c)6 • Aurora, CO
Profile
Visit aurora inc's mission is to serve as official destination marketing organization to the city of aurora, colorado.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
63rd percentile
Higher debt load relative to assets than 63% of similar nonprofits.
Liabilities / Revenue
44th percentile
Higher debt load relative to revenue than 44% of similar nonprofits.
Net Margin
10th percentile
Higher net margin than 10% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
7th percentile
Faster asset growth than 7% of similar nonprofits.
Revenue Growth
56th percentile
Faster revenue growth than 56% of similar nonprofits.
Assets
Down$2,664,820
Down $652,466 (-20%) from 2023
Liabilities
Up$632,149
Up $81,155 (+15%) from 2023
Net Assets
Down$2,032,671
Down $733,621 (-27%) from 2023
Revenue
Up$4,991,484
Up $387,491 (+8.4%) from 2023
Expenses
Up$5,725,105
Up $694,010 (+14%) from 2023
Net Income
Down-$733,621
Down $306,519 (-72%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
Visit aurora inc's mission is to serve as official destination marketing organization to the city of aurora, colorado.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $2,020,692 | $1,406,798 | ▼ $613,894 |
| Cash and Non-Interest-Bearing Accounts | $324,815 | $566,517 | ▲ $241,702 |
| Land, Buildings, and Equipment, Net | $300,882 | $264,900 | ▼ $35,982 |
| Accounts Receivable | $189,148 | $179,558 | ▼ $9,590 |
| Intangible Assets | $218,996 | $136,282 | ▼ $82,714 |
| Pledges and Grants Receivable | $120,000 | - | - |
| Prepaid Expenses and Deferred Charges | $118,316 | $79,669 | ▼ $38,647 |
| Inventories for Sale or Use | $17,540 | $24,199 | ▲ $6,659 |
| Total Assets | $3,317,286 | $2,664,820 | ▼ $652,466 |
| Other Assets Total | $6,897 | $6,897 | → $0 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $202,790 | $370,942 | ▲ $168,152 |
| Other Liabilities | $225,581 | $142,306 | ▼ $83,275 |
| Deferred Revenue | $72,623 | $75,751 | ▲ $3,128 |
| Grants Payable | $50,000 | $43,150 | ▼ $6,850 |
| Total Liabilities | $550,994 | $632,149 | ▲ $81,155 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $2,766,292 | $2,032,671 | ▼ $733,621 |
| Total Net Assets Fund Balance | $2,766,292 | $2,032,671 | ▼ $733,621 |
| Total Liabilities and Net Assets / Fund Balance | $3,317,286 | $2,664,820 | ▼ $652,466 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $264,900 | $190,545 | $455,445 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Steven B Dalton | CEO | FT | $264,141 | $14,210 | $278,351 |
| Randi Morritt | COO | FT | $154,389 | $30,165 | $184,554 |
| Paula Lynn Retired 123124 | Director of | FT | $127,241 | $7,909 | $135,150 |
| Amanda Butler | Sales Direct | FT | $107,559 | $6,203 | $113,762 |
| Heather Savoca | Director Destina | FT | $103,720 | $9,282 | $113,002 |
| Name | Title |
|---|---|
| Rick Crandall | Chair |
| Kevin Delange | Vice-chair |
| Chance Horiuchi | Director |
| Daniel Benton | Director |
| Joel Boyd | Director |
| Julie Stewart | Director |
| Kim Stuart | Director |
| Laura Perry | Director |
| Scott Turbow | Director |
| Stephanie Hancock | Director |
| Mike Coffman | Honorary Director |
| Naomi Colwell | Honorary Director |
| Deanne French | Secretary |
| Brad Pierce | Treasurer |
| Contribution Type | Contribution Count | Reported Amount | Valuation Method |
|---|---|---|---|
| Other Non Cash Contri Table | 8 | $79,290 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 2 | $73,818 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,350 | Fair Market Value (FMV) |
| Total Noncash Contributions | 12 | $183,458 | - |
| Line Item | Amount |
|---|---|
| Other Expenses | $3,422,896 |
| Salaries, Compensation, and Employee Benefits | $2,238,199 |
| Grants and Similar Amounts Paid | $64,010 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $1,157,499 | $470,692 | - | $1,628,191 |
| Conferences and Meetings | $1,170,408 | $66,116 | - | $1,236,524 |
| Advertising | $1,213,129 | $6,904 | - | $1,220,033 |
| Current Officers, Directors, Trustees, and Key Employees | $197,883 | $80,468 | - | $278,351 |
| Fees for Services Other | $141,641 | $107,611 | - | $249,252 |
| Occupancy | $151,752 | $54,105 | - | $205,857 |
| Payroll Taxes | $110,188 | $44,807 | - | $154,995 |
| Other Employee Benefits | $89,097 | $36,231 | - | $125,328 |
| Information Technology | $76,882 | $33,012 | - | $109,894 |
| Grants to Domestic Orgs | $64,010 | - | - | $64,010 |
| Depreciation Depletion | $41,413 | $14,765 | - | $56,178 |
| Other Expenses | $40,973 | $12,056 | - | $53,029 |
| Pension Plan Contributions | $36,494 | $14,840 | - | $51,334 |
| Insurance | $206 | $11,758 | - | $11,964 |
| All Other Expenses | $4,181 | $1,491 | - | $5,672 |
| Office Expenses | $125 | $4,591 | - | $4,716 |
| Total Functional Expenses | $4,712,619 | $1,012,486 | $0 | $5,725,105 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $5,725,105 |
| Total Expenses per Audited Statements | $5,725,105 |
| Total Expenses per Form 990 | $5,725,105 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Colfax Canvas LLC | Aurora, CO | 501c3 | Festival Sponsorship | $10,000 |
| Out Front Foundation LLC | Centennial, CO | 501c3 | Pride Sponsorship | $10,000 |
| Aurora Public Schools Fdn | Aurora, CO | - | Scholarships/supplie | $9,585 |
| Cca Foundation | Aurora, CO | 501c3 | Scholarships | $5,287 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Community Event | $337,115 | - | - | - |
| Total Events | $337,115 | - | - | - |
| Line Item | Amount |
|---|---|
| Current Year Nondeductible Lobbying and Political Cost | $5,050 |
| Total Nondeductible Lobbying and Political Cost | $5,050 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| - | Honorary Board | Support | No | $16,025 |
| - | Board Member | Events & Rooms | No | $833 |
| - | Board Member | Events & Promo | No | $637 |
| - | Board Member | Events & Promo | No | $533 |
| Liability | Amount |
|---|---|
| Lease Liability | $142,306 |
“The chief executive officer and the director of finance review the return. The draft is then reviewed by the executive committee and then presented as a recommended action to the full board.”
“The ceo compensation is established by the board of directors performance and evaluation (compensation) committee by review of the following factors: 1.the initially contracted compensation and terms as established using comparable compensation studies and form 990s of similarly sized organizations. 2.merit increases and bonuses are based on the annual year-end review of the organization's goals and accomplishments. Final recommendations of the committee are approved by the board of the directors prior to implementation.”
“UPON REQUEST”
“Management believes that the organization has appropriate support for any tax positions taken affecting its annual filing requirements, and as such, does not have any uncertain tax positions that are material to the financial statements. The organization would recognize future accrued interest and penalties related to unrecognized tax benefits and liabilities in income tax expense if such interest and penalties are incurred.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 202790 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 370942 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 189148 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 179558 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | VISIT AURORA INC'S MISSION IS TO SERVE AS OFFICIAL DESTINATION MARKETING ORGANIZATION TO THE CITY OF AURORA, COLORADO. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 6904 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 1213129 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 1220033 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 1491 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 4181 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 5672 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | false |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | THE ORGANIZATION |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7204848902 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 2501 DALLAS ST STE 290 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | AURORA |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CO |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 80010 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | true |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 324815 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 566517 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 80468 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 197883 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 278351 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 66116 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 1170408 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 1236524 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContriRptFundraisingEventAmt | 0 | 337115 |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 2852637 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 64010 |
| IRS990/CYInvestmentIncomeAmt | 0 | 2631 |
| IRS990/CYOtherExpensesAmt | 0 | 3422896 |
| IRS990/CYOtherRevenueAmt | 0 | 41 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 2136175 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -733621 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2238199 |
| IRS990/CYTotalExpensesAmt | 0 | 5725105 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 4991484 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | true |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 72623 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 75751 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 14765 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 41413 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 56178 |
| IRS990/Desc | 0 | PROMOTION OF THE CITY OF AURORA |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 26 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 107611 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 141641 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 249252 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 14210 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 30165 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 7909 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 6203 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 9282 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | RICK CRANDALL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | KEVIN DELANGE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | DEANNE FRENCH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | BRAD PIERCE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | DANIEL BENTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JOEL BOYD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | MIKE COFFMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | NAOMI COLWELL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | STEPHANIE HANCOCK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | CHANCE HORIUCHI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | LAURA PERRY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | JULIE STEWART |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | KIM STUART |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | SCOTT TURBOW |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | STEVEN B DALTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | RANDI MORRITT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | PAULA LYNN RETIRED 123124 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | AMANDA BUTLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | HEATHER SAVOCA |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 264141 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 154389 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 127241 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 107559 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 103720 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE-CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | HONORARY DIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | HONORARY DIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | COO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR OF |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | SALES DIRECT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIR. DESTINA |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2009 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | true |
| IRS990/FundraisingAmt | 0 | 337115 |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 13 |
| IRS990/GovernmentGrantsAmt | 0 | 2515522 |
| IRS990/GrantsPayableGrp/BOYAmt | 0 | 50000 |
| IRS990/GrantsPayableGrp/EOYAmt | 0 | 43150 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 64010 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 64010 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | true |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 4991484 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 13 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 5 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 33012 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 76882 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 109894 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 11758 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 206 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 11964 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 218996 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 136282 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 17540 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 24199 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 2631 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 2631 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 33 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 190545 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 300882 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 264900 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 455445 |
| IRS990/LegalDomicileStateCd | 0 | CO |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | VISIT AURORA INC'S MISSION IS TO SERVE AS OFFICIAL DESTINATION MARKETING ORGANIZATION TO THE CITY OF AURORA, COLORADO. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 2766292 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 2032671 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 2766292 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 2032671 |
| IRS990/NoncashContributionsAmt | 0 | 183458 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 54105 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 151752 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 205857 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 4591 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 125 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 4716 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 6897 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 6897 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 36231 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 89097 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 125328 |
| IRS990/OtherExpensesGrp/Desc | 0 | RESEARCH/DEV/TRAINING |
| IRS990/OtherExpensesGrp/Desc | 1 | PERMITS/DUES/SUBSCRIPTION |
| IRS990/OtherExpensesGrp/Desc | 2 | MISC |
| IRS990/OtherExpensesGrp/Desc | 3 | AMENITIES & MERCH |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 12000 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 4069 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 36970 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 12056 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 126550 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 73418 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 16770 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 40973 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 138550 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 77487 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 53740 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 53029 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 225581 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 142306 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 41 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 41 |
| IRS990/OtherRevenueTotalAmt | 0 | 41 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 470692 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 1157499 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1628191 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 44807 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 110188 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 154995 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 14840 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 36494 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 51334 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 120000 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 118316 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 79669 |
| IRS990/PrincipalOfficerNm | 0 | STEVEN B DALTON |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | PROGRAM SERVICE REVENUE |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | PUBLICATION REVENUE |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2033894 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 77872 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 24409 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 2033894 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 77872 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 24409 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 3137897 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 141801 |
| IRS990/PYInvestmentIncomeAmt | 0 | 2882 |
| IRS990/PYOtherExpensesAmt | 0 | 2998769 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1463214 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -427102 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 1890525 |
| IRS990/PYTotalExpensesAmt | 0 | 5031095 |
| IRS990/PYTotalRevenueAmt | 0 | 4603993 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -733621 |
| IRS990/RegularMonitoringEnfrcInd | 0 | false |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 2020692 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 1406798 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | false |
| IRS990ScheduleC/DuesAssessmentsAmt | 0 | 24409 |
| IRS990ScheduleC/NonDeductibleLbbyngPltclCYAmt | 0 | 5050 |
| IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt | 0 | 5050 |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | false |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | false |
| IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt | 0 | LOBBYING IS INDIRECTLY THROUGH THE TOURISM INDUSTRY ASSOCIATION OF COLORADO AND THE US TRAVEL ASSOCIATION. |
| IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE C, PART IV |
| IRS990ScheduleC/TaxableAmt | 0 | 5050 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 264900 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 190545 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 455445 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 5725105 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 142306 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | LEASE LIABILITY |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 4991484 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | MANAGEMENT BELIEVES THAT THE ORGANIZATION HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN AFFECTING ITS ANNUAL FILING REQUIREMENTS, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. THE ORGANIZATION WOULD RECOGNIZE FUTURE ACCRUED INTEREST AND PENALTIES RELATED TO UNRECOGNIZED TAX BENEFITS AND LIABILITIES IN INCOME TAX EXPENSE IF SUCH INTEREST AND PENALTIES ARE INCURRED. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE D, PAGE 3, PART X |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 264900 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 5725105 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 142306 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 4991484 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 4991484 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 5725105 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt | 0 | 337115 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt | 0 | 337115 |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm | 0 | COMMUNITY EVENT |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt | 0 | 337115 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt | 0 | 337115 |
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