Civic Intelligence

Visit Aurora Inc

990 • Fiscal year 2021 • EIN 80-0536531

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 01, 2022

Organization ProfileWWW.VISITAURORA.COM

View Organization Page

2501 Dallas St Ste 290Aurora, CO 80010

(720) 484-8902

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

28th percentile

0.03x

Higher debt load relative to assets than 28% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

24th percentile

0.03x

Higher debt load relative to revenue than 24% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

85th percentile

30%

Higher net margin than 85% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

78th percentile

$229,598

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 5.3% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

89th percentile

45%

Faster asset growth than 89% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

70th percentile

24%

Faster revenue growth than 70% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets28th percentile

Assets

Up

$4,494,472

Up $1,397,097 (+45%) from 2020

Net Assets

Up

$4,347,844

Up $1,311,413 (+43%) from 2020

Liabilities

Up

$146,628

Up $85,684 (+141%) from 2020

Revenue And Expenses
Liabilities / Revenue24th percentileNet Margin85th percentile

Revenue

Up

$4,340,447

Up $839,391 (+24%) from 2020

Expenses

Up

$3,029,034

Up $773,031 (+34%) from 2020

Net Income

Up

$1,311,413

Up $66,360 (+5.3%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth89th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2010: $95,409Net Assets 2010: $95,4092010Assets 2011: $100,712Liabilities 2011: $680Net Assets 2011: $100,0322011Assets 2012: $120,583Liabilities 2012: $963Net Assets 2012: $119,6202012Assets 2013: $90,422Liabilities 2013: $730Net Assets 2013: $89,6922013Assets 2014: $23,863Liabilities 2014: $6,256Net Assets 2014: $17,6072014Assets 2015: $67,079Liabilities 2015: $1,923Net Assets 2015: $65,1562015Assets 2016: $391,326Liabilities 2016: $22,605Net Assets 2016: $368,7212016Assets 2017: $812,032Liabilities 2017: $25,034Net Assets 2017: $786,9982017Assets 2018: $668,844Liabilities 2018: $24,197Net Assets 2018: $644,6472018Assets 2019: $1,912,810Liabilities 2019: $121,432Net Assets 2019: $1,791,3782019Assets 2020: $3,097,375Liabilities 2020: $60,944Net Assets 2020: $3,036,4312020Assets 2021: $4,494,472Liabilities 2021: $146,628Net Assets 2021: $4,347,8442021Assets 2022: $3,734,061Liabilities 2022: $540,667Net Assets 2022: $3,193,3942022Assets 2023: $3,317,286Liabilities 2023: $550,994Net Assets 2023: $2,766,2922023Assets 2024: $2,664,820Liabilities 2024: $632,149Net Assets 2024: $2,032,6712024

Highlighted filing

2021

Assets$4,494,472
Liabilities$146,628
Net Assets$4,347,844
Open 2021 Filing

Operations Trend

Revenue Growth70th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2010: $112,000Expenses 2010: $16,591Net Income 2010: $95,4092010Expenses 2011: $436,1012011Expenses 2012: $558,4392012Revenue 2013: $558,968Expenses 2013: $603,006Net Income 2013: -$44,0382013Revenue 2014: $611,640Expenses 2014: $681,422Net Income 2014: -$69,7822014Revenue 2015: $738,668Expenses 2015: $691,119Net Income 2015: $47,5492015Revenue 2016: $1,233,264Expenses 2016: $921,020Net Income 2016: $312,2442016Revenue 2017: $1,753,692Expenses 2017: $1,335,415Net Income 2017: $418,2772017Revenue 2018: $1,945,577Expenses 2018: $2,087,928Net Income 2018: -$142,3512018Revenue 2019: $4,439,189Expenses 2019: $3,292,458Net Income 2019: $1,146,7312019Revenue 2020: $3,501,056Expenses 2020: $2,256,003Net Income 2020: $1,245,0532020Revenue 2021: $4,340,447Expenses 2021: $3,029,034Net Income 2021: $1,311,4132021Revenue 2022: $3,030,638Expenses 2022: $4,185,088Net Income 2022: -$1,154,4502022Revenue 2023: $4,603,993Expenses 2023: $5,031,095Net Income 2023: -$427,1022023Revenue 2024: $4,991,484Expenses 2024: $5,725,105Net Income 2024: -$733,6212024

Highlighted filing

2021

Revenue$4,340,447
Expenses$3,029,034
Net Income$1,311,413
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 1, 2022
Return Version
2021v4.0
Gross Receipts
$4,340,447
Mission and Program Overview

Mission

Visit aurora inc's mission is to serve as official destination marketing organization to the city of aurora, colorado.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,511,829$3,456,856▲ $945,027
Cash and Non-Interest-Bearing Accounts$299,914$408,870▲ $108,956
Land, Buildings, and Equipment, Net$44,416$291,826▲ $247,410
Accounts Receivable$96,705$172,185▲ $75,480
Prepaid Expenses and Deferred Charges$108,725$131,164▲ $22,439
Inventories for Sale or Use$24,850$15,738▼ $9,112
Total Assets$3,097,375$4,494,472▲ $1,397,097
Other Assets Total$10,936$17,833▲ $6,897
Liabilities
Accounts Payable and Accrued Expenses$60,944$96,025▲ $35,081
Deferred Revenue-$50,603-
Total Liabilities$60,944$146,628▲ $85,684
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,036,431$4,347,844▲ $1,311,413
Total Net Assets Fund Balance$3,036,431$4,347,844▲ $1,311,413
Total Liabilities and Net Assets / Fund Balance$3,097,375$4,494,472▲ $1,397,097

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$291,826$113,949$405,775
Compensation and Service Providers
Top Officer Pay78th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steven B DaltonCEOFT$215,681$13,917$229,598
Justin ClarkVP Sales & SFT$103,263-$103,263

Board Members and Trustees

NameTitle
Rick CrandallChair
Kevin DelangeVice-chair
Alison CoombsDirector
Chance HoriuchiDirector
Derek ShellyDirector
Gian GandolfoDirector
Jane McgrathDirector
Joel BoydDirector
Karlyn ShorbDirector
Keith PetersonDirector
Kim StuartDirector
Scott TurbowDirector
Suzy HartDirector
Va Hayman BarberDirector
Kirby KinerSecretary
Brad PierceTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,270,813
Program Service Revenue
$67,160
Investment Income
$2,474
Other Revenue
$0
Change in Net Assets
$1,311,413

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,340,447
Total Revenue per Audited Statements
$4,340,447
Total Revenue per Form 990
$4,340,447
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,903,629
Salaries, Compensation, and Employee Benefits$1,068,650
Grants and Similar Amounts Paid$56,755
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$906,266$1,954-$908,220
Other Salaries and Wages$446,633$210,179-$656,812
Conferences and Meetings$293,432$48,517-$341,949
Current Officers, Directors, Trustees, and Key Employees$156,127$73,472-$229,599
Occupancy$98,542$46,373-$144,915
Other Employee Benefits$71,639$33,713-$105,352
Information Technology$67,685$31,852-$99,537
Fees for Services Other$72,168$13,426-$85,594
Payroll Taxes$44,750$21,059-$65,809
Grants to Domestic Orgs$56,755--$56,755
Depreciation Depletion$27,172$12,787-$39,959
All Other Expenses$10,658$10,366-$21,024
Other Expenses$8,389$3,948-$12,337
Pension Plan Contributions$7,533$3,545-$11,078
Insurance$7,062$3,323-$10,385
Office Expenses$5,276$2,483-$7,759
Fees for Services Lobbying-$1,597-$1,597
Travel$297$743-$1,040
Fees for Services Legal-$969-$969
Total Functional Expenses$2,498,413$530,621$0$3,029,034

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,029,034
Total Expenses per Audited Statements$3,029,034
Total Expenses per Form 990$3,029,034
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Havana Business ImprovementAurora, COGovRecovery Relief$20,000
Colfax Canvas LLCAurora, CO-Festival Sponsorship$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Board MemberEvents & RoomsNo$45,283
-Board MemberMarketingNo$20,000
-Board MemberRooms, ParkingNo$18,523
-Board MemberAdvertisingNo$10,000
-Honorary BoardSupportNo$8,403
-Board MemberSupportNo$6,347
-EmployeePurch of MerchandiseNo$1,944
-Board ChairAdvertisingNo$1,572
-Board MemberRoom Rental TrainingNo$1,011
-Board VpAmenitiesNo$255
-Board MemberMiscNo$145
-Board MemberAdvertisingNo$95
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The chief executive officer and the director of accounting review the return. The draft is then reviewed by the executive committee and then presented as a recommended action to the full board.”

Form 990, Page 6, Part VI, Line 15A

“The ceo compensation is established by the board of directors performance and evaluation (compensation) committee by review of the following factors: 1.the initially contracted compensation and terms as established using comparable compensation studies and form 990s of similarly sized organizations. 2.merit increases and bonuses are based on the annual year-end review of the organization's goals and accomplishments. Final recommendations of the committee are approved by the board of the directors prior to implementation.”

Form 990, Page 6, Part VI, Line 19

“UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Visit Aurora Inc
EIN
80-0536531
Phone
7204848902
Address
2501 DALLAS ST STE 290, AURORA, CO 80010

Signing Officer

Name
Steven B Dalton
Title
CEO
Phone
3033268689
Signed
2022-11-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steven B Dalton
Formed
2009
Legal Domicile
Co
Voting Board Members
14
Independent Board Members
14
Employees
14
Volunteers
16

Preparer

Firm
Jds Professional Group
Address
10303 E DRY CREEK RD STE 400, ENGLEWOOD, CO 80112
Preparer
Lori B Bauer CPA
Phone
3037710123
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

“The organization follows accounting for uncertainty in income taxes which requires them to determine whether a tax position (and the related tax benefit) is more likely than not to be sustained upon examination by the applicable taxing authority, based solely on the technical merits of the position. The tax benefit to be recognized is measured as the largest amount of benefit that is greater than fifty percent likely of being realized upon settlement, presuming that the tax position is examined by the appropriate taxing authority that has full knowledge of all relevant information. During the years ended december 31, 2021 and 2020, the organization's management evaluated its tax positions to determine the existence of uncertainties, and did not note any matters that would require recognition or which may have an affect on its tax-exempt status.”

Raw XML AppendixShowing 400 of 547 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleC/OnlyInHouseLobbyingInd0true
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION FOLLOWS ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES WHICH REQUIRES THEM TO DETERMINE WHETHER A TAX POSITION (AND THE RELATED TAX BENEFIT) IS MORE LIKELY THAN NOT TO BE SUSTAINED UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITY, BASED SOLELY ON THE TECHNICAL MERITS OF THE POSITION. THE TAX BENEFIT TO BE RECOGNIZED IS MEASURED AS THE LARGEST AMOUNT OF BENEFIT THAT IS GREATER THAN FIFTY PERCENT LIKELY OF BEING REALIZED UPON SETTLEMENT, PRESUMING THAT THE TAX POSITION IS EXAMINED BY THE APPROPRIATE TAXING AUTHORITY THAT HAS FULL KNOWLEDGE OF ALL RELEVANT INFORMATION. DURING THE YEARS ENDED DECEMBER 31, 2021 AND 2020, THE ORGANIZATION'S MANAGEMENT EVALUATED ITS TAX POSITIONS TO DETERMINE THE EXISTENCE OF UNCERTAINTIES, AND DID NOT NOTE ANY MATTERS THAT WOULD REQUIRE RECOGNITION OR WHICH MAY HAVE AN AFFECT ON ITS TAX-EXEMPT STATUS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0HAVANA BUSINESS IMPROVEMENT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1COLFAX CANVAS LLC
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt01.AN ORGANIZATION SUBMITS AN APPLICATION TO THE BOARD OF DIRECTORS OUTREACH COMMITTEE FOR FUNDING. 2.THE BOARD OUTREACH COMMITTEE REVIEWS THE APPLICATION AND EITHER APPROVES OR DISAPPROVES THE REQUEST. 3.AN INVOICE, W9, AND THE APPROVED APPLICATION ARE SUBMITTED TO ACCOUNTS PAYABLE. THE CHECK IS ISSUED. 4.THERE IS NO FOLLOW-UP REQUIRED TO VERIFY THAT THE FUNDS WERE SPENT AS STATED ON THE APPLICATION.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE I, PAGE 1, PART I, LINE 2
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt0NATIVE SOAP COMPANY
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt1AURORA CHAMBER & FOUND

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,494,472
Liabilities
$146,628
Net assets
$4,347,844
Revenue
$4,340,447
Expenses
$3,029,034
Net income
$1,311,413
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.66$0.63$2.03$4.99$5.73$0.73
2023Detailed filing. Detailed filing data is available for this year.$3.32$0.55$2.77$4.60$5.03$0.43
2022Detailed filing. Detailed filing data is available for this year.$3.73$0.54$3.19$3.03$4.19$1.15
2021Detailed filing. Detailed filing data is available for this year.$4.49$0.15$4.35$4.34$3.03$1.31
2020Detailed filing. Detailed filing data is available for this year.$3.10$0.06$3.04$3.50$2.26$1.25
2019Detailed filing. Detailed filing data is available for this year.$1.91$0.12$1.79$4.44$3.29$1.15
2018Detailed filing. Detailed filing data is available for this year.$0.67$0.02$0.64$1.95$2.09$0.14
2017Detailed filing. Detailed filing data is available for this year.$0.81$0.03$0.79$1.75$1.34$0.42
2016Detailed filing. Detailed filing data is available for this year.$0.39$0.02$0.37$1.23$0.92$0.31
2015Summary only. Only limited summary data is available for this year.$0.07$0.00$0.07$0.74$0.69$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.02$0.61$0.68$0.07
2013Detailed filing. Detailed filing data is available for this year.$0.09$0.00$0.09$0.56$0.60$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.00$0.12$0.56
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.00$0.10$0.44
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.10$0.11$0.02$0.10