Civic Intelligence

Visit Aurora Inc

990 • Fiscal year 2020 • EIN 80-0536531

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 09, 2021

Organization ProfileWWW.VISITAURORA.COM

View Organization Page

2501 Dallas St Ste 290Aurora, CO 80010

(720) 484-8902

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

24th percentile

0.02x

Higher debt load relative to assets than 24% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

20th percentile

0.02x

Higher debt load relative to revenue than 20% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

92nd percentile

36%

Higher net margin than 92% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

75th percentile

$225,319

Higher top officer pay than 75% of similar nonprofits.

Top officer pay equals 6.4% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

95th percentile

62%

Faster asset growth than 95% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

26th percentile

-21%

Faster revenue growth than 26% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets24th percentile

Assets

Up

$3,097,375

Up $1,184,565 (+62%) from 2019

Net Assets

Up

$3,036,431

Up $1,245,053 (+70%) from 2019

Liabilities

Down

$60,944

Down $60,488 (-50%) from 2019

Revenue And Expenses
Liabilities / Revenue20th percentileNet Margin92nd percentile

Revenue

Down

$3,501,056

Down $938,133 (-21%) from 2019

Expenses

Down

$2,256,003

Down $1,036,455 (-31%) from 2019

Net Income

Up

$1,245,053

Up $98,322 (+8.6%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth95th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2010: $95,409Net Assets 2010: $95,4092010Assets 2011: $100,712Liabilities 2011: $680Net Assets 2011: $100,0322011Assets 2012: $120,583Liabilities 2012: $963Net Assets 2012: $119,6202012Assets 2013: $90,422Liabilities 2013: $730Net Assets 2013: $89,6922013Assets 2014: $23,863Liabilities 2014: $6,256Net Assets 2014: $17,6072014Assets 2015: $67,079Liabilities 2015: $1,923Net Assets 2015: $65,1562015Assets 2016: $391,326Liabilities 2016: $22,605Net Assets 2016: $368,7212016Assets 2017: $812,032Liabilities 2017: $25,034Net Assets 2017: $786,9982017Assets 2018: $668,844Liabilities 2018: $24,197Net Assets 2018: $644,6472018Assets 2019: $1,912,810Liabilities 2019: $121,432Net Assets 2019: $1,791,3782019Assets 2020: $3,097,375Liabilities 2020: $60,944Net Assets 2020: $3,036,4312020Assets 2021: $4,494,472Liabilities 2021: $146,628Net Assets 2021: $4,347,8442021Assets 2022: $3,734,061Liabilities 2022: $540,667Net Assets 2022: $3,193,3942022Assets 2023: $3,317,286Liabilities 2023: $550,994Net Assets 2023: $2,766,2922023Assets 2024: $2,664,820Liabilities 2024: $632,149Net Assets 2024: $2,032,6712024

Highlighted filing

2020

Assets$3,097,375
Liabilities$60,944
Net Assets$3,036,431
Open 2020 Filing

Operations Trend

Revenue Growth26th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2010: $112,000Expenses 2010: $16,591Net Income 2010: $95,4092010Expenses 2011: $436,1012011Expenses 2012: $558,4392012Revenue 2013: $558,968Expenses 2013: $603,006Net Income 2013: -$44,0382013Revenue 2014: $611,640Expenses 2014: $681,422Net Income 2014: -$69,7822014Revenue 2015: $738,668Expenses 2015: $691,119Net Income 2015: $47,5492015Revenue 2016: $1,233,264Expenses 2016: $921,020Net Income 2016: $312,2442016Revenue 2017: $1,753,692Expenses 2017: $1,335,415Net Income 2017: $418,2772017Revenue 2018: $1,945,577Expenses 2018: $2,087,928Net Income 2018: -$142,3512018Revenue 2019: $4,439,189Expenses 2019: $3,292,458Net Income 2019: $1,146,7312019Revenue 2020: $3,501,056Expenses 2020: $2,256,003Net Income 2020: $1,245,0532020Revenue 2021: $4,340,447Expenses 2021: $3,029,034Net Income 2021: $1,311,4132021Revenue 2022: $3,030,638Expenses 2022: $4,185,088Net Income 2022: -$1,154,4502022Revenue 2023: $4,603,993Expenses 2023: $5,031,095Net Income 2023: -$427,1022023Revenue 2024: $4,991,484Expenses 2024: $5,725,105Net Income 2024: -$733,6212024

Highlighted filing

2020

Revenue$3,501,056
Expenses$2,256,003
Net Income$1,245,053
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 9, 2021
Return Version
2020v4.0
Gross Receipts
$3,501,056
Mission and Program Overview

Mission

Visit aurora inc's mission is to serve as official destination marketing organization to the city of aurora, colorado.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$463,035$2,511,829▲ $2,048,794
Investments Other Securities$820,568--
Cash and Non-Interest-Bearing Accounts$237,997$299,914▲ $61,917
Prepaid Expenses and Deferred Charges$89,474$108,725▲ $19,251
Accounts Receivable$192,789$96,705▼ $96,084
Land, Buildings, and Equipment, Net$70,507$44,416▼ $26,091
Inventories for Sale or Use$27,504$24,850▼ $2,654
Total Assets$1,912,810$3,097,375▲ $1,184,565
Other Assets Total$10,936$10,936→ $0
Liabilities
Accounts Payable and Accrued Expenses$121,432$60,944▼ $60,488
Total Liabilities$121,432$60,944▼ $60,488
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,791,378$3,036,431▲ $1,245,053
Total Net Assets Fund Balance$1,791,378$3,036,431▲ $1,245,053
Total Liabilities and Net Assets / Fund Balance$1,912,810$3,097,375▲ $1,184,565

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$44,416$94,728$139,144
Compensation and Service Providers
Top Officer Pay75th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steven B DaltonCEOFT$216,969$8,350$225,319

Board Members and Trustees

NameTitle
Rick CrandallChair
Kevin DelangeVice-chair
Alison CoombsDirector
Chance HoriuchiDirector
Don MasseyDirector
Gian GandolfoDirector
Jane McgrathDirector
Karlyn ShorbDirector
Keith PetersonDirector
Kim StuartDirector
Nick MoschettiDirector
Rick MedwedeffDirector
Suzy HartDirector
Va Hayman BarberDirector
Kirby KinerSecretary
Brad PierceTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$3,453,047
Program Service Revenue
$38,340
Investment Income
$9,669
Other Revenue
$0
Change in Net Assets
$1,245,053

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,501,056
Revenue Not Reported on Form 990
$6,500
Total Revenue per Audited Statements
$3,507,556
Total Revenue per Form 990
$3,501,056
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,125,365
Other Expenses$1,016,184
Grants and Similar Amounts Paid$114,454
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$500,513$204,435-$704,948
Advertising$265,659$122,149-$387,808
Current Officers, Directors, Trustees, and Key Employees$159,976$65,343-$225,319
Conferences and Meetings$116,105--$116,105
Grants to Domestic Orgs$114,454--$114,454
Other Employee Benefits$70,838$28,934-$99,772
Information Technology$88,958$1,124-$90,082
Occupancy$54,698$22,342-$77,040
Payroll Taxes$50,370$20,573-$70,943
Fees for Services Other$44,983$7,385-$52,368
Depreciation Depletion$21,878$8,936-$30,814
Pension Plan Contributions$17,312$7,071-$24,383
Other Expenses$19,312$3,301-$19,312
Insurance$6,235$2,547-$8,782
All Other Expenses$5,854$2,190-$8,044
Fees for Services Lobbying-$5,000-$5,000
Fees for Services Legal-$4,369-$4,369
Office Expenses$2,117$1,718-$3,835
Travel-$299-$299
Total Functional Expenses$1,747,915$508,088$0$2,256,003

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,262,503
Expenses per Audited Statements$2,256,003
Total Expenses per Form 990$2,256,003
Expenses Not Reported on Form 990$6,500
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Stanley Jv LLCDenver, CO-Relief Funding$20,000
Town Center at Aurora LLCAurora, CO501c6Sponsorship$20,000
Southlands Tc LLCChicago, IL-Sales Promotion$17,500
Aurora Chamber of CommerceAurora, CO-Various Programs$12,250
We Are Denver LLCDenver, CO501c3Mural Proj Support$10,000
7-20 Memorial FoundationAurora, CO-Memorial Garden$7,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The chief executive officer and the director of accounting review the return. The draft is then reviewed by the executive committee and then presented as a recommended action to the full board.”

Form 990, Page 6, Part VI, Line 15A

“The ceo compensation is established by the board of directors performance and evaluation (compensation) committee by review of the following factors: 1.the initially contracted compensation and terms as established using comparable compensation studies and form 990s of similarly sized organizations. 2.merit increases and bonuses are based on the annual year-end review of the organization's goals and accomplishments. Final recommendations of the committee are approved by the board of the directors prior to implementation.”

Form 990, Page 6, Part VI, Line 19

“UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Visit Aurora Inc
EIN
80-0536531
Phone
7204848902
Address
2501 DALLAS ST STE 290, AURORA, CO 80010

Signing Officer

Name
Steven B Dalton
Title
CEO
Phone
3033268689
Signed
2021-11-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steven B Dalton
Formed
2009
Legal Domicile
Co
Voting Board Members
13
Independent Board Members
13
Employees
15
Volunteers
19

Preparer

Firm
Jds Professional Group
Address
10303 E DRY CREEK RD STE 400, ENGLEWOOD, CO 80112
Preparer
Lori B Bauer CPA
Phone
3037710123
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

“The organization follows accounting for uncertainty in income taxes which requires them to determine whether a tax position (and the related tax benefit) is more likely than not to be sustained upon examination by the applicable taxing authority, based solely on the technical merits of the position. The tax benefit to be recognized is measured as the largest amount of benefit that is greater than fifty percent likely of being realized upon settlement, presuming that the tax position is examined by the appropriate taxing authority that has full knowledge of all relevant information. During the years ended december 31, 2020 and 2019, the organization's management evaluated its tax positions to determine the existence of uncertainties, and did not note any matters that would require recognition or which may have an affect on its tax-exempt status.”

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IRS990ScheduleC/OnlyInHouseLobbyingInd0false
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION FOLLOWS ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES WHICH REQUIRES THEM TO DETERMINE WHETHER A TAX POSITION (AND THE RELATED TAX BENEFIT) IS MORE LIKELY THAN NOT TO BE SUSTAINED UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITY, BASED SOLELY ON THE TECHNICAL MERITS OF THE POSITION. THE TAX BENEFIT TO BE RECOGNIZED IS MEASURED AS THE LARGEST AMOUNT OF BENEFIT THAT IS GREATER THAN FIFTY PERCENT LIKELY OF BEING REALIZED UPON SETTLEMENT, PRESUMING THAT THE TAX POSITION IS EXAMINED BY THE APPROPRIATE TAXING AUTHORITY THAT HAS FULL KNOWLEDGE OF ALL RELEVANT INFORMATION. DURING THE YEARS ENDED DECEMBER 31, 2020 AND 2019, THE ORGANIZATION'S MANAGEMENT EVALUATED ITS TAX POSITIONS TO DETERMINE THE EXISTENCE OF UNCERTAINTIES, AND DID NOT NOTE ANY MATTERS THAT WOULD REQUIRE RECOGNITION OR WHICH MAY HAVE AN AFFECT ON ITS TAX-EXEMPT STATUS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0MURAL PROJ SUPPORT
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1SPONSORSHIP
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2MEMORIAL GARDEN
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt3VARIOUS PROGRAMS
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt4RELIEF FUNDING
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt5SALES PROMOTION
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0WE ARE DENVER LLC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1TOWN CENTER AT AURORA LLC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt27-20 MEMORIAL FOUNDATION
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt3AURORA CHAMBER OF COMMERCE
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt4STANLEY JV LLC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt5SOUTHLANDS TC LLC
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IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt215151 E ALAMEDA PKWY 3499
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IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt44221 BRIGHTON BLVD
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt5PO BOX 775660
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IRS990ScheduleI/RecipientTable/USAddress/CityNm1AURORA
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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,097,375
Liabilities
$60,944
Net assets
$3,036,431
Revenue
$3,501,056
Expenses
$2,256,003
Net income
$1,245,053
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.66$0.63$2.03$4.99$5.73$0.73
2023Detailed filing. Detailed filing data is available for this year.$3.32$0.55$2.77$4.60$5.03$0.43
2022Detailed filing. Detailed filing data is available for this year.$3.73$0.54$3.19$3.03$4.19$1.15
2021Detailed filing. Detailed filing data is available for this year.$4.49$0.15$4.35$4.34$3.03$1.31
2020Detailed filing. Detailed filing data is available for this year.$3.10$0.06$3.04$3.50$2.26$1.25
2019Detailed filing. Detailed filing data is available for this year.$1.91$0.12$1.79$4.44$3.29$1.15
2018Detailed filing. Detailed filing data is available for this year.$0.67$0.02$0.64$1.95$2.09$0.14
2017Detailed filing. Detailed filing data is available for this year.$0.81$0.03$0.79$1.75$1.34$0.42
2016Detailed filing. Detailed filing data is available for this year.$0.39$0.02$0.37$1.23$0.92$0.31
2015Summary only. Only limited summary data is available for this year.$0.07$0.00$0.07$0.74$0.69$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.02$0.61$0.68$0.07
2013Detailed filing. Detailed filing data is available for this year.$0.09$0.00$0.09$0.56$0.60$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.00$0.12$0.56
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.00$0.10$0.44
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.10$0.11$0.02$0.10
Peer Organizations

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