Liabilities / Assets
98th percentile
Higher debt load relative to assets than 98% of similar nonprofits.
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
17.07x
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
Score unavailable
Net margin requires both revenue and expenses on this filing.
Top Officer Pay
62nd percentile
Higher top officer pay than 62% of similar nonprofits.
Asset Growth
85th percentile
Faster asset growth than 85% of similar nonprofits.
Revenue Growth
2nd percentile
Faster revenue growth than 2% of similar nonprofits.
Balance Sheet
Assets
Up$18,057
Up $8,033 (+80%) from 2018
Net Assets
Down-$290,243
Down $56,493 (-24%) from 2018
Liabilities
Up$308,300
Up $64,526 (+26%) from 2018
Revenue And Expenses
Revenue
Down$0
Down $1,226 (-100%) from 2018
Expenses
Up$56,493
Up $1,405 (+2.6%) from 2018
Net Income
Down-$56,493
Down $2,631 (-4.9%) from 2018
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2019 to Dec 31, 2019
- Signed
- Aug 10, 2020
- Return Version
- 2019v5.0
Mission and Program Overview
Mission
To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| Agreement with the New-York Historical Society Museum & Library to host my exhibit "I Approve This Message" during the fall of 2020, prior to the 2020 national election. Harriett Levin Balkind will be creator and curator.A name and direction established for a nonpartisan app, PLAYED: Play or Be Played, an educational game that builds awareness about the manipulative tricks that political ad campaigns use to impact their emotions and, thus, their vote. | - | - |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| HARRIETT BALKIND | Secretary | FT | $0 | - | - |
| ARLINE VOGEL | Chairman | - | $0 | - | - |
| DIANE FRAIMAN | Treasurer | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Honest Ads Inc
- EIN
- 46-4385040
- Phone
- 2127646455
- Address
- C/O PEYSER 500 FIFTH AVE, NEW YORK, NY 10110
Signing Officer
- Name
- Harriett Balkind
- Title
- Secretary
- Signed
- 2020-08-10
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Gary S Eisenkraft CPA
- Address
- 271 Madison Avenue Suite 602, New York, NY 10016
- Preparer
- Gary S Eisenkraft CPA
- Phone
- 2126892655
Supplemental Narrative
Additional Explanations
Other Expenses.1002
“Office Expenses $11969”
Other Expenses.1005
“Travel $51”
Other Expenses.1009
“Depreciation $1701”
Other Expenses.1012
“Insurance $603”
Other Expenses.1
“Dues and subscriptions $5294”
Other Expenses.2
“CABLE AND INTERNET $2891”
Other Expenses.3
“COMPUTER EXPENSES $2426”
Other Expenses.4
“PROFESSINAL FEES $2099”
Other Expenses.5
“ENTERTAINMENT $2077”
Other Expenses.6
“TELEPHONE $1628”
Other Expenses.7
“Fundraising expenses $726”
Other Expenses.8
“Bank and credit card charges $175”
Other Assets.1002
“Furniture and Fixtures - Beginning $1385 Furniture and Fixtures - Ending $2185”
Other Assets.1003
“Machinery and Equipment - Beginning $1128 Machinery and Equipment - Ending $-574”
Other Assets.1011
“Prepaid Expenses and Deferred Charges - Beginning $1386 Prepaid Expenses and Deferred Charges - Ending $1435”
Other Assets.1
“EXCHANGE - HARRIETT - Beginning $-444 EXCHANGE - HARRIETT - Ending $-444”
Total Liabilities.1001
“Accounts Payable and Accrued Expenses - Beginning $2024 Accounts Payable and Accrued Expenses - Ending $1550”
Total Liabilities.1006
“Payable to Officers, Directors, Etc. - Beginning $241750 Payable to Officers, Directors, Etc. - Ending $306750”
Raw XML Appendix173 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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|---|---|---|
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| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
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| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 6569 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 15455 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 0 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -56493 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 1625 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 10024 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 18057 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/LoansToFromOfficersAmt | 0 | 306750 |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | true |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | -233750 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | -290243 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | -233750 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | -290243 |
| IRS990EZ/OccupancyRentUtltsAndMaintAmt | 0 | 23119 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 40.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | HARRIETT BALKIND |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | ARLINE VOGEL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | DIANE FRAIMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Chairman |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Treasurer |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 3455 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 2602 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 31640 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 109 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | Agreement with the New-York Historical Society Museum & Library to host my exhibit "I Approve This Message" during the fall of 2020, prior to the 2020 national election. Harriett Levin Balkind will be creator and curator.A name and direction established for a nonpartisan app, PLAYED: Play or Be Played, an educational game that builds awareness about the manipulative tricks that political ad campaigns use to impact their emotions and, thus, their vote. |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 243774 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 308300 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TaxImposedOnOrganizationMgrAmt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4911Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4912Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4955Amt | 0 | 0 |
| IRS990EZ/TaxReimbursedByOrganizationAmt | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 56493 |
| IRS990EZ/TotalRevenueAmt | 0 | 0 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.HONESTADS.ORG |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 150 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 138 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 55 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 343 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 29479 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 1.00000 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.11610 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 343 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 0 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 150 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 138 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 55 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 343 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 343 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt | 0 | 306750 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd | 0 | true |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd | 0 | false |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt | 0 | CASHFLOW |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd | 0 | X |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt | 0 | 306750 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm | 0 | HARRIETT BALKIND |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt | 0 | OFFICER |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd | 0 | true |
| IRS990ScheduleL/TotalBalanceDueAmt | 0 | 306750 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Office Expenses $11969 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Travel $51 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Depreciation $1701 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Insurance $603 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | DUES AND SUBSCRIPTIONS $5294 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | CABLE AND INTERNET $2891 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | COMPUTER EXPENSES $2426 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | PROFESSINAL FEES $2099 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | ENTERTAINMENT $2077 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | TELEPHONE $1628 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | FUNDRAISING EXPENSES $726 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | BANK AND CREDIT CARD CHARGES $175 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | Furniture and Fixtures - Beginning $1385 Furniture and Fixtures - Ending $2185 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | Machinery and Equipment - Beginning $1128 Machinery and Equipment - Ending $-574 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | Prepaid Expenses and Deferred Charges - Beginning $1386 Prepaid Expenses and Deferred Charges - Ending $1435 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 15 | EXCHANGE - HARRIETT - Beginning $-444 EXCHANGE - HARRIETT - Ending $-444 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 16 | Accounts Payable and Accrued Expenses - Beginning $2024 Accounts Payable and Accrued Expenses - Ending $1550 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 17 | Payable to Officers, Directors, Etc. - Beginning $241750 Payable to Officers, Directors, Etc. - Ending $306750 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1009 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1012 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Expenses.4 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Expenses.5 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Other Expenses.6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Other Expenses.7 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Other Expenses.8 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Other Assets.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Other Assets.1003 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Other Assets.1011 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 15 | Other Assets.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 16 | Total Liabilities.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 17 | Total Liabilities.1006 |
| ReturnHeader/BuildTS | 0 | 2020-09-23 17:36:50Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | HARRIETT BALKIND |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Secretary |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2020-08-10 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | HONEST ADS INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | HONE |
| ReturnHeader/Filer/EIN | 0 | 464385040 |
| ReturnHeader/Filer/PhoneNum | 0 | 2127646455 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | C/O PEYSER 500 FIFTH AVE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10110 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 204769566 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 271 Madison Avenue Suite 602 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | New York |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 10016 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2126892655 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2020-08-10T11:02:29-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2019-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2019-12-31 |
| ReturnHeader/TaxYr | 0 | 2019 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2019 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $18,057
- Liabilities
- $308,300
- Net assets
- -$290,243
- Revenue
- $0
- Expenses
- $56,493
- Net income
- -$56,493