Liabilities / Assets
99th percentile
Higher debt load relative to assets than 99% of similar nonprofits.
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
7.59x
Liabilities / Revenue
99th percentile
Higher debt load relative to revenue than 99% of similar nonprofits.
Net Margin
3rd percentile
Higher net margin than 3% of similar nonprofits.
Top Officer Pay
60th percentile
Higher top officer pay than 60% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
22nd percentile
Faster asset growth than 22% of similar nonprofits.
Revenue Growth
20th percentile
Faster revenue growth than 20% of similar nonprofits.
Balance Sheet
Assets
Down$18,214
Down $6,612 (-27%) from 2015
Net Assets
Down-$120,086
Down $19,790 (-20%) from 2015
Liabilities
Up$138,300
Up $13,178 (+11%) from 2015
Revenue And Expenses
Revenue
Down$10,326
Down $4,730 (-31%) from 2015
Expenses
Down$30,115
Down $582 (-1.9%) from 2015
Net Income
Down-$19,789
Down $4,148 (-27%) from 2015
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2016 to Dec 31, 2016
- Signed
- Apr 5, 2017
- Return Version
- 2016v3.0
- Gross Receipts
- $10,326
Mission and Program Overview
Mission
To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| - Created awareness through Museum of Modern Art inclusion in Design and Violence exhibit 2014 which continues online today and book released in May, 2015.-2016 opened exhibit "I approve this message: decoding political ads" at the Toledo Museum of Art to critical acclaim, more than 350 positive media stories.-Began work on video and print materials with TMA for it to evolve Into a traveling exhibit for educational institutions (museums, libraries, universities) on national basis.-In discussion with documentary filmmaker on related concept to take to television/cable market.- Continued outreach to press and potential other public venues to spread-the-word.- Began working together with political professor for book on political nomenclature, now in sample format. | $24,092 | - |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| HARRIETT BALKIND | Secretary | FT | $0 | - | - |
| ARLINE VOGEL | Chairman | - | $0 | - | - |
| DIANE FRAIMAN | Treasurer | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Honest Ads Inc
- EIN
- 46-4385040
- Phone
- 2127646455
- Address
- C/O PEYSER 500 FIFTH AVE, NEW YORK, NY 10110
Signing Officer
- Name
- Harriett Balkind
- Title
- Secretary
- Signed
- 2017-04-05
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Gary S Eisenkraft CPA
- Address
- 271 Madison Avenue Suite 1105, New York, NY 10016
- Preparer
- Gary S Eisenkraft CPA
- Phone
- 2126892655
Supplemental Narrative
Additional Explanations
Other Expenses.1001
“Advertising and Promotion $85”
Other Expenses.1002
“Office Expenses $5590”
Other Expenses.1005
“Travel $1849”
Other Expenses.1012
“Insurance $710”
Other Expenses.1
“ENTERTAINMENT $3330”
Other Expenses.2
“CABLE AND INTERNET $2778”
Other Expenses.3
“Dues and subscriptions $2482”
Other Expenses.4
“COMPUTER EXPENSES $2100”
Other Expenses.5
“TELEPHONE $1622”
Other Expenses.6
“Fundrfundraising expenses $1473”
Other Expenses.7
“BANK CHARGES $450”
Other Assets.1
“EXCHANGE - HARRIETT - Beginning $155 EXCHANGE - HARRIETT - Ending $175”
Other Assets.2
“OFFICE MACHINES & EQUIPMENT - Beginning $0 OFFICE MACHINES & EQUIPMENT - Ending $1069”
Total Liabilities.1001
“Accounts Payable and Accrued Expenses - Beginning $3372 Accounts Payable and Accrued Expenses - Ending $1550”
Total Liabilities.1006
“Payable to Officers, Directors, Etc. - Beginning $121750 Payable to Officers, Directors, Etc. - Ending $136750”
Raw XML Appendix170 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | MARK MINGELGREEN |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 2127646455 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | C/O PEYSER 500 FIFTH AVE STE 2700 |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10110 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 24670 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 16970 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 138 |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 0 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -19789 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 7530 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form720FiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 24825 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 18214 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/GrossReceiptsAmt | 0 | 10326 |
| IRS990EZ/GrossReceiptsForPublicUseAmt | 0 | 0 |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/InitiationFeesAndCapContriAmt | 0 | 0 |
| IRS990EZ/LoansToFromOfficersAmt | 0 | 136750 |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | true |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | -100297 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | -120086 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | -100297 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | -120086 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 40.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | HARRIETT BALKIND |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | ARLINE VOGEL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | DIANE FRAIMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Chairman |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Treasurer |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationFiled990TInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 155 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 1244 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 22469 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 116 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 10188 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | - Created awareness through Museum of Modern Art inclusion in Design and Violence exhibit 2014 which continues online today and book released in May, 2015.-2016 opened exhibit "I approve this message: decoding political ads" at the Toledo Museum of Art to critical acclaim, more than 350 positive media stories.-Began work on video and print materials with TMA for it to evolve Into a traveling exhibit for educational institutions (museums, libraries, universities) on national basis.-In discussion with documentary filmmaker on related concept to take to television/cable market.- Continued outreach to press and potential other public venues to spread-the-word.- Began working together with political professor for book on political nomenclature, now in sample format. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 24092 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/RelatedOrgSect527OrgInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 125122 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 138300 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 30115 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 24092 |
| IRS990EZ/TotalRevenueAmt | 0 | 10326 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.HONESTADS.ORG |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 138 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 55 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 12375 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 12568 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 25188 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.00000 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 2069 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 10499 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 138 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 55 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 12375 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 12568 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 12568 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt | 0 | 136750 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd | 0 | true |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd | 0 | false |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt | 0 | CASHFLOW |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd | 0 | X |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt | 0 | 136750 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm | 0 | HARRIETT BALKIND |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt | 0 | OFFICER |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd | 0 | true |
| IRS990ScheduleL/TotalBalanceDueAmt | 0 | 136750 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Advertising and Promotion $85 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Office Expenses $5590 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Travel $1849 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Insurance $710 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | ENTERTAINMENT $3330 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | CABLE AND INTERNET $2778 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | DUES AND SUBSCRIPTIONS $2482 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | COMPUTER EXPENSES $2100 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | TELEPHONE $1622 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | FUNDRFUNDRAISING EXPENSES $1473 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | BANK CHARGES $450 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | EXCHANGE - HARRIETT - Beginning $155 EXCHANGE - HARRIETT - Ending $175 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | OFFICE MACHINES & EQUIPMENT - Beginning $0 OFFICE MACHINES & EQUIPMENT - Ending $1069 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | Accounts Payable and Accrued Expenses - Beginning $3372 Accounts Payable and Accrued Expenses - Ending $1550 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | Payable to Officers, Directors, Etc. - Beginning $121750 Payable to Officers, Directors, Etc. - Ending $136750 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1012 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Expenses.4 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Expenses.5 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Other Expenses.6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Other Expenses.7 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Other Assets.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Other Assets.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Total Liabilities.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Total Liabilities.1006 |
| ReturnHeader/BuildTS | 0 | 2017-02-10 21:41:12Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | HARRIETT BALKIND |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Secretary |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2017-04-05 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | HONEST ADS INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | HONE |
| ReturnHeader/Filer/EIN | 0 | 464385040 |
| ReturnHeader/Filer/PhoneNum | 0 | 2127646455 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | C/O PEYSER 500 FIFTH AVE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10110 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 271 Madison Avenue Suite 1105 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | New York |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 10016 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2126892655 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2017-04-05T13:01:57-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2016-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2016-12-31 |
| ReturnHeader/TaxYr | 0 | 2016 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2016 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $18,214
- Liabilities
- $138,300
- Net assets
- -$120,086
- Revenue
- $10,326
- Expenses
- $30,115
- Net income
- -$19,789