Liabilities / Assets
99th percentile
Higher debt load relative to assets than 99% of similar nonprofits.
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
24.32x
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
Score unavailable
Net margin requires both revenue and expenses on this filing.
Top Officer Pay
Score unavailable
This filing does not contain officer compensation rows.
Asset Growth
10th percentile
Faster asset growth than 10% of similar nonprofits.
Revenue Growth
1st percentile
Faster revenue growth than 1% of similar nonprofits.
Balance Sheet
Assets
Down$10,024
Down $7,614 (-43%) from 2017
Net Assets
Down-$233,750
Down $53,862 (-30%) from 2017
Liabilities
Up$243,774
Up $46,248 (+23%) from 2017
Revenue And Expenses
Revenue
Up$1,226
Up $1,076 (+717%) from 2017
Expenses
Down$55,088
Down $4,864 (-8.1%) from 2017
Net Income
Up-$53,862
Up $5,940 (+9.9%) from 2017
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2018 to Dec 31, 2018
- Signed
- Aug 10, 2020
- Return Version
- 2018v3.1
Mission and Program Overview
Mission
To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| Main Program Accomplishments 2018:- Working with Toledo Museum of Art for outreach to other museums to travel I APPROVE THIS MESSAGE for 2020. This is the exhibit HonestAds conceived and co-curated.- Strategy and preliminary wireframe and copy for a new app, working name Adicon, to help educate citizens about how political advertising manipulates our emotions.- Led process, created identity strategy, acquired url, and named Toledo Museum of Art's new entity to further their and HonestAd;s mission of Visual Literacy. The name is COVE, Center of Visual Expertise (work was pro bono).- Active involvement as Board Member for COVE, Center of Visual Expertise. | $44,071 | - |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| HARRIETT BALKIND | Secretary | FT | $0 | - | - |
| ARLINE VOGEL | Chairman | - | $0 | - | - |
| DIANE FRAIMAN | Treasurer | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Honest Ads Inc
- EIN
- 46-4385040
- Phone
- 2127646455
- Address
- C/O PEYSER 500 FIFTH AVE, NEW YORK, NY 10110
Signing Officer
- Name
- Harriett Balkind
- Title
- Secretary
- Signed
- 2020-08-10
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Gary S Eisenkraft CPA
- Address
- 271 Madison Avenue Suite 602, New York, NY 10016
- Preparer
- Gary S Eisenkraft CPA
- Phone
- 2126892655
Supplemental Narrative
Additional Explanations
Other Expenses.1001
“Advertising and Promotion $61”
Other Expenses.1002
“Office Expenses $7360”
Other Expenses.1005
“Travel $1180”
Other Expenses.1009
“Depreciation $1435”
Other Expenses.1012
“Insurance $644”
Other Expenses.1
“ENTERTAINMENT $5567”
Other Expenses.2
“Dues and subscriptions $5527”
Other Expenses.3
“COMPUTER EXPENSES $3802”
Other Expenses.4
“CABLE AND INTERNET $2825”
Other Expenses.5
“TELEPHONE $2814”
Other Expenses.6
“BANK CHARGES $625”
Other Expenses.7
“Fundrfundraising expenses $107”
Other Assets.1002
“Furniture and Fixtures - Beginning $0 Furniture and Fixtures - Ending $1385”
Other Assets.1003
“Machinery and Equipment - Beginning $713 Machinery and Equipment - Ending $1128”
Other Assets.1009
“Notes and Loans Receivable - Beginning $10241 Notes and Loans Receivable - Ending $0”
Other Assets.1011
“Prepaid Expenses and Deferred Charges - Beginning $1257 Prepaid Expenses and Deferred Charges - Ending $1386”
Other Assets.1
“EXCHANGE - HARRIETT - Beginning $0 EXCHANGE - HARRIETT - Ending $-444”
Total Liabilities.1001
“Accounts Payable and Accrued Expenses - Beginning $10776 Accounts Payable and Accrued Expenses - Ending $2024”
Total Liabilities.1006
“Payable to Officers, Directors, Etc. - Beginning $186750 Payable to Officers, Directors, Etc. - Ending $241750”
Raw XML Appendix179 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
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| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
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| IRS990EZ/TanningServicesProvidedInd | 0 | false |
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| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 44071 |
| IRS990EZ/TotalRevenueAmt | 0 | 0 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.HONESTADS.ORG |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 150 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 138 |
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| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 25188 |
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| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
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| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 11242 |
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| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd | 0 | X |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt | 0 | 241750 |
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| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt | 0 | OFFICER |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd | 0 | true |
| IRS990ScheduleL/TotalBalanceDueAmt | 0 | 241750 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Advertising and Promotion $61 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Office Expenses $7360 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Travel $1180 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Depreciation $1435 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Insurance $644 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | ENTERTAINMENT $5567 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | DUES AND SUBSCRIPTIONS $5527 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | COMPUTER EXPENSES $3802 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | CABLE AND INTERNET $2825 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | TELEPHONE $2814 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | BANK CHARGES $625 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | FUNDRFUNDRAISING EXPENSES $107 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | Furniture and Fixtures - Beginning $0 Furniture and Fixtures - Ending $1385 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | Machinery and Equipment - Beginning $713 Machinery and Equipment - Ending $1128 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | Notes and Loans Receivable - Beginning $10241 Notes and Loans Receivable - Ending $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 15 | Prepaid Expenses and Deferred Charges - Beginning $1257 Prepaid Expenses and Deferred Charges - Ending $1386 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 16 | EXCHANGE - HARRIETT - Beginning $0 EXCHANGE - HARRIETT - Ending $-444 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 17 | Accounts Payable and Accrued Expenses - Beginning $10776 Accounts Payable and Accrued Expenses - Ending $2024 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 18 | Payable to Officers, Directors, Etc. - Beginning $186750 Payable to Officers, Directors, Etc. - Ending $241750 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1009 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.1012 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Expenses.3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Expenses.4 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Other Expenses.5 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Other Expenses.6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Other Expenses.7 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Other Assets.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Other Assets.1003 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Other Assets.1009 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 15 | Other Assets.1011 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 16 | Other Assets.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 17 | Total Liabilities.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 18 | Total Liabilities.1006 |
| ReturnHeader/BuildTS | 0 | 2020-09-23 17:36:50Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | HARRIETT BALKIND |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Secretary |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2020-08-10 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | HONEST ADS INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | HONE |
| ReturnHeader/Filer/EIN | 0 | 464385040 |
| ReturnHeader/Filer/PhoneNum | 0 | 2127646455 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | C/O PEYSER 500 FIFTH AVE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10110 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 204769566 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 271 Madison Avenue Suite 602 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | New York |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 10016 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2126892655 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2020-08-10T11:05:39-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2018-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2018-12-31 |
| ReturnHeader/TaxYr | 0 | 2018 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2018 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $10,024
- Liabilities
- $243,774
- Net assets
- -$233,750
- Revenue
- $1,226
- Expenses
- $55,088
- Net income
- -$53,862