Civic Intelligence

Honest Ads Inc.

990EZ • Fiscal year 2014 • EIN 46-4385040

Jan 01, 2014 to Dec 31, 2014 • Filed on May 15, 2015

Organization ProfileWWW.HONESTADS.ORG
C/O Peyser 500 Fifth AveRoom/Suite 2700New York, NY 10110

(212) 764-6455

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

97th percentile

8.00x

Higher debt load relative to assets than 97% of similar nonprofits.

2014 filings • NTEE R • <$500k nonprofits • Source year 2014

Liabilities / Revenue

99th percentile

7.82x

Higher debt load relative to revenue than 99% of similar nonprofits.

2014 filings • NTEE R • <$500k nonprofits • Source year 2014

Net Margin

3rd percentile

-684%

Higher net margin than 3% of similar nonprofits.

2014 filings • NTEE R • <$500k nonprofits • Source year 2014

Top Officer Pay

53rd percentile

$0

Higher top officer pay than 53% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2014 filings • NTEE R • <$500k nonprofits • Source year 2014

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2014

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2014

Balance Sheet
Liabilities / Assets97th percentile

Assets

$12,095

No earlier filing loaded for comparison.

Net Assets

-$84,655

No earlier filing loaded for comparison.

Liabilities

$96,750

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue99th percentileNet Margin3rd percentile

Revenue

$12,375

No earlier filing loaded for comparison.

Expenses

$97,030

No earlier filing loaded for comparison.

Net Income

-$84,655

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$200K$0-$200K-$400KAssets 2014: $12,095Liabilities 2014: $96,750Net Assets 2014: -$84,6552014Assets 2015: $24,826Liabilities 2015: $125,122Net Assets 2015: -$100,2962015Assets 2016: $18,214Liabilities 2016: $138,300Net Assets 2016: -$120,0862016Assets 2017: $17,638Liabilities 2017: $197,526Net Assets 2017: -$179,8882017Assets 2018: $10,024Liabilities 2018: $243,774Net Assets 2018: -$233,7502018Assets 2019: $18,057Liabilities 2019: $308,300Net Assets 2019: -$290,2432019Assets 2020: $57,101Liabilities 2020: $195,351Net Assets 2020: -$138,2502020Assets 2021: $45,239Liabilities 2021: $579Net Assets 2021: $44,6602021Assets 2022: $47,829Liabilities 2022: $677Net Assets 2022: $47,1522022Assets 2023: $27,931Liabilities 2023: $10,000Net Assets 2023: $17,9312023Assets 2024: $28,418Liabilities 2024: $315Net Assets 2024: $28,1032024

Highlighted filing

2014

Assets$12,095
Liabilities$96,750
Net Assets-$84,655
Open 2014 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KRevenue 2014: $12,375Expenses 2014: $97,030Net Income 2014: -$84,6552014Revenue 2015: $15,056Expenses 2015: $30,697Net Income 2015: -$15,6412015Revenue 2016: $10,326Expenses 2016: $30,115Net Income 2016: -$19,7892016Revenue 2017: $150Expenses 2017: $59,952Net Income 2017: -$59,8022017Revenue 2018: $1,226Expenses 2018: $55,088Net Income 2018: -$53,8622018Revenue 2019: $0Expenses 2019: $56,493Net Income 2019: -$56,4932019Revenue 2020: $245,000Expenses 2020: $93,007Net Income 2020: $151,9932020Revenue 2021: $54,000Expenses 2021: $64,840Net Income 2021: -$10,8402021Revenue 2022: $70,000Expenses 2022: $67,508Net Income 2022: $2,4922022Revenue 2023: $54,500Expenses 2023: $83,721Net Income 2023: -$29,2212023Revenue 2024: $92,500Expenses 2024: $82,328Net Income 2024: $10,1722024

Highlighted filing

2014

Revenue$12,375
Expenses$97,030
Net Income-$84,655
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2014 to Dec 31, 2014
Signed
May 15, 2015
Return Version
2014v5.0
Gross Receipts
$12,375
Mission and Program Overview

Mission

To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising.

Ethics in political advertising

Program Services

DescriptionGrantsExpenses
N/A--
Compensation and Service Providers
Top Officer Pay53rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
HARRIETT BALKINDSecretaryPT$0--
ARLINE VOGELChairPT$0--
DIANE FRAIMANTreasurerPT$0--
Filing and Contact Details

Filer

Filer Name
Honest Ads Inc
EIN
46-4385040
Phone
2127646455
Address
C/O PEYSER 500 FIFTH AVE, ROOM/SUITE 2700, NEW YORK, NY 10110

Signing Officer

Name
Harriett Balkind
Title
Secretary
Phone
2127646455
Signed
2015-05-15
Discuss with paid preparer
Yes

Preparer

Firm
Peyser & Alexander Mgmt Inc
Address
500 FIFTH AVE 2700, NEW YORK, NY 10110
Preparer
Mark Weiss
Phone
2127646455
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

“Expenses advertising and promotion 338 information technology 500 travel 859 fund raising costs 1,381 insurance 609 total 3,687”

Form 990-ez, Part II, Line 26

“Loans from officers 0 96,750”

Raw XML Appendix127 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/AddressChangeInd0X
IRS990EZ/BooksInCareOfDetail/PersonNm0MARK MINGELGREEN
IRS990EZ/BooksInCareOfDetail/PhoneNum02127646455
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0C/O PEYSER 500 FIFTH AVE
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine2Txt0STE 2700
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0NEW YORK
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0NY
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd010110
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt012095
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt012375
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-84655
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt093343
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt00
IRS990EZ/Form990TotalAssetsGrp/EOYAmt012095
IRS990EZ/GrossReceiptsAmt012375
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InitialReturnInd0X
IRS990EZ/LoansToFromOfficersAmt096750
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0true
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesEOYAmt0-84655
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt00
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0-84655
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt030.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt130.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt230.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0HARRIETT BALKIND
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1ARLINE VOGEL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2DIANE FRAIMAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2TREASURER
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt03687
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0ETHICS IN POLITICAL ADVERTISING
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0N/A
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0NY
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt096750
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt097030
IRS990EZ/TotalRevenueAmt012375
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.HONESTADS.ORG
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt012375
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt012375
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportTotal509Amt012375
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt012375
IRS990ScheduleA/Total509Grp/TotalAmt012375
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt012375
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt012375
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt096750
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd0true
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BusinessName/BusinessNameLine1Txt0HARRIETT BALKIND
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd0false
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd0X
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt0107500
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt0OFFICER
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd0true
IRS990ScheduleL/TotalBalanceDueAmt096750
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES ADVERTISING AND PROMOTION 338 INFORMATION TECHNOLOGY 500 TRAVEL 859 FUND RAISING COSTS 1,381 INSURANCE 609 TOTAL 3,687
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1LOANS FROM OFFICERS 0 96,750
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART II, LINE 26
ReturnHeader/BuildTS02016-04-25 22:37:26Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0HARRIETT BALKIND
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0SECRETARY
ReturnHeader/BusinessOfficerGrp/PhoneNum02127646455
ReturnHeader/BusinessOfficerGrp/SignatureDt02015-05-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HONEST ADS INC
ReturnHeader/Filer/BusinessNameControlTxt0HONE
ReturnHeader/Filer/EIN0464385040
ReturnHeader/Filer/PhoneNum02127646455
ReturnHeader/Filer/USAddress/AddressLine1Txt0C/O PEYSER 500 FIFTH AVE
ReturnHeader/Filer/USAddress/AddressLine2Txt0ROOM/SUITE 2700
ReturnHeader/Filer/USAddress/CityNm0NEW YORK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010110
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0134125221
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0PEYSER & ALEXANDER MGMT INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0500 FIFTH AVE 2700
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NEW YORK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd010110
ReturnHeader/PreparerPersonGrp/PhoneNum02127646455
ReturnHeader/PreparerPersonGrp/PreparationDt02015-08-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARK WEISS
ReturnHeader/ReturnTs02015-08-07T09:30:51-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02014-01-01
ReturnHeader/TaxPeriodEndDt02014-12-31
ReturnHeader/TaxYr02014

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2014 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$12,095
Liabilities
$96,750
Net assets
-$84,655
Revenue
$12,375
Expenses
$97,030
Net income
-$84,655
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.28$0.00$0.28$0.93$0.82$0.10
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.10$0.18$0.55$0.84$0.29
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.48$0.01$0.47$0.70$0.68$0.02
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.45$0.01$0.45$0.54$0.65$0.11
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.57$1.95$1.38$2.45$0.93$1.52
2019Detailed filing. Detailed filing data is available for this year.$0.18$3.08$2.90$0.00$0.56$0.56
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.10$2.44$2.34$0.01$0.55$0.54
2017Detailed filing. Detailed filing data is available for this year.$0.18$1.98$1.80$0.00$0.60$0.60
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$1.38$1.20$0.10$0.30$0.20
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.25$1.25$1.00$0.15$0.31$0.16
2014Detailed filing. Detailed filing data is available for this year.$0.12$0.97$0.85$0.12$0.97$0.85