Liabilities / Assets
98th percentile
Higher debt load relative to assets than 98% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
98th percentile
Higher debt load relative to assets than 98% of similar nonprofits.
Liabilities / Revenue
100th percentile
Higher debt load relative to revenue than 100% of similar nonprofits.
Net Margin
1st percentile
Higher net margin than 1% of similar nonprofits.
Top Officer Pay
60th percentile
Higher top officer pay than 60% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
43rd percentile
Faster asset growth than 43% of similar nonprofits.
Revenue Growth
4th percentile
Faster revenue growth than 4% of similar nonprofits.
Assets
Down$17,638
Down $576 (-3.2%) from 2016
Net Assets
Down-$179,888
Down $59,802 (-50%) from 2016
Liabilities
Up$197,526
Up $59,226 (+43%) from 2016
Revenue
Down$150
Down $10,176 (-99%) from 2016
Expenses
Up$59,952
Up $29,837 (+99%) from 2016
Net Income
Down-$59,802
Down $40,013 (-202%) from 2016
To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising.
| Description | Grants | Expenses |
|---|---|---|
| - Created marketing materials (video, print, power point, etc.) and began process of getting "I APPROVE THIS MESSAGE: Decoding political ads" 7500 sq ft exhibition into museums and cultural institutions beyond the Toledo Museum of Art, Toledo, Ohio.- Published article about manipulative techniques in educational journal, FUSION- Became member of the Advisory Board of "Ecology of Care" international conference focused on raising levels of human understanding- Became member of Advisory Board for new entity focused on visual literacy, COVE, Center of Visual Expertise, where am involved with messaging and marketing (pro bono) to help people better see the whole picture - Began work on book outline related to manipulative techniques that politicians use- Updated website with more timely information about political advertising practices | $47,962 | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| HARRIETT BALKIND | Secretary | FT | $0 | - | - |
| ARLINE VOGEL | Chairman | - | $0 | - | - |
| DIANE FRAIMAN | Treasurer | - | $0 | - | - |
“Advertising and Promotion $100”
“Office Expenses $6696”
“Travel $1545”
“Conferences, Conventions, and Meetings $7289”
“Depreciation $356”
“Insurance $676”
“ENTERTAINMENT $4010”
“Dues and subscriptions $3710”
“CABLE AND INTERNET $2801”
“COMPUTER EXPENSES $2414”
“TELEPHONE $1943”
“BANK CHARGES $640”
“Fundrfundraising expenses $300”
“Machinery and Equipment - Beginning $1069 Machinery and Equipment - Ending $713”
“Notes and Loans Receivable - Beginning $0 Notes and Loans Receivable - Ending $10241”
“Prepaid Expenses and Deferred Charges - Beginning $0 Prepaid Expenses and Deferred Charges - Ending $1257”
“EXCHANGE - Beginning $175 EXCHANGE - Ending $0”
“Accounts Payable and Accrued Expenses - Beginning $1550 Accounts Payable and Accrued Expenses - Ending $10776”
“Payable to Officers, Directors, Etc. - Beginning $136750 Payable to Officers, Directors, Etc. - Ending $186750”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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|---|---|---|
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| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 5427 |
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| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -59802 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 1900 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
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| IRS990EZ/Form720FiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 18214 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 17638 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/GrossReceiptsAmt | 0 | 150 |
| IRS990EZ/GrossReceiptsForPublicUseAmt | 0 | 0 |
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| IRS990EZ/InitiationFeesAndCapContriAmt | 0 | 0 |
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| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | true |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | -120086 |
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| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | -179888 |
| IRS990EZ/OccupancyRentUtltsAndMaintAmt | 0 | 25419 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 40.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | HARRIETT BALKIND |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | ARLINE VOGEL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | DIANE FRAIMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Chairman |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Treasurer |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationFiled990TInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 1244 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 12211 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 32480 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 153 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | - Created marketing materials (video, print, power point, etc.) and began process of getting "I APPROVE THIS MESSAGE: Decoding political ads" 7500 sq ft exhibition into museums and cultural institutions beyond the Toledo Museum of Art, Toledo, Ohio.- Published article about manipulative techniques in educational journal, FUSION- Became member of the Advisory Board of "Ecology of Care" international conference focused on raising levels of human understanding- Became member of Advisory Board for new entity focused on visual literacy, COVE, Center of Visual Expertise, where am involved with messaging and marketing (pro bono) to help people better see the whole picture - Began work on book outline related to manipulative techniques that politicians use- Updated website with more timely information about political advertising practices |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 47962 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/RelatedOrgSect527OrgInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 138300 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 197526 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 59952 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 47962 |
| IRS990EZ/TotalRevenueAmt | 0 | 150 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.HONESTADS.ORG |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 150 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 138 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 55 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 12375 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 12718 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 25188 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.00000 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 2222 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 10496 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 150 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 138 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 55 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 12375 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 12718 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 12718 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt | 0 | 186750 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd | 0 | true |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd | 0 | false |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt | 0 | CASHFLOW |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd | 0 | X |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt | 0 | 186750 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm | 0 | HARRIETT BALKIND |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt | 0 | OFFICER |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd | 0 | true |
| IRS990ScheduleL/TotalBalanceDueAmt | 0 | 186750 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Advertising and Promotion $100 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Office Expenses $6696 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Travel $1545 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Conferences, Conventions, and Meetings $7289 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Depreciation $356 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Insurance $676 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | ENTERTAINMENT $4010 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | DUES AND SUBSCRIPTIONS $3710 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | CABLE AND INTERNET $2801 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | COMPUTER EXPENSES $2414 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | TELEPHONE $1943 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | BANK CHARGES $640 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | FUNDRFUNDRAISING EXPENSES $300 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | Machinery and Equipment - Beginning $1069 Machinery and Equipment - Ending $713 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | Notes and Loans Receivable - Beginning $0 Notes and Loans Receivable - Ending $10241 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 15 | Prepaid Expenses and Deferred Charges - Beginning $0 Prepaid Expenses and Deferred Charges - Ending $1257 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 16 | EXCHANGE - Beginning $175 EXCHANGE - Ending $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 17 | Accounts Payable and Accrued Expenses - Beginning $1550 Accounts Payable and Accrued Expenses - Ending $10776 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 18 | Payable to Officers, Directors, Etc. - Beginning $136750 Payable to Officers, Directors, Etc. - Ending $186750 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1007 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.1009 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.1012 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Expenses.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Expenses.3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Other Expenses.4 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Other Expenses.5 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Other Expenses.6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Other Expenses.7 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Other Assets.1003 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Other Assets.1009 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 15 | Other Assets.1011 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 16 | Other Assets.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 17 | Total Liabilities.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 18 | Total Liabilities.1006 |
| ReturnHeader/BuildTS | 0 | 2018-06-14 16:35:46Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | HARRIETT BALKIND |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Secretary |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2018-05-14 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | HONEST ADS INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | HONE |
| ReturnHeader/Filer/EIN | 0 | 464385040 |
| ReturnHeader/Filer/PhoneNum | 0 | 2127646455 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | C/O PEYSER 500 FIFTH AVE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10110 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 204769566 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 271 Madison Avenue Suite 602 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | New York |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 10016 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2126892655 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2018-05-14T13:57:45-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2017-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2017-12-31 |
| ReturnHeader/TaxYr | 0 | 2017 |
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Displayed year
2017 • Form 990EZDetailed filing. Detailed filing data is available for this year.