Civic Intelligence

Honest Ads Inc.

990EZ • Fiscal year 2017 • EIN 46-4385040

Jan 01, 2017 to Dec 31, 2017 • Filed on May 14, 2018

C/O Peyser 500 Fifth AveNew York, NY 10110

(212) 764-6455

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

98th percentile

11.20x

Higher debt load relative to assets than 98% of similar nonprofits.

2017 filings • NTEE R • <$500k nonprofits • Source year 2017

Liabilities / Revenue

100th percentile

1316.84x

Higher debt load relative to revenue than 100% of similar nonprofits.

2017 filings • NTEE R • <$500k nonprofits • Source year 2017

Net Margin

1st percentile

-39868%

Higher net margin than 1% of similar nonprofits.

2017 filings • NTEE R • <$500k nonprofits • Source year 2017

Top Officer Pay

60th percentile

$0

Higher top officer pay than 60% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2017 filings • NTEE R • <$500k nonprofits • Source year 2017

Asset Growth

43rd percentile

-3.2%

Faster asset growth than 43% of similar nonprofits.

2017 filings • NTEE R • <$500k nonprofits • Annualized from 2016 to 2017

Revenue Growth

4th percentile

-99%

Faster revenue growth than 4% of similar nonprofits.

2017 filings • NTEE R • <$500k nonprofits • Annualized from 2016 to 2017

Assets

Down

$17,638

Down $576 (-3.2%) from 2016

Net Assets

Down

-$179,888

Down $59,802 (-50%) from 2016

Liabilities

Up

$197,526

Up $59,226 (+43%) from 2016

Revenue

Down

$150

Down $10,176 (-99%) from 2016

Expenses

Up

$59,952

Up $29,837 (+99%) from 2016

Net Income

Down

-$59,802

Down $40,013 (-202%) from 2016

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$200K$0-$200K-$400KAssets 2014: $12,095Liabilities 2014: $96,750Net Assets 2014: -$84,6552014Assets 2015: $24,826Liabilities 2015: $125,122Net Assets 2015: -$100,2962015Assets 2016: $18,214Liabilities 2016: $138,300Net Assets 2016: -$120,0862016Assets 2017: $17,638Liabilities 2017: $197,526Net Assets 2017: -$179,8882017Assets 2018: $10,024Liabilities 2018: $243,774Net Assets 2018: -$233,7502018Assets 2019: $18,057Liabilities 2019: $308,300Net Assets 2019: -$290,2432019Assets 2020: $57,101Liabilities 2020: $195,351Net Assets 2020: -$138,2502020Assets 2021: $45,239Liabilities 2021: $579Net Assets 2021: $44,6602021Assets 2022: $47,829Liabilities 2022: $677Net Assets 2022: $47,1522022Assets 2023: $27,931Liabilities 2023: $10,000Net Assets 2023: $17,9312023Assets 2024: $28,418Liabilities 2024: $315Net Assets 2024: $28,1032024

Highlighted filing

2017

Assets$17,638
Liabilities$197,526
Net Assets-$179,888

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KRevenue 2014: $12,375Expenses 2014: $97,030Net Income 2014: -$84,6552014Revenue 2015: $15,056Expenses 2015: $30,697Net Income 2015: -$15,6412015Revenue 2016: $10,326Expenses 2016: $30,115Net Income 2016: -$19,7892016Revenue 2017: $150Expenses 2017: $59,952Net Income 2017: -$59,8022017Revenue 2018: $1,226Expenses 2018: $55,088Net Income 2018: -$53,8622018Revenue 2019: $0Expenses 2019: $56,493Net Income 2019: -$56,4932019Revenue 2020: $245,000Expenses 2020: $93,007Net Income 2020: $151,9932020Revenue 2021: $54,000Expenses 2021: $64,840Net Income 2021: -$10,8402021Revenue 2022: $70,000Expenses 2022: $67,508Net Income 2022: $2,4922022Revenue 2023: $54,500Expenses 2023: $83,721Net Income 2023: -$29,2212023Revenue 2024: $92,500Expenses 2024: $82,328Net Income 2024: $10,1722024

Highlighted filing

2017

Revenue$150
Expenses$59,952
Net Income-$59,802
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
May 14, 2018
Return Version
2017v2.2
Gross Receipts
$150
Mission and Program Overview

Mission

To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising.

Program Services

DescriptionGrantsExpenses
- Created marketing materials (video, print, power point, etc.) and began process of getting "I APPROVE THIS MESSAGE: Decoding political ads" 7500 sq ft exhibition into museums and cultural institutions beyond the Toledo Museum of Art, Toledo, Ohio.- Published article about manipulative techniques in educational journal, FUSION- Became member of the Advisory Board of "Ecology of Care" international conference focused on raising levels of human understanding- Became member of Advisory Board for new entity focused on visual literacy, COVE, Center of Visual Expertise, where am involved with messaging and marketing (pro bono) to help people better see the whole picture - Began work on book outline related to manipulative techniques that politicians use- Updated website with more timely information about political advertising practices$47,962-
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
HARRIETT BALKINDSecretaryFT$0--
ARLINE VOGELChairman-$0--
DIANE FRAIMANTreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Honest Ads Inc
EIN
46-4385040
Phone
2127646455
Address
C/O PEYSER 500 FIFTH AVE, NEW YORK, NY 10110

Signing Officer

Name
Harriett Balkind
Title
Secretary
Signed
2018-05-14
Discuss with paid preparer
Yes

Preparer

Firm
Gary S Eisenkraft CPA
Address
271 Madison Avenue Suite 602, New York, NY 10016
Preparer
Gary S Eisenkraft CPA
Phone
2126892655
Supplemental Narrative

Additional Explanations

Other Expenses.1001

Advertising and Promotion $100

Other Expenses.1002

Office Expenses $6696

Other Expenses.1005

Travel $1545

Other Expenses.1007

Conferences, Conventions, and Meetings $7289

Other Expenses.1009

Depreciation $356

Other Expenses.1012

Insurance $676

Other Expenses.1

ENTERTAINMENT $4010

Other Expenses.2

Dues and subscriptions $3710

Other Expenses.3

CABLE AND INTERNET $2801

Other Expenses.4

COMPUTER EXPENSES $2414

Other Expenses.5

TELEPHONE $1943

Other Expenses.6

BANK CHARGES $640

Other Expenses.7

Fundrfundraising expenses $300

Other Assets.1003

Machinery and Equipment - Beginning $1069 Machinery and Equipment - Ending $713

Other Assets.1009

Notes and Loans Receivable - Beginning $0 Notes and Loans Receivable - Ending $10241

Other Assets.1011

Prepaid Expenses and Deferred Charges - Beginning $0 Prepaid Expenses and Deferred Charges - Ending $1257

Other Assets.1

EXCHANGE - Beginning $175 EXCHANGE - Ending $0

Total Liabilities.1001

Accounts Payable and Accrued Expenses - Beginning $1550 Accounts Payable and Accrued Expenses - Ending $10776

Total Liabilities.1006

Payable to Officers, Directors, Etc. - Beginning $136750 Payable to Officers, Directors, Etc. - Ending $186750

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Office Expenses $6696
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Depreciation $356
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