Liabilities / Assets
97th percentile
Higher debt load relative to assets than 97% of similar nonprofits.
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
5.04x
Liabilities / Revenue
100th percentile
Higher debt load relative to revenue than 100% of similar nonprofits.
Net Margin
4th percentile
Higher net margin than 4% of similar nonprofits.
Top Officer Pay
56th percentile
Higher top officer pay than 56% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
85th percentile
Faster asset growth than 85% of similar nonprofits.
Revenue Growth
64th percentile
Faster revenue growth than 64% of similar nonprofits.
Balance Sheet
Assets
Up$24,826
Up $12,731 (+105%) from 2014
Net Assets
Down-$100,296
Down $15,641 (-18%) from 2014
Liabilities
Up$125,122
Up $28,372 (+29%) from 2014
Revenue And Expenses
Revenue
Up$15,056
Up $2,681 (+22%) from 2014
Expenses
Down$30,697
Down $66,333 (-68%) from 2014
Net Income
Up-$15,641
Up $69,014 (+82%) from 2014
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2015 to Dec 31, 2015
- Signed
- Apr 6, 2016
- Return Version
- 2015v2.0
- Gross Receipts
- $15,056
Mission and Program Overview
Mission
To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| - Created awareness through Museum of Modern Art inclusion in Design and Violence exhibit 2014 which continues online today and book released in May, 2015- Established relationship with Toledo Museum of Art for exhibit focused on political advertising to open July 2016 with the longer term plan for it to become a traveling exhibit to museums around the country.- Continued outreach to press and potential other public venues to spread-the-word.- Began working together with political professor for book on political nomenclature, now in sample format. | $24,557 | $8,500 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| HARRIETT BALKIND | Secretary | FT | $0 | - | - |
| ARLINE VOGEL | Chairman | - | $0 | - | - |
| DIANE FRAIMAN | Treasurer | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Honest Ads Inc
- EIN
- 46-4385040
- Phone
- 2127646455
- Address
- C/O PEYSER 500 FIFTH AVE, NEW YORK, NY 10110
Signing Officer
- Name
- Harriett Balkind
- Title
- Secretary
- Signed
- 2016-04-06
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Gary S Eisenkraft CPA
- Address
- 271 Madison Avenue Suite 1105, New York, NY 10016
- Preparer
- Gary S Eisenkraft CPA
- Phone
- 2126892655
Supplemental Narrative
Additional Explanations
Other Expenses.1001
“Advertising and Promotion $259”
Other Expenses.1002
“Office Expenses $2543”
Other Expenses.1005
“Travel $1530”
Other Expenses.1012
“Insurance $676”
Other Expenses.1
“Fundraising expenses $9185”
Other Expenses.2
“ENTERTAINMENT $4067”
Other Expenses.3
“Dues and subscriptions $3040”
Other Expenses.4
“CABLE AND INTERNET $2325”
Other Expenses.5
“COMPUTER EXPENSES $1963”
Other Expenses.6
“TELEPHONE $1869”
Other Expenses.7
“BANK CHARGES $460”
Other Assets.1
“EXCHANGE - HARRIETT - Beginning $0 EXCHANGE - HARRIETT - Ending $155”
Total Liabilities.1001
“Accounts Payable and Accrued Expenses - Beginning $0 Accounts Payable and Accrued Expenses - Ending $3372”
Total Liabilities.1006
“Payable to Officers, Directors, Etc. - Beginning $96750 Payable to Officers, Directors, Etc. - Ending $121750”
Raw XML Appendix166 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
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| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 24671 |
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| IRS990EZ/CostOfGoodsSoldAmt | 0 | 0 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -15641 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 2588 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form720FiledInd | 0 | false |
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| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 24826 |
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| IRS990EZ/GrossReceiptsAmt | 0 | 15056 |
| IRS990EZ/GrossReceiptsForPublicUseAmt | 0 | 0 |
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| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/InitiationFeesAndCapContriAmt | 0 | 0 |
| IRS990EZ/LoansToFromOfficersAmt | 0 | 121750 |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | true |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | -84655 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | -100296 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | -84655 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | -100296 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Chairman |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Treasurer |
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| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationFiled990TInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 155 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 27917 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | To educate and inform the public regarding the role of mass media in the political process, and to encourage critical thinking with respect to political messaging and advertising. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 192 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 15000 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | - Created awareness through Museum of Modern Art inclusion in Design and Violence exhibit 2014 which continues online today and book released in May, 2015- Established relationship with Toledo Museum of Art for exhibit focused on political advertising to open July 2016 with the longer term plan for it to become a traveling exhibit to museums around the country.- Continued outreach to press and potential other public venues to spread-the-word.- Began working together with political professor for book on political nomenclature, now in sample format. |
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| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 8500 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/RelatedOrgSect527OrgInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 96750 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 125122 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 30697 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 24557 |
| IRS990EZ/TotalRevenueAmt | 0 | 15056 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.HONESTADS.ORG |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 55 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 12375 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 12430 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 15000 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.00000 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 1929 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 10501 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 55 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 12375 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 12430 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 12430 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt | 0 | 121750 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd | 0 | true |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd | 0 | false |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt | 0 | CASHFLOW |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd | 0 | X |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt | 0 | 107500 |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm | 0 | HARRIETT BALKIND |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt | 0 | OFFICER |
| IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd | 0 | true |
| IRS990ScheduleL/TotalBalanceDueAmt | 0 | 121750 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Advertising and Promotion $259 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Office Expenses $2543 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Travel $1530 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Insurance $676 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | FUNDRAISING EXPENSES $9185 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | ENTERTAINMENT $4067 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | DUES AND SUBSCRIPTIONS $3040 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | CABLE AND INTERNET $2325 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | COMPUTER EXPENSES $1963 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | TELEPHONE $1869 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | BANK CHARGES $460 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | EXCHANGE - HARRIETT - Beginning $0 EXCHANGE - HARRIETT - Ending $155 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | Accounts Payable and Accrued Expenses - Beginning $0 Accounts Payable and Accrued Expenses - Ending $3372 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | Payable to Officers, Directors, Etc. - Beginning $96750 Payable to Officers, Directors, Etc. - Ending $121750 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1012 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Expenses.4 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Expenses.5 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Other Expenses.6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Other Expenses.7 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Other Assets.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Total Liabilities.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Total Liabilities.1006 |
| ReturnHeader/BuildTS | 0 | 2016-09-27 15:27:22Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | HARRIETT BALKIND |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Secretary |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2016-04-06 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | HONEST ADS INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | HONE |
| ReturnHeader/Filer/EIN | 0 | 464385040 |
| ReturnHeader/Filer/PhoneNum | 0 | 2127646455 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | C/O PEYSER 500 FIFTH AVE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10110 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 271 Madison Avenue Suite 1105 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | New York |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 10016 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2126892655 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Gary S Eisenkraft CPA |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2016-04-06T11:46:00-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2015-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2015-12-31 |
| ReturnHeader/TaxYr | 0 | 2015 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2015 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $24,826
- Liabilities
- $125,122
- Net assets
- -$100,296
- Revenue
- $15,056
- Expenses
- $30,697
- Net income
- -$15,641