Civic Intelligence

Habits of Waste

990 • Fiscal year 2021 • EIN 46-3314343

Jan 01, 2021 to Dec 31, 2021 • Filed on May 11, 2022

149 S Barrington Ave 649Los Angeles, CA 90049-3310

(310) 435-8497

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

77th percentile

0.27x

Higher debt load relative to assets than 77% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Liabilities / Revenue

78th percentile

0.29x

Higher debt load relative to revenue than 78% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Net Margin

64th percentile

22%

Higher net margin than 64% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Top Officer Pay

92nd percentile

$125,000

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 24.9% of source-year revenue.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Asset Growth

70th percentile

25%

Faster asset growth than 70% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Revenue Growth

54th percentile

17%

Faster revenue growth than 54% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Assets

Up

$546,544

Up $109,829 (+25%) from 2020

Net Assets

Up

$401,094

Up $108,676 (+37%) from 2020

Liabilities

Up

$145,450

Up $1,153 (+0.8%) from 2020

Revenue

Up

$502,182

Up $73,289 (+17%) from 2020

Expenses

Up

$393,506

Up $72,195 (+22%) from 2020

Net Income

Up

$108,676

Up $1,094 (+1.0%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2015: $58,408Liabilities 2015: $991Net Assets 2015: $57,4172015Assets 2016: $75,548Liabilities 2016: $1,761Net Assets 2016: $73,7872016Assets 2017: $134,116Liabilities 2017: $3,854Net Assets 2017: $130,2622017Assets 2018: $191,943Liabilities 2018: $2,598Net Assets 2018: $189,3452018Assets 2019: $189,926Liabilities 2019: $5,090Net Assets 2019: $184,8362019Assets 2020: $436,715Liabilities 2020: $144,297Net Assets 2020: $292,4182020Assets 2021: $546,544Liabilities 2021: $145,450Net Assets 2021: $401,0942021Assets 2022: $974,061Liabilities 2022: $166,714Net Assets 2022: $807,3472022Assets 2023: $968,231Liabilities 2023: $167,772Net Assets 2023: $800,4592023Assets 2024: $805,629Liabilities 2024: $179,649Net Assets 2024: $625,9802024Assets 2025: $580,065Liabilities 2025: $198,239Net Assets 2025: $381,8262025

Highlighted filing

2021

Assets$546,544
Liabilities$145,450
Net Assets$401,094

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2015: $46,098Expenses 2015: $20,716Net Income 2015: $25,3822015Revenue 2016: $93,136Expenses 2016: $76,766Net Income 2016: $16,3702016Revenue 2017: $156,787Expenses 2017: $100,312Net Income 2017: $56,4752017Revenue 2018: $275,659Expenses 2018: $216,576Net Income 2018: $59,0832018Revenue 2019: $219,428Expenses 2019: $223,937Net Income 2019: -$4,5092019Revenue 2020: $428,893Expenses 2020: $321,311Net Income 2020: $107,5822020Revenue 2021: $502,182Expenses 2021: $393,506Net Income 2021: $108,6762021Revenue 2022: $574,980Expenses 2022: $451,092Net Income 2022: $123,8882022Revenue 2023: $524,795Expenses 2023: $531,683Net Income 2023: -$6,8882023Revenue 2024: $307,102Expenses 2024: $481,581Net Income 2024: -$174,4792024Revenue 2025: $270,939Expenses 2025: $515,093Net Income 2025: -$244,1542025

Highlighted filing

2021

Revenue$502,182
Expenses$393,506
Net Income$108,676
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
May 11, 2022
Return Version
2021v4.2
Gross Receipts
$559,376
Mission and Program Overview

Mission

Our mission is to create collective change and impactful policies, with a focus on waste reduction, for a healthier, more sustainable future. Our original organization crayon collection, now a program of habits of waste, also lives out this commitment to sustainability.

See Schedule O

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$436,715$546,544▲ $109,829
Total Assets$436,715$546,544▲ $109,829
Liabilities
Other Liabilities$144,297$145,450▲ $1,153
Total Liabilities$144,297$145,450▲ $1,153
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$292,418$361,094▲ $68,676
Net Assets With Donor Restrictions-$40,000-
Total Net Assets Fund Balance$292,418$401,094▲ $108,676
Total Liabilities and Net Assets / Fund Balance$436,715$546,544▲ $109,829
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Sheila MorovatiFounder, Director, PresideFT$125,000$125,000
Heather LazurusExecutive DirectorPT$47,515$47,515

Board Members and Trustees

NameTitle
Laura DicterowDirector,Board Chair
Beate CheeDirector
Lily Johnson WhiteDirector (left July 2021)
Nick FouquetDirector (left Sept 2021)
Eitan PopperDirector (start June 2021)
Kelly Baekdirector, Secretary
Peter Kennedydirector, Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$523,681
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$-21,499
All Other Contributions
$335,152
Change in Net Assets
$108,676
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$262,436
Other Expenses$131,070
Total Fundraising Expense$33,561
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$134,759$18,129$19,627$172,515
Other Salaries and Wages$63,235$1,841$4,149$69,225
Fees for Services Other$56,538$94$103$56,735
Payroll Taxes$16,970$1,656$2,070$20,696
Occupancy$12,985$821$894$14,700
Information Technology$14,020--$14,020
Fees for Services Legal$4,417$278$305$5,000
Office Expenses$4,253$269$293$4,815
Fees for Services Accounting-$4,745-$4,745
Insurance$3,276$263$310$3,849
Interest-$3,055-$3,055
Travel$2,565$163$176$2,904
All Other Expenses$575$137$319$1,031
Other Expenses$561$35$38$634
Total Functional Expenses$328,157$31,788$33,561$393,506
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$57,194
Fundraising Gross Income$35,695
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Sustainability Evening$206,024$35,375$38,045$-2,670
Earth Day Sound Bath$3,200$320-$320
Total Events$209,224$35,695$57,194$-21,499
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
SBA EIDL loan$142,900
credit card payable$2,550
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

A draft return was reviewed by the president, executive director, and treasurer. Any comments will be discussed with outside CPA and any necessary changes will be made to the return prior to filing.

Form 990, Part VI, Section B, line 12C

During the year, all board members signed a written statement that they have read the conflict of interest policy and have disclosed all possible conflicts.

Form 990, Part VI, Section B, line 15

Outside comparibility data was obtained as a base to determine both the executive director and president's salary that was appoved by the board.

Form 990, Part VI, Section C, line 19

The organization's governing documents and conflict of interest policy are available upon request.

Filing and Contact Details

Filer

Filer Name
Crayon Collection Inc
EIN
46-3314343
Phone
3104358497
Address
149 S Barrington Ave 649, Los Angeles, CA 90049-3310

Signing Officer

Name
Sheila Morovati
Title
Founder, President
Phone
3104358497
Signed
2022-05-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sheila Morovati
Formed
2013
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
5
Employees
6
Volunteers
250

Preparer

Firm
Michael Berry CPA
Address
PO Box 5045, Culver City, CA 90231-5045
Preparer
Michael Berry
Phone
3107454027
Supplemental Narrative

Additional Explanations

Part I, line 1- organization mission or most significant activities:

Despite the limitations from Covid, our organization continued to creatively make an impact on the environment and vulnerable children. In 2021, at Crayon Collection, our most significant accomplishment, was partnering with The Getty Museum in Los Angeles for their summer virtual art making program. The program was provided for free to over 30,000 students in public Title 1 schools across the country. We also provided recycled crayons via U.S. mail to students that didn't have any of their own. As part of the program, we facilitated zooms with professional artists to teach our art curriculum using recycled crayons as the main tool. We added two additional artists to our roster and updated curriculum to include the benefits of social emotional learning to support the children during this very difficult and strenuous time. We also relaunched our crayon recycling program with restaurants and schools internationally as the world started to loosen covid restrictions. We were able to secure and donate 150,000 crayons on national crayon day, March 31, 2021. Due to Covid, to support the most vulnerable unhoused child population we supported outdoor learning classrooms that were being held in motels in Los Angeles by providing crayons and other school supplies with our art education curriculum. We set a World Record with our partners at Gish to deliver notes of kindness to frontline heroes as part of our color kindness program. Over 5,000 notes of kindness were written with recycled crayons and documented through social medial. In addition, our environmental efforts continued to flourish via our Habits of Waste programs and campaigns. Our #CutOutCutlery campaign, successfully convinced all four major food delivery applications, including GrubHub, UberEats, PostMates and DoorDash to change their default settings so that cutlery was only provided upon request. This was a significant win, and PostMates reported that in under a year they were able to save 122 million packs of cutlery, which equates to a $3.2MM savings for restaurants, from entering the waste stream. This was critical information to help pass legislation in the states of Washington and California making single-use food service items available by request only. In addition, over 25 cites across the country have signed on to make cutlery by request only ordinances. Our #8Meals campaign inspired by a study stating that decreasing our animal protein intake by 40% can make a significant difference in the fight against climate change, encouraging individuals to swap 8 meals a week for plant-based meals as doing so for a year is the equivalent of driving a hybrid car in carbon offset has taken off and has been featured just weeks before COP26 at TedxGlasgow as an idea worth spreading and throughout the year at the World Economic Forum highlighting Habits of Waste as a nutrition disruptor. We provided the app for companies to start using as a mechanism to start tracking their employees carbon offset. In July we introduced, #Ship Naked a campaign to convince online retailers to ship packages in their original packaging without excess materials. Over 5,000 emails have been sent to Amazon, Walmart, and Target, and we are in talks with these companies to discuss ways to reduce unnecessary packaging. Buzzfeed and other outlets reported on this campaign to help spread the mission and our PSA has received 500,000 views. And finally, we launched Lights, Camera, Plastic? to convince Hollywood to remove single-use plastic from screens and replace with reusable alternatives instead. The goal is to de-normalize single use plastic on screen, (much like the no-smoking ban on-screen) which scientists believe is a key piece to the fight to end the plastic pollution crisis. We created and provided tools for all Hollywood productions to help implement the change, such as watermarks for scripts, posters for set with QR codes and emails from top level executives and Hollywood change makers to cast and

Part III, line 1- Organization'S Mission

The mission of Crayon Collection is to use the collection and reallocation of gently used crayons to inspire a commitment to environmental consciousness and infuse art education into underfunded schools. Our model is simple but powerful: we ask restaurants and hotels that offer free crayons to children when they dine, along with community-based groups, to collect gently used crayons and then we redistribute them to the most vulnerable schools across the U.S. Given that teachers spend an average of $900 out-of-pocket for basic supplies, our repurposed crayons meet a crucial need for both classroom supplies and art resources and help redirect millions of crayons from landfills. Through the simple act of saving a crayon, we seek to create a new "eco-normal" consciousness that inspires families, children, and communities everywhere to be stewards of the environment and nearby communities in need. We take the crayons one step further by challenging professional artists to offer us deep thinking project ideas using the crayon as the main tool. Next, our volunteer educators create lesson plans using these projects so that teachers in underserved classrooms nationwide can download and teach these art projects that have lined up with the stem curriculum as well as Social Emotional Learning standards. While in 2021, our traditional program was hindered due to COVID-19, we continue to be committed to ensuring all children have access to crayons and an education that includes art. We have further expanded our environmental efforts after spearheading the plastic straw and cutlery ban in the City of Malibu so that we can continue creating new systems within society to teach and advocate for environmental consciousness. Through our HoW program, we continue to find solutions to shift societal norms to protect our planet. We are working with more cities to ban all types of single-use plastics, educate individuals about their tap water so that they can make an informed decisions to consider drinking tap water instead of assuming they need to purchase single-use plastic water bottles. We also developed an app to help people take action and change their habits by decreasing their animal protein intake and get informed about simple actions that individuals and corporations can take that collectively make a huge impact.

Form 990, Part IX, line 11G

program consultants: Program service expenses 26,844. Management and general expenses 0. Fundraising expenses 0. Total expenses 26,844. other contract services: Program service expenses 1,494. Management and general expenses 94. Fundraising expenses 103. Total expenses 1,691. public relations: Program service expenses 28,200. Management and general expenses 0. Fundraising expenses 0. Total expenses 28,200.

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IRS990/Desc0HoW (habitsofwaste.org)- this program focuses on changing habitual behaviors of the masses that are negatively impacting the environment. In many cases, that means changing systems like we did with #CutOutCutlery which convinced the four major food delivery apps GrubHub, UberEats, PostMates and DoorDash to change their default setting to provide plastic cutlery only upon request. PostMates reported that in under a year they were able to save 122 million packs of cutlery, which equates to a $3.2MM savings for restaurants, from entering the waste stream. This was critical information to help pass legislation in the states of Washington and California making single-use food service items available by request only. In addition, over 25 cities across the country have signed on to make (con Sch O) cutlery by request only ordinances. We create educational campaigns informing the public of the challenges, with simple achievable actions that they can take to make an impact. Our focus is on solutions and empowering the individual to take action. It doesn't have to be all or nothing, small changes can make a big impact when done collectively in society. HoW creates changes in society increasing eco-consciousness with a call to action on plastic straws, cutlery, bags, palm oil, food waste, energy, media, water, and air pollution and promoting a plant-based diet. HoW shines light on habitual behaviors of waste and offers ways individuals can take action to make the difference needed for the planet to survive. In 2021 we introduced our latest campaigns Ship Naked to reduce the amount of unnecessary excess packaging is shipped and Lights, Camera, Plastic? (LCP) to remove single-use plastic from the screen (TV and Film) and replace with reusables to establish a new norm.
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IRS990/Form990PartVIISectionAGrp/TitleTxt3director, Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
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IRS990/ProgSrvcAccomActy2Grp/Desc0Arts in Education Program- Crayon Collection seeks to re-infuse art education in schools around the nation. We do this by investing significant resources in our Arts in Education program, which is a two-fold program supporting the artist inspired education series and the artist rotation initiative. Our Arts in Education program is designed to supplement the free crayons we donate to Head Start Centers, Title 1 Elementary schools and after school programs and ensure access to free, standards-based, best in class art education resources for our classroom partners. Working together with teachers we now have 16 artist inspired projects on our roster and each project meets or exceeds common core standards as well as social emotional learning. This year we expanded our reach by partnering (con Sch O) with The Getty to bring the art education to over 30,000 kids. We added two additional artists to our roster and updated curriculum to include the benefits of social emotional learning to support the children during this very difficult and strenuous time. The artist inspired education series engages local artists in developing instructional strategies that are uniquely designed for children working with our reallocated crayons, while complying with national and state standards for the visual arts. These resources take crayons to another level beyond simple coloring; in fact, our artists design and develop interesting projects utilizing these gently used crayons to support learning, creative expression, and intellectual development. This artistic mentoring process adds a deeper level to art education using a valuable and relatable resource, crayons, that would otherwise have been thrown away. We have a formal partnership with the Region 9 Head Start Association, which has given us access to their classrooms so that we could teach our program to their students as well as their teachers supporting us by applying new artist project ideas to early learning head start standards. The artist rotation initiative engages highly qualified U.S. based artists and cultural ambassadors from a variety of backgrounds to visit our classrooms and offer children access to a diverse range of art expression. Prior to Covid-19, our volunteer artists rotate classrooms every few months. This initiative allows for artists to volunteer their time in a meaningful and measurable way that connects students with professional artists where they would otherwise have no art education due to lack of public funding.
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IRS990/ProgSrvcAccomActy3Grp/Desc0Crayon Recycling Program - the crayon recycling program provides a sustainable environmental solution to restaurants and hotels that offer free crayons to children when they dine. Instead of throwing these crayons away after each meal, often after a single use, we establish a collection process for each location and ensure these gently used crayons are donated to a local school in need of supplies. We pair the schools with the restaurants. Under this model, Crayon Collection acts as the liaison between impoverished schools and a local restaurant collection partner; we train restaurants, hotels, and community partners on how to collect gently used crayons. We then identify and partner with schools in need. From there, we connect restaurants and businesses to their local in-need schools. We then monitor (con Sch O) the process and ensure the gently used crayons are appropriately reallocated on a monthly basis. The process is highly localized and yet supported nationally by Crayon Collection in order to create sustainable community relationships between our collection partners and the schools we pair them with, which are Head Start centers & Title 1 elementary schools. To date our impact has been significant: over 20 million crayons were redirected from landfill and donated to school partners since our inception, and we have served over 2 million children as crayon recipients. Again in 2021, with the pandemic our model had to shift. As the year continued restaurants that had collected crayons gave them to us to distribute to other organizations that served children as schools had closed. Additionally, groups around the country started crayon drives and we were able to donate those crayons throughout the year city to city as guidelines evolved and school was in session in most cities. Since 2009 (founder Sheila Morovati operated the program on her own before Crayon Collection was officially formed as a non-profit organization in 2013), we have achieved the following:.1) Redirected over 22 million crayons from landfill and donated to school partners since our inception.2) Served over 2 million children as crayon recipients. 3) Over 2,500 Title 1 elementary schools have been connected with a restaurant collection site nationwide.4) Over 11,000 Head Start Centers have received crayons. Due to the pandemic the program halted temporarily as remote learning continued and there was a delay in organizations accepted gently used materials, however we were still able to formally establish a partnership with Region 9 Head Start, a district that serves 4 states and support over 200 agencies and 130,000 children in 2020 and in 2021 we started discussions with the Midwest region for extension in 2022. 5.) Set a Guinness World Record by donating 1,009,500 crayons to 700 LAUSD teachers in an effort to raise awareness.
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IRS990/ProgSrvcAccomActyOtherGrp/Desc0Color Kindness Program- while our partnerships with national restaurant and hotel chains offer tremendous impact and scale, allowing us to save millions of crayons from landfills each year, we also believe in a grass-roots collection model that engages families, children, and communities in environmentalism as well as philanthropy and empathy. The elegance of the Crayon Collection model lies in its simplicity as anyone can begin a collection through their local school, library, neighborhood girl scouts/boy scouts club, or faith community and ensure these lightly loved crayons reach the hands of teachers and students in their local school district. In 2021 we continued the process of collecting crayons and had tremendous support from churches, youth groups and other organizations looking to support others (con sch O) during the pandemic. We had corporations collect crayons to get involved in getting back and distributing to local schools in need. We set a World Record with our partners at Gish to deliver notes of kindness to frontline heroes as part of our color kindness program. Over 5,000 notes of kindness were written with recycled crayons and documented through social medial. Information below pertains to all programs described in Part III, lines 4(a)-(c) as well as the above program described in Schedule OProgrammatic structuresIn order to encourage grass-roots crayon recycling programs, particularly among families and children, we invest significant resources in social and digital media strategy and outreach, in order to facilitate viral publicity amongst our supporters. Some of our notable campaigns have included National Crayon Day, National Crayon Collection Month (every august), a National back-to-school campaign, our National Art Education program that is accessible to everyone for free. Plus, under the HOW program we have the now widely recognized #CutOutCutlery campaign that convinced major food delivery apps to change their default setting to provide plastic cutlery only upon request. In 2021 we were able to increase our HOW programs with 8 Meals, Ship Naked, and LCP. Our community-based programs are focused on inspiring communities everywhere to do their part an effort to protect the environment and support a local school in need, by providing crayon and art education resources plus lessons in environmental stewardship. Ambassador volunteers Our ambassador volunteer ranks bring together volunteers, partners, and community-based organizations to support Crayon Collection programming nationwide. The ambassadors were cultivated out of a desire to create a network of passionate individuals that will serve as a presence for Crayon Collection in their community, tasked with supporting our mission by spreading the word about our work, helping to expand Crayon Collection programs in their communities. Many companies have reached out to us throughout 2021 to find opportunities to bring their employees together to volunteer for our cause. Many packed crayons and wrote notes of kindness to both children in need of school supplies as well as frontline heroes in hospitals.
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IRS990ScheduleG/SupplementalInformationDetail/ExplanationTxt0Net cash proceeds from the sustainability event were $161,330 which represents $206,024 shown on line 1(a) less $44,694 of expenses included on lines 4(a) though 9(a) (such expenses does not include cost of non-cash tangible items donated for the auction conducted at such event-see below). Included in the amount on line 9(a) is $12,500 of cost of non-cash tangible items donated for the auction conducted as part of the sustainability event in which such donated amount is included in line 1(f) of part VIII of Form 990 (other contributions not included on lines 1(a)-1(e) including line 1 (c ) which relates to contributions from fundraising events).
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Despite the limitations from Covid, our organization continued to creatively make an impact on the environment and vulnerable children. In 2021, at Crayon Collection, our most significant accomplishment, was partnering with The Getty Museum in Los Angeles for their summer virtual art making program. The program was provided for free to over 30,000 students in public Title 1 schools across the country. We also provided recycled crayons via U.S. mail to students that didn't have any of their own. As part of the program, we facilitated zooms with professional artists to teach our art curriculum using recycled crayons as the main tool. We added two additional artists to our roster and updated curriculum to include the benefits of social emotional learning to support the children during this very difficult and strenuous time. We also relaunched our crayon recycling program with restaurants and schools internationally as the world started to loosen covid restrictions. We were able to secure and donate 150,000 crayons on national crayon day, March 31, 2021. Due to Covid, to support the most vulnerable unhoused child population we supported outdoor learning classrooms that were being held in motels in Los Angeles by providing crayons and other school supplies with our art education curriculum. We set a World Record with our partners at Gish to deliver notes of kindness to frontline heroes as part of our color kindness program. Over 5,000 notes of kindness were written with recycled crayons and documented through social medial. In addition, our environmental efforts continued to flourish via our Habits of Waste programs and campaigns. Our #CutOutCutlery campaign, successfully convinced all four major food delivery applications, including GrubHub, UberEats, PostMates and DoorDash to change their default settings so that cutlery was only provided upon request. This was a significant win, and PostMates reported that in under a year they were able to save 122 million packs of cutlery, which equates to a $3.2MM savings for restaurants, from entering the waste stream. This was critical information to help pass legislation in the states of Washington and California making single-use food service items available by request only. In addition, over 25 cites across the country have signed on to make cutlery by request only ordinances. Our #8Meals campaign inspired by a study stating that decreasing our animal protein intake by 40% can make a significant difference in the fight against climate change, encouraging individuals to swap 8 meals a week for plant-based meals as doing so for a year is the equivalent of driving a hybrid car in carbon offset has taken off and has been featured just weeks before COP26 at TedxGlasgow as an idea worth spreading and throughout the year at the World Economic Forum highlighting Habits of Waste as a nutrition disruptor. We provided the app for companies to start using as a mechanism to start tracking their employees carbon offset. In July we introduced, #Ship Naked a campaign to convince online retailers to ship packages in their original packaging without excess materials. Over 5,000 emails have been sent to Amazon, Walmart, and Target, and we are in talks with these companies to discuss ways to reduce unnecessary packaging. Buzzfeed and other outlets reported on this campaign to help spread the mission and our PSA has received 500,000 views. And finally, we launched Lights, Camera, Plastic? to convince Hollywood to remove single-use plastic from screens and replace with reusable alternatives instead. The goal is to de-normalize single use plastic on screen, (much like the no-smoking ban on-screen) which scientists believe is a key piece to the fight to end the plastic pollution crisis. We created and provided tools for all Hollywood productions to help implement the change, such as watermarks for scripts, posters for set with QR codes and emails from top level executives and Hollywood change makers to cast and
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The mission of Crayon Collection is to use the collection and reallocation of gently used crayons to inspire a commitment to environmental consciousness and infuse art education into underfunded schools. Our model is simple but powerful: we ask restaurants and hotels that offer free crayons to children when they dine, along with community-based groups, to collect gently used crayons and then we redistribute them to the most vulnerable schools across the U.S. Given that teachers spend an average of $900 out-of-pocket for basic supplies, our repurposed crayons meet a crucial need for both classroom supplies and art resources and help redirect millions of crayons from landfills. Through the simple act of saving a crayon, we seek to create a new "eco-normal" consciousness that inspires families, children, and communities everywhere to be stewards of the environment and nearby communities in need. We take the crayons one step further by challenging professional artists to offer us deep thinking project ideas using the crayon as the main tool. Next, our volunteer educators create lesson plans using these projects so that teachers in underserved classrooms nationwide can download and teach these art projects that have lined up with the stem curriculum as well as Social Emotional Learning standards. While in 2021, our traditional program was hindered due to COVID-19, we continue to be committed to ensuring all children have access to crayons and an education that includes art. We have further expanded our environmental efforts after spearheading the plastic straw and cutlery ban in the City of Malibu so that we can continue creating new systems within society to teach and advocate for environmental consciousness. Through our HoW program, we continue to find solutions to shift societal norms to protect our planet. We are working with more cities to ban all types of single-use plastics, educate individuals about their tap water so that they can make an informed decisions to consider drinking tap water instead of assuming they need to purchase single-use plastic water bottles. We also developed an app to help people take action and change their habits by decreasing their animal protein intake and get informed about simple actions that individuals and corporations can take that collectively make a huge impact.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2A draft return was reviewed by the president, executive director, and treasurer. Any comments will be discussed with outside CPA and any necessary changes will be made to the return prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3During the year, all board members signed a written statement that they have read the conflict of interest policy and have disclosed all possible conflicts.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Outside comparibility data was obtained as a base to determine both the executive director and president's salary that was appoved by the board.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5The organization's governing documents and conflict of interest policy are available upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6program consultants: Program service expenses 26,844. Management and general expenses 0. Fundraising expenses 0. Total expenses 26,844. other contract services: Program service expenses 1,494. Management and general expenses 94. Fundraising expenses 103. Total expenses 1,691. public relations: Program service expenses 28,200. Management and general expenses 0. Fundraising expenses 0. Total expenses 28,200.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Part I, line 1- organization mission or most significant activities:
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Part III, line 1- Organization's Mission
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section B, line 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Section C, line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part IX, line 11g
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