Civic Intelligence

Habits of Waste

990EZ • Fiscal year 2016 • EIN 46-3314343

Jan 01, 2016 to Dec 31, 2016 • Filed on May 11, 2017

Organization ProfileWWW.CRAYONCOLLECTION.ORG
149 S Barrington Ave No 649Los Angeles, CA 90049

(310) 230-1580

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

67th percentile

0.02x

Higher debt load relative to assets than 67% of similar nonprofits.

2016 filings • 501(c)3 • <$500k nonprofits • Source year 2016

Liabilities / Revenue

68th percentile

0.02x

Higher debt load relative to revenue than 68% of similar nonprofits.

2016 filings • 501(c)3 • <$500k nonprofits • Source year 2016

Net Margin

74th percentile

18%

Higher net margin than 74% of similar nonprofits.

2016 filings • 501(c)3 • <$500k nonprofits • Source year 2016

Top Officer Pay

90th percentile

$42,150

Higher top officer pay than 90% of similar nonprofits.

Top officer pay equals 45.3% of source-year revenue.

2016 filings • 501(c)3 • <$500k nonprofits • Source year 2016

Asset Growth

77th percentile

29%

Faster asset growth than 77% of similar nonprofits.

2016 filings • 501(c)3 • <$500k nonprofits • Annualized from 2015 to 2016

Revenue Growth

93rd percentile

102%

Faster revenue growth than 93% of similar nonprofits.

2016 filings • 501(c)3 • <$500k nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets67th percentile

Assets

Up

$75,548

Up $17,140 (+29%) from 2015

Net Assets

Up

$73,787

Up $16,370 (+29%) from 2015

Liabilities

Up

$1,761

Up $770 (+78%) from 2015

Revenue And Expenses
Liabilities / Revenue68th percentileNet Margin74th percentile

Revenue

Up

$93,136

Up $47,038 (+102%) from 2015

Expenses

Up

$76,766

Up $56,050 (+271%) from 2015

Net Income

Down

$16,370

Down $9,012 (-36%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth77th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2015: $58,408Liabilities 2015: $991Net Assets 2015: $57,4172015Assets 2016: $75,548Liabilities 2016: $1,761Net Assets 2016: $73,7872016Assets 2017: $134,116Liabilities 2017: $3,854Net Assets 2017: $130,2622017Assets 2018: $191,943Liabilities 2018: $2,598Net Assets 2018: $189,3452018Assets 2019: $189,926Liabilities 2019: $5,090Net Assets 2019: $184,8362019Assets 2020: $436,715Liabilities 2020: $144,297Net Assets 2020: $292,4182020Assets 2021: $546,544Liabilities 2021: $145,450Net Assets 2021: $401,0942021Assets 2022: $974,061Liabilities 2022: $166,714Net Assets 2022: $807,3472022Assets 2023: $968,231Liabilities 2023: $167,772Net Assets 2023: $800,4592023Assets 2024: $805,629Liabilities 2024: $179,649Net Assets 2024: $625,9802024Assets 2025: $580,065Liabilities 2025: $198,239Net Assets 2025: $381,8262025

Highlighted filing

2016

Assets$75,548
Liabilities$1,761
Net Assets$73,787
Open 2016 Filing

Operations Trend

Revenue Growth93rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2015: $46,098Expenses 2015: $20,716Net Income 2015: $25,3822015Revenue 2016: $93,136Expenses 2016: $76,766Net Income 2016: $16,3702016Revenue 2017: $156,787Expenses 2017: $100,312Net Income 2017: $56,4752017Revenue 2018: $275,659Expenses 2018: $216,576Net Income 2018: $59,0832018Revenue 2019: $219,428Expenses 2019: $223,937Net Income 2019: -$4,5092019Revenue 2020: $428,893Expenses 2020: $321,311Net Income 2020: $107,5822020Revenue 2021: $502,182Expenses 2021: $393,506Net Income 2021: $108,6762021Revenue 2022: $574,980Expenses 2022: $451,092Net Income 2022: $123,8882022Revenue 2023: $524,795Expenses 2023: $531,683Net Income 2023: -$6,8882023Revenue 2024: $307,102Expenses 2024: $481,581Net Income 2024: -$174,4792024Revenue 2025: $270,939Expenses 2025: $515,093Net Income 2025: -$244,1542025

Highlighted filing

2016

Revenue$93,136
Expenses$76,766
Net Income$16,370
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
May 11, 2017
Return Version
2016v3.0
Gross Receipts
$114,216
Mission and Program Overview

Mission

Our mission is to create collective change and impactful policies, with a focus on waste reduction, for a healthier, more sustainable future. Our original organization crayon collection, now a program of habits of waste, also lives out this commitment to sustainability.

The mission of crayon collection is to use the collection and reallocation of gently used crayons to inspire a commitment to environmental consciousness and infuse art education into underfunded schools. Our model is simple but powerful: we ask restaurants and hotels that offer free crayons to children when they dine, along with community-based groups, to collect gently used crayons and then we redistribute them to the neediest of classrooms across the u.s. Through our partnerships with the national head start association (nhsa) and usa.com. Given that teachers spend an average of $750 out of pocket for basic supplies, our repurposed crayons meet a crucial need for both classroom supplies and art resources, and help redirect millions of crayons from landfills. Through the simple act of saving a crayon, we seek to create a new "eco-normal" consciousness that inspires families and communities everywhere to be stewards of the environment and nearby communities in need.

Program Services

DescriptionGrantsExpenses
CRAYON RECYCLING SERVICE THE CRAYON RECYCLING SERVICE PROVIDES A SUSTAINABLE ENVIRONMENTAL SOLUTION TO RESTAURANTS AND HOTELS THAT OFFER FREE CRAYONS TO CHILDREN WHEN THEY DINE. INSTEAD OF THROWING THESE CRAYONS AWAY AFTER EACH MEAL, OFTEN AFTER A SINGLE USE, WE ESTABLISH A COLLECTION PROCESS FOR EACH LOCATION AND ENSURE THESE GENTLY USED CRAYONS ARE INSTEAD DONATED TO A LOCAL SCHOOL IN NEED. UNDER THIS MODEL, CRAYON COLLECTION ACTS AS THE LIAISON BETWEEN IMPOVERISHED SCHOOLS AND A LOCAL COLLECTION PARTNER; WE TRAIN RESTAURANTS, HOTELS, AND COMMUNITY PARTNERS ON HOW TO COLLECT GENTLY USED CRAYONS, CREATE THE CONNECTION WITH A LOCAL SCHOOL IN NEED, AND ENSURE THE GENTLY USED CRAYONS ARE REALLOCATED ON A MONTHLY BASIS. THE PROCESS IS HIGHLY LOCALIZED, AND YET SUPPORTED NATIONALLY BY CRAYON COLLECTION, IN ORDER TO CREATE A SUSTAINABLE RELATIONSHIP BETWEEN OUR COLLECTION PARTNERS AND OUR HEAD START CENTERS AND TITLE 1 SCHOOL CLASSROOMS. TO DATE OUR IMPACT HAS BEEN SIGNIFICANT: IN 2016 WE ESTIMATED A 15% GROWTH IN COLLECTION EFFORTS, RESULTING IN OVER 11.5M CRAYONS DONATED TO SCHOOL PARTNERS AND SAVED FROM LANDFILLS OVER 200 HEAD START CENTERS ARE CURRENTLY RECEIVING CRAYONS WITH A SIGNIFICANT INCREASE ANTICIPATED IN 2017 AS WE ESTABLISH A FORMAL PARTNERSHIP WITH REGION 9, A DISTRICT THAT RECEIVES OVER $1B IN FEDERAL FUNDING TO SUPPORT OVER 200 AGENCIES AND 130,000 CHILDREN OVER 1,200 TITLE 1 SCHOOLS HAVE BEEN CONNECTED WITH A COLLECTION SITEWE HAVE INVESTED SIGNIFICANT RESOURCES IN PUBLICIZING THE PROGRAM ACROSS LOCAL AND NATIONAL TV STATIONS, AND PRINT/DIGITAL MEDIA OUTLETS TO ENCOURAGE WIDESPREAD AWARENESS FOR OUR EFFORTS AND ENCOURAGE SUPPORT BOTH THROUGH DONATIONS AND COLLECTION NETWORKS. TO DATE WE HAVE ATTRACTED ATTENTION FROM NATIONAL MEDIA OUTLETS INCLUDING GOOD MORNING AMERICA, THE HUFFINGTON POST, BUZZFEED AND THE WEATHER CHANNEL, LOCAL NEWS AFFILIATES INCLUDING KPCC, ABC, CBS, NBC, AND FOX, AND NATIONAL PRINT PUBLICATIONS LIKE PEOPLE, PARENTS AND REDBOOK MAGAZINE. OUR MOST EXCITING NEWS FOR 2016 IS A FORMAL PARTNERSHIP WITH PENGUIN PUBLISHING HOUSE PENGUIN YOUNG READERS AS BRAND AMBASSADOR FOR THE BELOVED CRAYON CHARACTERS FROM "THE DAY THE CRAYONS QUIT AND "THE DAY THE CRAYONS CAME HOME," PUBLICATIONS WITH OVER 4M COPIES IN PRINT AND A NOTABLE 200 WEEKS ON THE NEW YORK TIME'S BEST SELLERS LIST. THE GROWTH OF THE CRAYON RECYCLING SERVICE HAS LARGELY BEEN SUPPORTED BY PART-TIME STAFF AND A SMALL TEAM OF VOLUNTEERS WHO HAVE DEVOTED NUMEROUS HOURS TO THIS PROGRAM.$0$27,634
ARTS IN EDUCATION PROGRAM CRAYON COLLECTION SEEKS TO INFUSE ART EDUCATION IN SCHOOLS AROUND THE NATION. WE DO THIS BY INVESTING SIGNIFICANT RESOURCES IN OUR ARTS IN EDUCATION PROGRAM, WHICH SUPPORTS THE ARTIST INSPIRED EDUCATION SERIES AND THE ARTIST ROTATION INITIATIVE. THE ARTS IN EDUCATION PROGRAM IS DESIGNED TO SUPPLEMENT THE FREE CRAYONS WE DONATE TO HEAD START CENTERS AND TITLE 1 ELEMENTARY SCHOOLS AND ENSURE ACCESS TO FREE, STANDARDS-BASED, BEST IN CLASS ART EDUCATION RESOURCES FOR OUR CLASSROOM PARTNERS. THE ARTIST INSPIRED EDUCATION SERIES ENGAGES LOCAL ARTISTS IN DEVELOPING INSTRUCTIONAL STRATEGIES THAT ARE UNIQUELY DESIGNED FOR CHILDREN WORKING WITH OUR REALLOCATED CRAYONS, WHILE COMPLYING WITH NATIONAL AND STATE STANDARDS FOR THE VISUAL ARTS. THESE RESOURCES TAKE CRAYONS TO ANOTHER LEVEL BEYOND SIMPLE COLORING; IN FACT OUR ARTISTS DESIGN AND DEVELOP INTERESTING PROJECTS UTILIZING THESE GENTLY USED CRAYONS TO SUPPORT LEARNING, CREATIVE EXPRESSION, AND INTELLECTUAL DEVELOPMENT. THIS ARTISTIC MENTORING PROCESS ADDS A DEEPER LEVEL TO ART EDUCATION USING A VALUABLE RESOURCE THAT WOULD OTHERWISE HAVE BEEN THROWN AWAY. THE ARTIST ROTATION PROGRAM ENGAGES HIGHLY QUALIFIED LA-BASED ARTISTS AND CULTURAL AMBASSADORS FROM A VARIETY OF BACKGROUNDS TO VISIT OUR CLASSROOMS AND OFFER CHILDREN ACCESS TO A DIVERSE RANGE OF ART EXPRESSION. OUR VOLUNTEER ARTISTS ROTATE CLASSROOMS EVERY FEW MONTHS. OUR ARTS IN EDUCATION RESOURCES ARE AVAILABLE AT NO COST ON OUR WEBSITE, BUT FUNDING FOR DEVELOPMENT OF THE CURRICULUM AND THE ARTIST ROTATION PROGRAM IS PROVIDED FOR THROUGH OUR GENERAL OPERATING EXPENSES. IN ADDITION TO THE WORK PROVIDED BY THE VOLUNTEER ARTISTS MENTIONED ABOVE, WORK HAS ALSO BEEN PROVIDED BY GRADUATE STUDENTS AT LOYOLA MARYMOUNT UNIVERSITY, WHO HAVE DEVOTED NUMEROUS HOURS TO THIS PROGRAM.WE FORMALLY LAUNCHED THE ARTIST INSPIRED EDUCATION SERIES ON NATIONAL CRAYON DAY IN MARCH OF 2017 WITH A NEW DESIGNED DIGITAL BOOKLET THAT IS ACCESSIBLE BY DOWNLOAD AT WWW.CRAYONCOLLECTION.ORG. WE ARE ACTIVELY SEEKING A FORMAL PARTNERSHIP WITH THE REGION 9 HEAD START ASSOCIATION PILOT THIS PROGRAM ACROSS CALIFORNIA, WHICH WILL EXTEND OUR REACH DRAMATICALLY FROM OVER 150 CLASSROOMS TO OVER 1,000.$0$13,817
COMMUNITY-BASED CRAYON COLLECTION PROGRAM- WHILE OUR PARTNERSHIPS WITH NATIONAL RESTAURANT AND HOTEL CHAINS OFFER TREMENDOUS IMPACT AND SCALE, ALLOWING US TO SAVE MILLIONS OF CRAYONS FROM LANDFILLS EACH YEAR, WE ALSO BELIEVE IN A GRASS-ROOTS COLLECTION MODEL THAT ENGAGES FAMILIES, CHILDREN, AND COMMUNITIES IN PHILANTHROPY. THE ELEGANCE OF THE CRAYON COLLECTION MODEL LIES IN ITS SIMPLICITY ANYONE CAN BEGIN A COLLECTION THROUGH THEIR LOCAL SCHOOL, LIBRARY, NEIGHBORHOOD GIRL SCOUTS/BOY SCOUTS CLUB, OR FAITH COMMUNITY AND ENSURE THESE LIGHTLY LOVED CRAYONS REACH THE HANDS OF TEACHERS AND STUDENTS IN THEIR LOCAL SCHOOL.IN ORDER TO ENCOURAGE GRASS-ROOTS CRAYON RECYCLING PROGRAMS, PARTICULARLY AMONG FAMILIES AND CHILDREN, WE INVEST SIGNIFICANT RESOURCES IN SOCIAL AND DIGITAL MEDIA OUTREACH. SOME OF OUR NOTABLE CAMPAIGNS HAVE INCLUDED NATIONAL CRAYON DAY, NATIONAL CRAYON COLLECTION MONTH (EVERY AUGUST), A NATIONAL BACK-TO-SCHOOL CAMPAIGN, AND A NATIONAL BAKE SALE. THE COMMUNITY-BASED COLLECTION PROGRAM IS FOCUSED ON INSPIRING COMMUNITIES EVERYWHERE TO START CRAYON COLLECTIONS IN AN EFFORT TO SUPPORT A LOCAL SCHOOL IN NEED, THE ARTS IN EDUCATION, AND ENVIRONMENTAL STEWARDSHIP.IN 2016 WE LAUNCHED THE AMBASSADOR PROGRAM, WHICH WILL BRING TOGETHER VOLUNTEERS, PARTNERS, AND COMMUNITY-BASED ORGANIZATIONS TO SUPPORT CRAYON COLLECTION PROGRAMMING IN LOS ANGELES AND BEYOND. THE AMBASSADOR PROGRAM IS BORN OUT OF A DESIRE TO CREATE A NETWORK OF PASSIONATE INDIVIDUALS THAT WILL SERVE AS A PRESENCE FOR CRAYON COLLECTION IN THE COMMUNITY, TASKED WITH SUPPORTING OUR MISSION BY SPREADING THE WORD ABOUT OUR WORK, HELPING TO EXPAND CRAYON COLLECTION PROGRAMS IN THEIR COMMUNITIES, SUPPORTING FUNDRAISING AND DEVELOPMENT EFFORTS, AND ATTENDING VOLUNTEER EVENTS. TO DATE WE HAVE AMBASSADORS PILOTING THE PROGRAM IN LOS ANGELES AND CHICAGO.$0$13,816
Compensation and Service Providers
Top Officer Pay90th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
ANNA ASSENMACHERExecutive Director (Started Feb)PT$42,150-$42,150
SHEILA MOROVATIFounder, Director, PresideFT$0--
SHERRI MADISON KOLODNYDirector, Vice PresidentPT$0--
JESS MEYERDirector, ChairPT$0--
HONOR FRASERDirector, TreasurerPT$0--
BEN MARAZZIDirectorPT$0--
JESSICA CAPSHAWDirector-$0--
JENNIFER MEYERDirector-$0--
KELLY HERMANDirector (Started June)-$0--
SARAH GROVERDirectorPT$0--
AMY IORIODirector-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Luncheon$56,789$19,789$15,897$3,892
Adult Coloring$11,831$3,956$2,619$1,337
Total Events$78,620$25,245$21,080$4,165
Filing and Contact Details

Filer

Filer Name
Crayon Collection Inc
EIN
46-3314343
Phone
3102301580
Address
149 S BARRINGTON AVE NO 649, LOS ANGELES, CA 90049

Signing Officer

Name
Sheila Morovati
Title
Founder, President
Phone
3102301580
Signed
2017-05-11
Discuss with paid preparer
Yes

Preparer

Firm
Michael Berry CPA
Address
PO BOX 5045, CULVER CITY, CA 90230
Preparer
Michael Berry
Phone
3107454027
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: website & social media. Amount: 1,091. Description: bank, paypal and other merchant fees. Amount: 618. Description: registration fees. Amount: 117. Description: insurance. Amount: 2,489. Description: online fundraising platform. Amount: 2,994. Description: supplies. Amount: 337. Description: payroll processing. Amount: 1,402. Description: dues and subscriptions. Amount: 1,428. Description: meetings and other. Amount: 911. Total to form 990-ez, line 16: 11,387.”

Form 990-ez, Part II, Line 24 - Other Assets

“Description: online fundraising platform. Beg. Of year amount: 5,739. End of year amount: 2,745. Description: other receivables. Beg. Of year amount: 0. End of year amount: 1,471.”

Form 990-ez, Part II, Line 26 - Other Liabilities

“Description: due to director. Beg. Of year amount: 991. End of year amount: 0. Description: credit card payable. Beg. Of year amount: 0. End of year amount: 1,761.”

Raw XML Appendix228 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0FOUNDER, DIRECTOR, PRESIDE
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2DIRECTOR, CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3DIRECTOR, TREASURER
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6DIRECTOR
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9DIRECTOR
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IRS990EZ/PrimaryExemptPurposeTxt0THE MISSION OF CRAYON COLLECTION IS TO USE THE COLLECTION AND REALLOCATION OF GENTLY USED CRAYONS TO INSPIRE A COMMITMENT TO ENVIRONMENTAL CONSCIOUSNESS AND INFUSE ART EDUCATION INTO UNDERFUNDED SCHOOLS. OUR MODEL IS SIMPLE BUT POWERFUL: WE ASK RESTAURANTS AND HOTELS THAT OFFER FREE CRAYONS TO CHILDREN WHEN THEY DINE, ALONG WITH COMMUNITY-BASED GROUPS, TO COLLECT GENTLY USED CRAYONS AND THEN WE REDISTRIBUTE THEM TO THE NEEDIEST OF CLASSROOMS ACROSS THE U.S. THROUGH OUR PARTNERSHIPS WITH THE NATIONAL HEAD START ASSOCIATION (NHSA) AND USA.COM. GIVEN THAT TEACHERS SPEND AN AVERAGE OF $750 OUT OF POCKET FOR BASIC SUPPLIES, OUR REPURPOSED CRAYONS MEET A CRUCIAL NEED FOR BOTH CLASSROOM SUPPLIES AND ART RESOURCES, AND HELP REDIRECT MILLIONS OF CRAYONS FROM LANDFILLS. THROUGH THE SIMPLE ACT OF SAVING A CRAYON, WE SEEK TO CREATE A NEW "ECO-NORMAL" CONSCIOUSNESS THAT INSPIRES FAMILIES AND COMMUNITIES EVERYWHERE TO BE STEWARDS OF THE ENVIRONMENT AND NEARBY COMMUNITIES IN NEED.
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IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0CRAYON RECYCLING SERVICE THE CRAYON RECYCLING SERVICE PROVIDES A SUSTAINABLE ENVIRONMENTAL SOLUTION TO RESTAURANTS AND HOTELS THAT OFFER FREE CRAYONS TO CHILDREN WHEN THEY DINE. INSTEAD OF THROWING THESE CRAYONS AWAY AFTER EACH MEAL, OFTEN AFTER A SINGLE USE, WE ESTABLISH A COLLECTION PROCESS FOR EACH LOCATION AND ENSURE THESE GENTLY USED CRAYONS ARE INSTEAD DONATED TO A LOCAL SCHOOL IN NEED. UNDER THIS MODEL, CRAYON COLLECTION ACTS AS THE LIAISON BETWEEN IMPOVERISHED SCHOOLS AND A LOCAL COLLECTION PARTNER; WE TRAIN RESTAURANTS, HOTELS, AND COMMUNITY PARTNERS ON HOW TO COLLECT GENTLY USED CRAYONS, CREATE THE CONNECTION WITH A LOCAL SCHOOL IN NEED, AND ENSURE THE GENTLY USED CRAYONS ARE REALLOCATED ON A MONTHLY BASIS. THE PROCESS IS HIGHLY LOCALIZED, AND YET SUPPORTED NATIONALLY BY CRAYON COLLECTION, IN ORDER TO CREATE A SUSTAINABLE RELATIONSHIP BETWEEN OUR COLLECTION PARTNERS AND OUR HEAD START CENTERS AND TITLE 1 SCHOOL CLASSROOMS. TO DATE OUR IMPACT HAS BEEN SIGNIFICANT: IN 2016 WE ESTIMATED A 15% GROWTH IN COLLECTION EFFORTS, RESULTING IN OVER 11.5M CRAYONS DONATED TO SCHOOL PARTNERS AND SAVED FROM LANDFILLS OVER 200 HEAD START CENTERS ARE CURRENTLY RECEIVING CRAYONS WITH A SIGNIFICANT INCREASE ANTICIPATED IN 2017 AS WE ESTABLISH A FORMAL PARTNERSHIP WITH REGION 9, A DISTRICT THAT RECEIVES OVER $1B IN FEDERAL FUNDING TO SUPPORT OVER 200 AGENCIES AND 130,000 CHILDREN OVER 1,200 TITLE 1 SCHOOLS HAVE BEEN CONNECTED WITH A COLLECTION SITEWE HAVE INVESTED SIGNIFICANT RESOURCES IN PUBLICIZING THE PROGRAM ACROSS LOCAL AND NATIONAL TV STATIONS, AND PRINT/DIGITAL MEDIA OUTLETS TO ENCOURAGE WIDESPREAD AWARENESS FOR OUR EFFORTS AND ENCOURAGE SUPPORT BOTH THROUGH DONATIONS AND COLLECTION NETWORKS. TO DATE WE HAVE ATTRACTED ATTENTION FROM NATIONAL MEDIA OUTLETS INCLUDING GOOD MORNING AMERICA, THE HUFFINGTON POST, BUZZFEED AND THE WEATHER CHANNEL, LOCAL NEWS AFFILIATES INCLUDING KPCC, ABC, CBS, NBC, AND FOX, AND NATIONAL PRINT PUBLICATIONS LIKE PEOPLE, PARENTS AND REDBOOK MAGAZINE. OUR MOST EXCITING NEWS FOR 2016 IS A FORMAL PARTNERSHIP WITH PENGUIN PUBLISHING HOUSE PENGUIN YOUNG READERS AS BRAND AMBASSADOR FOR THE BELOVED CRAYON CHARACTERS FROM "THE DAY THE CRAYONS QUIT AND "THE DAY THE CRAYONS CAME HOME," PUBLICATIONS WITH OVER 4M COPIES IN PRINT AND A NOTABLE 200 WEEKS ON THE NEW YORK TIME'S BEST SELLERS LIST. THE GROWTH OF THE CRAYON RECYCLING SERVICE HAS LARGELY BEEN SUPPORTED BY PART-TIME STAFF AND A SMALL TEAM OF VOLUNTEERS WHO HAVE DEVOTED NUMEROUS HOURS TO THIS PROGRAM.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1ARTS IN EDUCATION PROGRAM CRAYON COLLECTION SEEKS TO INFUSE ART EDUCATION IN SCHOOLS AROUND THE NATION. WE DO THIS BY INVESTING SIGNIFICANT RESOURCES IN OUR ARTS IN EDUCATION PROGRAM, WHICH SUPPORTS THE ARTIST INSPIRED EDUCATION SERIES AND THE ARTIST ROTATION INITIATIVE. THE ARTS IN EDUCATION PROGRAM IS DESIGNED TO SUPPLEMENT THE FREE CRAYONS WE DONATE TO HEAD START CENTERS AND TITLE 1 ELEMENTARY SCHOOLS AND ENSURE ACCESS TO FREE, STANDARDS-BASED, BEST IN CLASS ART EDUCATION RESOURCES FOR OUR CLASSROOM PARTNERS. THE ARTIST INSPIRED EDUCATION SERIES ENGAGES LOCAL ARTISTS IN DEVELOPING INSTRUCTIONAL STRATEGIES THAT ARE UNIQUELY DESIGNED FOR CHILDREN WORKING WITH OUR REALLOCATED CRAYONS, WHILE COMPLYING WITH NATIONAL AND STATE STANDARDS FOR THE VISUAL ARTS. THESE RESOURCES TAKE CRAYONS TO ANOTHER LEVEL BEYOND SIMPLE COLORING; IN FACT OUR ARTISTS DESIGN AND DEVELOP INTERESTING PROJECTS UTILIZING THESE GENTLY USED CRAYONS TO SUPPORT LEARNING, CREATIVE EXPRESSION, AND INTELLECTUAL DEVELOPMENT. THIS ARTISTIC MENTORING PROCESS ADDS A DEEPER LEVEL TO ART EDUCATION USING A VALUABLE RESOURCE THAT WOULD OTHERWISE HAVE BEEN THROWN AWAY. THE ARTIST ROTATION PROGRAM ENGAGES HIGHLY QUALIFIED LA-BASED ARTISTS AND CULTURAL AMBASSADORS FROM A VARIETY OF BACKGROUNDS TO VISIT OUR CLASSROOMS AND OFFER CHILDREN ACCESS TO A DIVERSE RANGE OF ART EXPRESSION. OUR VOLUNTEER ARTISTS ROTATE CLASSROOMS EVERY FEW MONTHS. OUR ARTS IN EDUCATION RESOURCES ARE AVAILABLE AT NO COST ON OUR WEBSITE, BUT FUNDING FOR DEVELOPMENT OF THE CURRICULUM AND THE ARTIST ROTATION PROGRAM IS PROVIDED FOR THROUGH OUR GENERAL OPERATING EXPENSES. IN ADDITION TO THE WORK PROVIDED BY THE VOLUNTEER ARTISTS MENTIONED ABOVE, WORK HAS ALSO BEEN PROVIDED BY GRADUATE STUDENTS AT LOYOLA MARYMOUNT UNIVERSITY, WHO HAVE DEVOTED NUMEROUS HOURS TO THIS PROGRAM.WE FORMALLY LAUNCHED THE ARTIST INSPIRED EDUCATION SERIES ON NATIONAL CRAYON DAY IN MARCH OF 2017 WITH A NEW DESIGNED DIGITAL BOOKLET THAT IS ACCESSIBLE BY DOWNLOAD AT WWW.CRAYONCOLLECTION.ORG. WE ARE ACTIVELY SEEKING A FORMAL PARTNERSHIP WITH THE REGION 9 HEAD START ASSOCIATION PILOT THIS PROGRAM ACROSS CALIFORNIA, WHICH WILL EXTEND OUR REACH DRAMATICALLY FROM OVER 150 CLASSROOMS TO OVER 1,000.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt2COMMUNITY-BASED CRAYON COLLECTION PROGRAM- WHILE OUR PARTNERSHIPS WITH NATIONAL RESTAURANT AND HOTEL CHAINS OFFER TREMENDOUS IMPACT AND SCALE, ALLOWING US TO SAVE MILLIONS OF CRAYONS FROM LANDFILLS EACH YEAR, WE ALSO BELIEVE IN A GRASS-ROOTS COLLECTION MODEL THAT ENGAGES FAMILIES, CHILDREN, AND COMMUNITIES IN PHILANTHROPY. THE ELEGANCE OF THE CRAYON COLLECTION MODEL LIES IN ITS SIMPLICITY ANYONE CAN BEGIN A COLLECTION THROUGH THEIR LOCAL SCHOOL, LIBRARY, NEIGHBORHOOD GIRL SCOUTS/BOY SCOUTS CLUB, OR FAITH COMMUNITY AND ENSURE THESE LIGHTLY LOVED CRAYONS REACH THE HANDS OF TEACHERS AND STUDENTS IN THEIR LOCAL SCHOOL.IN ORDER TO ENCOURAGE GRASS-ROOTS CRAYON RECYCLING PROGRAMS, PARTICULARLY AMONG FAMILIES AND CHILDREN, WE INVEST SIGNIFICANT RESOURCES IN SOCIAL AND DIGITAL MEDIA OUTREACH. SOME OF OUR NOTABLE CAMPAIGNS HAVE INCLUDED NATIONAL CRAYON DAY, NATIONAL CRAYON COLLECTION MONTH (EVERY AUGUST), A NATIONAL BACK-TO-SCHOOL CAMPAIGN, AND A NATIONAL BAKE SALE. THE COMMUNITY-BASED COLLECTION PROGRAM IS FOCUSED ON INSPIRING COMMUNITIES EVERYWHERE TO START CRAYON COLLECTIONS IN AN EFFORT TO SUPPORT A LOCAL SCHOOL IN NEED, THE ARTS IN EDUCATION, AND ENVIRONMENTAL STEWARDSHIP.IN 2016 WE LAUNCHED THE AMBASSADOR PROGRAM, WHICH WILL BRING TOGETHER VOLUNTEERS, PARTNERS, AND COMMUNITY-BASED ORGANIZATIONS TO SUPPORT CRAYON COLLECTION PROGRAMMING IN LOS ANGELES AND BEYOND. THE AMBASSADOR PROGRAM IS BORN OUT OF A DESIRE TO CREATE A NETWORK OF PASSIONATE INDIVIDUALS THAT WILL SERVE AS A PRESENCE FOR CRAYON COLLECTION IN THE COMMUNITY, TASKED WITH SUPPORTING OUR MISSION BY SPREADING THE WORD ABOUT OUR WORK, HELPING TO EXPAND CRAYON COLLECTION PROGRAMS IN THEIR COMMUNITIES, SUPPORTING FUNDRAISING AND DEVELOPMENT EFFORTS, AND ATTENDING VOLUNTEER EVENTS. TO DATE WE HAVE AMBASSADORS PILOTING THE PROGRAM IN LOS ANGELES AND CHICAGO.
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IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt10
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt20
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IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt113817
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt213816
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt055174
IRS990EZ/SchoolOperatingInd00
IRS990EZ/SpecialEventsDirectExpensesAmt021080
IRS990EZ/SpecialEventsNetIncomeLossAmt04165
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0CA
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt0991
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt01761
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
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IRS990EZ/TaxReimbursedByOrganizationAmt00
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IRS990EZ/TotalProgramServiceExpensesAmt055267
IRS990EZ/TotalRevenueAmt093136
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0HTTP://WWW.CRAYONCOLLECTION.ORG
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0THE ORGANIZATION'S FIRST YEAR, 2013, WAS A SHORT YEAR.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0PART II
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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt039632
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0178507
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt035765
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt0130895
IRS990ScheduleA/SubstantialContributorsTotAmt047612
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt088961
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt049914
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IRS990ScheduleA/TotalSupportAmt0178507
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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
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IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt037000
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt07875
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriOtherEventsAmt08500
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IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0LUNCHEON
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0ADULT COLORING
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt011831
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsOtherEventsAmt010000
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt078620
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt019789
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt03956
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueOtherEventsAmt01500
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IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssOtherEventsAmt02564
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt021080
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt015897
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt02619
IRS990ScheduleG/FundraisingEventInformationGrp/OtherEventsTotalCnt01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: WEBSITE & SOCIAL MEDIA. AMOUNT: 1,091. DESCRIPTION: BANK, PAYPAL AND OTHER MERCHANT FEES. AMOUNT: 618. DESCRIPTION: REGISTRATION FEES. AMOUNT: 117. DESCRIPTION: INSURANCE. AMOUNT: 2,489. DESCRIPTION: ONLINE FUNDRAISING PLATFORM. AMOUNT: 2,994. DESCRIPTION: SUPPLIES. AMOUNT: 337. DESCRIPTION: PAYROLL PROCESSING. AMOUNT: 1,402. DESCRIPTION: DUES AND SUBSCRIPTIONS. AMOUNT: 1,428. DESCRIPTION: MEETINGS AND OTHER. AMOUNT: 911. TOTAL TO FORM 990-EZ, LINE 16: 11,387.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: ONLINE FUNDRAISING PLATFORM. BEG. OF YEAR AMOUNT: 5,739. END OF YEAR AMOUNT: 2,745. DESCRIPTION: OTHER RECEIVABLES. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 1,471.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: DUE TO DIRECTOR. BEG. OF YEAR AMOUNT: 991. END OF YEAR AMOUNT: 0. DESCRIPTION: CREDIT CARD PAYABLE. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 1,761.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
ReturnHeader/BuildTS02017-02-10 21:41:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SHEILA MOROVATI
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0FOUNDER, PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum03102301580
ReturnHeader/BusinessOfficerGrp/SignatureDt02017-05-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CRAYON COLLECTION INC
ReturnHeader/Filer/BusinessNameControlTxt0CRAY
ReturnHeader/Filer/EIN0463314343
ReturnHeader/Filer/PhoneNum03102301580
ReturnHeader/Filer/USAddress/AddressLine1Txt0149 S BARRINGTON AVE NO 649
ReturnHeader/Filer/USAddress/CityNm0LOS ANGELES
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
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ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt023.241.196.243
ReturnHeader/FilingSecurityInformation/IPDt02017-05-11
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0PD
ReturnHeader/FilingSecurityInformation/IPTm020:34:07
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MICHAEL BERRY CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 5045
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CULVER CITY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd090230
ReturnHeader/PreparerPersonGrp/PhoneNum03107454027
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL BERRY
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02017-05-11T20:34:38-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02016-01-01
ReturnHeader/TaxPeriodEndDt02016-12-31
ReturnHeader/TaxYr02016

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2016 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$75,548
Liabilities
$1,761
Net assets
$73,787
Revenue
$93,136
Expenses
$76,766
Net income
$16,370
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$5.80$1.98$3.82$2.71$5.15$2.44
2024Detailed filing. Detailed filing data is available for this year.$8.06$1.80$6.26$3.07$4.82$1.74
2023Detailed filing. Detailed filing data is available for this year.$9.68$1.68$8.00$5.25$5.32$0.07
2022Detailed filing. Detailed filing data is available for this year.$9.74$1.67$8.07$5.75$4.51$1.24
2021Detailed filing. Detailed filing data is available for this year.$5.47$1.45$4.01$5.02$3.94$1.09
2020Detailed filing. Detailed filing data is available for this year.$4.37$1.44$2.92$4.29$3.21$1.08
2019Detailed filing. Detailed filing data is available for this year.$1.90$0.05$1.85$2.19$2.24$0.05
2018Detailed filing. Detailed filing data is available for this year.$1.92$0.03$1.89$2.76$2.17$0.59
2017Detailed filing. Detailed filing data is available for this year.$1.34$0.04$1.30$1.57$1.00$0.56
2016Detailed filing. Detailed filing data is available for this year.$0.76$0.02$0.74$0.93$0.77$0.16
2015Detailed filing. Detailed filing data is available for this year.$0.58$0.01$0.57$0.46$0.21$0.25