Civic Intelligence

Starting Hearts Inc.

990 • Fiscal year 2024 • EIN 27-3008262

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 17, 2025

Organization Profilewww.startinghearts.org
100 West Beaver Creek Blvd STE 219Avon, CO 81620

(970) 763-5306

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

90th percentile

0.64x

Higher debt load relative to assets than 90% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

94th percentile

1.35x

Higher debt load relative to revenue than 94% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

16th percentile

-17%

Higher net margin than 16% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

83rd percentile

$88,000

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 28.0% of source-year revenue.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

31st percentile

-2.6%

Faster asset growth than 31% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

39th percentile

1.0%

Faster revenue growth than 39% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets90th percentile

Assets

Down

$666,419

Down $18,055 (-2.6%) from 2023

Net Assets

Down

$242,635

Down $53,920 (-18%) from 2023

Liabilities

Up

$423,784

Up $35,865 (+9.2%) from 2023

Revenue And Expenses
Liabilities / Revenue94th percentileNet Margin16th percentile

Revenue

Up

$314,048

Up $3,218 (+1.0%) from 2023

Expenses

Up

$367,969

Up $36,929 (+11%) from 2023

Net Income

Down

-$53,921

Down $33,711 (-167%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth31st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2013: $38,466Liabilities 2013: $14,514Net Assets 2013: $23,9522013Assets 2014: $64,747Liabilities 2014: $5,358Net Assets 2014: $59,3892014Assets 2015: $314,051Liabilities 2015: $22,340Net Assets 2015: $291,7112015Assets 2017: $332,852Liabilities 2017: $25Net Assets 2017: $332,8272017Assets 2018: $429,242Liabilities 2018: $53,477Net Assets 2018: $375,7652018Assets 2019: $425,729Liabilities 2019: $51,549Net Assets 2019: $374,1802019Assets 2020: $609,172Liabilities 2020: $276,149Net Assets 2020: $333,0232020Assets 2021: $549,769Liabilities 2021: $248,360Net Assets 2021: $301,4092021Assets 2022: $591,053Liabilities 2022: $254,873Net Assets 2022: $336,1802022Assets 2023: $684,474Liabilities 2023: $387,919Net Assets 2023: $296,5552023Assets 2024: $666,419Liabilities 2024: $423,784Net Assets 2024: $242,6352024

Highlighted filing

2024

Assets$666,419
Liabilities$423,784
Net Assets$242,635
Open 2024 Filing

Operations Trend

Revenue Growth39th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2013: $55,690Expenses 2013: $42,631Net Income 2013: $13,0592013Revenue 2014: $199,503Expenses 2014: $164,066Net Income 2014: $35,4372014Revenue 2015: $380,871Expenses 2015: $148,549Net Income 2015: $232,3222015Revenue 2017: $347,395Expenses 2017: $317,207Net Income 2017: $30,1882017Revenue 2018: $457,395Expenses 2018: $411,809Net Income 2018: $45,5862018Revenue 2019: $391,665Expenses 2019: $393,250Net Income 2019: -$1,5852019Revenue 2020: $431,561Expenses 2020: $472,718Net Income 2020: -$41,1572020Revenue 2021: $323,998Expenses 2021: $371,542Net Income 2021: -$47,5442021Revenue 2022: $295,942Expenses 2022: $261,904Net Income 2022: $34,0382022Revenue 2023: $310,830Expenses 2023: $331,040Net Income 2023: -$20,2102023Revenue 2024: $314,048Expenses 2024: $367,969Net Income 2024: -$53,9212024

Highlighted filing

2024

Revenue$314,048
Expenses$367,969
Net Income-$53,921
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$444,073
Mission and Program Overview

Mission

To save the lives of sudden cardiac arrest victims.

The Organizations mission is to save the lives of sudden cardiac arrest victims.

Balance Sheet Detail
LineBeginningEndChange
Assets
Intangible Assets$252,939$279,080▲ $26,141
Inventories for Sale or Use$108,156$132,574▲ $24,418
Land, Buildings, and Equipment, Net$112,249$107,883▼ $4,366
Accounts Receivable$51,699$99,650▲ $47,951
Cash and Non-Interest-Bearing Accounts$22,562$46,228▲ $23,666
Savings and Temporary Cash Investments$133,469$1,004▼ $132,465
Total Assets$684,474$666,419▼ $18,055
Other Assets Total$3,400--
Liabilities
Mortgage Notes Payable Secured by Investment Property$314,962$304,092▼ $10,870
Deferred Revenue$50,000$93,809▲ $43,809
Other Liabilities$12,388$22,838▲ $10,450
Accounts Payable and Accrued Expenses$10,569$3,045▼ $7,524
Total Liabilities$387,919$423,784▲ $35,865
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$296,555$242,635▼ $53,920
Total Net Assets Fund Balance$296,555$242,635▼ $53,920
Total Liabilities and Net Assets / Fund Balance$684,474$666,419▼ $18,055

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$104,569$50,663$155,232
Other Land Buildings-$15,000$15,000
Equipment$1,859$12,135$13,994
Leasehold Improvements$1,455$118$1,573
Compensation and Service Providers
Top Officer Pay83rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Alan HimelfarbExecutive DirectorPT$88,000$88,000
Janet NewmanDirectorPT$23,000$23,000
Mike McgeeDirectorPT$3,555$3,555

Board Members and Trustees

NameTitle
Birch BarronDirector
Jackie ChristiansenDirector
Jim LeviDirector
Tom CaliffDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$160,004
Program Service Revenue
$100,279
Investment Income
$2,568
Other Revenue
$51,197
All Other Contributions
$95,016
Change in Net Assets
$-53,921
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$228,449
Salaries, Compensation, and Employee Benefits$139,520
Total Fundraising Expense$23,095
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$118,592$6,976$13,952$139,520
Occupancy$21,842$2,730$2,730$27,302
Depreciation Depletion$3,494$20,212-$23,706
All Other Expenses$15,658$89$3,648$19,395
Interest-$19,343-$19,343
Information Technology$8,241$458$458$9,157
Advertising$4,567$304$1,218$6,089
Office Expenses$4,712$589$589$5,890
Travel$5,781--$5,781
Insurance$4,592$1,148-$5,740
Other Expenses$3,996$500$500$4,996
Fees for Services Lobbying-$4,854-$4,854
Fees for Services Accounting-$890-$890
Total Functional Expenses$268,864$76,010$23,095$367,969
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Cards Payable$14,838
Accrued payroll$8,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“Form 990 reviewed by the Executive Director prior to filing.”

Conflict of interest policy compliance Part VI line 12C

“The company has a formal conflict of interest policy. The directors do not sign off annually on compliance with the policy(s). The officers and directors are required to annually disclose interests that could give rise to conflicts, but no annual reporting is required. The organization regularly and consistently monitors compliance with the policy.”

CEO executive director top management comp Part VI line 15A

“Compensation is determined by the Board of Directors and is based on experience and industry standards. The organization does not treat any individuals as employees. The executive director is compensated as an independent contractor. His compensaton is paid to his entity, Tiger Tail International. His compensation is determined by the board of directors.”

Other officer or key employee compensation Part VI line 15B

“Compensation is determined by the Board of Directors and is based on experience and industry standards.”

Governing documents etc available to public Part VI line 19

“Documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Starting Hearts
EIN
27-3008262
In Care Of
% ALAN HIMELFARB
Phone
9707635306
Address
100 West Beaver Creek Blvd STE 219, Avon, CO 81620

Signing Officer

Name
Alan Himelfarb
Title
Executive Director
Phone
9707635306
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Formed
2010
Legal Domicile
Co
Voting Board Members
6
Independent Board Members
4
Employees
0

Preparer

Firm
Lathrop & Associates CPA
Address
69 Edwards Access Road Ste 8, Edwards, CO 81632
Preparer
Mark Lathrop
Phone
9703162758
Supplemental Narrative

Additional Explanations

Significant program services not listed on prior year return Part III line 2

“The organization is developing intellectual property. The curriculum will be licensed to schools, school districts and companies. It will provide guidance on life saving actions to respond to the emergency of sudden cardiac arrest. The Eagle County school district will be the first license sold which is expected to be for the 2023/2024 school year.”

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IRS990/ProgramServiceRevenueGrp/Desc1AED Servi & Mtnc
IRS990/ProgramServiceRevenueGrp/Desc2Curriculum licensing
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 reviewed by the Executive Director prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The company has a formal conflict of interest policy. The directors do not sign off annually on compliance with the policy(s). The officers and directors are required to annually disclose interests that could give rise to conflicts, but no annual reporting is required. The organization regularly and consistently monitors compliance with the policy.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Compensation is determined by the Board of Directors and is based on experience and industry standards. The organization does not treat any individuals as employees. The executive director is compensated as an independent contractor. His compensaton is paid to his entity, Tiger Tail International. His compensation is determined by the board of directors.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Compensation is determined by the Board of Directors and is based on experience and industry standards.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Documents available upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5The organization is developing intellectual property. The curriculum will be licensed to schools, school districts and companies. It will provide guidance on life saving actions to respond to the emergency of sudden cardiac arrest. The Eagle County school district will be the first license sold which is expected to be for the 2023/2024 school year.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Significant program services not listed on prior year return Part III line 2
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt076010
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0268864
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$666,419
Liabilities
$423,784
Net assets
$242,635
Revenue
$314,048
Expenses
$367,969
Net income
-$53,921
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.66$4.24$2.43$3.14$3.68$0.54
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.84$3.88$2.97$3.11$3.31$0.20
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.91$2.55$3.36$2.96$2.62$0.34
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.50$2.48$3.01$3.24$3.72$0.48
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.09$2.76$3.33$4.32$4.73$0.41
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.26$0.52$3.74$3.92$3.93$0.02
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.29$0.53$3.76$4.57$4.12$0.46
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.33$0.00$3.33$3.47$3.17$0.30
2015Detailed filing. Detailed filing data is available for this year.$3.14$0.22$2.92$3.81$1.49$2.32
2014Detailed filing. Detailed filing data is available for this year.$0.65$0.05$0.59$2.00$1.64$0.35
2013Detailed filing. Detailed filing data is available for this year.$0.38$0.15$0.24$0.56$0.43$0.13
Peer Organizations

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