Keep America Beautiful Inc.

Filing Period

Jan 1, 2011 to Dec 31, 2011

Signed

Jul 16, 2012

Return Version

2011v1.2

Gross Receipts

$20,181,700

Mission

Major Activities

Activity 2

The Great American Cleanup Nearly 4 million volunteers participated in Keep America Beautiful's 2011 Great American Cleanup, the nation's largest grassroots community improvement program. The Great American Cleanup, Keep America Beautiful's signature cause-marketing program focuses on providing experiential, hands-on education to volunteers and participants as they engage in local community improvement activities. In 2011 The Great American Cleanup motivated volunteers to become stewards of the environment and work together throughout the year to make neighborhoods cleaner, safer and more beautiful. Those volunteers donated more than 5.2 million hours at 30,600 events in 16,500 communities throughout all 50 states. Those volunteer hours are valued at over $111 million in services returned to their communities according to 2011 Independent Sector statistics. Keep America Beautiful and its National Sponsors act as national and local "change agents" as they effect and sustain improvements to a local community's environments. The 2011 Great American Cleanup results demonstrate the role of volunteers in reinforcing civic pride: " 177 million pounds of litter and debris were removed from public lands and rights-of-way, " 2,800 playgrounds and community recreation areas were improved, restored or constructed. " 6,400 illegal dump sites were remediated. The Great American Cleanup encourages and emphasizes the role of recycling in recovering valuable resources, reducing energy consumption, and fostering community sustainability. " More than 290 million plastic (PET) bottles were collected for recycling, " 7.9 million pounds of electronics collected for recycling " 12.1 million pounds of glass were collected for recycling, as well as more than 800,000 scrap tires. Recognizing that green spaces and gardens contribute to better economies, healthier citizens and greater civic pride, volunteers grabbed tools and got to work: " 5,600 beautification and greening projects were undertaken, with 728 edible community gardens planted or replanted. " 1.5 million flowers and bulbs, and 166,000 trees were planted to create lasting beauty. " 10,100 graffiti sites were remediated. In 2011, the companies and brands supporting the campaign included some of America's leading companies: LG Electronics U.S.A., Inc.; Lowe's Companies, Inc. through the Lowe's Charitable and Educational Foundation; The Dow Chemical Company; The Glad Products Company; Nestl Pure Life Purified Water; PepsiCo's Pepsi-Cola and Gatorade companies; The Scotts Miracle-Gro Company; Solo Cup Company; Troy-Bilt Lawn and Garden Equipment; Waste Management, Inc.; and Wm. Wrigley Jr. Co. Promotional Partners include Crescent Art and Framing Products, Miss America Organization, Valvoline, a division of Ashland, Inc., Owens-Illinois, Inc., Rubber Manufacturers Association, Waste Management Recycle America and Colgate-Palmolive Company.

Activity 3

America Recycles Day America Recycles Day (ARD) takes place each November 15. More than a celebration, ARD is the only nationally recognized day dedicated to the promotion of recycling programs in the United States. Millions of Americans have pledged to increase their recycling habits at home and at work over the 14-year history of ARD, a nationally-recognized initiative dedicated to encouraging people to recycle more at home, at work, and on the go. The recycling events that take each November and are designed to educate, motivate and inspire individuals to recycle more while encouraging their friends and families to do the same. America Recycles Day is supported by many national and local nonprofits as well as sponsoring businesses and corporations. Last year, America Recycles Day engaged more than 1,800 event organizers and nearly 13,800 groups, who registered more than 2,000 events and involved 2 million ARD participants, a 20% increase in reach and participation from the previous year. The event was recognized by the EPA and presented with a proclamation by President Barack Obama. America's leading companies and organizations support recycling through sponsorships and partnerships with America Recycles Day 2011 including; Alcoa, Inc.; American Chemistry Council; Anheuser-Busch; Earth911.com; Disney's Friends for Change; The Glad Products Company; Johnson & Johnson; LG Electronics U.S.A.; Nestl Waters North America; Owens-Illinois, Inc.; PepsiCo; and Waste Management.

Filer

EIN

13-1761633