Civic Intelligence

Reflective Image Inc.

990 • Fiscal year 2013 • EIN 94-3157432

Jan 01, 2013 to Dec 31, 2013 • Filed on Oct 23, 2014

Organization ProfileN/A
10 Arkansas Street Suite F94107

(415) 864-6714

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

72nd percentile

0.06x

Higher debt load relative to assets than 72% of similar nonprofits.

2013 filings • 501(c)3 • <$500k nonprofits • Source year 2013

Liabilities / Revenue

60th percentile

0.01x

Higher debt load relative to revenue than 60% of similar nonprofits.

2013 filings • 501(c)3 • <$500k nonprofits • Source year 2013

Net Margin

18th percentile

-17%

Higher net margin than 18% of similar nonprofits.

2013 filings • 501(c)3 • <$500k nonprofits • Source year 2013

Top Officer Pay

73rd percentile

$0

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2013 filings • 501(c)3 • <$500k nonprofits • Source year 2013

Asset Growth

5th percentile

-66%

Faster asset growth than 5% of similar nonprofits.

2013 filings • 501(c)3 • <$500k nonprofits • Annualized from 2012 to 2013

Revenue Growth

92nd percentile

101%

Faster revenue growth than 92% of similar nonprofits.

2013 filings • 501(c)3 • <$500k nonprofits • Annualized from 2011 to 2013

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Down

$15,778

Down $30,382 (-66%) from 2012

Net Assets

Down

$14,842

Down $31,031 (-68%) from 2012

Liabilities

Up

$936

Up $649 (+226%) from 2012

Revenue And Expenses
Liabilities / Revenue60th percentileNet Margin18th percentile

Revenue

$182,448

No earlier filing loaded for comparison.

Expenses

Down

$213,479

Down $202,412 (-49%) from 2012

Net Income

-$31,031

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth5th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0Assets 2011: $81,492Liabilities 2011: $3,862Net Assets 2011: $77,6302011Assets 2012: $46,160Liabilities 2012: $287Net Assets 2012: $45,8732012Assets 2013: $15,778Liabilities 2013: $936Net Assets 2013: $14,8422013Assets 2014: $11,709Liabilities 2014: $0Net Assets 2014: $11,7092014Assets 2015: $60,509Liabilities 2015: $0Net Assets 2015: $60,5092015Assets 2016: $22,838Liabilities 2016: $0Net Assets 2016: $22,8382016Assets 2017: $22,213Liabilities 2017: $65Net Assets 2017: $22,1482017Assets 2018: $82,275Liabilities 2018: $1,500Net Assets 2018: $80,7752018Assets 2019: $65,975Liabilities 2019: $0Net Assets 2019: $65,9752019Assets 2020: $45,081Liabilities 2020: $0Net Assets 2020: $45,0812020Assets 2021: $8,002Liabilities 2021: $2,175Net Assets 2021: $5,8272021Assets 2022: $34,357Liabilities 2022: $2,350Net Assets 2022: $32,0072022Assets 2023: $44,608Liabilities 2023: $0Net Assets 2023: $44,6082023Assets 2024: $17,923Liabilities 2024: $2,520Net Assets 2024: $15,4032024

Highlighted filing

2013

Assets$15,778
Liabilities$936
Net Assets$14,842
Open 2013 Filing

Operations Trend

Revenue Growth92nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $45,371Expenses 2011: $52,574Net Income 2011: -$7,2032011Expenses 2012: $415,8912012Revenue 2013: $182,448Expenses 2013: $213,479Net Income 2013: -$31,0312013Revenue 2014: $23,695Expenses 2014: $26,828Net Income 2014: -$3,1332014Revenue 2015: $159,609Expenses 2015: $110,809Net Income 2015: $48,8002015Revenue 2016: $76,157Expenses 2016: $113,828Net Income 2016: -$37,6712016Revenue 2017: $46,139Expenses 2017: $46,829Net Income 2017: -$6902017Revenue 2018: $199,297Expenses 2018: $140,670Net Income 2018: $58,6272018Revenue 2019: $84,016Expenses 2019: $98,816Net Income 2019: -$14,8002019Revenue 2020: $88,069Expenses 2020: $108,963Net Income 2020: -$20,8942020Revenue 2021: $7,675Expenses 2021: $46,929Net Income 2021: -$39,2542021Revenue 2022: $31,862Expenses 2022: $5,682Net Income 2022: $26,1802022Revenue 2023: $181,002Expenses 2023: $168,401Net Income 2023: $12,6012023Revenue 2024: $11,596Expenses 2024: $40,801Net Income 2024: -$29,2052024

Highlighted filing

2013

Revenue$182,448
Expenses$213,479
Net Income-$31,031
Open 2013 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2013 to Dec 31, 2013
Signed
Oct 23, 2014
Return Version
2013v3.0
Gross Receipts
$182,448
Mission and Program Overview

Mission

To make socially relevant documentaries re: non-commercial films that deal with the a variety of social issues in the usa and the world and other cultures, including hatred of gays and lesbians at public schools, history of portrayals of gays in cinema and television, gunshot victims and impact of gun violence and bridging the cultural and ideological gap with cuba via music, and related instrument exchanges.

Produce non-commercial film that deals with the hatred of gays and lesbians at public schools.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$45,873$14,842▼ $31,031
Accounts Receivable-$10,534-
Cash and Non-Interest-Bearing Accounts$45,873$5,244▼ $40,629
Prepaid Expenses and Deferred Charges$287$0▼ $287
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$46,160$15,778▼ $30,382
Liabilities
Accounts Payable and Accrued Expenses$287$936▲ $649
Total Liabilities$287$936▲ $649
Net Assets / Fund Balance
Total Net Assets Fund Balance$45,873$14,842▼ $31,031
Total Liabilities and Net Assets / Fund Balance$46,160$15,778▼ $30,382

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$1,245$1,245
Compensation and Service Providers
Top Officer Pay73rd percentile

Board Members and Trustees

NameTitle
Robert EpsteinPresident
Cappy CoatesDirector
John WrightDirector
Mark PageDirector
Michael LumpkinDirector
Veronica SilverDirector
Jack WalshSecretary
Jeff FriedmanTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$88,500
Program Service Revenue
$93,948
Investment Income
$0
Other Revenue
$0
All Other Contributions
$88,500
Change in Net Assets
$-31,031
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$213,479
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management-$23,615-$23,615
Fees for Services Accounting-$3,150-$3,150
Insurance-$666-$666
Office Expenses-$284-$284
Other Expenses$183,226$35-$35
All Other Expenses-$3-$3
Total Functional Expenses$183,226$30,253$0$213,479
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Jeff FriedmanShareholder of Corp That Provides Film Prod Service to the OrganizationORGANIZATION PAID TELLING PICTURES INC TOTAL OF $29,865 FOR MANAGMENT FEES IN THE CALENDAR YEAR 2013.No-
Robert EpsteinShareholder of Corp That Provides Film Prod Service to the OrganizationORGANIZATION PAID TELLING PICTURES INC TOTAL OF $29,865 FOR MANAGMENT FEES IN THE CALENDAR YEAR 2013.No-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11

“Due to the fiing deadline, the governing body will receive the copy concurrent with its filing. Normally, the governing body receives and reviews the copy annually during the board meeting.”

Form 990, Part VI, Section C, Line 19

“Documentation is available at our office at regular business hours.”

Filing and Contact Details

Filer

EIN
94-3157432
Phone
4158646714

Signing Officer

Name
Jeff Friedman
Title
Treasurer
Phone
4158646714
Signed
2014-10-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Friedman
Formed
1992
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
4
Employees
0
Volunteers
0

Preparer

Preparer
Richard D Tong
Phone
4159821492
Raw XML Appendix383 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/PublicSupportPY509Pct00.97210
IRS990ScheduleA/PublicSupportTotal509Amt0704465
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus4YearsAmt08000
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt08000
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0182448
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0384134
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt045367
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt019402
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt081114
IRS990ScheduleA/Total509Grp/TotalAmt0712465
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0182448
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0384134
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt045371
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt019417
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt081119
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0712489
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt00
IRS990ScheduleD/EquipmentGrp/DepreciationAmt01245
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt01245
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990/ScheduleJRequiredInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0JEFF FRIEDMAN
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm1ROBERT EPSTEIN
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt1SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd10
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $29,865 FOR MANAGMENT FEES IN THE CALENDAR YEAR 2013.
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc1ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $29,865 FOR MANAGMENT FEES IN THE CALENDAR YEAR 2013.
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DUE TO THE FIING DEADLINE, THE GOVERNING BODY WILL RECEIVE THE COPY CONCURRENT WITH ITS FILING. NORMALLY, THE GOVERNING BODY RECEIVES AND REVIEWS THE COPY ANNUALLY DURING THE BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DOCUMENTATION IS AVAILABLE AT OUR OFFICE AT REGULAR BUSINESS HOURS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToProxyTaxInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TempOrPermanentEndowmentsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt046160
IRS990/TotalAssetsEOYAmt015778
IRS990/TotalAssetsGrp/BOYAmt046160
IRS990/TotalAssetsGrp/EOYAmt015778
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt088500
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt030253
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0183226
IRS990/TotalFunctionalExpensesGrp/TotalAmt0213479
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0287
IRS990/TotalLiabilitiesEOYAmt0936
IRS990/TotalLiabilitiesGrp/BOYAmt0287
IRS990/TotalLiabilitiesGrp/EOYAmt0936
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt045873
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt014842
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0183226
IRS990/TotalProgramServiceRevenueAmt093948
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt093948
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0182448
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt046160
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt015778
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1010 ARKANSAS STREET SUITE F
IRS990/USAddress/City0SAN FRANCISCO
IRS990/USAddress/State0CA
IRS990/USAddress/ZIPCode094107
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02015-11-30 17:44:51Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0JEFF FRIEDMAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum04158646714
ReturnHeader/BusinessOfficerGrp/SignatureDt02014-10-23
ReturnHeader/Filer/BusinessName/BusinessNameLine10REFLECTIVE IMAGE INC
ReturnHeader/Filer/BusinessNameControlTxt0REFL
ReturnHeader/Filer/EIN0943157432
ReturnHeader/Filer/PhoneNum04158646714
ReturnHeader/Filer/USAddress/AddressLine1010 ARKANSAS STREET SUITE F
ReturnHeader/Filer/USAddress/City0SAN FRANCISCO
ReturnHeader/Filer/USAddress/State0CA
ReturnHeader/Filer/USAddress/ZIPCode094107
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0943130341
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine10TONG & FONG CPAS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine10100 BUSH STREET 2180
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/City0SAN FRANCISCO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/State0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCode094104
ReturnHeader/PreparerPersonGrp/PhoneNum04159821492
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RICHARD D TONG
ReturnHeader/ReturnTs02014-10-31T19:05:21-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02013-01-01
ReturnHeader/TaxPeriodEndDt02013-12-31
ReturnHeader/TaxYr02013

Document Assets

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Filings

Displayed year

2013 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$15,778
Liabilities
$936
Net assets
$14,842
Revenue
$182,448
Expenses
$213,479
Net income
-$31,031
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.03$0.15$0.12$0.41$0.29
2023Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$1.81$1.68$0.13
2022Detailed filing. Detailed filing data is available for this year.$0.34$0.02$0.32$0.32$0.06$0.26
2021Detailed filing. Detailed filing data is available for this year.$0.08$0.02$0.06$0.08$0.47$0.39
2020Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.88$1.09$0.21
2019Detailed filing. Detailed filing data is available for this year.$0.66$0.00$0.66$0.84$0.99$0.15
2018Detailed filing. Detailed filing data is available for this year.$0.82$0.02$0.81$1.99$1.41$0.59
2017Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$0.46$0.47$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$0.76$1.14$0.38
2015Detailed filing. Detailed filing data is available for this year.$0.61$0.00$0.61$1.60$1.11$0.49
2014Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.24$0.27$0.03
2013Detailed filing. Detailed filing data is available for this year.$0.16$0.01$0.15$1.82$2.13$0.31
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.46$0.00$0.46$4.16
2011Summary only. Only limited summary data is available for this year.$0.81$0.04$0.78$0.45$0.53$0.07