Civic Intelligence

Reflective Image Inc

EIN 94-3157432 • 501(c)3 • San Francisco, CA

Profile

To make socially relevant documentaries re: non-commercial films that deal with the a variety of social issues in the usa and the world and other cultures, including hatred of gays and lesbians at public schools, history of portrayals of gays in cinema and television, gunshot victims and impact of gun violence and bridging the cultural and ideological gap with cuba via music, and related instrument exchanges.

2261 Market Street 506San Francisco, CA 94114

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

80th percentile

0.14x

Higher debt load relative to assets than 80% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

87th percentile

0.22x

Higher debt load relative to revenue than 87% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

6th percentile

-252%

Higher net margin than 6% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

15th percentile

-60%

Faster asset growth than 15% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

5th percentile

-94%

Faster revenue growth than 5% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets80th percentile

Assets

Down

$17,923

Down $26,685 (-60%) from 2023

Liabilities

Up

$2,520

Up $2,520 from 2023

Net Assets

Down

$15,403

Down $29,205 (-65%) from 2023

Operations
Liabilities / Revenue87th percentileNet Margin6th percentile

Revenue

Down

$11,596

Down $169,406 (-94%) from 2023

Expenses

Down

$40,801

Down $127,600 (-76%) from 2023

Net Income

Down

-$29,205

Down $41,806 (-332%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth15th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2011: $81,492Liabilities 2011: $3,862Net Assets 2011: $77,6302011Assets 2012: $46,160Liabilities 2012: $287Net Assets 2012: $45,8732012Assets 2013: $15,778Liabilities 2013: $936Net Assets 2013: $14,8422013Assets 2014: $11,709Liabilities 2014: $0Net Assets 2014: $11,7092014Assets 2015: $60,509Liabilities 2015: $0Net Assets 2015: $60,5092015Assets 2016: $22,838Liabilities 2016: $0Net Assets 2016: $22,8382016Assets 2017: $22,213Liabilities 2017: $65Net Assets 2017: $22,1482017Assets 2018: $82,275Liabilities 2018: $1,500Net Assets 2018: $80,7752018Assets 2019: $65,975Liabilities 2019: $0Net Assets 2019: $65,9752019Assets 2020: $45,081Liabilities 2020: $0Net Assets 2020: $45,0812020Assets 2021: $8,002Liabilities 2021: $2,175Net Assets 2021: $5,8272021Assets 2022: $34,357Liabilities 2022: $2,350Net Assets 2022: $32,0072022Assets 2023: $44,608Liabilities 2023: $0Net Assets 2023: $44,6082023Assets 2024: $17,923Liabilities 2024: $2,520Net Assets 2024: $15,4032024

Highlighted filing

2024

Assets$17,923
Liabilities$2,520
Net Assets$15,403
Open 2024 Filing

Operations Trend

Revenue Growth5th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $45,371Expenses 2011: $52,574Net Income 2011: -$7,2032011Expenses 2012: $415,8912012Revenue 2013: $182,448Expenses 2013: $213,479Net Income 2013: -$31,0312013Revenue 2014: $23,695Expenses 2014: $26,828Net Income 2014: -$3,1332014Revenue 2015: $159,609Expenses 2015: $110,809Net Income 2015: $48,8002015Revenue 2016: $76,157Expenses 2016: $113,828Net Income 2016: -$37,6712016Revenue 2017: $46,139Expenses 2017: $46,829Net Income 2017: -$6902017Revenue 2018: $199,297Expenses 2018: $140,670Net Income 2018: $58,6272018Revenue 2019: $84,016Expenses 2019: $98,816Net Income 2019: -$14,8002019Revenue 2020: $88,069Expenses 2020: $108,963Net Income 2020: -$20,8942020Revenue 2021: $7,675Expenses 2021: $46,929Net Income 2021: -$39,2542021Revenue 2022: $31,862Expenses 2022: $5,682Net Income 2022: $26,1802022Revenue 2023: $181,002Expenses 2023: $168,401Net Income 2023: $12,6012023Revenue 2024: $11,596Expenses 2024: $40,801Net Income 2024: -$29,2052024

Highlighted filing

2024

Revenue$11,596
Expenses$40,801
Net Income-$29,205
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$17,923
Liabilities
$2,520
Net assets
$15,403
Revenue
$11,596
Expenses
$40,801
Net income
-$29,205
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.03$0.15$0.12$0.41$0.29
2023Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$1.81$1.68$0.13
2022Detailed filing. Detailed filing data is available for this year.$0.34$0.02$0.32$0.32$0.06$0.26
2021Detailed filing. Detailed filing data is available for this year.$0.08$0.02$0.06$0.08$0.47$0.39
2020Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.88$1.09$0.21
2019Detailed filing. Detailed filing data is available for this year.$0.66$0.00$0.66$0.84$0.99$0.15
2018Detailed filing. Detailed filing data is available for this year.$0.82$0.02$0.81$1.99$1.41$0.59
2017Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$0.46$0.47$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$0.76$1.14$0.38
2015Detailed filing. Detailed filing data is available for this year.$0.61$0.00$0.61$1.60$1.11$0.49
2014Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.24$0.27$0.03
2013Detailed filing. Detailed filing data is available for this year.$0.16$0.01$0.15$1.82$2.13$0.31
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.46$0.00$0.46$4.16
2011Summary only. Only limited summary data is available for this year.$0.81$0.04$0.78$0.45$0.53$0.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 7, 2025
Return Version
2024v5.2
Gross Receipts
$11,596
Mission and Program Overview

Mission

To make socially relevant documentaries re: non-commercial films that deal with the a variety of social issues in the usa and the world and other cultures, including hatred of gays and lesbians at public schools, history of portrayals of gays in cinema and television, gunshot victims and impact of gun violence and bridging the cultural and ideological gap with cuba via music, and related instrument exchanges.

Produce non-commercial film that deals with the a variety of social issues in the usa and the world and other cultures, including hatred of gays and lesbians at public schools, history of portrayals of gays in cinema and television, gunshot victims and impact of gun vioence and bridging the cultural and ideological gap with cuba via music, and related instrument exchanges.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$44,608$17,923▼ $26,685
Rtn Earn Endowment Incm Other Fnds$44,608$15,403▼ $29,205
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$44,608$17,923▼ $26,685
Liabilities
Accounts Payable and Accrued Expenses$0$2,520▲ $2,520
Total Liabilities$0$2,520▲ $2,520
Net Assets / Fund Balance
Total Net Assets Fund Balance$44,608$15,403▼ $29,205
Total Liabilities and Net Assets / Fund Balance$44,608$17,923▼ $26,685
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Robert EpsteinPresident
Cappy CoatesDirector
Michael LumpkinDirector
Veronica SelverDirector
Jack WalshSecretary
Jeff FriedmanTeasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$8,500
Program Service Revenue
$3,096
Investment Income
$0
Other Revenue
$0
All Other Contributions
$8,500
Change in Net Assets
$-29,205
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$40,801
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management-$12,000-$12,000
Fees for Services Accounting-$2,520-$2,520
Other Expenses$26,206$75-$75
Total Functional Expenses$26,206$14,595$0$40,801
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Jeff Friedman50% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATIONORGANIZATION PAID TELLING PICTURES INC TOTAL OF $19,103 FOR PRODUCTION/MANAGEMENT EXPENSES IN THE CALENDAR YEAR 2024.No-
Robert Epstein50% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATIONORGANIZATION PAID TELLING PICTURES INC TOTAL OF $19,103 FOR PRODUCTION/MANAGEMENT EXPENSES IN THE CALENDAR YEAR 2024.No-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Robert epstein is the president and jeff friedman is the treasurer of the organization. They are each 50% shareholder of telling pictures inc. That provides film production service to the organization.”

Form 990, Part VI, Section B, Line 11B

“Due to the filing deadline, the governing body will receive the copy concurrent with its filing. Normally, the governing body receives and reviews the copy annually during the board meeting.”

Form 990, Part VI, Section C, Line 19

“Documentation is available at our office at regular business hours.”

Filing and Contact Details

Filer

Filer Name
Reflective Image Inc
EIN
94-3157432
Phone
4158646714
Address
2261 MARKET STREET 506, SAN FRANCISCO, CA 94114

Signing Officer

Name
Jeff Friedman
Title
Treasurer
Phone
4158646714
Signed
2025-11-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Friedman
Formed
1992
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
4
Employees
0
Volunteers
0

Preparer

Firm
Tong & Fong Cpas
Address
220 SANSOME ST SUITE 500, SAN FRANCISCO, CA 94104
Preparer
Richard D Tong
Phone
4159821492
Raw XML Appendix333 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0330518
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990/ScheduleJRequiredInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0JEFF FRIEDMAN
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm1ROBERT EPSTEIN
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt050% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt150% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd10
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $19,103 FOR PRODUCTION/MANAGEMENT EXPENSES IN THE CALENDAR YEAR 2024.
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc1ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $19,103 FOR PRODUCTION/MANAGEMENT EXPENSES IN THE CALENDAR YEAR 2024.
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ROBERT EPSTEIN IS THE PRESIDENT AND JEFF FRIEDMAN IS THE TREASURER OF THE ORGANIZATION. THEY ARE EACH 50% SHAREHOLDER OF TELLING PICTURES INC. THAT PROVIDES FILM PRODUCTION SERVICE TO THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DUE TO THE FILING DEADLINE, THE GOVERNING BODY WILL RECEIVE THE COPY CONCURRENT WITH ITS FILING. NORMALLY, THE GOVERNING BODY RECEIVES AND REVIEWS THE COPY ANNUALLY DURING THE BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTATION IS AVAILABLE AT OUR OFFICE AT REGULAR BUSINESS HOURS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt044608
IRS990/TotalAssetsEOYAmt017923
IRS990/TotalAssetsGrp/BOYAmt044608
IRS990/TotalAssetsGrp/EOYAmt017923
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt08500
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt014595
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt026206
IRS990/TotalFunctionalExpensesGrp/TotalAmt040801
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt02520
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt02520
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt044608
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt015403
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt026206
IRS990/TotalProgramServiceRevenueAmt03096
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt03096
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt011596
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt044608
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt017923
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt02261 MARKET STREET 506
IRS990/USAddress/CityNm0SAN FRANCISCO
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094114
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0JEFF FRIEDMAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum04158646714
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0REFLECTIVE IMAGE INC
ReturnHeader/Filer/BusinessNameControlTxt0REFL
ReturnHeader/Filer/EIN0943157432
ReturnHeader/Filer/PhoneNum04158646714
ReturnHeader/Filer/USAddress/AddressLine1Txt02261 MARKET STREET 506
ReturnHeader/Filer/USAddress/CityNm0SAN FRANCISCO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094114
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0943130341
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0TONG & FONG CPAS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0220 SANSOME ST SUITE 500
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SAN FRANCISCO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd094104
ReturnHeader/PreparerPersonGrp/PhoneNum04159821492
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RICHARD D TONG
ReturnHeader/ReturnTs02025-11-17T18:15:30-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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