Civic Intelligence

Reflective Image Inc.

990 • Fiscal year 2014 • EIN 94-3157432

Jan 01, 2014 to Dec 31, 2014 • Filed on Nov 03, 2015

Organization ProfileN/A
644 Broadway Street No 406San Francisco, CA 94133

(415) 864-6714

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

55th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2014 filings • 501(c)3 • <$500k nonprofits • Source year 2014

Liabilities / Revenue

55th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2014 filings • 501(c)3 • <$500k nonprofits • Source year 2014

Net Margin

20th percentile

-13%

Higher net margin than 20% of similar nonprofits.

2014 filings • 501(c)3 • <$500k nonprofits • Source year 2014

Top Officer Pay

74th percentile

$0

Higher top officer pay than 74% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2014 filings • 501(c)3 • <$500k nonprofits • Source year 2014

Asset Growth

17th percentile

-26%

Faster asset growth than 17% of similar nonprofits.

2014 filings • 501(c)3 • <$500k nonprofits • Annualized from 2013 to 2014

Revenue Growth

3rd percentile

-87%

Faster revenue growth than 3% of similar nonprofits.

2014 filings • 501(c)3 • <$500k nonprofits • Annualized from 2013 to 2014

Balance Sheet
Liabilities / Assets55th percentile

Assets

Down

$11,709

Down $4,069 (-26%) from 2013

Net Assets

Down

$11,709

Down $3,133 (-21%) from 2013

Liabilities

Down

$0

Down $936 (-100%) from 2013

Revenue And Expenses
Liabilities / Revenue55th percentileNet Margin20th percentile

Revenue

Down

$23,695

Down $158,753 (-87%) from 2013

Expenses

Down

$26,828

Down $186,651 (-87%) from 2013

Net Income

Up

-$3,133

Up $27,898 (+90%) from 2013

Historical Trend

Balance Sheet Trend

Asset Growth17th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0Assets 2011: $81,492Liabilities 2011: $3,862Net Assets 2011: $77,6302011Assets 2012: $46,160Liabilities 2012: $287Net Assets 2012: $45,8732012Assets 2013: $15,778Liabilities 2013: $936Net Assets 2013: $14,8422013Assets 2014: $11,709Liabilities 2014: $0Net Assets 2014: $11,7092014Assets 2015: $60,509Liabilities 2015: $0Net Assets 2015: $60,5092015Assets 2016: $22,838Liabilities 2016: $0Net Assets 2016: $22,8382016Assets 2017: $22,213Liabilities 2017: $65Net Assets 2017: $22,1482017Assets 2018: $82,275Liabilities 2018: $1,500Net Assets 2018: $80,7752018Assets 2019: $65,975Liabilities 2019: $0Net Assets 2019: $65,9752019Assets 2020: $45,081Liabilities 2020: $0Net Assets 2020: $45,0812020Assets 2021: $8,002Liabilities 2021: $2,175Net Assets 2021: $5,8272021Assets 2022: $34,357Liabilities 2022: $2,350Net Assets 2022: $32,0072022Assets 2023: $44,608Liabilities 2023: $0Net Assets 2023: $44,6082023Assets 2024: $17,923Liabilities 2024: $2,520Net Assets 2024: $15,4032024

Highlighted filing

2014

Assets$11,709
Liabilities$0
Net Assets$11,709
Open 2014 Filing

Operations Trend

Revenue Growth3rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $45,371Expenses 2011: $52,574Net Income 2011: -$7,2032011Expenses 2012: $415,8912012Revenue 2013: $182,448Expenses 2013: $213,479Net Income 2013: -$31,0312013Revenue 2014: $23,695Expenses 2014: $26,828Net Income 2014: -$3,1332014Revenue 2015: $159,609Expenses 2015: $110,809Net Income 2015: $48,8002015Revenue 2016: $76,157Expenses 2016: $113,828Net Income 2016: -$37,6712016Revenue 2017: $46,139Expenses 2017: $46,829Net Income 2017: -$6902017Revenue 2018: $199,297Expenses 2018: $140,670Net Income 2018: $58,6272018Revenue 2019: $84,016Expenses 2019: $98,816Net Income 2019: -$14,8002019Revenue 2020: $88,069Expenses 2020: $108,963Net Income 2020: -$20,8942020Revenue 2021: $7,675Expenses 2021: $46,929Net Income 2021: -$39,2542021Revenue 2022: $31,862Expenses 2022: $5,682Net Income 2022: $26,1802022Revenue 2023: $181,002Expenses 2023: $168,401Net Income 2023: $12,6012023Revenue 2024: $11,596Expenses 2024: $40,801Net Income 2024: -$29,2052024

Highlighted filing

2014

Revenue$23,695
Expenses$26,828
Net Income-$3,133
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2014 to Dec 31, 2014
Signed
Nov 3, 2015
Return Version
2014v5.0
Gross Receipts
$23,695
Mission and Program Overview

Mission

To make socially relevant documentaries re: non-commercial films that deal with the a variety of social issues in the usa and the world and other cultures, including hatred of gays and lesbians at public schools, history of portrayals of gays in cinema and television, gunshot victims and impact of gun violence and bridging the cultural and ideological gap with cuba via music, and related instrument exchanges.

Produce non-commercial film that deals with the hatred of gays and lesbians at public schools.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$14,842$11,709▼ $3,133
Accounts Receivable$10,534$10,534→ $0
Cash and Non-Interest-Bearing Accounts$5,244$1,175▼ $4,069
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$15,778$11,709▼ $4,069
Liabilities
Accounts Payable and Accrued Expenses$936$0▼ $936
Total Liabilities$936$0▼ $936
Net Assets / Fund Balance
Total Net Assets Fund Balance$14,842$11,709▼ $3,133
Total Liabilities and Net Assets / Fund Balance$15,778$11,709▼ $4,069

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$1,245$1,245
Compensation and Service Providers
Top Officer Pay74th percentile

Board Members and Trustees

NameTitle
Robert EpsteinPresident
Cappy CoatesDirector
John WrightDirector
Mark PageDirector
Michael LumpkinDirector
Veronica SilverDirector
Jack WalshSecretary
Jeff FriedmanTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$23,695
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-3,133
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$26,828
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Accounting-$5,366-$5,366
Office Expenses-$133-$133
All Other Expenses-$40-$40
Other Expenses$21,081$30-$30
Total Functional Expenses$21,081$5,747$0$26,828
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Jeff FriedmanShareholder of Corp That Provides Film Prod Service to the OrganizationORGANIZATION PAID TELLING PICTURES INC TOTAL OF $11,188 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2014.No-
Robert EpsteinShareholder of Corp That Provides Film Prod Service to the OrganizationORGANIZATION PAID TELLING PICTURES INC TOTAL OF $11,188 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2014.No-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11

“Due to the filing deadline, the governing body will receive the copy concurrent with its filing. Normally, the governing body receives and reviews the copy annually during the board meeting.”

Form 990, Part VI, Section C, Line 19

“Documentation is available at our office at regular business hours.”

Filing and Contact Details

Filer

Filer Name
Reflective Image Inc
EIN
94-3157432
Phone
4158646714
Address
644 BROADWAY STREET NO 406, SAN FRANCISCO, CA 94133

Signing Officer

Name
Jeff Friedman
Title
Treasurer
Phone
4158646714
Signed
2015-11-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Friedman
Formed
1992
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
4
Employees
0
Volunteers
0

Preparer

Firm
Tong & Fong Cpas
Address
100 BUSH STREET 2180, SAN FRANCISCO, CA 94104
Preparer
Richard D Tong
Phone
4159821492
Raw XML Appendix375 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt018952
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt0154761
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt04
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt015
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt019
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct01.00000
IRS990ScheduleA/PublicSupportPY509Pct00.98870
IRS990ScheduleA/PublicSupportTotal509Amt0655046
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt023695
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0182448
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0384134
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt045367
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt019402
IRS990ScheduleA/Total509Grp/TotalAmt0655046
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt023695
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0182448
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0384134
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt045371
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt019417
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0655065
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt00
IRS990ScheduleD/EquipmentGrp/DepreciationAmt01245
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt01245
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990/ScheduleJRequiredInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0JEFF FRIEDMAN
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm1ROBERT EPSTEIN
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt1SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd10
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $11,188 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2014.
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc1ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $11,188 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2014.
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DUE TO THE FILING DEADLINE, THE GOVERNING BODY WILL RECEIVE THE COPY CONCURRENT WITH ITS FILING. NORMALLY, THE GOVERNING BODY RECEIVES AND REVIEWS THE COPY ANNUALLY DURING THE BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DOCUMENTATION IS AVAILABLE AT OUR OFFICE AT REGULAR BUSINESS HOURS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToProxyTaxInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TempOrPermanentEndowmentsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt015778
IRS990/TotalAssetsEOYAmt011709
IRS990/TotalAssetsGrp/BOYAmt015778
IRS990/TotalAssetsGrp/EOYAmt011709
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt05747
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt021081
IRS990/TotalFunctionalExpensesGrp/TotalAmt026828
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0936
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt0936
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt014842
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt011709
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt03500
IRS990/TotalOtherProgSrvcRevenueAmt04028
IRS990/TotalProgramServiceExpensesAmt021081
IRS990/TotalProgramServiceRevenueAmt023695
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt023695
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt023695
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt015778
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt011709
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0644 BROADWAY STREET SUITE 406
IRS990/USAddress/CityNm0SAN FRANCISCO
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094133
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02016-04-25 22:37:26Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0JEFF FRIEDMAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum04158646714
ReturnHeader/BusinessOfficerGrp/SignatureDt02015-11-03
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0REFLECTIVE IMAGE INC
ReturnHeader/Filer/BusinessNameControlTxt0REFL
ReturnHeader/Filer/EIN0943157432
ReturnHeader/Filer/PhoneNum04158646714
ReturnHeader/Filer/USAddress/AddressLine1Txt0644 BROADWAY STREET NO 406
ReturnHeader/Filer/USAddress/CityNm0SAN FRANCISCO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094133
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0943130341
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0TONG & FONG CPAS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0100 BUSH STREET 2180
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SAN FRANCISCO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd094104
ReturnHeader/PreparerPersonGrp/PhoneNum04159821492
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RICHARD D TONG
ReturnHeader/ReturnTs02015-11-06T18:39:00-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02014-01-01
ReturnHeader/TaxPeriodEndDt02014-12-31
ReturnHeader/TaxYr02014

Document Assets

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Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$11,709
Liabilities
$0
Net assets
$11,709
Revenue
$23,695
Expenses
$26,828
Net income
-$3,133
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.03$0.15$0.12$0.41$0.29
2023Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$1.81$1.68$0.13
2022Detailed filing. Detailed filing data is available for this year.$0.34$0.02$0.32$0.32$0.06$0.26
2021Detailed filing. Detailed filing data is available for this year.$0.08$0.02$0.06$0.08$0.47$0.39
2020Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.88$1.09$0.21
2019Detailed filing. Detailed filing data is available for this year.$0.66$0.00$0.66$0.84$0.99$0.15
2018Detailed filing. Detailed filing data is available for this year.$0.82$0.02$0.81$1.99$1.41$0.59
2017Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$0.46$0.47$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$0.76$1.14$0.38
2015Detailed filing. Detailed filing data is available for this year.$0.61$0.00$0.61$1.60$1.11$0.49
2014Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.24$0.27$0.03
2013Detailed filing. Detailed filing data is available for this year.$0.16$0.01$0.15$1.82$2.13$0.31
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.46$0.00$0.46$4.16
2011Summary only. Only limited summary data is available for this year.$0.81$0.04$0.78$0.45$0.53$0.07