Civic Intelligence

Reflective Image Inc.

990 • Fiscal year 2018 • EIN 94-3157432

Jan 01, 2018 to Dec 31, 2018 • Filed on Oct 31, 2019

644 Broadway Street No 406San Francisco, CA 94133

(415) 864-6714

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

65th percentile

0.02x

Higher debt load relative to assets than 65% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

61st percentile

0.01x

Higher debt load relative to revenue than 61% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Net Margin

84th percentile

29%

Higher net margin than 84% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2018

Asset Growth

96th percentile

270%

Faster asset growth than 96% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

98th percentile

332%

Faster revenue growth than 98% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Assets

Up

$82,275

Up $60,062 (+270%) from 2017

Net Assets

Up

$80,775

Up $58,627 (+265%) from 2017

Liabilities

Up

$1,500

Up $1,435 (+2208%) from 2017

Revenue

Up

$199,297

Up $153,158 (+332%) from 2017

Expenses

Up

$140,670

Up $93,841 (+200%) from 2017

Net Income

Up

$58,627

Up $59,317 (+8597%) from 2017

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0Assets 2011: $81,492Liabilities 2011: $3,862Net Assets 2011: $77,6302011Assets 2012: $46,160Liabilities 2012: $287Net Assets 2012: $45,8732012Assets 2013: $15,778Liabilities 2013: $936Net Assets 2013: $14,8422013Assets 2014: $11,709Liabilities 2014: $0Net Assets 2014: $11,7092014Assets 2015: $60,509Liabilities 2015: $0Net Assets 2015: $60,5092015Assets 2016: $22,838Liabilities 2016: $0Net Assets 2016: $22,8382016Assets 2017: $22,213Liabilities 2017: $65Net Assets 2017: $22,1482017Assets 2018: $82,275Liabilities 2018: $1,500Net Assets 2018: $80,7752018Assets 2019: $65,975Liabilities 2019: $0Net Assets 2019: $65,9752019Assets 2020: $45,081Liabilities 2020: $0Net Assets 2020: $45,0812020Assets 2021: $8,002Liabilities 2021: $2,175Net Assets 2021: $5,8272021Assets 2022: $34,357Liabilities 2022: $2,350Net Assets 2022: $32,0072022Assets 2023: $44,608Liabilities 2023: $0Net Assets 2023: $44,6082023Assets 2024: $17,923Liabilities 2024: $2,520Net Assets 2024: $15,4032024

Highlighted filing

2018

Assets$82,275
Liabilities$1,500
Net Assets$80,775

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $45,371Expenses 2011: $52,574Net Income 2011: -$7,2032011Expenses 2012: $415,8912012Revenue 2013: $182,448Expenses 2013: $213,479Net Income 2013: -$31,0312013Revenue 2014: $23,695Expenses 2014: $26,828Net Income 2014: -$3,1332014Revenue 2015: $159,609Expenses 2015: $110,809Net Income 2015: $48,8002015Revenue 2016: $76,157Expenses 2016: $113,828Net Income 2016: -$37,6712016Revenue 2017: $46,139Expenses 2017: $46,829Net Income 2017: -$6902017Revenue 2018: $199,297Expenses 2018: $140,670Net Income 2018: $58,6272018Revenue 2019: $84,016Expenses 2019: $98,816Net Income 2019: -$14,8002019Revenue 2020: $88,069Expenses 2020: $108,963Net Income 2020: -$20,8942020Revenue 2021: $7,675Expenses 2021: $46,929Net Income 2021: -$39,2542021Revenue 2022: $31,862Expenses 2022: $5,682Net Income 2022: $26,1802022Revenue 2023: $181,002Expenses 2023: $168,401Net Income 2023: $12,6012023Revenue 2024: $11,596Expenses 2024: $40,801Net Income 2024: -$29,2052024

Highlighted filing

2018

Revenue$199,297
Expenses$140,670
Net Income$58,627
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Oct 31, 2019
Return Version
2018v3.1
Gross Receipts
$199,297
Mission and Program Overview

Mission

To make socially relevant documentaries re: non-commercial films that deal with the a variety of social issues in the usa and the world and other cultures, including hatred of gays and lesbians at public schools, history of portrayals of gays in cinema and television, gunshot victims and impact of gun violence and bridging the cultural and ideological gap with cuba via music, and related instrument exchanges.

Produce non-commerical film that deals with the a variety of social issues in the usa and the world and other cultures, including hatred of gays and lesbians at public schools, history of portrayals of gays in cinema and television, gunshot victims and impact of gun vioence and bridging the cultural and ideological gap with cuba via music, and related instrument exchanges.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$22,148$80,775▲ $58,627
Cash and Non-Interest-Bearing Accounts$11,140$71,505▲ $60,365
Land, Buildings, and Equipment, Net$11,073$10,770▼ $303
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$22,213$82,275▲ $60,062
Liabilities
Accounts Payable and Accrued Expenses$65$1,500▲ $1,435
Total Liabilities$65$1,500▲ $1,435
Net Assets / Fund Balance
Total Net Assets Fund Balance$22,148$80,775▲ $58,627
Total Liabilities and Net Assets / Fund Balance$22,213$82,275▲ $60,062

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$10,770$1,035$11,805
Compensation and Service Providers

Board Members and Trustees

NameTitle
Robert EpsteinPresident
Cappy CoatesDirector
Michael LumpkinDirector
Veronica SelverDirector
Jack WalshSecretary
Jeff FriedmanTeasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$196,500
Program Service Revenue
$2,797
Investment Income
$0
Other Revenue
$0
All Other Contributions
$196,500
Change in Net Assets
$58,627
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$140,670
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Accounting-$1,800-$1,800
Depreciation Depletion-$303-$303
Other Expenses$27,260$35-$35
All Other Expenses-$3-$3
Total Functional Expenses$138,529$2,141$0$140,670
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Jeff Friedman50% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATIONORGANIZATION PAID TELLING PICTURES INC TOTAL OF $74,172 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2018.No-
Robert Epstein50% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATIONORGANIZATION PAID TELLING PICTURES INC TOTAL OF $74,172 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2018.No-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

Due to the filing deadline, the governing body will receive the copy concurrent with its filing. Normally, the governing body receives and reviews the copy annually during the board meeting.

Form 990, Part VI, Section C, Line 19

Documentation is available at our office at regular business hours.

Filing and Contact Details

Filer

Filer Name
Reflective Image Inc
EIN
94-3157432
Phone
4158646714
Address
644 BROADWAY STREET NO 406, SAN FRANCISCO, CA 94133

Signing Officer

Name
Jeff Friedman
Title
Treasurer
Phone
4158646714
Signed
2019-10-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Friedman
Formed
1992
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
4
Employees
0
Volunteers
0

Preparer

Firm
Tong & Fong Cpas
Address
100 BUSH STREET 2180, SAN FRANCISCO, CA 94104
Preparer
Richard D Tong
Phone
4159821492
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 2

End game outreach: end game is a 40-minute documentary film that follows the work of zen hospice project and the palliative care team at ucsf as they redefine how our society treats and understands end-of-life care. End game premiered at the sundance film festival in january 2018 and was released on netflix in may 2018.

Raw XML Appendix364 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt065
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt01500
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0PRODUCE NON-COMMERICAL FILM THAT DEALS WITH THE A VARIETY OF SOCIAL ISSUES IN THE USA AND THE WORLD AND OTHER CULTURES, INCLUDING HATRED OF GAYS AND LESBIANS AT PUBLIC SCHOOLS, HISTORY OF PORTRAYALS OF GAYS IN CINEMA AND TELEVISION, GUNSHOT VICTIMS AND IMPACT OF GUN VIOENCE AND BRIDGING THE CULTURAL AND IDEOLOGICAL GAP WITH CUBA VIA MUSIC, AND RELATED INSTRUMENT EXCHANGES.
IRS990/AllOtherContributionsAmt0196500
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt03
IRS990/AllOtherExpensesGrp/TotalAmt03
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0REFLECTIVE IMAGE INC
IRS990/BooksInCareOfDetail/PhoneNum04158646714
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0644 BROADWAY STREET SUITE 406
IRS990/BooksInCareOfDetail/USAddress/CityNm0SAN FRANCISCO
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd094133
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOfficerEntInd01
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CapStkTrPrinCurrentFundsGrp/BOYAmt00
IRS990/CapStkTrPrinCurrentFundsGrp/EOYAmt00
IRS990/CashNonInterestBearingGrp/BOYAmt011140
IRS990/CashNonInterestBearingGrp/EOYAmt071505
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd00
IRS990/CompensationProcessOtherInd00
IRS990/ConflictOfInterestPolicyInd00
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0196500
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt00
IRS990/CYOtherExpensesAmt0140670
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt02797
IRS990/CYRevenuesLessExpensesAmt058627
IRS990/CYSalariesCompEmpBnftPaidAmt00
IRS990/CYTotalExpensesAmt0140670
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0199297
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt0303
IRS990/DepreciationDepletionGrp/TotalAmt0303
IRS990/Desc0CUBA:REFLECTIVE IMAGE, INC. IS DEVELOPING A DOCUMENTARY EXPLORING THE MUSICAL CULTURE OF CUBA AND THE WORK OF THE NON-PROFIT ORGANIZATION HORNS TO HAVANA, WHICH IS DEDICATED TO INSTRUMENT DONATION, REPAIR, TRAINING, AND EDUCATION THROUGH CULTURAL EXCHANGE BETWEEN CUBA AND THE UNITED STATES.
IRS990/DescribedInSection501c3Ind01
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd00
IRS990/DonorAdvisedFundInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt00
IRS990/EngagedInExcessBenefitTransInd00
IRS990/ExpenseAmt028500
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt01800
IRS990/FeesForServicesAccountingGrp/TotalAmt01800
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form8282PropertyDisposedOfInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt02.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt120.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt220.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt310.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt42.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt52.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/PersonNm0CAPPY COATES
IRS990/Form990PartVIISectionAGrp/PersonNm1ROBERT EPSTEIN
IRS990/Form990PartVIISectionAGrp/PersonNm2JEFF FRIEDMAN
IRS990/Form990PartVIISectionAGrp/PersonNm3MICHAEL LUMPKIN
IRS990/Form990PartVIISectionAGrp/PersonNm4VERONICA SELVER
IRS990/Form990PartVIISectionAGrp/PersonNm5JACK WALSH
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2TEASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5SECRETARY
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr01992
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt06
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0199297
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt04
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt01035
IRS990/LandBldgEquipBasisNetGrp/BOYAmt011073
IRS990/LandBldgEquipBasisNetGrp/EOYAmt010770
IRS990/LandBldgEquipCostOrOtherBssAmt011805
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO MAKE SOCIALLY RELEVANT DOCUMENTARIES RE: NON-COMMERCIAL FILMS THAT DEAL WITH THE A VARIETY OF SOCIAL ISSUES IN THE USA AND THE WORLD AND OTHER CULTURES, INCLUDING HATRED PF GAYS AND LESBIANS AT PUBLIC SCHOOLS, HISTORY OF POTRAYALS OF GAYS IN CINEMA AND TELEVISION, GUNSHOT VICTIMS AND IMPACT OF GUN VIOLENCE AND BRIDGING THE CULTURAL AND IDEOLOGICAL GAP WITH CUBA VIA MUSIC, AND RELATED INSTRUMENT EXHANGES.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt022148
IRS990/NetAssetsOrFundBalancesEOYAmt080775
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd00
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrgDoesNotFollowSFAS117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0PRODUCTION COSTS - OUTR
IRS990/OtherExpensesGrp/Desc1PRODUCTION COSTS
IRS990/OtherExpensesGrp/Desc2PROJECT SPONSORSHIPS EX
IRS990/OtherExpensesGrp/Desc3STATE TAX/FEES
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt035
IRS990/OtherExpensesGrp/ProgramServicesAmt081769
IRS990/OtherExpensesGrp/ProgramServicesAmt129500
IRS990/OtherExpensesGrp/ProgramServicesAmt227260
IRS990/OtherExpensesGrp/TotalAmt081769
IRS990/OtherExpensesGrp/TotalAmt129500
IRS990/OtherExpensesGrp/TotalAmt227260
IRS990/OtherExpensesGrp/TotalAmt335
IRS990/PartialLiquidationInd00
IRS990/PdInCapSrplsLandBldgEqpFundGrp/BOYAmt00
IRS990/PdInCapSrplsLandBldgEqpFundGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0JEFF FRIEDMAN
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0PRODUCTION INCOME
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt02797
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt02797
IRS990/ProgSrvcAccomActy2Grp/Desc0END GAME OUTREACH:END GAME IS A 40-MINUTE DOCUMENTARY FILM THAT FOLLOWS THE WORK OF ZEN HOSPICE PROJECT AND THE PALLIATIVE CARE TEAM AT UCSF AS THEY REDEFINE HOW OUR SOCIETY TREATS AND UNDERSTANDS END-OF-LIFE CARE. END GAME PREMIERED AT THE SUNDANCE FILM FESTIVAL IN JANUARY 2018 AND WAS RELEASED ON NETFLIX IN MAY 2018. WHILE MAKING END GAME, WE REALIZED THAT IT HAD THE POTENTIAL TO INFLUENCE SOCIETY AND MEDICAL PRACTICES AROUND A DIFFICULT SUBJECT IN OUR CULTURE: DYING, AND HOW IT IMPACTS US ALL. WE SOUGHT SUPPORT FOR A COMMUNITY AND EDUCATIONAL SCREENING CAMPAIGN THAT WOULD LEVERAGE THE FILM AS A CONVERSATION STARTER ABOUT END-OF-LIFE CARE.THE PRIMARY OBJECTIVES OF THE CAMPAIGN WERE TO INCREASE AWARENESS OF AND THEREFORE ACCESS TO PALLIATIVE CARE, AND TO SPARK CONVERSATIONS THAT ALLOWED PEOPLE TO BETTER UNDERSTAND AND SHARE THEIR OWN END-OF-LIFE VALUES WITH LOVED ONES AND CAREGIVERS. WE SOUGHT TO DO THIS BY CONNECTING WITH AND ALIGNING OUR GOALS WITH THOSE OF EXISTING INSTITUTIONS AND NETWORKS. THESE ORGANIZATIONS COULD THEN DEPLOY END GAME SCREENINGS AND EVENTS IN PROFESSIONAL DEVELOPMENT, CURRICULAR, AND COMMUNITY/FAMILY SETTINGS TO REACH A WIDE AUDIENCE. WHEN POSSIBLE, WE HELPED ORCHESTRATE LARGER EVENTS WITH SPEAKERS FROM AMONG THE FILM'S SUBJECTS OR FROM THE FILMMAKING TEAM.TO HELP SUPPORT THIS OUTREACH, WE ALSO BUILT A SET OF DISCUSSION MATERIALS INSPIRED BY THE FILM, AND A WEBSITE THAT ALLOWED EASY ACCESS TO RESOURCES AND SCREENING INFORMATION. IN PARTNERSHIP WITH BLUESHIFT, A COMPANY THAT CREATES IMPACTFUL EDUCATIONAL TOOLS TO LEVERAGE THE POWER OF DOCUMENTARY FILM, WE CREATED THREE UNIQUE GUIDES: A COMMUNITY SCREENING GUIDE, A FAMILY GUIDE, AND A CLINICIAN'S GUIDE WITH FOUR PROFESSIONAL DEVELOPMENT MODULES. THESE FREE, DOWNLOADABLE PDFS PROVIDED ADDITIONAL CONTEXT, RESEARCH, AND COMMENTARY FROM END GAME SUBJECTS AND MEDICAL PROFESSIONALS. THE TEAM AT BLUESHIFT INTERVIEWED A SPECTRUM OF PARTICIPANTS TO MAKE EACH GUIDE A VALUABLE TOOL TO ENHANCE POST-SCREENING DISCUSSIONS FOR A VARIETY OF AUDIENCES. OUR FINAL GUIDES WERE MADE AVAILABLE FOR FREE TO THE PUBLIC ON OUR WEBSITE AND WILL CONTINUE TO BE ACCESSIBLE INDEFINITELY.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt081769
IRS990/ProgSrvcAccomActy3Grp/Desc0CELLULOID CLOSET:PRODUCED NON-COMMERCIAL EDUCATIONAL FILM TO EDUCATE PUBLIC ON HOW LESBIANS AND GAY MEN HAVE BEEN PORTRAYED IN MOTION PICTURES FROM THE ERA OF SILENT FILM TO THE AGE OF AIDS. - FILM SCREENING AND DISTRIBUTION INCOME
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt02572
IRS990/ProgSrvcAccomActyOtherGrp/Desc0HUJAR:THE PROJECT CONDUCTED INTERVIEWS AND RESEARCHED AND REVIEWED EXISTING INTERVIEWS AND OTHER SOURCE MATERIALS RELATED TO THE STORY OF PHOTOGRAPHER PETER HUJAR.FISCAL SPONSORSHIP:ACTED AS A FISCAL SPONSOR FOR "IRMI AND "WE ARE HERE."
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt028260
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt0225
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt035113
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt046829
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt011026
IRS990/PYRevenuesLessExpensesAmt0-690
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt046829
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt046139
IRS990/QuidProQuoContributionsInd00
IRS990/ReconcilationRevenueExpnssAmt058627
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt022148
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt080775
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0196500
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt035000
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt054500
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt010000
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0296000
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt02797
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt011139
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt020300
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt0149609
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt023695
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt0207540
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct01.00000
IRS990ScheduleA/PublicSupportPY509Pct01.00000
IRS990ScheduleA/PublicSupportTotal509Amt0503540
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0199297
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt046139
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt074800
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0159609
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt023695
IRS990ScheduleA/Total509Grp/TotalAmt0503540
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0199297
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt046139
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt074800
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0159609
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt023695
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0503540
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/BuildingsGrp/BookValueAmt010770
IRS990ScheduleD/BuildingsGrp/DepreciationAmt01035
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt011805
IRS990ScheduleD/TotalBookValueLandBuildingsAmt010770
IRS990/ScheduleJRequiredInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0JEFF FRIEDMAN
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm1ROBERT EPSTEIN
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt050% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt150% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd10
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $74,172 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2018.
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc1ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $74,172 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2018.
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0END GAME OUTREACH: END GAME IS A 40-MINUTE DOCUMENTARY FILM THAT FOLLOWS THE WORK OF ZEN HOSPICE PROJECT AND THE PALLIATIVE CARE TEAM AT UCSF AS THEY REDEFINE HOW OUR SOCIETY TREATS AND UNDERSTANDS END-OF-LIFE CARE. END GAME PREMIERED AT THE SUNDANCE FILM FESTIVAL IN JANUARY 2018 AND WAS RELEASED ON NETFLIX IN MAY 2018.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DUE TO THE FILING DEADLINE, THE GOVERNING BODY WILL RECEIVE THE COPY CONCURRENT WITH ITS FILING. NORMALLY, THE GOVERNING BODY RECEIVES AND REVIEWS THE COPY ANNUALLY DURING THE BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTATION IS AVAILABLE AT OUR OFFICE AT REGULAR BUSINESS HOURS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART III, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd01
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TempOrPermanentEndowmentsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt022213
IRS990/TotalAssetsEOYAmt082275
IRS990/TotalAssetsGrp/BOYAmt022213
IRS990/TotalAssetsGrp/EOYAmt082275
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0196500
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt02141
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0138529
IRS990/TotalFunctionalExpensesGrp/TotalAmt0140670
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt065
IRS990/TotalLiabilitiesEOYAmt01500
IRS990/TotalLiabilitiesGrp/BOYAmt065
IRS990/TotalLiabilitiesGrp/EOYAmt01500
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt022148
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt080775
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt028260
IRS990/TotalOtherProgSrvcRevenueAmt0225
IRS990/TotalProgramServiceExpensesAmt0138529
IRS990/TotalProgramServiceRevenueAmt02797
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02797
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0199297
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt022213
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt082275
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0644 BROADWAY STREET SUITE 406
IRS990/USAddress/CityNm0SAN FRANCISCO
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094133
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02020-03-31 21:24:44Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0JEFF FRIEDMAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum04158646714
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-10-31
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0REFLECTIVE IMAGE INC
ReturnHeader/Filer/BusinessNameControlTxt0REFL
ReturnHeader/Filer/EIN0943157432
ReturnHeader/Filer/PhoneNum04158646714
ReturnHeader/Filer/USAddress/AddressLine1Txt0644 BROADWAY STREET NO 406
ReturnHeader/Filer/USAddress/CityNm0SAN FRANCISCO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094133
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId07A97FEE29A932580AC5B6B7C1F08B57CBE3B9D33
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId07A97FEE29A932580AC5B6B7C1F08B57CBE3B9D33
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt012.236.28.114
ReturnHeader/FilingSecurityInformation/IPDt02019-10-31
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0PD
ReturnHeader/FilingSecurityInformation/IPTm015:13:35
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0943130341
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0TONG & FONG CPAS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0100 BUSH STREET 2180
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SAN FRANCISCO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd094104
ReturnHeader/PreparerPersonGrp/PhoneNum04159821492
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RICHARD D TONG
ReturnHeader/ReturnTs02019-11-08T11:46:26-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02018-01-01
ReturnHeader/TaxPeriodEndDt02018-12-31
ReturnHeader/TaxYr02018

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.03$0.15$0.12$0.41$0.29
2023Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$1.81$1.68$0.13
2022Detailed filing. Detailed filing data is available for this year.$0.34$0.02$0.32$0.32$0.06$0.26
2021Detailed filing. Detailed filing data is available for this year.$0.08$0.02$0.06$0.08$0.47$0.39
2020Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.88$1.09$0.21
2019Detailed filing. Detailed filing data is available for this year.$0.66$0.00$0.66$0.84$0.99$0.15
2018Detailed filing. Detailed filing data is available for this year.$0.82$0.02$0.81$1.99$1.41$0.59
2017Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$0.46$0.47$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$0.76$1.14$0.38
2015Detailed filing. Detailed filing data is available for this year.$0.61$0.00$0.61$1.60$1.11$0.49
2014Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.24$0.27$0.03
2013Detailed filing. Detailed filing data is available for this year.$0.16$0.01$0.15$1.82$2.13$0.31
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.46$0.00$0.46$4.16
2011Summary only. Only limited summary data is available for this year.$0.81$0.04$0.78$0.45$0.53$0.07