Liabilities / Assets
57th percentile
Tied with the lowest-debt nonprofits in its peer group.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
57th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
57th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
18th percentile
Higher net margin than 18% of similar nonprofits.
Top Officer Pay
77th percentile
Higher top officer pay than 77% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
21st percentile
Faster asset growth than 21% of similar nonprofits.
Revenue Growth
8th percentile
Faster revenue growth than 8% of similar nonprofits.
Assets
Down$65,975
Down $16,300 (-20%) from 2018
Net Assets
Down$65,975
Down $14,800 (-18%) from 2018
Liabilities
Down$0
Down $1,500 (-100%) from 2018
Revenue
Down$84,016
Down $115,281 (-58%) from 2018
Expenses
Down$98,816
Down $41,854 (-30%) from 2018
Net Income
Down-$14,800
Down $73,427 (-125%) from 2018
To make socially relevant documentaries re: non-commercial films that deal with the a variety of social issues in the usa and the world and other cultures, including hatred of gays and lesbians at public schools, history of portrayals of gays in cinema and television, gunshot victims and impact of gun violence and bridging the cultural and ideological gap with cuba via music, and related instrument exchanges.
Produce non-commerical film that deals with the a variety of social issues in the usa and the world and other cultures, including hatred of gays and lesbians at public schools, history of portrayals of gays in cinema and television, gunshot victims and impact of gun vioence and bridging the cultural and ideological gap with cuba via music, and related instrument exchanges.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Rtn Earn Endowment Incm Other Fnds | $80,775 | $65,975 | ▼ $14,800 |
| Cash and Non-Interest-Bearing Accounts | $71,505 | $55,508 | ▼ $15,997 |
| Land, Buildings, and Equipment, Net | $10,770 | $10,467 | ▼ $303 |
| Pd in Cap Srpls Land Bldg Eqp Fund | $0 | $0 | → $0 |
| Cap Stk Tr Prin Current Funds | $0 | $0 | → $0 |
| Total Assets | $82,275 | $65,975 | ▼ $16,300 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $1,500 | - | - |
| Total Liabilities | $1,500 | $0 | ▼ $1,500 |
| Net Assets / Fund Balance | |||
| Total Net Assets Fund Balance | $80,775 | $65,975 | ▼ $14,800 |
| Total Liabilities and Net Assets / Fund Balance | $82,275 | $65,975 | ▼ $16,300 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Buildings | $10,467 | $1,338 | $11,805 |
| Name | Title |
|---|---|
| Robert Epstein | President |
| Cappy Coates | Director |
| Michael Lumpkin | Director |
| Veronica Selver | Director |
| Jack Walsh | Secretary |
| Jeff Friedman | Teasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $98,816 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Accounting | - | $2,000 | - | $2,000 |
| Depreciation Depletion | - | $303 | - | $303 |
| Other Expenses | $36,190 | $80 | - | $80 |
| Total Functional Expenses | $96,324 | $2,492 | $0 | $98,816 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Jeff Friedman | 50% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION | ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $41,146 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2019. | No | - |
| Robert Epstein | 50% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION | ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $41,146 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2019. | No | - |
“Robert epstein is the president and jeff friedman is the treasurer of the organization. They are each 50% shareholder of telling pictures inc. That provides film production service to the organization.”
“Due to the filing deadline, the governing body will receive the copy concurrent with its filing. Normally, the governing body receives and reviews the copy annually during the board meeting.”
“Documentation is available at our office at regular business hours.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/ActivityOrMissionDesc | 0 | PRODUCE NON-COMMERICAL FILM THAT DEALS WITH THE A VARIETY OF SOCIAL ISSUES IN THE USA AND THE WORLD AND OTHER CULTURES, INCLUDING HATRED OF GAYS AND LESBIANS AT PUBLIC SCHOOLS, HISTORY OF PORTRAYALS OF GAYS IN CINEMA AND TELEVISION, GUNSHOT VICTIMS AND IMPACT OF GUN VIOENCE AND BRIDGING THE CULTURAL AND IDEOLOGICAL GAP WITH CUBA VIA MUSIC, AND RELATED INSTRUMENT EXCHANGES. |
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| IRS990/Desc | 0 | CUBA:REFLECTIVE IMAGE, INC. IS DEVELOPING A DOCUMENTARY EXPLORING THE MUSICAL CULTURE OF CUBA AND THE WORK OF THE NON-PROFIT ORGANIZATION HORNS TO HAVANA, WHICH IS DEDICATED TO INSTRUMENT DONATION, REPAIR, TRAINING, AND EDUCATION THROUGH CULTURAL EXCHANGE BETWEEN CUBA AND THE UNITED STATES. |
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| IRS990/MissionDesc | 0 | TO MAKE SOCIALLY RELEVANT DOCUMENTARIES RE: NON-COMMERCIAL FILMS THAT DEAL WITH THE A VARIETY OF SOCIAL ISSUES IN THE USA AND THE WORLD AND OTHER CULTURES, INCLUDING HATRED OF GAYS AND LESBIANS AT PUBLIC SCHOOLS, HISTORY OF PORTRAYALS OF GAYS IN CINEMA AND TELEVISION, GUNSHOT VICTIMS AND IMPACT OF GUN VIOLENCE AND BRIDGING THE CULTURAL AND IDEOLOGICAL GAP WITH CUBA VIA MUSIC, AND RELATED INSTRUMENT EXCHANGES. |
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| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | END GAME OUTREACH:END GAME IS A 40-MINUTE DOCUMENTARY FILM THAT FOLLOWS THE WORK OF ZEN HOSPICE PROJECT AND THE PALLIATIVE CARE TEAM AT UCSF AS THEY REDEFINE HOW OUR SOCIETY TREATS AND UNDERSTANDS END-OF-LIFE CARE. END GAME PREMIERED AT THE SUNDANCE FILM FESTIVAL IN JANUARY 2018 AND WAS RELEASED ON NETFLIX IN MAY 2018. WHILE MAKING END GAME, WE REALIZED THAT IT HAD THE POTENTIAL TO INFLUENCE SOCIETY AND MEDICAL PRACTICES AROUND A DIFFICULT SUBJECT IN OUR CULTURE: DYING, AND HOW IT IMPACTS US ALL. WE SOUGHT SUPPORT FOR A COMMUNITY AND EDUCATIONAL SCREENING CAMPAIGN THAT WOULD LEVERAGE THE FILM AS A CONVERSATION STARTER ABOUT END-OF-LIFE CARE.THE PRIMARY OBJECTIVES OF THE CAMPAIGN WERE TO INCREASE AWARENESS OF AND THEREFORE ACCESS TO PALLIATIVE CARE, AND TO SPARK CONVERSATIONS THAT ALLOWED PEOPLE TO BETTER UNDERSTAND AND SHARE THEIR OWN END-OF-LIFE VALUES WITH LOVED ONES AND CAREGIVERS. WE SOUGHT TO DO THIS BY CONNECTING WITH AND ALIGNING OUR GOALS WITH THOSE OF EXISTING INSTITUTIONS AND NETWORKS. THESE ORGANIZATIONS COULD THEN DEPLOY END GAME SCREENINGS AND EVENTS IN PROFESSIONAL DEVELOPMENT, CURRICULAR, AND COMMUNITY/FAMILY SETTINGS TO REACH A WIDE AUDIENCE. WHEN POSSIBLE, WE HELPED ORCHESTRATE LARGER EVENTS WITH SPEAKERS FROM AMONG THE FILM'S SUBJECTS OR FROM THE FILMMAKING TEAM.TO HELP SUPPORT THIS OUTREACH, WE ALSO BUILT A SET OF DISCUSSION MATERIALS INSPIRED BY THE FILM, AND A WEBSITE THAT ALLOWED EASY ACCESS TO RESOURCES AND SCREENING INFORMATION. IN PARTNERSHIP WITH BLUESHIFT, A COMPANY THAT CREATES IMPACTFUL EDUCATIONAL TOOLS TO LEVERAGE THE POWER OF DOCUMENTARY FILM, WE CREATED THREE UNIQUE GUIDES: A COMMUNITY SCREENING GUIDE, A FAMILY GUIDE, AND A CLINICIAN'S GUIDE WITH FOUR PROFESSIONAL DEVELOPMENT MODULES. THESE FREE, DOWNLOADABLE PDFS PROVIDED ADDITIONAL CONTEXT, RESEARCH, AND COMMENTARY FROM END GAME SUBJECTS AND MEDICAL PROFESSIONALS. THE TEAM AT BLUESHIFT INTERVIEWED A SPECTRUM OF PARTICIPANTS TO MAKE EACH GUIDE A VALUABLE TOOL TO ENHANCE POST-SCREENING DISCUSSIONS FOR A VARIETY OF AUDIENCES. OUR FINAL GUIDES WERE MADE AVAILABLE FOR FREE TO THE PUBLIC ON OUR WEBSITE AND WILL CONTINUE TO BE ACCESSIBLE INDEFINITELY. |
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| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | CELLULOID CLOSET:PRODUCED NON-COMMERCIAL EDUCATIONAL FILM TO EDUCATE PUBLIC ON HOW LESBIANS AND GAY MEN HAVE BEEN PORTRAYED IN MOTION PICTURES FROM THE ERA OF SILENT FILM TO THE AGE OF AIDS. - FILM SCREENING AND DISTRIBUTION INCOME |
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| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt | 0 | 74800 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt | 0 | 159609 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 563861 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/BuildingsGrp/BookValueAmt | 0 | 10467 |
| IRS990ScheduleD/BuildingsGrp/DepreciationAmt | 0 | 1338 |
| IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 11805 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 10467 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm | 0 | JEFF FRIEDMAN |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm | 1 | ROBERT EPSTEIN |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | 50% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 1 | 50% SHAREHOLDER OF CORP THAT PROVIDES FILM PROD SERVICE TO THE ORGANIZATION |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 0 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 1 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $41,146 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2019. |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 1 | ORGANIZATION PAID TELLING PICTURES INC TOTAL OF $41,146 FOR PRODUCTION EXPENSES IN THE CALENDAR YEAR 2019. |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | ROBERT EPSTEIN IS THE PRESIDENT AND JEFF FRIEDMAN IS THE TREASURER OF THE ORGANIZATION. THEY ARE EACH 50% SHAREHOLDER OF TELLING PICTURES INC. THAT PROVIDES FILM PRODUCTION SERVICE TO THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DUE TO THE FILING DEADLINE, THE GOVERNING BODY WILL RECEIVE THE COPY CONCURRENT WITH ITS FILING. NORMALLY, THE GOVERNING BODY RECEIVES AND REVIEWS THE COPY ANNUALLY DURING THE BOARD MEETING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | DOCUMENTATION IS AVAILABLE AT OUR OFFICE AT REGULAR BUSINESS HOURS. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION A, LINE 2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | CA |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | 0 |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 82275 |
| IRS990/TotalAssetsEOYAmt | 0 | 65975 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 82275 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 65975 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalContributionsAmt | 0 | 76012 |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 2492 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 96324 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 98816 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 1500 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 1500 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 80775 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 65975 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalOtherProgSrvcExpenseAmt | 0 | 36190 |
| IRS990/TotalOtherProgSrvcRevenueAmt | 0 | 90 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 96324 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 8004 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 8004 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 84016 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 0 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 82275 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 65975 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 2261 MARKET STREET 506 |
| IRS990/USAddress/CityNm | 0 | SAN FRANCISCO |
| IRS990/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/USAddress/ZIPCd | 0 | 94114 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 6 |
| IRS990/VotingMembersIndependentCnt | 0 | 4 |
| IRS990/WebsiteAddressTxt | 0 | N/A |
| IRS990/WhistleblowerPolicyInd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2021-01-29 14:40:06Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JEFF FRIEDMAN |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | TREASURER |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 4158646714 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2020-10-22 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | REFLECTIVE IMAGE INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | REFL |
| ReturnHeader/Filer/EIN | 0 | 943157432 |
| ReturnHeader/Filer/PhoneNum | 0 | 4158646714 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 2261 MARKET STREET NO 506 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | SAN FRANCISCO |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 94114 |
| ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId | 0 | 4447288801662CB900702E5CA2B968E8C26BA9C2 |
| ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId | 0 | 5D101F1B3B2E210C8EFE33D17EE21F6438CD8952 |
| ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd | 0 | P |
| ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt | 0 | 104.7.13.174 |
| ReturnHeader/FilingSecurityInformation/IPDt | 0 | 2020-10-22 |
| ReturnHeader/FilingSecurityInformation/IPTimezoneCd | 0 | PD |
| ReturnHeader/FilingSecurityInformation/IPTm | 0 | 13:40:42 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 943130341 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | TONG & FONG CPAS |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 100 BUSH STREET 2180 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | SAN FRANCISCO |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 94104 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 4159821492 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | RICHARD D TONG |
| ReturnHeader/ReturnTs | 0 | 2020-10-28T19:40:39-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2019-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2019-12-31 |
| ReturnHeader/TaxYr | 0 | 2019 |
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Displayed year
2019 • Form 990Detailed filing. Detailed filing data is available for this year.