Civic Intelligence

Fairytale Town Inc.

990 • Fiscal year 2023 • EIN 94-1669088

Jan 01, 2023 to Dec 31, 2023 • Filed on Oct 14, 2024

Organization Profilewww.fairytaletown.org

Refreshing map…

3901 Land Park DriveSacramento, CA 95822

(916) 808-5388

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

45th percentile

0.10x

Higher debt load relative to assets than 45% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2023

Liabilities / Revenue

57th percentile

0.24x

Higher debt load relative to revenue than 57% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2023

Net Margin

79th percentile

25%

Higher net margin than 79% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2023

Top Officer Pay

70th percentile

$177,537

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 5.1% of source-year revenue.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2023

Asset Growth

79th percentile

23%

Faster asset growth than 79% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Revenue Growth

17th percentile

-20%

Faster revenue growth than 17% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets45th percentile

Assets

Flat

$8,321,925

Flat from 2023

Net Assets

Flat

$7,507,525

Flat from 2023

Liabilities

Flat

$814,400

Flat from 2023

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin79th percentile

Revenue

Flat

$3,449,927

Flat from 2023

Expenses

Flat

$2,579,734

Flat from 2023

Net Income

Flat

$870,193

Flat from 2023

Historical Trend

Balance Sheet Trend

Asset Growth79th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2010: $1,292,085Liabilities 2010: $60,837Net Assets 2010: $1,231,2482010Assets 2011: $1,308,862Liabilities 2011: $59,388Net Assets 2011: $1,249,4742011Assets 2012: $1,330,698Liabilities 2012: $93,166Net Assets 2012: $1,237,5322012Assets 2013: $1,442,083Liabilities 2013: $130,942Net Assets 2013: $1,311,1412013Assets 2014: $1,488,403Liabilities 2014: $95,143Net Assets 2014: $1,393,2602014Assets 2015: $1,514,555Liabilities 2015: $100,153Net Assets 2015: $1,414,4022015Assets 2016: $1,746,699Liabilities 2016: $126,457Net Assets 2016: $1,620,2422016Assets 2017: $2,023,619Liabilities 2017: $168,424Net Assets 2017: $1,855,1952017Assets 2018: $2,553,015Liabilities 2018: $79,016Net Assets 2018: $2,473,9992018Assets 2019: $3,513,517Liabilities 2019: $717,211Net Assets 2019: $2,796,3062019Assets 2020: $3,785,354Liabilities 2020: $707,111Net Assets 2020: $3,078,2432020Assets 2021: $4,798,376Liabilities 2021: $206,060Net Assets 2021: $4,592,3162021Assets 2022: $6,776,228Liabilities 2022: $160,541Net Assets 2022: $6,615,6872022Assets 2023: $8,321,925Liabilities 2023: $814,400Net Assets 2023: $7,507,5252023Assets 2023: $8,321,925Liabilities 2023: $814,400Net Assets 2023: $7,507,5252023Assets 2024: $7,910,528Liabilities 2024: $155,826Net Assets 2024: $7,754,7022024

Highlighted filing

2023

Assets$8,321,925
Liabilities$814,400
Net Assets$7,507,525
Open 2023 Filing

Operations Trend

Revenue Growth17th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2010: $1,164,498Expenses 2010: $1,124,568Net Income 2010: $39,9302010Revenue 2011: $1,272,181Expenses 2011: $1,253,955Net Income 2011: $18,2262011Revenue 2012: $1,389,666Expenses 2012: $1,401,608Net Income 2012: -$11,9422012Revenue 2013: $1,474,334Expenses 2013: $1,400,725Net Income 2013: $73,6092013Revenue 2014: $1,606,026Expenses 2014: $1,523,907Net Income 2014: $82,1192014Revenue 2015: $1,659,646Expenses 2015: $1,638,504Net Income 2015: $21,1422015Revenue 2016: $2,182,758Expenses 2016: $1,976,918Net Income 2016: $205,8402016Revenue 2017: $2,061,334Expenses 2017: $1,823,083Net Income 2017: $238,2512017Revenue 2018: $2,482,276Expenses 2018: $1,856,087Net Income 2018: $626,1892018Revenue 2019: $2,278,657Expenses 2019: $1,973,243Net Income 2019: $305,4142019Revenue 2020: $1,975,996Expenses 2020: $1,700,632Net Income 2020: $275,3642020Revenue 2021: $3,370,960Expenses 2021: $1,863,615Net Income 2021: $1,507,3452021Revenue 2022: $4,328,358Expenses 2022: $2,264,976Net Income 2022: $2,063,3822022Revenue 2023: $3,449,927Expenses 2023: $2,579,734Net Income 2023: $870,1932023Revenue 2023: $3,449,927Expenses 2023: $2,579,734Net Income 2023: $870,1932023Revenue 2024: $2,962,484Expenses 2024: $2,724,424Net Income 2024: $238,0602024

Highlighted filing

2023

Revenue$3,449,927
Expenses$2,579,734
Net Income$870,193
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Oct 14, 2024
Return Version
2023v5.1
Gross Receipts
$3,525,885
Mission and Program Overview

Mission

Fairytale Town is dedicated to promoting the imagination, creativity and education of children. Our vision is to inspire, educate and strengthen communities through play. Fairytale Town strives to reach out to new audiences through developing innovative and meaningful programming.

Fairytale Town is dedicated to promoting the imagination, creativity and education of children. Our vision is to inspire, educate and strengthen communities through play.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$4,084,666$4,230,227▲ $145,561
Cash and Non-Interest-Bearing Accounts$1,050,853$1,465,121▲ $414,268
Investments in Publicly Traded Securities$620,550$385,965▼ $234,585
Pledges and Grants Receivable$190,459$384,739▲ $194,280
Accounts Receivable$732,150$26,804▼ $705,346
Inventories for Sale or Use$21,845$20,966▼ $879
Prepaid Expenses and Deferred Charges$1,387$1,387→ $0
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Intangible Assets-$0-
Total Assets$6,776,228$8,321,925▲ $1,545,697
Other Assets Total$74,318$1,806,716▲ $1,732,398
Liabilities
Accounts Payable and Accrued Expenses$150,579$803,277▲ $652,698
Deferred Revenue$9,962$11,123▲ $1,161
Total Liabilities$160,541$814,400▲ $653,859
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,073,979$7,074,516▲ $2,000,537
Net Assets With Donor Restrictions$1,541,708$433,009▼ $1,108,699
Total Net Assets Fund Balance$6,615,687$7,507,525▲ $891,838
Total Liabilities and Net Assets / Fund Balance$6,776,228$8,321,925▲ $1,545,697

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$4,145,057$1,046,746$5,191,803
Equipment$85,170$182,864$268,034
Other Land Buildings-$1,961$1,961
Other Assets Org$85,100--
Compensation and Service Providers
Top Officer Pay70th percentile

Employees

NameTitleBaseOtherTotal
Kevin Smith-FaganExecutive Director$162,313$15,224$177,537

Board Members and Trustees

NameTitle
James ShelbyPast President
Danielle StephensPresident
Priscilla EnriquezVice President
Amanda MerzDirector
James HartDirector
John ToneyDirector
Kevin LundDirector
Matt DeFazioDirector
Michael YeeDirector
Michelle SilvesterDirector
Peter DannenfelserDirector
Tanya CurryDirector
Tesh DiyalDirector
Todd SorensenDirector
Becky BitterCity Liaison
Kristy WieseSecretary
Ken BrownTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,397,333
Program Service Revenue
$1,702,329
Investment Income
$63,956
Other Revenue
$286,309
All Other Contributions
$1,385,088
Change in Net Assets
$870,193

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported AmountValuation Method
Other Non Cash Contri Table$57,716Fair Market Value (FMV)
Other Non Cash Contri Table$28,000Fair Market Value (FMV)
Other Non Cash Contri Table$1,940Fair Market Value (FMV)
Total Noncash Contributions$87,656-

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,449,927
Revenue Not Reported on Form 990
$103,853
Total Revenue per Audited Statements
$3,553,780
Total Revenue per Form 990
$3,449,927
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,685,037
Other Expenses$894,697
Total Fundraising Expense$167,660
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,112,110$116,080$62,841$1,291,031
All Other Expenses$187,416$27,440$7,123$221,979
Current Officers, Directors, Trustees, and Key Employees$139,818$14,594$7,901$162,313
Depreciation Depletion$143,866$15,985-$159,851
Payroll Taxes$98,507$10,282$5,566$114,355
Other Employee Benefits$85,253$8,898$4,817$98,968
Other Expenses$55,639$5,807$3,144$64,590
Insurance$29,624$3,092$1,674$34,390
Fees for Services Other-$33,758-$33,758
Information Technology-$29,858-$29,858
Fees for Services Accounting-$27,145-$27,145
Advertising$20,041-$2,227$22,268
Pension Plan Contributions$15,824$1,652$894$18,370
Total Functional Expenses$2,106,314$305,760$167,660$2,579,734

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,661,942
Expenses per Audited Statements$2,579,734
Total Expenses per Form 990$2,579,734
Expenses Not Reported on Form 990$82,208
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$100,288
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Tales & Ales$100,288$100,288-$100,288
Total Events$100,288$100,288-$100,288
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is prepared by a firm of certified public accountants and reviewed by the executive director. The executive director subsequently distributes a draft of Form 990 to the finance committee requesting their review, comments and questions. Form 990 is filed upon the satisfactory resolution of all questions and comments.”

Form 990, Part VI, Section B, Line 12C

“Each board member is required to annually review possible conflicts of interest as set out in the corporate by-laws and promptly disclose such conflicts as they arise.”

Form 990, Part VI, Section B, Line 15A

“Staffing and Finance Committee gather info from salary surveys to determine an acceptable salary based on industry standards.”

Form 990, Part VI, Section B, Line 15B

“Staffing and Finance Committee gather info from salary surveys to determine an acceptable salary based on industry standards.”

Form 990, Part VI, Section C, Line 19

“Form 990, governing documents and policies are available for public inspection at Fairytale Town's business office.”

Filing and Contact Details

Filer

Filer Name
Fairytale Town Inc
EIN
94-1669088
Phone
9168085388
Address
3901 Land Park Drive, Sacramento, CA 95822

Signing Officer

Name
Kevin Smith-Fagan
Title
Executive Director
Signed
2024-10-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kevin Smith-Fagan
Formed
1962
Legal Domicile
CA
Voting Board Members
17
Independent Board Members
17
Employees
95
Volunteers
200

Preparer

Firm
Balarsky & Beebout CPAs
Address
6920 Fair Oaks Blvd Ste 205, Carmichael, CA 95608
Preparer
Steven J Olds CPA
Phone
9169212600
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires that management report information regarding its exposure to various tax positions taken by Fairytale Town, Inc. Fairytale Town, Inc. has determined whether any tax positions have met the recognition threshold and have measured the exposure to those tax positions. Management believes that Fairytale Town, Inc. has adequately addressed all relevant tax positions and that there are no unrecorded tax liabilities. Federal and state tax authorities generally have the right to examine and audit the previous three years of tax returns filed. Any interest or penalties assessed to Fairytale Town, Inc. are recorded in operating expenses. No interest or penalties from federal or state tax authorities were recorded in the accompanying financial statements.”

Part XI, Line 2D: Other revenue amounts included in F/S but not included on form 990

“Cost of Goods Sold $75958”

Part XII, Line 2D: Other expenses and losses per audited F/S

“Cost of Goods Sold $75958”

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IRS990/Desc0Since opening in 1959, Fairytale Town has welcomed families from all over the world through Humpty Dumptys gate into an enchanted realm. Today, we are welcoming our fourth generation of visitors into two and a half acres of magic and fun that have stood the test of time.A nonprofit children's storybook park and education center, Fairytale Town is home to three-dimensional playsets based on favorite fairytales and nursery rhymes, a family of barnyard animals, interactive learning gardens, two performing arts stages, and an off-site adventure playground. Significant physical improvements and innovative programming have established Fairytale Town as an important destination that promotes quality family time, play, creativity, imagination, learning and fun.Fairytale Town remains the only literacy-based park that serves children in this region. Year-round special events and educational programming introduce literacy and creative experiences to approximately 250,000 visitors each year. Park attractions include King Arthurs Castle, the Giants Foot from Jack and the Beanstalk, a Pirate Ship, Robin Hoods Sherwood Forest, Mr. McGregors Garden, and the Mother Goose Stage. Numerous slides are situated in playsets throughout the park, including the Old Woman Who Live in a Shoe slide and Owls Tree House slide. The Crooked Mile is the hands-down favorite set!Now when childrens activities and entertainment tend to be commercial and passive, Fairytale Town is a physically active, imagination-stimulating alternative one that is needed more than ever.
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IRS990/Form990PartVIISectionAGrp/PersonNm2Ken Brown
IRS990/Form990PartVIISectionAGrp/PersonNm3Tesh Diyal
IRS990/Form990PartVIISectionAGrp/PersonNm4Michelle Silvester
IRS990/Form990PartVIISectionAGrp/PersonNm5Peter Dannenfelser
IRS990/Form990PartVIISectionAGrp/PersonNm6Priscilla Enriquez
IRS990/Form990PartVIISectionAGrp/PersonNm7Kevin Lund
IRS990/Form990PartVIISectionAGrp/PersonNm8Amanda Merz
IRS990/Form990PartVIISectionAGrp/PersonNm9Tanya Curry
IRS990/Form990PartVIISectionAGrp/PersonNm10Danielle Stephens
IRS990/Form990PartVIISectionAGrp/PersonNm11Kristy Wiese
IRS990/Form990PartVIISectionAGrp/PersonNm12John Toney
IRS990/Form990PartVIISectionAGrp/PersonNm13Michael Yee
IRS990/Form990PartVIISectionAGrp/PersonNm14James Shelby
IRS990/Form990PartVIISectionAGrp/PersonNm15Todd Sorensen
IRS990/Form990PartVIISectionAGrp/PersonNm16Matt DeFazio
IRS990/Form990PartVIISectionAGrp/PersonNm17James Hart
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Dir.
IRS990/Form990PartVIISectionAGrp/TitleTxt1City Liaison
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10President
IRS990/Form990PartVIISectionAGrp/TitleTxt11Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Past President
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
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IRS990/MaterialDiversionOrMisuseInd0false
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IRS990/MinutesOfCommitteesInd0true
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IRS990/MissionDesc0Fairytale Town is dedicated to promoting the imagination, creativity and education of children. Our vision is to inspire, educate and strengthen communities through play. Fairytale Town strives to reach out to new audiences through developing innovative and meaningful programming.
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IRS990/OtherExpensesGrp/Desc1Repairs and Maintenance
IRS990/OtherExpensesGrp/Desc2Fund Development
IRS990/OtherExpensesGrp/Desc3Telephone and utilities
IRS990/OtherExpensesGrp/FundraisingAmt06046
IRS990/OtherExpensesGrp/FundraisingAmt165427
IRS990/OtherExpensesGrp/FundraisingAmt23144
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt011169
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt15807
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1759233
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt255242
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1759233
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt255242
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IRS990/PYOtherExpensesAmt0737989

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$8,321,925
Liabilities
$814,400
Net assets
$7,507,525
Revenue
$3,449,927
Expenses
$2,579,734
Net income
$870,193
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.91$0.16$7.75$2.96$2.72$0.24
2023Detailed filing. Detailed filing data is available for this year.$8.32$0.81$7.51$3.45$2.58$0.87
2023Summary only. Only limited summary data is available for this year.$8.32$0.81$7.51$3.45$2.58$0.87
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.78$0.16$6.62$4.33$2.26$2.06
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.80$0.21$4.59$3.37$1.86$1.51
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.79$0.71$3.08$1.98$1.70$0.28
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.51$0.72$2.80$2.28$1.97$0.31
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.55$0.08$2.47$2.48$1.86$0.63
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.02$0.17$1.86$2.06$1.82$0.24
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.75$0.13$1.62$2.18$1.98$0.21
2015Detailed filing. Detailed filing data is available for this year.$1.51$0.10$1.41$1.66$1.64$0.02
2014Detailed filing. Detailed filing data is available for this year.$1.49$0.10$1.39$1.61$1.52$0.08
2013Detailed filing. Detailed filing data is available for this year.$1.44$0.13$1.31$1.47$1.40$0.07
2012Summary only. Only limited summary data is available for this year.$1.33$0.09$1.24$1.39$1.40$0.01
2011Summary only. Only limited summary data is available for this year.$1.31$0.06$1.25$1.27$1.25$0.02
2010Summary only. Only limited summary data is available for this year.$1.29$0.06$1.23$1.16$1.12$0.04