Civic Intelligence

Fairytale Town Inc

EIN 94-1669088 • 501(c)3 • Sacramento, CA

Profile

Fairytale Town is dedicated to promoting the imagination, creativity and education of children. Our vision is to inspire, educate and strengthen communities through play. Fairytale Town strives to reach out to new audiences through developing innovative and meaningful programming.

Refreshing map…

3901 Land Park DriveSacramento, CA 95822

www.fairytaletown.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

26th percentile

0.02x

Higher debt load relative to assets than 26% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

29th percentile

0.05x

Higher debt load relative to revenue than 29% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

58th percentile

8.0%

Higher net margin than 58% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

69th percentile

$180,901

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 6.1% of source-year revenue.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

20th percentile

-4.9%

Faster asset growth than 20% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

18th percentile

-14%

Faster revenue growth than 18% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets26th percentile

Assets

Down

$7,910,528

Down $411,397 (-4.9%) from 2023

Liabilities

Down

$155,826

Down $658,574 (-81%) from 2023

Net Assets

Up

$7,754,702

Up $247,177 (+3.3%) from 2023

Operations
Liabilities / Revenue29th percentileNet Margin58th percentile

Revenue

Down

$2,962,484

Down $487,443 (-14%) from 2023

Expenses

Up

$2,724,424

Up $144,690 (+5.6%) from 2023

Net Income

Down

$238,060

Down $632,133 (-73%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth20th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2010: $1,292,085Liabilities 2010: $60,837Net Assets 2010: $1,231,2482010Assets 2011: $1,308,862Liabilities 2011: $59,388Net Assets 2011: $1,249,4742011Assets 2012: $1,330,698Liabilities 2012: $93,166Net Assets 2012: $1,237,5322012Assets 2013: $1,442,083Liabilities 2013: $130,942Net Assets 2013: $1,311,1412013Assets 2014: $1,488,403Liabilities 2014: $95,143Net Assets 2014: $1,393,2602014Assets 2015: $1,514,555Liabilities 2015: $100,153Net Assets 2015: $1,414,4022015Assets 2016: $1,746,699Liabilities 2016: $126,457Net Assets 2016: $1,620,2422016Assets 2017: $2,023,619Liabilities 2017: $168,424Net Assets 2017: $1,855,1952017Assets 2018: $2,553,015Liabilities 2018: $79,016Net Assets 2018: $2,473,9992018Assets 2019: $3,513,517Liabilities 2019: $717,211Net Assets 2019: $2,796,3062019Assets 2020: $3,785,354Liabilities 2020: $707,111Net Assets 2020: $3,078,2432020Assets 2021: $4,798,376Liabilities 2021: $206,060Net Assets 2021: $4,592,3162021Assets 2022: $6,776,228Liabilities 2022: $160,541Net Assets 2022: $6,615,6872022Assets 2023: $8,321,925Liabilities 2023: $814,400Net Assets 2023: $7,507,5252023Assets 2024: $7,910,528Liabilities 2024: $155,826Net Assets 2024: $7,754,7022024

Highlighted filing

2024

Assets$7,910,528
Liabilities$155,826
Net Assets$7,754,702
Open 2024 Filing

Operations Trend

Revenue Growth18th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2010: $1,164,498Expenses 2010: $1,124,568Net Income 2010: $39,9302010Revenue 2011: $1,272,181Expenses 2011: $1,253,955Net Income 2011: $18,2262011Revenue 2012: $1,389,666Expenses 2012: $1,401,608Net Income 2012: -$11,9422012Revenue 2013: $1,474,334Expenses 2013: $1,400,725Net Income 2013: $73,6092013Revenue 2014: $1,606,026Expenses 2014: $1,523,907Net Income 2014: $82,1192014Revenue 2015: $1,659,646Expenses 2015: $1,638,504Net Income 2015: $21,1422015Revenue 2016: $2,182,758Expenses 2016: $1,976,918Net Income 2016: $205,8402016Revenue 2017: $2,061,334Expenses 2017: $1,823,083Net Income 2017: $238,2512017Revenue 2018: $2,482,276Expenses 2018: $1,856,087Net Income 2018: $626,1892018Revenue 2019: $2,278,657Expenses 2019: $1,973,243Net Income 2019: $305,4142019Revenue 2020: $1,975,996Expenses 2020: $1,700,632Net Income 2020: $275,3642020Revenue 2021: $3,370,960Expenses 2021: $1,863,615Net Income 2021: $1,507,3452021Revenue 2022: $4,328,358Expenses 2022: $2,264,976Net Income 2022: $2,063,3822022Revenue 2023: $3,449,927Expenses 2023: $2,579,734Net Income 2023: $870,1932023Revenue 2024: $2,962,484Expenses 2024: $2,724,424Net Income 2024: $238,0602024

Highlighted filing

2024

Revenue$2,962,484
Expenses$2,724,424
Net Income$238,060
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$7,910,528
Liabilities
$155,826
Net assets
$7,754,702
Revenue
$2,962,484
Expenses
$2,724,424
Net income
$238,060
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.91$0.16$7.75$2.96$2.72$0.24
2023Summary only. Only limited summary data is available for this year.$8.32$0.81$7.51$3.45$2.58$0.87
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.78$0.16$6.62$4.33$2.26$2.06
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.80$0.21$4.59$3.37$1.86$1.51
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.79$0.71$3.08$1.98$1.70$0.28
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.51$0.72$2.80$2.28$1.97$0.31
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.55$0.08$2.47$2.48$1.86$0.63
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.02$0.17$1.86$2.06$1.82$0.24
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.75$0.13$1.62$2.18$1.98$0.21
2015Detailed filing. Detailed filing data is available for this year.$1.51$0.10$1.41$1.66$1.64$0.02
2014Detailed filing. Detailed filing data is available for this year.$1.49$0.10$1.39$1.61$1.52$0.08
2013Detailed filing. Detailed filing data is available for this year.$1.44$0.13$1.31$1.47$1.40$0.07
2012Summary only. Only limited summary data is available for this year.$1.33$0.09$1.24$1.39$1.40$0.01
2011Summary only. Only limited summary data is available for this year.$1.31$0.06$1.25$1.27$1.25$0.02
2010Summary only. Only limited summary data is available for this year.$1.29$0.06$1.23$1.16$1.12$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 12, 2025
Return Version
2024v5.2
Gross Receipts
$3,062,629
Mission and Program Overview

Mission

Fairytale Town is dedicated to promoting the imagination, creativity and education of children. Our vision is to inspire, educate and strengthen communities through play. Fairytale Town strives to reach out to new audiences through developing innovative and meaningful programming.

Fairytale Town is dedicated to promoting the imagination, creativity and education of children. Our vision is to inspire, educate and strengthen communities through play.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$4,230,227$6,595,500▲ $2,365,273
Cash and Non-Interest-Bearing Accounts$1,465,121$818,436▼ $646,685
Pledges and Grants Receivable$384,739$234,526▼ $150,213
Investments in Publicly Traded Securities$385,965$125,882▼ $260,083
Inventories for Sale or Use$20,966$25,702▲ $4,736
Accounts Receivable$26,804$14,160▼ $12,644
Prepaid Expenses and Deferred Charges$1,387$1,387→ $0
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Intangible Assets-$0-
Total Assets$8,321,925$7,910,528▼ $411,397
Other Assets Total$1,806,716$94,935▼ $1,711,781
Liabilities
Accounts Payable and Accrued Expenses$803,277$149,703▼ $653,574
Deferred Revenue$11,123$6,123▼ $5,000
Total Liabilities$814,400$155,826▼ $658,574
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$7,074,516$7,754,702▲ $680,186
Net Assets With Donor Restrictions$433,009--
Total Net Assets Fund Balance$7,507,525$7,754,702▲ $247,177
Total Liabilities and Net Assets / Fund Balance$8,321,925$7,910,528▼ $411,397

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$6,522,964$1,213,150$7,736,114
Equipment$72,536$209,296$281,832
Other Land Buildings-$1,961$1,961
Compensation and Service Providers
Top Officer Pay69th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kevin Smith-FaganExecutive DirectorFT$163,863$17,038$180,901

Board Members and Trustees

NameTitle
Danielle StephensPast President
Priscilla EnriquezPresident
Kevin LundVice President
Bobby ReedDirector
James ShelbyDirector
John ToneyDirector
Michael YeeDirector
Michele Foss-SnowdenDirector
Michelle SilvesterDirector
Peter DannenfelserDirector
Samantha HoshidaDirector
Tesh DiyalDirector
Becky BitterCity Liaison
Kristy WieseSecretary
Ken BrownTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$935,962
Program Service Revenue
$1,782,214
Investment Income
$30,126
Other Revenue
$214,182
All Other Contributions
$908,717
Change in Net Assets
$238,060

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported AmountValuation Method
Other Non Cash Contri Table$55,575Fair Market Value (FMV)
Other Non Cash Contri Table$4,350Fair Market Value (FMV)
Other Non Cash Contri Table$1,020Fair Market Value (FMV)
Total Noncash Contributions$60,945-

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,962,484
Revenue Not Reported on Form 990
$91,548
Total Revenue per Audited Statements
$3,054,032
Total Revenue per Form 990
$2,962,484
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,843,017
Other Expenses$881,407
Total Fundraising Expense$161,309
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,229,689$110,222$63,920$1,403,831
All Other Expenses$128,317$5,772$62,608$196,697
Depreciation Depletion$173,553$19,284-$192,837
Current Officers, Directors, Trustees, and Key Employees$143,537$12,866$7,461$163,864
Other Employee Benefits$114,868$10,296$5,971$131,135
Payroll Taxes$108,595$9,734$5,645$123,974
Other Expenses$52,082$4,668$2,707$59,457
Fees for Services Accounting-$39,605-$39,605
Information Technology-$33,874-$33,874
Insurance$28,959$2,596$1,505$33,060
Fees for Services Other-$28,714-$28,714
Pension Plan Contributions$17,706$1,587$920$20,213
Advertising$14,609-$1,623$16,232
Total Functional Expenses$2,268,440$294,675$161,309$2,724,424

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,806,855
Expenses per Audited Statements$2,724,424
Total Expenses per Form 990$2,724,424
Expenses Not Reported on Form 990$82,431
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$95,927
Fundraising Direct Expenses$21,026
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Tales & Ales$72,406$57,406$17,322$40,084
Online Auction$38,521$38,521-$38,521
Total Events$110,927$95,927$21,026$74,901
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is prepared by a firm of certified public accountants and reviewed by the executive director. The executive director subsequently distributes a draft of Form 990 to the finance committee requesting their review, comments and questions. Form 990 is filed upon the satisfactory resolution of all questions and comments.”

Form 990, Part VI, Section B, Line 12C

“Each board member is required to annually review possible conflicts of interest as set out in the corporate by-laws and promptly disclose such conflicts as they arise.”

Form 990, Part VI, Section B, Line 15A

“Staffing and Finance Committee gather info from salary surveys to determine an acceptable salary based on industry standards.”

Form 990, Part VI, Section B, Line 15B

“Staffing and Finance Committee gather info from salary surveys to determine an acceptable salary based on industry standards.”

Form 990, Part VI, Section C, Line 19

“Form 990, governing documents and policies are available for public inspection at Fairytale Town's business office.”

Filing and Contact Details

Filer

Filer Name
Fairytale Town Inc
EIN
94-1669088
Phone
9168085388
Address
3901 Land Park Drive, Sacramento, CA 95822

Signing Officer

Name
Kevin Smith-Fagan
Title
Executive Director
Signed
2025-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kevin Smith-Fagan
Formed
1962
Legal Domicile
CA
Voting Board Members
15
Independent Board Members
15
Employees
87
Volunteers
200

Preparer

Firm
Beebout Williams & Olds CPAs
Address
6920 Fair Oaks Blvd Ste 205, Carmichael, CA 95608
Preparer
Steven J Olds CPA
Phone
9169212600
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires that management report information regarding its exposure to various tax positions taken by Fairytale Town, Inc. Fairytale Town, Inc. has determined whether any tax positions have met the recognition threshold and have measured the exposure to those tax positions. Management believes that Fairytale Town, Inc. has adequately addressed all relevant tax positions and that there are no unrecorded tax liabilities. Federal and state tax authorities generally have the right to examine and audit the previous three years of tax returns filed. Any interest or penalties assessed to Fairytale Town, Inc. are recorded in operating expenses. No interest or penalties from federal or state tax authorities were recorded in the accompanying financial statements.”

Part XI, Line 2D: Other revenue amounts included in F/S but not included on form 990

“Cost of Goods Sold $79119”

Part XII, Line 2D: Other expenses and losses per audited F/S

“Cost of Goods Sold $79119”

Raw XML AppendixShowing 400 of 626 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0Since opening in 1959, Fairytale Town has welcomed families from all over the world through Humpty Dumptys gate into an enchanted realm. Today, we are welcoming our fourth generation of visitors into two and a half acres of magic and fun that have stood the test of time.A nonprofit children's storybook park and education center, Fairytale Town is home to three-dimensional playsets based on favorite fairytales and nursery rhymes, a family of barnyard animals, interactive learning gardens, two performing arts stages, and an off-site adventure playground. Significant physical improvements and innovative programming have established Fairytale Town as an important destination that promotes quality family time, play, creativity, imagination, learning and fun.Fairytale Town remains the only literacy-based park that serves children in this region. Year-round special events and educational programming introduce literacy and creative experiences to approximately 250,000 visitors each year. Park attractions include King Arthurs Castle, the Giants Foot from Jack and the Beanstalk, a Pirate Ship, Robin Hoods Sherwood Forest, Mr. McGregors Garden, and the Mother Goose Stage. Numerous slides are situated in playsets throughout the park, including the Old Woman Who Live in a Shoe slide and Owls Tree House slide. The Crooked Mile is the hands-down favorite set!Now when childrens activities and entertainment tend to be commercial and passive, Fairytale Town is a physically active, imagination-stimulating alternative one that is needed more than ever.
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