Liabilities / Assets
19th percentile
Higher debt load relative to assets than 19% of similar nonprofits.
990 • Fiscal year 2018 • EIN 91-1956621
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
19th percentile
Higher debt load relative to assets than 19% of similar nonprofits.
Liabilities / Revenue
81st percentile
Higher debt load relative to revenue than 81% of similar nonprofits.
Net Margin
2nd percentile
Higher net margin than 2% of similar nonprofits.
Top Officer Pay
59th percentile
Higher top officer pay than 59% of similar nonprofits.
Top officer pay equals 1.5% of source-year revenue.
Asset Growth
20th percentile
Faster asset growth than 20% of similar nonprofits.
Revenue Growth
45th percentile
Faster revenue growth than 45% of similar nonprofits.
Assets
Down$992,475,517
Down $26,566,649 (-2.6%) from 2017
Net Assets
Down$903,938,189
Down $32,666,591 (-3.5%) from 2017
Liabilities
Up$88,537,328
Up $6,099,942 (+7.4%) from 2017
Revenue
Up$70,169,506
Up $2,635,973 (+3.9%) from 2017
Expenses
Up$117,013,813
Up $3,191,404 (+2.8%) from 2017
Net Income
Down-$46,844,307
Down $555,431 (-1.2%) from 2017
Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco. The purposes for which the foundation is formed are to support (1) the study of and programs to reduce youth tobacco product usage and youth substance (continued on schedule o) abuse in the states and (2) the study of and educational programs to prevent diseases associated with the use of tobacco products in the states.
Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments Other Securities | $577,576,790 | $552,233,431 | ▼ $25,343,359 |
| Investments in Publicly Traded Securities | $277,663,411 | $290,664,581 | ▲ $13,001,170 |
| Savings and Temporary Cash Investments | $129,378,688 | $117,003,711 | ▼ $12,374,977 |
| Land, Buildings, and Equipment, Net | $31,330,429 | $30,167,338 | ▼ $1,163,091 |
| Prepaid Expenses and Deferred Charges | $939,618 | $1,612,436 | ▲ $672,818 |
| Pledges and Grants Receivable | $766,550 | $341,642 | ▼ $424,908 |
| Accounts Receivable | $242,766 | $127,506 | ▼ $115,260 |
| Cash and Non-Interest-Bearing Accounts | $500 | $500 | → $0 |
| Total Assets | $1,019,042,166 | $992,475,517 | ▼ $26,566,649 |
| Other Assets Total | $1,143,414 | $324,372 | ▼ $819,042 |
| Liabilities | |||
| Other Liabilities | $72,309,325 | $71,809,869 | ▼ $499,456 |
| Accounts Payable and Accrued Expenses | $10,099,262 | $16,486,816 | ▲ $6,387,554 |
| Deferred Revenue | $28,799 | $240,643 | ▲ $211,844 |
| Total Liabilities | $82,437,386 | $88,537,328 | ▲ $6,099,942 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $936,604,780 | $903,938,189 | ▼ $32,666,591 |
| Total Net Assets Fund Balance | $936,604,780 | $903,938,189 | ▼ $32,666,591 |
| Total Liabilities and Net Assets / Fund Balance | $1,019,042,166 | $992,475,517 | ▼ $26,566,649 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Buildings | $16,336,542 | $6,221,642 | $22,558,184 |
| Land | $7,280,000 | - | $7,280,000 |
| Other Land Buildings | $2,816,928 | $3,537,125 | $6,354,053 |
| Leasehold Improvements | $3,281,153 | $1,078,700 | $4,359,853 |
| Equipment | $452,715 | $1,717,244 | $2,169,959 |
| Other Securities | $121,264,815 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Robin Koval | President & CEO | FT | $580,346 | $503,358 | $1,083,704 |
| ANTHONY T O'TOOLE | Evp/cfio | FT | $408,606 | $491,747 | $900,353 |
| David Abrams | Exec Director Thru 08/2017 | FT | $238,610 | $412,420 | $651,030 |
| M David Dobbins | COO | FT | $324,729 | $308,385 | $633,114 |
| Ellen Vargyas | Gen. Counsel/corp Sec Thru 12/2017 | FT | $310,785 | $262,689 | $573,474 |
| Eric Asche | Chief Mktg & Strategy Officer | FT | $309,212 | $262,861 | $572,073 |
| Donna Vallone | Chief Research Officer | FT | $291,228 | $197,722 | $488,950 |
| Anna Spriggs | Chief of Human Resources & Admin | FT | $235,754 | $118,606 | $354,360 |
| Amanda Graham | SVP, Innovations | FT | $253,409 | $100,223 | $353,632 |
| Patricia Kenney | Chief Communications Officer | FT | $243,367 | $106,210 | $349,577 |
| Amy Taylor | SVP, Community & Youth Engagement | FT | $219,110 | $111,254 | $330,364 |
| Willian Furmanski | SVP, Communications Thru 09/2017 | FT | $189,011 | $130,115 | $319,126 |
| Raymond Niaura | Director of Science Thru 08/2017 | FT | $212,020 | $85,610 | $297,630 |
| Robert Falk | Gen. Counsel/corp. Secretary | FT | $30,402 | $1,220 | $31,622 |
| Name | Title |
|---|---|
| Hon Mike Moore | Chair Since 05/2017 |
| Hon Tom Miller | Chair Until 07/2017 |
| Nancy Brown | Vice Chair Since 12/2017 |
| M Cass Wheeler | Vice Chair Until 09/17 |
| Georges C Benjamin Md | Director |
| Hon Gary R Herbert | Director |
| Hon George Jepsen | Director |
| Hon Gina Raimondo | Director |
| Hon Herb Conaway Md | Director |
| Hon Kemp Hannon | Director |
| Mary T Bassett Md Mph | Director |
| Nancy Lublin | Director |
| Hon Doug Peterson | Treasurer Since 05/2017 |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Targetcast LLC (dba Assembly) | Marketing | 711 THIRD AVE 2ND FLOOR, New York, NY 10017 | $51,728,333 |
| Mdc Corporate (us) INC (dba 72andsunny | Marketing | 745 FIFTH AVENUE 19TH FLOOR, New York, NY 10151 | $7,246,938 |
| Beaconfire Consulting INC | Marketing | 2300 CLARENDON BLVD SUITE 925, Arlington, VA 22201 | $1,298,792 |
| Dosomething INC | Marketing | 19 WEST 21ST STREET 8TH FLOOR, New York, NY 10010 | $1,200,000 |
| Gfk US Holdings INC | Marketing | 120 EAGLE ROCK AVENUE STE 200, East Hanover, NJ 07936-3590 | $998,103 |
| Line Item | Amount |
|---|---|
| Other Expenses | $91,695,033 |
| Salaries, Compensation, and Employee Benefits | $21,188,646 |
| Grants and Similar Amounts Paid | $4,130,134 |
| Total Fundraising Expense | $3,835 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $72,711,377 | $310,387 | - | $73,021,764 |
| Other Salaries and Wages | $8,957,757 | $3,227,164 | - | $12,184,921 |
| Fees for Service Investment Mgmnt Fees | - | $5,138,270 | - | $5,138,270 |
| Grants to Domestic Orgs | $4,128,634 | - | - | $4,128,634 |
| Current Officers, Directors, Trustees, and Key Employees | $1,955,829 | $1,951,059 | - | $3,906,888 |
| Occupancy | - | $2,856,756 | - | $2,856,756 |
| Other Employee Benefits | $1,610,236 | $798,853 | - | $2,409,089 |
| Depreciation Depletion | $713,459 | $1,500,935 | - | $2,214,394 |
| Interest | - | $1,717,556 | - | $1,717,556 |
| Pension Plan Contributions | $1,209,724 | $486,785 | - | $1,696,509 |
| Travel | $1,292,579 | $165,009 | - | $1,457,588 |
| Conferences and Meetings | $1,371,177 | $42,602 | - | $1,413,779 |
| Payroll Taxes | $651,782 | $339,457 | - | $991,239 |
| Office Expenses | $277,824 | $639,863 | - | $917,687 |
| Information Technology | $713,002 | $171,201 | - | $884,203 |
| Insurance | $71,946 | $312,345 | - | $384,291 |
| All Other Expenses | $190,313 | $133,400 | $3,835 | $327,548 |
| Fees for Services Accounting | - | $323,751 | - | $323,751 |
| Fees for Services Legal | $5,315 | $103,789 | - | $109,104 |
| Other Expenses | $295,571 | $26,271 | - | $26,271 |
| Grants to Domestic Individuals | $1,500 | - | - | $1,500 |
| Total Functional Expenses | $96,206,417 | $20,803,561 | $3,835 | $117,013,813 |
| Line Item | Amount |
|---|---|
| Total Expenses per Form 990 | $117,013,813 |
| Expenses per Audited Statements | $111,875,543 |
| Total Expenses per Audited Statements | $110,647,524 |
| Expenses Not Reported on Financial Statements | $5,138,270 |
| Expenses Not Reported on Form 990 | $-1,228,019 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Ucsf Foundation | San Francisco, CA | 501(c)(3) | Endowment | $2,000,000 |
| Campaign for Tobacco Free Kids | Washington, DC | 501(c)(3) | Strategic Alliance Grants | $1,000,000 |
| American Non-smokers Rights Foundation | Berkeley, CA | 501(c)(3) | Strategic Alliance Grants | $157,385 |
| Breathe California of Sacramento-emigrant Trails | Sacramento, CA | 501(c)(3) | Strategic Alliance Grants | $104,672 |
| University of California San Francisco | San Francisco, CA | 501(c)(3) | Strategic Alliance Grants | $93,267 |
| National Association for the Advancement of Colored People | Baltimore, MD | 501(c)(3) | Strategic Alliance Grants | $79,424 |
| Brown University | Providence, RI | 501(c)(3) | Federal Subawards | $75,984 |
| The National Center on Addiction and Substance Abuse at Columbia University | New York, NY | 501(c)(3) | Strategic Alliance Grants | $71,224 |
| The George Washington University | Washington, DC | 501(c)(3) | Federal Subawards | $58,607 |
| GIRL SCOUTS COUNCIL OF THE NATION'S CAPITAL | Washington, DC | 501(c)(3) | Strategic Alliance Grants | $52,993 |
| University of Iowa | Iowa City, IA | - | Federal Subawards | $40,907 |
| Human Rights Campaign Foundation | Washington, DC | 501(c)(3) | Strategic Alliance Grants, Time to Thrive 02/16-18/18 | $39,666 |
| Battelle Memorial Institute | Columbus, OH | - | Federal Subawards | $21,795 |
| Society for Human Resource Management | Alexandia, VA | 501(c)(6) | Deluxe Webcast Feb 18 | $19,500 |
| Ywca USA | Washington, DC | 501(c)(3) | Sponsor - Women of Color Leadership Cohort 6/7 | $15,000 |
| Society for Research on Nicotine and Tobacco Inc | Madison, WI | 501(c)(3) | Sponsor - Health Disparities Scholarship | $12,500 |
| Worldatwork | Scottsdale, AZ | 501(c)(3) | Sponsor - Breakfast and Web | $11,500 |
| National Business Group on Health Inc | New York, NY | 501(c)(3) | Sponsor - 7th Annual Conf. 6/14 | $10,000 |
| National Pan Hellenic Council Inc | Decatur, GA | 501(c)(3) | Sponsor - Leadership Conference 10/19-21, 17 | $10,000 |
| Stevie Awards Inc | Fairfax, VA | 501(c)(3) | Stevie Award Table 6/11 | $9,700 |
| Hampton University | Hampton, VA | 501(c)(3) | Community College and Hbcu Initiative Grants | $8,197 |
| Alamance Community College | Graham, NC | 501(c)(3) | Community College and Hbcu Initiative Grants | $7,549 |
| University of South Carolina | Columbia, SC | - | Federal Subawards | $7,340 |
| Allen University | Columbia, SC | 501(c)(3) | Community College and Hbcu Initiative Grants | $7,169 |
| San Bernardino Community College District | San Bernardino, CA | 501(c)(3) | Community College and Hbcu Initiative Grants | $7,068 |
| West Virginia State University | Institute, WV | 501(c)(3) | Community College and Hbcu Initiative Grants | $6,846 |
| Lockton Benefits Conference | Kansas City, MO | 501(c)(3) | Sponsor - Lockton Benefits Conf. 2018 | $6,750 |
| Roxbury Comm College | Roxbury Crossing, MA | 501(c)(3) | Community College and Hbcu Initiative Grants | $6,325 |
| Onondaga Community College | Syracuse, NY | 501(c)(3) | Community College and Hbcu Initiative Grants | $6,200 |
| North Lake College | Mesquite, TX | 501(c)(3) | Community College and Hbcu Initiative Grants | $5,995 |
| Western Nebraska Comm College | Scottsbluff, NE | 501(c)(3) | Community College and Hbcu Initiative Grants | $5,759 |
| North Idaho College | Coeur Dalene, ID | 501(c)(3) | Community College and Hbcu Initiative Grants | $5,620 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Europe (including Iceland & Greenland) | Investments | - | 0 | 0 | $13,409,288 |
| East Asia and the Pacific | Investments | - | 0 | 0 | $5,333,501 |
| North America | Investments | - | 0 | 0 | $1,412,937 |
| Middle East and North Africa | Investments | - | 0 | 0 | $129,846 |
| Central America and the Caribbean | Investments | - | 0 | 0 | $102,944 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Line of Credit | $60,000,000 |
| Deferred Rent | $4,951,658 |
| Interest Rate Swap | $3,439,270 |
| Refundable Advances | $1,201,966 |
| Deferred Compensation | $1,190,982 |
| Security Deposits Payable | $1,025,993 |
“The national governors association, national association of attorneys general, and national council of state legislatures each have the authority to appoint two class a directors.”
“Pursuant to board resolution, the board observes the following procedures in the following order: first, the audit committee reviews and approves the draft form 990; second, the approved form 990 is electronically routed to all board members; third, the form is filed with the irs and posted to the foundation's web site.”
“Truth initiative regularly and consistently monitors and enforces compliance with its conflict of interest policy by: requiring annual review of policy and written disclosures by all directors, senior staff and research investigators which are collected and reviewed by the general counsel; requiring updated filings as necessary by directors and covered staff; requiring contemporaneous disclosures of all conflicts and potential conflicts not disclosed in the annual filings, by all directors and staff; requiring all research investigators who participate in nih-funded research to comply with nih's financial conflict of interest (fcoi) regulation and to annually complete the nih tutorial on conflicts of interest; and placing administrative responsibility for training and compliance with the general counsel.”
“The process for determining the compensation of the ceo and top management includes review and approval by independent persons, comparative data and contemporaneous substantiation. The board regularly retains an independent consulting firm to evaluate the compensation of the ceo and top management against the competitive market, including comparable positions among similarly situated organizations as well as broader, relevant market surveys. Based on that analysis and performance assessments and the review and recommendation of the board's executive committee, the full board sets the ceo's compensation, approves or amends the ceo's recommendation for the compensation of the cfio, and reviews or amends the ceo's recommendation for the compensation of the, coo, gc, chief marketing officer, and chief research officer. The ceo makes compensation decisions for other senior level employees, upon recommendation of the coo.”
“Truth initiative's financial statements are available on its corporate website, www.truthinitiative.org. Its governing documents and conflict of interest policy are available to the public upon request.”
“Truth initiative foundation is awaiting additional information in order totimely file a complete and accurate form 990-t by the extended deadline of may 15, 2019. The amount shown as net unrelated business taxable income on line 7b of page 1 of the form 990 is an estimate based on available information.”
“Temporary services: program service expenses 34,142. Management and general expenses 7,345. Fundraising expenses 0. Total expenses 41,487. Consulting: program service expenses 232,710. Management and general expenses 134,771. Fundraising expenses 0. Total expenses 367,481. Contract services: program service expenses 72,434,387. Management and general expenses 138,271. Fundraising expenses 0. Total expenses 72,572,658. Honorarium: program service expenses 3,950. Management and general expenses 0. Fundraising expenses 0. Total expenses 3,950. Management fees: program service expenses 0. Management and general expenses 30,000. Fundraising expenses 0. Total expenses 30,000. Nrt - contract services: program service expenses 6,188. Management and general expenses 0. Fundraising expenses 0. Total expenses 6,188.”
“Unrealized gain (loss) on swaps 1,228,019.”
“Truth initiative foundation d/b/a truth initiative (truth initiative) qualifies as a publicly supported organization under all of the facts and circumstances because (a) it normally receives a substantial part of its support from government units, from direct or indirect contributions from the general public, or from a combination of these sources, under the standards set forth in reg. 1.170a-9(f)(3)(i) and (ii); and (b) it is in the nature of a publicly supported organization taking into account the factors set forth in reg. 1.170-a-9(f)(3)(iii) through (vii). A. Ten percent support limitation. Truth initiative normally receives at least 10 percent of its total support from public sources. As set forth in schedule a, part ii, the organization's public support for taxable years 2013 - 2017 was 11.30%. Attraction of public support. Truth initiative maintains a continuous and bona fide program designed to attract public support. The total amount of public support raised by the organization in taxable years 2013-2017 as a result of these efforts was $13.2 million. Examples of efforts to attract public support during the five-year testing period include the following: federal government grants and contracts. Truth initiative maintains a bona fide, continuous and successful program to attract new and additional federal governmental support. As part of this program, the organization has dedicated staff in both its schroeder research institute and finance department to assist with applications for federal support and to manage grants and contracts that are awarded. From tax year 2013 through 2017, truth initiative submitted 75 applications for federal grants and contracts. In 2017 alone, we submitted 13 applications for national institutes of health funded grants to support our research and related activities. All of these applications were consistent with truth initiative's charitable purpose of mitigating the toll of death and disease caused by the tobacco epidemic. Over the five year period, truth initiative was awarded 27 federal grants and contracts for a total amount awarded of $23,754,670. Other grants. During the five-year testing period, truth initiative also submitted funding proposals to a number of other entities. The organization received 13 awards for a total amount awarded of $2,777,762. In the current taxable year this included support from, for example, george washington university, trinity health, and cvs health foundation. B. Percentage of financial support. Truth initiative was established in 1999 pursuant to the terms of the master settlement agreement negotiated by the attorneys general of 46 states, the district of columbia and five u.s. Territories in settlement of civil actions filed against the major u.s. Tobacco companies for damages due to the harmful effects of tobacco. The states requested that a portion of the funds they received from the tobacco industry be used to establish and fund an organization primarily dedicated to studying and providing public education about the impact of tobacco in order to reduce its use and associated death and disease. The organization also received funding from a similar settlement agreement entered into between the states and the smokeless tobacco companies. Early on truth initiative's board of directors voted to allocate a significant portion of the settlement funds received from 1999 2003 for long-term investments (reserve fund), which operates like a quasi-endowment to support future charitable and educational activities in the years after the settlement payments would cease. The organization's long-term investments (reserve fund) at june 30, 2018 was $832.8 million. Under the terms of the settlement agreements, the last of the normally scheduled payments were received during its 2007 taxable year (ending june 30, 2008). Since that time, because of the cessation of the settlement payments, truth initiative has received an increasingly high percentage of its total supp”
“Availability of public facilities and services; public participation in programs. Truth initiative provides facilities and services directly for the benefit of the general public on a continuing basis. The organization's truth campaign, begun in 2000, is the largest national youth smoking prevention campaign ever undertaken in this country; its award-winning advertisements, grass roots tours and appearances, social media and other on-line media communications have provided the facts to millions of teens about tobacco use and industry marketing tactics and has been credited with a significant decline in youth smoking rates. In the summer of 2014, truth initiative launched a redesigned and updated version of the truth campaign across multiple, national media platforms including television, social media, on-line as well as a grass roots component. The organization committed to supporting the campaign with a substantial investment of $200 million over three years through its 2016 tax year and has renewed a substantial funding commitment for the campaign for tax years beyond that including tax years 2017 and 2018. The campaign is reaching millions of youth and affecting their attitudes about tobacco and their intentions to smoke. In 2008, truth initiative and a coalition of public health groups and state public health departments began become an ex, an innovative smoking cessation campaign and website for adult smokers who are ready to quit but need help. The website includes a community where, at no charge, smokers can provide and receive support as well as a companion text messaging program to offer tailored cessation resources. The site protocol was developed in conjunction with the mayo clinic and mayo clinic staff provide clinical support in the form of online interaction with the community. We continue to support the becomeanex.org web site and the ex community through earned media and paid online advertising. Beginning in 2016, we have begun an effort to provide ex as a smoking cessation solution for employers, health plans and other payors. This has included a substantial overhaul of the technical capabilities of the site, which is still provided free of charge to the general public. Our hope is this will provide a stream of mission related revenue to support and sustain ex and other truth initiative programming. During this year, fee revenue from this service has been minimal $35,732. In tax year 2014, and continuing through tax year 2017, truth initiative initiated a program in which it provides grants and technical assistance to community colleges and historically black colleges and universities (hbcu's) to support the establishment of tobacco-free policies at these institutions which serve large numbers of young adults from low-income and minority communities. In four years of this program, through tax year 2017, truth initiative has awarded more than $1 million in grants to community colleges and hbcu's. Truth initiative's youth activism programs also reach out to teens and young adults to educate them about the dangers of tobacco and help them become change agents in their communities. During tax years 2016 and 2017, this program was supported by $1.5 million in grant funding provided by the cvs foundation. In tax year 2017, we directly reached over 500,000 teens and young adults and, through our national summit on youth activism and fellowship programs, provided technical assistance to over 100 youth leaders in connection with planning and executing community based projects to highlight the toll of tobacco and recruit their peers. Truth initiative also supports and conducts research on the causes of tobacco addiction and methods for controlling tobacco use, including by young people, and it regularly publishes scholarly studies which make the results of this research available throughout the public health and broader scientific communities. Thirty-five articles were published in between july 2017 june 2018. These pub”
“Truth initiative is generally exempt from federal income tax under internal revenue code (irc) section 501(c)(3). In addition, truth initiative has been classified as an organization that is not a private foundation. Income which is not related to its exempt purposes, less applicable deductions, is subject to federal and state corporate income taxes. The company is a single-member, limited liability company (llc) and, as such, is a disregarded entity for federal income tax purposes, pursuant to section 7701 of the irc. Truth initiative had unrelated business income related to debt financed rental income during the years ended june 30, 2018 and 2017. Truth initiative follows the accounting standard on accounting for uncertainty in income taxes, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the consolidated financial statements. Under this guidance, truth initiative may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the consolidated financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The guidance on accounting for uncertainty in income taxes also addresses derecognition, classification, interest, penalties on income taxes and accounting in interim periods. Management evaluated truth initiative's tax positions and concluded that truth initiative had taken no uncertain tax positions that require adjustment to the consolidated financial statements to comply with the provisions of the guidance for accounting for uncertainty in income taxes.”
“Net gain on interest rate swap agreement -1,228,019.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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|---|---|---|
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| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 16486816 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 242766 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 127506 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE ALL YOUTH AND YOUNG ADULTS REJECT TOBACCO. |
| IRS990/AllOtherContributionsAmt | 0 | 738747 |
| IRS990/AllOtherExpensesGrp/FundraisingAmt | 0 | 3835 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 133400 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 190313 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 327548 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | ANTHONY T O'TOOLE EVPCFIO |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2024545555 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 900 G STREET NW NO 4TH |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | WASHINGTON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 20001 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 500 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 500 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 34 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 1951059 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 1955829 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 3906888 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 42602 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 1371177 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 1413779 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 51728333 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 7246938 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 1298792 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 1200000 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 998103 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 711 THIRD AVE 2ND FLOOR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 745 FIFTH AVENUE 19TH FLOOR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 2300 CLARENDON BLVD SUITE 925 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 19 WEST 21ST STREET 8TH FLOOR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 120 EAGLE ROCK AVENUE STE 200 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | ARLINGTON |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | EAST HANOVER |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | VA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | NJ |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 10017 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 10151 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 22201 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 10010 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 079363590 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | TARGETCAST LLC (DBA ASSEMBLY) |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | MDC CORPORATE (US) INC (DBA 72ANDSUNNY |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | BEACONFIRE CONSULTING INC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | DOSOMETHING INC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | GFK US HOLDINGS INC |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | MARKETING |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 2624532 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 4130134 |
| IRS990/CYInvestmentIncomeAmt | 0 | 64986400 |
| IRS990/CYOtherExpensesAmt | 0 | 91695033 |
| IRS990/CYOtherRevenueAmt | 0 | 2522842 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 35732 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -46844307 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 21188646 |
| IRS990/CYTotalExpensesAmt | 0 | 117013813 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 3835 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 70169506 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 28799 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 240643 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 1500935 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 713459 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 2214394 |
| IRS990/Desc | 0 | YOUTH AND YOUNG ADULT PUBLIC EDUCATION:TRUTH INITIATIVE'S PUBLIC HEALTH EDUCATION CAMPAIGN TRUTH HAS BEEN A LEADING DRIVER IN REDUCING YOUTH AND YOUNG ADULT TOBACCO USE FOR NEARLY TWO DECADES. THE CURRENT ITERATION OF THE CAMPAIGN, WHICH WAS RELAUNCHED IN 2014, HAS BEEN SHOWN TO BE A SUBSTANTIAL FACTOR IN RECENT DECLINES IN YOUTH TOBACCO USE. WE HAVE SHOWN THROUGH MONITORING A LONGITUDINAL COHORT OF OVER 10,000 YOUTH AND YOUNG ADULTS THAT, IN THE LAST FOUR YEARS, TRUTH HAS BEEN INSTRUMENTAL IN OVER 1 MILLION YOUTH AND YOUNG ADULTS MAKING THE DECISION TO NOT TAKE UP CIGARETTE SMOKING. WE CONTINUE AS A STRONG PRESENCE WITH OUR AUDIENCE WITH OVER 75% RECOGNITION OF OUR MESSAGING IN FY2018. IN THE LAST YEAR, IN PARTNERSHIP WITH THE AD COUNCIL AND THE ONDCP AND CONSISTENT WITH THE TERMS OF THE MASTER SETTLEMENT AGREEMENT, WE HAVE EXPANDED TRUTH'S MESSAGING TO TAKE ON THE NATIONAL OPIOID ABUSE EPIDEMIC. OUR MESSAGING FOCUSES ON YOUTH AND YOUNG ADULT PREVENTION AND EDUCATION. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 1 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | TRUTH INITIATIVE |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 196 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 77489061 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditPerformedInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 1 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 323751 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 323751 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 103789 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 5315 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 109104 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 310387 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 72711377 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 73021764 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/ManagementAndGeneralAmt | 0 | 5138270 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 5138270 |
| IRS990/ForeignActivitiesInd | 0 | 1 |
| IRS990/ForeignCountryCd | 0 | CJ |
| IRS990/ForeignCountryCd | 1 | EG |
| IRS990/ForeignCountryCd | 2 | IS |
| IRS990/ForeignCountryCd | 3 | KS |
| IRS990/ForeignCountryCd | 4 | TW |
| IRS990/ForeignFinancialAccountInd | 0 | 1 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 6.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 6.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 6.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 6.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 149270 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 173616 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 1220 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 49719 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 123140 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 53013 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 102540 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 91870 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 59669 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 42366 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 70821 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 80102 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 43991 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 74741 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | HON MIKE MOORE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | HON TOM MILLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | NANCY BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | M CASS WHEELER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | HON DOUG PETERSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | MARY T BASSETT MD MPH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | GEORGES C BENJAMIN MD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | HON HERB CONAWAY MD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | HON KEMP HANNON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | HON GARY R HERBERT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | HON GEORGE JEPSEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | NANCY LUBLIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | HON GINA RAIMONDO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | ROBIN KOVAL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | ANTHONY T O'TOOLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | ROBERT FALK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | ELLEN VARGYAS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | M DAVID DOBBINS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | DAVID ABRAMS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | ERIC ASCHE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | DONNA VALLONE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | AMANDA GRAHAM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | WILLIAN FURMANSKI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | PATRICIA KENNEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | ANNA SPRIGGS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | RAYMOND NIAURA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | AMY TAYLOR |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 929173 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 718415 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 30402 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 508596 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 499243 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 595012 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 461981 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 383615 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 287141 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 275351 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 272793 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 266098 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 250885 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 248257 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR SINCE 05/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CHAIR UNTIL 07/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VICE CHAIR SINCE 12/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | VICE CHAIR UNTIL 09/17 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | TREASURER SINCE 05/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | PRESIDENT & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | EVP/CFIO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | GEN. COUNSEL/CORP. SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | GEN. COUNSEL/CORP SEC THRU 12/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | COO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | EXEC DIRECTOR THRU 08/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | CHIEF MKTG & STRATEGY OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | CHIEF RESEARCH OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | SVP, INNOVATIONS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | SVP, COMMUNICATIONS THRU 09/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | CHIEF COMMUNICATIONS OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | CHIEF OF HUMAN RESOURCES & ADMIN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | DIRECTOR OF SCIENCE THRU 08/2017 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | SVP, COMMUNITY & YOUTH ENGAGEMENT |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/Form990TFiledInd | 0 | 0 |
| IRS990/FormationYr | 0 | 1999 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | 1875 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 47104646 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GovernmentGrantsAmt | 0 | 1885785 |
| IRS990/GrantAmt | 0 | 348533 |
| IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt | 0 | 1500 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 1500 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 4128634 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 4128634 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 214524000 |
| IRS990/GrossReceiptsAmt | 0 | 237586985 |
| IRS990/GrossRentsGrp/RealAmt | 0 | 2417154 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 50 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartVInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 171201 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 713002 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 884203 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 312345 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 71946 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 384291 |
| IRS990/InterestGrp/ManagementAndGeneralAmt | 0 | 1717556 |
| IRS990/InterestGrp/TotalAmt | 0 | 1717556 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 17879879 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 17879879 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt | 0 | 577576790 |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 552233431 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 277663411 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 290664581 |
| IRS990/IRPDocumentCnt | 0 | 146 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 12554711 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 31330429 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 30167338 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 42722049 |
| IRS990/LegalDomicileStateCd | 0 | DE |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | -1875 |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 167419354 |
| IRS990/LessRentalExpensesGrp/RealAmt | 0 | 0 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE ALL YOUTH AND YOUNG ADULTS REJECT TOBACCO. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE AND YOUTH SUBSTANCE (CONTINUED ON SCHEDULE O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 936604780 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 903938189 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 47106521 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 47106521 |
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Displayed year
2018 • Form 990Detailed filing. Detailed filing data is available for this year.