Civic Intelligence

Bbb National Programs Inc

990 • Fiscal year 2024 • EIN 83-3302514

Jan 01, 2024 to Dec 31, 2024 • Filed on Jun 02, 2025

Organization ProfileWWW.BBBNP.ORG

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1676 International Drive 550Mclean, VA 22102

(703) 247-9361

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

64th percentile

0.39x

Higher debt load relative to assets than 64% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

60th percentile

0.56x

Higher debt load relative to revenue than 60% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

37th percentile

2.2%

Higher net margin than 37% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

71st percentile

$853,203

Higher top officer pay than 71% of similar nonprofits.

Top officer pay equals 3.9% of source-year revenue.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Asset Growth

23rd percentile

0.5%

Faster asset growth than 23% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

6th percentile

-18%

Faster revenue growth than 6% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets64th percentile

Assets

Up

$31,738,866

Up $171,396 (+0.5%) from 2023

Net Assets

Up

$19,321,952

Up $1,084,488 (+5.9%) from 2023

Liabilities

Down

$12,416,914

Down $913,092 (-6.8%) from 2023

Revenue And Expenses
Liabilities / Revenue60th percentileNet Margin37th percentile

Revenue

Down

$22,156,283

Down $4,774,147 (-18%) from 2023

Expenses

Up

$21,676,869

Up $1,966,540 (+10.0%) from 2023

Net Income

Down

$479,414

Down $6,740,687 (-93%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth23rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$40M$30M$20M$10M$0Assets 2019: $8,590,956Liabilities 2019: $2,536,921Net Assets 2019: $6,054,0352019Assets 2020: $13,211,766Liabilities 2020: $3,797,802Net Assets 2020: $9,413,9642020Assets 2021: $15,447,610Liabilities 2021: $5,598,378Net Assets 2021: $9,849,2322021Assets 2022: $19,880,248Liabilities 2022: $9,929,905Net Assets 2022: $9,950,3432022Assets 2023: $31,567,470Liabilities 2023: $13,330,006Net Assets 2023: $18,237,4642023Assets 2024: $31,738,866Liabilities 2024: $12,416,914Net Assets 2024: $19,321,9522024

Highlighted filing

2024

Assets$31,738,866
Liabilities$12,416,914
Net Assets$19,321,952
Open 2024 Filing

Operations Trend

Revenue Growth6th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0Revenue 2019: $14,668,330Expenses 2019: $8,830,240Net Income 2019: $5,838,0902019Revenue 2020: $17,919,845Expenses 2020: $15,112,760Net Income 2020: $2,807,0852020Revenue 2021: $17,177,943Expenses 2021: $17,094,321Net Income 2021: $83,6222021Revenue 2022: $18,433,642Expenses 2022: $17,232,478Net Income 2022: $1,201,1642022Revenue 2023: $26,930,430Expenses 2023: $19,710,329Net Income 2023: $7,220,1012023Revenue 2024: $22,156,283Expenses 2024: $21,676,869Net Income 2024: $479,4142024

Highlighted filing

2024

Revenue$22,156,283
Expenses$21,676,869
Net Income$479,414
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 2, 2025
Return Version
2024v5.1
Gross Receipts
$30,246,887
Mission and Program Overview

Mission

To foster trust, innovation, and competition in the marketplace through the development and delivery of effective, third-party self-regulation, dispute resolution, and other programs.

Development and delivery of effective, third-party self-regulation and dispute resolution.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$16,415,754$16,693,860▲ $278,106
Land, Buildings, and Equipment, Net$1,273,629$1,522,419▲ $248,790
Accounts Receivable$1,435,705$1,218,258▼ $217,447
Cash and Non-Interest-Bearing Accounts$953,725$1,151,343▲ $197,618
Savings and Temporary Cash Investments$1,143,039$934,493▼ $208,546
Prepaid Expenses and Deferred Charges$434,744$579,853▲ $145,109
Total Assets$31,567,470$31,738,866▲ $171,396
Other Assets Total$9,910,874$9,638,640▼ $272,234
Liabilities
Other Liabilities$9,401,837$8,371,586▼ $1,030,251
Deferred Revenue$3,056,361$3,187,126▲ $130,765
Accounts Payable and Accrued Expenses$871,808$858,202▼ $13,606
Total Liabilities$13,330,006$12,416,914▼ $913,092
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$18,237,464$19,321,952▲ $1,084,488
Net Assets With Donor Restrictions-$0-
Total Net Assets Fund Balance$18,237,464$19,321,952▲ $1,084,488
Total Liabilities and Net Assets / Fund Balance$31,567,470$31,738,866▲ $171,396

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,502,095$721,790$2,223,885
Leasehold Improvements$20,324$4,656$24,980
Other Assets Org$432,782--
Compensation and Service Providers
Top Officer Pay71st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Eric D ReicinPres & CEO, Ex-officioFT$570,526$282,677$853,203
Victoria MccormickCFO/COO/secretary/treasurer(nonvoting)FT$372,504$59,266$431,770
Victoria MccormickCFO/COO/secretary/treasurer(nonvotin-$332,504$99,266$431,770
Mary EngleEvp, PolicyFT$355,488$39,731$395,219
Laura BrettVP, NadFT$258,196$61,280$319,476
Jim BoyleChief Mktg. & Communication OfficerFT$257,103$53,115$310,218
Dona FraserSr. VP, Privacy InitiativeFT$261,742$39,998$301,740
Amy ClarkChief Human Resources OfficerFT$221,613$55,661$277,274

Board Members and Trustees

NameTitle
W David HubbardBoard Chair
Jocelyn HunterBoard Vice-chair
Bob LiodiceDirector
Brent SandersDirector
Camille JohnstonDirector
Carla R MichelottiDirector
David CohenDirector
Elizabeth AllenDirector
Joe StegbauerDirector
Joel KatzDirector
Luis-xavier HernandezDirector
Marla KaplowitzDirector
Mary SophosDirector
Maureen K OhlhausenDirector
Michele M TotonisDirector
Sandi MasinoDirector
Kip MorseDirector (ex Officio, Non Voting)
Justin ConnorExec. Director, Cisr (to 10/28/24)

Highest Paid Contractors

ContractorServicesLocationCompensation
Apfs LLCTemp Staffing7076 SOLUTIONS CENTER, Chicago, IL 60677$627,533
Global Prairie Pbc INCConsulting117 W 17TH ST, Kansas City, MO 64108$482,450
Emprise TechnologiesConsulting5693 SWAN CREEK DR, Toledo, OH 43614$329,688
Hypershift TechnologiesIt Services2776 S ARLINGTON MILL DRIVE, Arlington, VA 22206$279,320
The Nesra Group LLCIt Services1936 THAYER AVE, Los Angeles, CA 90025$219,352
Revenue and Support

Revenue Composition

Contributions and Grants
$3,964,286
Program Service Revenue
$16,538,144
Investment Income
$1,563,324
Other Revenue
$90,529
All Other Contributions
$518,456
Change in Net Assets
$479,414
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$14,107,293
Other Expenses$7,319,576
Grants and Similar Amounts Paid$250,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$10,042,064
Fees for Services Other---$2,366,805
Current Officers, Directors, Trustees, and Key Employees---$1,680,193
Occupancy---$1,235,375
Information Technology---$1,067,784
Other Employee Benefits---$909,869
Payroll Taxes---$864,828
Conferences and Meetings---$623,790
Pension Plan Contributions---$610,339
Depreciation Depletion---$426,248
Office Expenses---$317,963
Grants to Domestic Orgs---$250,000
Travel---$232,769
Advertising---$223,903
Insurance---$163,188
Fees for Services Accounting---$132,735
Fees for Service Investment Mgmnt Fees---$98,839
Other Expenses---$32,226
Fees for Services Legal---$7,225
Total Functional Expenses$0$0$0$21,676,869
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Bbb National Programs Charitable Foundation (cisr)Mclean, VA501(c)3Operational Support for Industry Self-regulation$250,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Lease$8,371,586
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft of the irs form 990 is reviewed by the audit and finance committee prior to filing, and is shared with the chief executive officer and governing body before its submission to the irs.”

Form 990, Part VI, Section B, Line 12C

“The bbb national programs board members are annually asked to complete a conflict of interest form. A subcommittee of the nominating and governance committee reviews any actual or perceived conflict of interest and discusses the potential conflict and any appropriate responsive actions with affected directors. Meetings minutes will disclose any potential conflict relating to a particular matter before the board, including an indication that the interested director did not participate in any vote on the matter.”

Form 990, Part VI, Section B, Line 15A

“The process for setting the compensation of the chief executive officer is as follows: the compensation of the chief executive officer is determined by the board of directors using appropriate market data. The deliberations of the board and the market data referenced is documented in the minutes of the appropriate committee. These methods serve to ensure that the ceo's compensation remains within fair market range for the industry.”

Form 990, Part VI, Section C, Line 19

“Bbb national programs' audited financial statements, tax return and other governing documents are made available upon request.”

Filing and Contact Details

Filer

Filer Name
Bbb National Programs Inc
EIN
83-3302514
Phone
7032479361
Address
1676 INTERNATIONAL DRIVE 550, MCLEAN, VA 22102

Signing Officer

Name
Victoria Mccormick
Title
CFO & COO
Phone
7032479361
Signed
2025-06-02
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Victoria Mccormick
Formed
2018
Legal Domicile
De
Voting Board Members
17
Independent Board Members
16
Employees
103
Volunteers
116

Preparer

Firm
Baker Tilly Advisory Group Lp
Address
1570 FRUITVILLE PIKE SUITE 400, LANCASTER, PA 17601
Preparer
Kerri N Bogda CPA
Phone
7177404863
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Arbitrator fees 338,500. Consulting 1,393,133. Temp staffing 635,172.”

Financial Statement Notes

PART X, LINE 2:

“The organization follows guidance that clarifies the accounting for uncertain tax positions taken or expected to be taken in a tax return, including issues relating to financial statement recognition and measurement. This guidance provides that the tax effects from an uncertain tax position can only be recognized in the consolidated financial statements if the position is "more-likely-than-not" to be sustained if the position were to be challenged by a taxing authority. The assessment of the tax position is based solely on the technical merits of the position, without regard to the likelihood that the tax position may be challenged. The organization has determined that there are no material uncertain tax positions that require recognition or disclosure in the consolidated financial statements. As of december 31, 2024, the statute of limitations for tax years 2021 through 2024 remain open with the u.s. Federal jurisdiction or the various states and local jurisdictions in which the organization files tax returns.”

Raw XML AppendixShowing 400 of 754 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0BBB NATIONAL PROGRAMS PROMOTES TRUTH-IN-ADVERTISING THROUGH ITS NATIONAL ADVERTISING DIVISION AND NATIONAL ADVERTISING REVIEW BOARD; PROVIDES A WATCHDOG ROLE ON THE DIRECT SELLING INDUSTRY VIA ITS DIRECT SELLING SELF-REGULATORY COUNCIL; HELPS COMPANIES ADHERE TO APPLICABLE PRIVACY STANDARDS THROUGH ITS VARIOUS PRIVACY INITIATIVES; CREATES GUIDELINES FOR CHILDREN'S ADVERTISING AND PRIVACY IN ITS CHILDREN'S ADVERTISING REVIEW UNIT; MONITORS DIGITAL ADVERTISING, INCLUDING POLITICAL ADS, THROUGH ITS DIGITAL ADVERTISING ACCOUNTABILITY PROGRAM; AND SETS STANDARDS FOR COMPANIES THAT ADVERTISE FOOD AND BEVERAGES TO CHILDREN VIA ITS CHILDREN'S FOOD AND BEVERAGE ADVERTISING INITIATIVE, DOING ALL OF THIS WORK IN THE SPIRIT OF ENCOURAGING VOLUNTARY SELF-REGULATION.
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IRS990/Form990PartVIISectionAGrp/PersonNm2W DAVID HUBBARD
IRS990/Form990PartVIISectionAGrp/PersonNm3JOCELYN HUNTER
IRS990/Form990PartVIISectionAGrp/PersonNm4ELIZABETH ALLEN
IRS990/Form990PartVIISectionAGrp/PersonNm5DAVID COHEN
IRS990/Form990PartVIISectionAGrp/PersonNm6LUIS-XAVIER HERNANDEZ
IRS990/Form990PartVIISectionAGrp/PersonNm7CAMILLE JOHNSTON
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IRS990/Form990PartVIISectionAGrp/PersonNm9JOEL KATZ
IRS990/Form990PartVIISectionAGrp/PersonNm10BOB LIODICE
IRS990/Form990PartVIISectionAGrp/PersonNm11SANDI MASINO
IRS990/Form990PartVIISectionAGrp/PersonNm12CARLA R MICHELOTTI
IRS990/Form990PartVIISectionAGrp/PersonNm13MAUREEN K OHLHAUSEN
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IRS990/Form990PartVIISectionAGrp/PersonNm15MARY SOPHOS
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IRS990/Form990PartVIISectionAGrp/PersonNm17MICHELE M TOTONIS
IRS990/Form990PartVIISectionAGrp/PersonNm18KIP MORSE
IRS990/Form990PartVIISectionAGrp/PersonNm19MARY ENGLE
IRS990/Form990PartVIISectionAGrp/PersonNm20DONA FRASER
IRS990/Form990PartVIISectionAGrp/PersonNm21LAURA BRETT
IRS990/Form990PartVIISectionAGrp/PersonNm22JUSTIN CONNOR
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IRS990/Form990PartVIISectionAGrp/PersonNm24AMY CLARK
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt23265103
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt24236613
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRES & CEO, EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt1CFO/COO/SECRETARY/TREASURER(NONVOTING)
IRS990/Form990PartVIISectionAGrp/TitleTxt2BOARD CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt3BOARD VICE-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR (EX OFFICIO, NON VOTING)
IRS990/Form990PartVIISectionAGrp/TitleTxt19EVP, POLICY
IRS990/Form990PartVIISectionAGrp/TitleTxt20SR. VP, PRIVACY INITIATIVE
IRS990/Form990PartVIISectionAGrp/TitleTxt21VP, NAD
IRS990/Form990PartVIISectionAGrp/TitleTxt22EXEC. DIRECTOR, CISR (TO 10/28/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt23CHIEF MKTG. & COMMUNICATION OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt24CHIEF HUMAN RESOURCES OFFICER
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$31,738,866
Liabilities
$12,416,914
Net assets
$19,321,952
Revenue
$22,156,283
Expenses
$21,676,869
Net income
$479,414
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$31.7$12.4$19.3$22.2$21.7$0.48
2023Summary only. Only limited summary data is available for this year.$31.6$13.3$18.2$26.9$19.7$7.22
2022Summary only. Only limited summary data is available for this year.$19.9$9.93$9.95$18.4$17.2$1.20
2021Summary only. Only limited summary data is available for this year.$15.4$5.60$9.85$17.2$17.1$0.08
2020Summary only. Only limited summary data is available for this year.$13.2$3.80$9.41$17.9$15.1$2.81
2019Summary only. Only limited summary data is available for this year.$8.59$2.54$6.05$14.7$8.83$5.84
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)6 • $25M-$50M nonprofits