Civic Intelligence

I Understand Love Heals

990 • Fiscal year 2022 • EIN 81-3356821

Jan 01, 2022 to Dec 31, 2022 • Filed on Oct 30, 2023

Organization ProfileIUNDERSTANDLOVEHEALS.COM
PO Box 822Ada, MI 49301

(616) 747-0667

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

79th percentile

0.09x

Higher debt load relative to assets than 79% of similar nonprofits.

2022 filings • 501(c)3 • <$500k nonprofits • Source year 2022

Liabilities / Revenue

83rd percentile

0.11x

Higher debt load relative to revenue than 83% of similar nonprofits.

2022 filings • 501(c)3 • <$500k nonprofits • Source year 2022

Net Margin

76th percentile

27%

Higher net margin than 76% of similar nonprofits.

2022 filings • 501(c)3 • <$500k nonprofits • Source year 2022

Top Officer Pay

96th percentile

$75,000

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 28.1% of source-year revenue.

2022 filings • 501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

26th percentile

-15%

Faster asset growth than 26% of similar nonprofits.

2022 filings • 501(c)3 • <$500k nonprofits • Annualized from 2021 to 2022

Revenue Growth

43rd percentile

1.5%

Faster revenue growth than 43% of similar nonprofits.

2022 filings • 501(c)3 • <$500k nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets79th percentile

Assets

Down

$347,968

Down $63,548 (-15%) from 2021

Net Assets

Up

$317,968

Up $19,952 (+6.7%) from 2021

Liabilities

Down

$30,000

Down $83,500 (-74%) from 2021

Revenue And Expenses
Liabilities / Revenue83rd percentileNet Margin76th percentile

Revenue

Up

$267,222

Up $3,823 (+1.5%) from 2021

Expenses

Down

$196,212

Down $16,581 (-7.8%) from 2021

Net Income

Up

$71,010

Up $20,404 (+40%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth26th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2016: $233,251Liabilities 2016: $630Net Assets 2016: $232,6212016Assets 2017: $401,211Liabilities 2017: $0Net Assets 2017: $401,2112017Assets 2018: $218,557Liabilities 2018: $0Net Assets 2018: $218,5572018Assets 2019: $198,926Liabilities 2019: $4,021Net Assets 2019: $194,9052019Assets 2020: $345,273Liabilities 2020: $101,524Net Assets 2020: $243,7492020Assets 2021: $411,516Liabilities 2021: $113,500Net Assets 2021: $298,0162021Assets 2022: $347,968Liabilities 2022: $30,000Net Assets 2022: $317,9682022Assets 2023: $488,074Liabilities 2023: $0Net Assets 2023: $488,0742023Assets 2024: $477,316Liabilities 2024: $55,193Net Assets 2024: $422,1232024

Highlighted filing

2022

Assets$347,968
Liabilities$30,000
Net Assets$317,968
Open 2022 Filing

Operations Trend

Revenue Growth43rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2016: $290,529Expenses 2016: $57,908Net Income 2016: $232,6212016Revenue 2017: $445,484Expenses 2017: $282,605Net Income 2017: $162,8792017Revenue 2018: $109,078Expenses 2018: $279,635Net Income 2018: -$170,5572018Revenue 2019: $225,027Expenses 2019: $259,470Net Income 2019: -$34,4432019Revenue 2020: $256,829Expenses 2020: $211,965Net Income 2020: $44,8642020Revenue 2021: $263,399Expenses 2021: $212,793Net Income 2021: $50,6062021Revenue 2022: $267,222Expenses 2022: $196,212Net Income 2022: $71,0102022Revenue 2023: $399,970Expenses 2023: $251,233Net Income 2023: $148,7372023Revenue 2024: $605,133Expenses 2024: $669,420Net Income 2024: -$64,2872024

Highlighted filing

2022

Revenue$267,222
Expenses$196,212
Net Income$71,010
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Oct 30, 2023
Return Version
2022v5.0
Gross Receipts
$435,043
Mission and Program Overview

Mission

I understand is a non-profit organization that offers compassionate comfort to those affected by suicide and mental illness.

Establishing informed, understanding, and compassionate communities by erasing stigma associated with suicide and mental illness.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$108,922$251,685▲ $142,763
Cash and Non-Interest-Bearing Accounts$272,322$78,807▼ $193,515
Inventories for Sale or Use$17,215$9,536▼ $7,679
Accounts Receivable$9,000$0▼ $9,000
Prepaid Expenses and Deferred Charges-$3,900-
Land, Buildings, and Equipment, Net$3,702$2,690▼ $1,012
Total Assets$411,516$347,968▼ $63,548
Other Assets Total$355$1,350▲ $995
Liabilities
Deferred Revenue$113,500$0▼ $113,500
Grants Payable$0$30,000▲ $30,000
Total Liabilities$113,500$30,000▼ $83,500
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$298,016$317,968▲ $19,952
Total Net Assets Fund Balance$298,016$317,968▲ $19,952
Total Liabilities and Net Assets / Fund Balance$411,516$347,968▼ $63,548

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$2,690$4,796$7,486
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Vonnie WoodrickFounder/presidentFT$75,000$75,000

Board Members and Trustees

NameTitle
Doug MeijerHonorary Board Chair
Alec GreenBoard President
Kara MassaVice President
Andrea ForsythBoard Member
Chris FarnhamBoard Member
Eric AchytesBoard Member
Jenell SpindleBoard Member
Martin UchenduBoard Member
Todd ChasseeBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$401,203
Program Service Revenue
$0
Investment Income
$3,115
Other Revenue
$-137,096
All Other Contributions
$235,568
Change in Net Assets
$71,010

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table2$20,500Fair Market Value (FMV)
Other Non Cash Contri Table500$14,280Fair Market Value (FMV)
Total Noncash Contributions502$34,780-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$115,474
Salaries, Compensation, and Employee Benefits$80,738
Total Fundraising Expense$49,619
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$30,000$15,000$30,000$75,000
Fees for Services Other$16,565$32,928$10,163$59,656
Fees for Services Accounting-$10,630-$10,630
Occupancy$2,600$2,600$2,600$7,800
Payroll Taxes$2,295$1,148$2,295$5,738
Information Technology-$2,433$2,871$5,304
Advertising$1,519$2,969-$4,488
Office Expenses-$574$1,690$2,264
Insurance-$1,830-$1,830
Fees for Service Investment Mgmnt Fees-$1,543-$1,543
Depreciation Depletion-$1,012-$1,012
Fees for Services Legal-$425-$425
All Other Expenses-$130-$130
Other Expenses$16,801$100-$100
Total Functional Expenses$69,780$76,813$49,619$196,212
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$137,675
Fundraising Gross Income$21,690
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Break the Stigma$187,325$21,690$39,340$-17,650
Total Events$187,325$21,690$137,675$-115,985
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization's bookkeeper will review the 990 after it has been prepared.”

Form 990, Part VI, Section B, Line 12C

“The written conflict of interest policy is enforced annually through signed statements”

Form 990, Part VI, Section C, Line 19

“The organization's documents will be available upon request.”

Filing and Contact Details

Filer

Filer Name
I Understand Love Heals
EIN
81-3356821
Phone
6167470667
Address
PO BOX 822, ADA, MI 49301

Signing Officer

Name
Yvonne Woodrick
Title
President
Phone
6167470667
Signed
2023-10-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Yvonne Woodrick
Formed
2016
Legal Domicile
Mi
Voting Board Members
10
Independent Board Members
10
Employees
1
Volunteers
17

Preparer

Firm
Hungerford Nichols Cpas Advisors
Address
2910 LUCERNE DR SE, GRAND RAPIDS, MI 49546
Preparer
Jennifer L Rogell CPA
Phone
6169493200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contract labor: program service expenses 16,565. Management and general expenses 10,631. Fundraising expenses 10,163. Total expenses 37,359. Payroll fees: program service expenses 0. Management and general expenses 1,082. Fundraising expenses 0. Total expenses 1,082. Consulting fees: program service expenses 0. Management and general expenses 21,215. Fundraising expenses 0. Total expenses 21,215.”

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IRS990/PrincipalOfficerNm0YVONNE WOODRICK
IRS990/PriorPeriodAdjustmentsAmt0-50050
IRS990/ProfessionalFundraisingInd00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0294942
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt03395
IRS990/PYOtherExpensesAmt0129860
IRS990/PYOtherRevenueAmt0-34938
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt050606
IRS990/PYSalariesCompEmpBnftPaidAmt082933
IRS990/PYTotalExpensesAmt0212793
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0263399
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt071010
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0422893
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0294942
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0265196
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0273258
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0128926
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt01385215
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt03115
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt03395
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt03351
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt08205
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt07644
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt025710
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt028314
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.67560
IRS990ScheduleA/PublicSupportPY170Pct00.57910
IRS990ScheduleA/PublicSupportTotal170Amt0953153
IRS990ScheduleA/SubstantialContributorsTotAmt0432062
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0422893
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0294942
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0265196
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0273258
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0128926
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt01385215
IRS990ScheduleA/TotalSupportAmt01410925
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt02690
IRS990ScheduleD/EquipmentGrp/DepreciationAmt04796
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt07486
IRS990ScheduleD/TotalBookValueLandBuildingsAmt02690
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt0165635
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt0165635
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt0137675
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt047079
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt047079
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0BREAK THE STIGMA
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt047481
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt047481
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt0187325
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt0187325
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt021690
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt021690
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-115985
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesEvent1Amt03775
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesTotalEventsAmt03775
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt039340
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt039340
IRS990/ScheduleJRequiredInd00
IRS990ScheduleM/AnyPropertyThatMustBeHeldInd00
IRS990ScheduleM/OtherNonCashContriTableGrp/ContributionCnt02
IRS990ScheduleM/OtherNonCashContriTableGrp/ContributionCnt1500
IRS990ScheduleM/OtherNonCashContriTableGrp/Desc0ADVERTISING SPACE
IRS990ScheduleM/OtherNonCashContriTableGrp/Desc1SPECIAL EVENT AUCTION AND FAVOR ITEMS
IRS990ScheduleM/OtherNonCashContriTableGrp/MethodOfDeterminingRevenuesTxt0FMV
IRS990ScheduleM/OtherNonCashContriTableGrp/MethodOfDeterminingRevenuesTxt1FMV
IRS990ScheduleM/OtherNonCashContriTableGrp/NonCashCheckboxInd0X
IRS990ScheduleM/OtherNonCashContriTableGrp/NonCashCheckboxInd1X
IRS990ScheduleM/OtherNonCashContriTableGrp/NoncashContributionsRptF990Amt020500
IRS990ScheduleM/OtherNonCashContriTableGrp/NoncashContributionsRptF990Amt114280
IRS990ScheduleM/ReviewProcessUnusualNCGiftsInd00
IRS990ScheduleM/ThirdPartiesUsedInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION'S BOOKKEEPER WILL REVIEW THE 990 AFTER IT HAS BEEN PREPARED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE WRITTEN CONFLICT OF INTEREST POLICY IS ENFORCED ANNUALLY THROUGH SIGNED STATEMENTS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION'S DOCUMENTS WILL BE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CONTRACT LABOR: PROGRAM SERVICE EXPENSES 16,565. MANAGEMENT AND GENERAL EXPENSES 10,631. FUNDRAISING EXPENSES 10,163. TOTAL EXPENSES 37,359. PAYROLL FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 1,082. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,082. CONSULTING FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 21,215. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 21,215.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0MI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0411516
IRS990/TotalAssetsEOYAmt0347968
IRS990/TotalAssetsGrp/BOYAmt0411516
IRS990/TotalAssetsGrp/EOYAmt0347968
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0401203
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt049619
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt076813
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt069780
IRS990/TotalFunctionalExpensesGrp/TotalAmt0196212
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0113500
IRS990/TotalLiabilitiesEOYAmt030000
IRS990/TotalLiabilitiesGrp/BOYAmt0113500
IRS990/TotalLiabilitiesGrp/EOYAmt030000
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0298016
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0317968
IRS990/TotalOtherCompensationAmt00

Document Assets

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$347,968
Liabilities
$30,000
Net assets
$317,968
Revenue
$267,222
Expenses
$196,212
Net income
$71,010
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.77$0.55$4.22$6.05$6.69$0.64
2023Detailed filing. Detailed filing data is available for this year.$4.88$0.00$4.88$4.00$2.51$1.49
2022Detailed filing. Detailed filing data is available for this year.$3.48$0.30$3.18$2.67$1.96$0.71
2021Detailed filing. Detailed filing data is available for this year.$4.12$1.14$2.98$2.63$2.13$0.51
2020Detailed filing. Detailed filing data is available for this year.$3.45$1.02$2.44$2.57$2.12$0.45
2019Detailed filing. Detailed filing data is available for this year.$1.99$0.04$1.95$2.25$2.59$0.34
2018Detailed filing. Detailed filing data is available for this year.$2.19$0.00$2.19$1.09$2.80$1.71
2017Detailed filing. Detailed filing data is available for this year.$4.01$0.00$4.01$4.45$2.83$1.63
2016Detailed filing. Detailed filing data is available for this year.$2.33$0.01$2.33$2.91$0.58$2.33