Civic Intelligence

I Understand Love Heals

990 • Fiscal year 2021 • EIN 81-3356821

Jan 01, 2021 to Dec 31, 2021 • Filed on Apr 14, 2022

Organization ProfileIUNDERSTANDLOVEHEALS.COM
PO Box 822Ada, MI 49301

(616) 747-0667

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

85th percentile

0.28x

Higher debt load relative to assets than 85% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

90th percentile

0.43x

Higher debt load relative to revenue than 90% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Net Margin

64th percentile

19%

Higher net margin than 64% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Top Officer Pay

96th percentile

$75,000

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 28.5% of source-year revenue.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Asset Growth

65th percentile

19%

Faster asset growth than 65% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

49th percentile

2.6%

Faster revenue growth than 49% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets85th percentile

Assets

Up

$411,516

Up $66,243 (+19%) from 2020

Net Assets

Up

$298,016

Up $54,267 (+22%) from 2020

Liabilities

Up

$113,500

Up $11,976 (+12%) from 2020

Revenue And Expenses
Liabilities / Revenue90th percentileNet Margin64th percentile

Revenue

Up

$263,399

Up $6,570 (+2.6%) from 2020

Expenses

Up

$212,793

Up $828 (+0.4%) from 2020

Net Income

Up

$50,606

Up $5,742 (+13%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth65th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2016: $233,251Liabilities 2016: $630Net Assets 2016: $232,6212016Assets 2017: $401,211Liabilities 2017: $0Net Assets 2017: $401,2112017Assets 2018: $218,557Liabilities 2018: $0Net Assets 2018: $218,5572018Assets 2019: $198,926Liabilities 2019: $4,021Net Assets 2019: $194,9052019Assets 2020: $345,273Liabilities 2020: $101,524Net Assets 2020: $243,7492020Assets 2021: $411,516Liabilities 2021: $113,500Net Assets 2021: $298,0162021Assets 2022: $347,968Liabilities 2022: $30,000Net Assets 2022: $317,9682022Assets 2023: $488,074Liabilities 2023: $0Net Assets 2023: $488,0742023Assets 2024: $477,316Liabilities 2024: $55,193Net Assets 2024: $422,1232024

Highlighted filing

2021

Assets$411,516
Liabilities$113,500
Net Assets$298,016
Open 2021 Filing

Operations Trend

Revenue Growth49th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2016: $290,529Expenses 2016: $57,908Net Income 2016: $232,6212016Revenue 2017: $445,484Expenses 2017: $282,605Net Income 2017: $162,8792017Revenue 2018: $109,078Expenses 2018: $279,635Net Income 2018: -$170,5572018Revenue 2019: $225,027Expenses 2019: $259,470Net Income 2019: -$34,4432019Revenue 2020: $256,829Expenses 2020: $211,965Net Income 2020: $44,8642020Revenue 2021: $263,399Expenses 2021: $212,793Net Income 2021: $50,6062021Revenue 2022: $267,222Expenses 2022: $196,212Net Income 2022: $71,0102022Revenue 2023: $399,970Expenses 2023: $251,233Net Income 2023: $148,7372023Revenue 2024: $605,133Expenses 2024: $669,420Net Income 2024: -$64,2872024

Highlighted filing

2021

Revenue$263,399
Expenses$212,793
Net Income$50,606
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Apr 14, 2022
Return Version
2021v4.2
Gross Receipts
$317,616
Mission and Program Overview

Mission

I understand is a non-profit organization that offers compassionate comfort to those affected by suicide and mental illness.

Establishing informed, understanding, and compassionate communities by erasing stigma associated with suicide and mental illness.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$13,935$272,322▲ $258,387
Pledges and Grants Receivable$177,882--
Investments in Publicly Traded Securities$103,209$108,922▲ $5,713
Inventories for Sale or Use$47,789$17,215▼ $30,574
Accounts Receivable-$9,000-
Land, Buildings, and Equipment, Net$2,278$3,702▲ $1,424
Investments Other Securities-$0-
Total Assets$345,273$411,516▲ $66,243
Other Assets Total$180$355▲ $175
Liabilities
Deferred Revenue$100,000$113,500▲ $13,500
Accounts Payable and Accrued Expenses$1,524--
Total Liabilities$101,524$113,500▲ $11,976
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$243,749$298,016▲ $54,267
Total Net Assets Fund Balance$243,749$298,016▲ $54,267
Total Liabilities and Net Assets / Fund Balance$345,273$411,516▲ $66,243

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$3,702$3,784$7,486
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Vonnie WoodrickFounder/presidentFT$75,000$75,000

Board Members and Trustees

NameTitle
Doug MeijerVice President
Alec GreenBoard Member
Andrea ForsythBoard Member
Andy McleanBoard Member
Bill RussellBoard Member
Kara MassaBoard Member
Todd ChasseeBoard Member
Joe SadlerSecretary
Craig Welch IvTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$294,942
Program Service Revenue
$0
Investment Income
$3,395
Other Revenue
$-34,938
All Other Contributions
$294,942
Change in Net Assets
$50,606
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$129,860
Salaries, Compensation, and Employee Benefits$82,933
Total Fundraising Expense$47,928
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$37,500$7,500$30,000$75,000
Fees for Services Other$11,690$49,881-$61,571
Fees for Services Accounting-$9,306-$9,306
Payroll Taxes$3,967$793$3,173$7,933
Office Expenses$156$3,696$2,061$5,913
All Other Expenses$71$1,273$809$2,153
Information Technology$430$1,336-$1,766
Fees for Service Investment Mgmnt Fees-$1,344-$1,344
Other Expenses$100$668$536$1,304
Insurance-$984-$984
Depreciation Depletion-$791-$791
Advertising-$123-$123
Total Functional Expenses$77,371$87,494$47,928$212,793
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization's bookkeeper will review the 990 after it has been prepared.”

Form 990, Part VI, Section B, Line 12C

“The written conflict of interest policy is enforced annually through signed statements”

Form 990, Part VI, Section C, Line 19

“The organization's documents will be available upon request.”

Filing and Contact Details

Filer

Filer Name
I Understand Love Heals
EIN
81-3356821
Phone
6167470667
Address
PO BOX 822, ADA, MI 49301

Signing Officer

Name
Yvonne Woodrick
Title
President
Phone
6167470667
Signed
2022-04-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Yvonne Woodrick
Formed
2016
Legal Domicile
Mi
Voting Board Members
9
Independent Board Members
9
Employees
1
Volunteers
12

Preparer

Firm
Hungerford Nichols Cpas Advisors
Address
2910 LUCERNE DR SE, GRAND RAPIDS, MI 49546
Preparer
Jennifer L Rogell CPA
Phone
6169493200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contract labor: program service expenses 11,690. Management and general expenses 44,310. Fundraising expenses 0. Total expenses 56,000. Payroll fees: program service expenses 0. Management and general expenses 1,007. Fundraising expenses 0. Total expenses 1,007. Bank charges: program service expenses 0. Management and general expenses 161. Fundraising expenses 0. Total expenses 161. Grant writing: program service expenses 0. Management and general expenses 3,000. Fundraising expenses 0. Total expenses 3,000. Media services: program service expenses 0. Management and general expenses 1,403. Fundraising expenses 0. Total expenses 1,403.”

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IRS990/Form990PartVIISectionAGrp/TitleTxt0VICE PRESIDENT
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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0265196
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0273258
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0128926
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0440204
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IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt019279
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IRS990ScheduleA/PublicSupportPY170Pct00.52360
IRS990ScheduleA/PublicSupportTotal170Amt0828350
IRS990ScheduleA/SubstantialContributorsTotAmt0574176
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0128926
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0440204
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IRS990ScheduleA/TotalSupportAmt01430401
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt03702
IRS990ScheduleD/EquipmentGrp/DepreciationAmt03784
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt07486
IRS990ScheduleD/TotalBookValueLandBuildingsAmt03702
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION'S BOOKKEEPER WILL REVIEW THE 990 AFTER IT HAS BEEN PREPARED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE WRITTEN CONFLICT OF INTEREST POLICY IS ENFORCED ANNUALLY THROUGH SIGNED STATEMENTS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION'S DOCUMENTS WILL BE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CONTRACT LABOR: PROGRAM SERVICE EXPENSES 11,690. MANAGEMENT AND GENERAL EXPENSES 44,310. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 56,000. PAYROLL FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 1,007. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,007. BANK CHARGES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 161. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 161. GRANT WRITING: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 3,000. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 3,000. MEDIA SERVICES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 1,403. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,403.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0MI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalEmployeeCnt01
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt087494
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt077371
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IRS990/TotalGrossUBIAmt00
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IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
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IRS990/USAddress/ZIPCd049301
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0IUNDERSTANDLOVEHEALS.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0YVONNE WOODRICK
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06167470667
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-04-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0I UNDERSTAND LOVE HEALS
ReturnHeader/Filer/BusinessNameControlTxt0IUND
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0HUNGERFORD NICHOLS CPAS ADVISORS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02910 LUCERNE DR SE

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$411,516
Liabilities
$113,500
Net assets
$298,016
Revenue
$263,399
Expenses
$212,793
Net income
$50,606
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.77$0.55$4.22$6.05$6.69$0.64
2023Detailed filing. Detailed filing data is available for this year.$4.88$0.00$4.88$4.00$2.51$1.49
2022Detailed filing. Detailed filing data is available for this year.$3.48$0.30$3.18$2.67$1.96$0.71
2021Detailed filing. Detailed filing data is available for this year.$4.12$1.14$2.98$2.63$2.13$0.51
2020Detailed filing. Detailed filing data is available for this year.$3.45$1.02$2.44$2.57$2.12$0.45
2019Detailed filing. Detailed filing data is available for this year.$1.99$0.04$1.95$2.25$2.59$0.34
2018Detailed filing. Detailed filing data is available for this year.$2.19$0.00$2.19$1.09$2.80$1.71
2017Detailed filing. Detailed filing data is available for this year.$4.01$0.00$4.01$4.45$2.83$1.63
2016Detailed filing. Detailed filing data is available for this year.$2.33$0.01$2.33$2.91$0.58$2.33