Civic Intelligence

I Understand Love Heals

990 • Fiscal year 2020 • EIN 81-3356821

Jan 01, 2020 to Dec 31, 2020 • Filed on Sep 14, 2021

Organization ProfileIUNDERSTANDLOVEHEALS.COM
PO Box 822Ada, MI 49301

(616) 262-9524

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

84th percentile

0.29x

Higher debt load relative to assets than 84% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

89th percentile

0.40x

Higher debt load relative to revenue than 89% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

67th percentile

17%

Higher net margin than 67% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

96th percentile

$75,000

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 29.2% of source-year revenue.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Asset Growth

84th percentile

74%

Faster asset growth than 84% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

76th percentile

14%

Faster revenue growth than 76% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets84th percentile

Assets

Up

$345,273

Up $146,347 (+74%) from 2019

Net Assets

Up

$243,749

Up $48,844 (+25%) from 2019

Liabilities

Up

$101,524

Up $97,503 (+2425%) from 2019

Revenue And Expenses
Liabilities / Revenue89th percentileNet Margin67th percentile

Revenue

Up

$256,829

Up $31,802 (+14%) from 2019

Expenses

Down

$211,965

Down $47,505 (-18%) from 2019

Net Income

Up

$44,864

Up $79,307 (+230%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth84th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2016: $233,251Liabilities 2016: $630Net Assets 2016: $232,6212016Assets 2017: $401,211Liabilities 2017: $0Net Assets 2017: $401,2112017Assets 2018: $218,557Liabilities 2018: $0Net Assets 2018: $218,5572018Assets 2019: $198,926Liabilities 2019: $4,021Net Assets 2019: $194,9052019Assets 2020: $345,273Liabilities 2020: $101,524Net Assets 2020: $243,7492020Assets 2021: $411,516Liabilities 2021: $113,500Net Assets 2021: $298,0162021Assets 2022: $347,968Liabilities 2022: $30,000Net Assets 2022: $317,9682022Assets 2023: $488,074Liabilities 2023: $0Net Assets 2023: $488,0742023Assets 2024: $477,316Liabilities 2024: $55,193Net Assets 2024: $422,1232024

Highlighted filing

2020

Assets$345,273
Liabilities$101,524
Net Assets$243,749
Open 2020 Filing

Operations Trend

Revenue Growth76th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2016: $290,529Expenses 2016: $57,908Net Income 2016: $232,6212016Revenue 2017: $445,484Expenses 2017: $282,605Net Income 2017: $162,8792017Revenue 2018: $109,078Expenses 2018: $279,635Net Income 2018: -$170,5572018Revenue 2019: $225,027Expenses 2019: $259,470Net Income 2019: -$34,4432019Revenue 2020: $256,829Expenses 2020: $211,965Net Income 2020: $44,8642020Revenue 2021: $263,399Expenses 2021: $212,793Net Income 2021: $50,6062021Revenue 2022: $267,222Expenses 2022: $196,212Net Income 2022: $71,0102022Revenue 2023: $399,970Expenses 2023: $251,233Net Income 2023: $148,7372023Revenue 2024: $605,133Expenses 2024: $669,420Net Income 2024: -$64,2872024

Highlighted filing

2020

Revenue$256,829
Expenses$211,965
Net Income$44,864
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Sep 14, 2021
Return Version
2020v4.1
Gross Receipts
$268,547
Mission and Program Overview

Mission

I understand is a non-profit organization that offers compassionate comfort to those affected by suicide and mental illness.

Establishing informed, understanding, and compassionate communities by erasing stigma associated with suicide and mental illness.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$81,266$177,882▲ $96,616
Investments Other Securities$102,720$103,209▲ $489
Inventories for Sale or Use$4,060$47,789▲ $43,729
Cash and Non-Interest-Bearing Accounts$9,279$13,935▲ $4,656
Land, Buildings, and Equipment, Net$485$2,278▲ $1,793
Total Assets$198,926$345,273▲ $146,347
Other Assets Total$1,116$180▼ $936
Liabilities
Deferred Revenue-$100,000-
Accounts Payable and Accrued Expenses$4,021$1,524▼ $2,497
Total Liabilities$4,021$101,524▲ $97,503
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$194,905$243,749▲ $48,844
Total Net Assets Fund Balance$194,905$243,749▲ $48,844
Total Liabilities and Net Assets / Fund Balance$198,926$345,273▲ $146,347

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$2,278$2,993$5,271
Other Securities$103,209--
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Vonnie WoodrickFounder/presidentFT$75,000$75,000

Board Members and Trustees

NameTitle
Doug MeijerVice President
Alec GreenBoard Member
Andrea ForsythBoard Member
Bill RussellBoard Member
Joe SadlerSecretary
Craig Welch IvTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$261,482
Program Service Revenue
$0
Investment Income
$3,351
Other Revenue
$-8,004
All Other Contributions
$200,911
Change in Net Assets
$44,864

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table1$42,000Fair Market Value (FMV)
Clothing and Household Goods-$35,760Fair Market Value
Total Noncash Contributions1$77,760-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$131,227
Salaries, Compensation, and Employee Benefits$80,738
Total Fundraising Expense$55,228
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$37,500$7,500$30,000$75,000
Advertising$42,000$856$3,050$45,906
Fees for Services Other$14,777$6,388$4,603$25,768
Fees for Services Accounting-$6,494-$6,494
Payroll Taxes$2,869$574$2,295$5,738
Office Expenses$2,634$2,116$848$5,598
Fees for Service Investment Mgmnt Fees-$2,802-$2,802
Insurance-$950$325$1,275
Information Technology$1,257--$1,257
Depreciation Depletion$1,054--$1,054
All Other Expenses$144$101$153$398
Other Expenses$171-$66$237
Total Functional Expenses$128,956$27,781$55,228$211,965
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$11,718
Fundraising Gross Income$3,714
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Pink Heart Day$64,285$3,714$4,128$-414
Total Events$64,285$3,714$11,718$-8,004
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization's bookkeeper will review the 990 after it has been prepared.”

Form 990, Part VI, Section B, Line 12C

“The written conflict of interest policy is enforced annually through signed statements”

Form 990, Part VI, Section C, Line 19

“The organization's documents will be available upon request.”

Filing and Contact Details

Filer

Filer Name
I Understand Love Heals
EIN
81-3356821
Phone
6162629524
Address
PO BOX 822, ADA, MI 49301

Signing Officer

Name
Yvonne Woodrick
Title
President
Phone
6162629524
Signed
2021-09-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Yvonne Woodrick
Formed
2016
Legal Domicile
Mi
Voting Board Members
6
Independent Board Members
6
Employees
1
Volunteers
15

Preparer

Firm
Hungerford Nichols Cpas Advisors
Address
2910 LUCERNE DR SE, GRAND RAPIDS, MI 49546
Preparer
Jennifer L Rogell CPA
Phone
6169493200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contract labor: program service expenses 14,777. Management and general expenses 0. Fundraising expenses 4,603. Total expenses 19,380. Payroll fees: program service expenses 0. Management and general expenses 5,352. Fundraising expenses 0. Total expenses 5,352. Bank charges: program service expenses 0. Management and general expenses 36. Fundraising expenses 0. Total expenses 36. Grant writing: program service expenses 0. Management and general expenses 1,000. Fundraising expenses 0. Total expenses 1,000.”

Raw XML AppendixShowing 400 of 420 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/PublicSupportCY170Pct00.52360
IRS990ScheduleA/PublicSupportTotal170Amt0757290
IRS990ScheduleA/SubstantialContributorsTotAmt0664457
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0265196
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0273258
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0128926
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0440204
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0314163
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt01421747
IRS990ScheduleA/TotalSupportAmt01446227
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt02278
IRS990ScheduleD/EquipmentGrp/DepreciationAmt02993
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt05271
IRS990ScheduleD/OtherSecuritiesGrp/BookValueAmt0103209
IRS990ScheduleD/OtherSecuritiesGrp/Desc0CHARLES SCHWAB
IRS990ScheduleD/OtherSecuritiesGrp/MethodValuationCd0F
IRS990ScheduleD/TotalBookValueLandBuildingsAmt02278
IRS990ScheduleD/TotalBookValueSecuritiesAmt0103209
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt060571
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt060571
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt011718
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0PINK HEART DAY
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt04490
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt04490
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt064285
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt064285
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt03714
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt03714
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-8004
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt04128
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt04128
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt03100
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt03100
IRS990/ScheduleJRequiredInd00
IRS990ScheduleM/AnyPropertyThatMustBeHeldInd00
IRS990ScheduleM/ClothingAndHouseholdGoodsGrp/MethodOfDeterminingRevenuesTxt0FAIR MARKET VALUE
IRS990ScheduleM/ClothingAndHouseholdGoodsGrp/NonCashCheckboxInd0X
IRS990ScheduleM/ClothingAndHouseholdGoodsGrp/NoncashContributionsRptF990Amt035760
IRS990ScheduleM/OtherNonCashContriTableGrp/ContributionCnt01
IRS990ScheduleM/OtherNonCashContriTableGrp/Desc0TV SPONSORSHIP
IRS990ScheduleM/OtherNonCashContriTableGrp/MethodOfDeterminingRevenuesTxt0FMV
IRS990ScheduleM/OtherNonCashContriTableGrp/NonCashCheckboxInd0X
IRS990ScheduleM/OtherNonCashContriTableGrp/NoncashContributionsRptF990Amt042000
IRS990ScheduleM/ReviewProcessUnusualNCGiftsInd00
IRS990ScheduleM/ThirdPartiesUsedInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION'S BOOKKEEPER WILL REVIEW THE 990 AFTER IT HAS BEEN PREPARED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE WRITTEN CONFLICT OF INTEREST POLICY IS ENFORCED ANNUALLY THROUGH SIGNED STATEMENTS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION'S DOCUMENTS WILL BE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CONTRACT LABOR: PROGRAM SERVICE EXPENSES 14,777. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 4,603. TOTAL EXPENSES 19,380. PAYROLL FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 5,352. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 5,352. BANK CHARGES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 36. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 36. GRANT WRITING: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 1,000. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,000.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0MI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0198926
IRS990/TotalAssetsEOYAmt0345273
IRS990/TotalAssetsGrp/BOYAmt0198926
IRS990/TotalAssetsGrp/EOYAmt0345273
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0261482
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt055228
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt027781
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0128956
IRS990/TotalFunctionalExpensesGrp/TotalAmt0211965
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt04021
IRS990/TotalLiabilitiesEOYAmt0101524
IRS990/TotalLiabilitiesGrp/BOYAmt04021
IRS990/TotalLiabilitiesGrp/EOYAmt0101524
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0194905
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0243749
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0128956
IRS990/TotalReportableCompFromOrgAmt075000
IRS990/TotalRevenueGrp/ExclusionAmt0-4653
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0256829
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt015
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0198926
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0345273
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 822
IRS990/USAddress/CityNm0ADA
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd049301
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0IUNDERSTANDLOVEHEALS.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0YVONNE WOODRICK
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06162629524
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-09-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0I UNDERSTAND LOVE HEALS
ReturnHeader/Filer/BusinessNameControlTxt0IUND
ReturnHeader/Filer/EIN0813356821

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$345,273
Liabilities
$101,524
Net assets
$243,749
Revenue
$256,829
Expenses
$211,965
Net income
$44,864
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.77$0.55$4.22$6.05$6.69$0.64
2023Detailed filing. Detailed filing data is available for this year.$4.88$0.00$4.88$4.00$2.51$1.49
2022Detailed filing. Detailed filing data is available for this year.$3.48$0.30$3.18$2.67$1.96$0.71
2021Detailed filing. Detailed filing data is available for this year.$4.12$1.14$2.98$2.63$2.13$0.51
2020Detailed filing. Detailed filing data is available for this year.$3.45$1.02$2.44$2.57$2.12$0.45
2019Detailed filing. Detailed filing data is available for this year.$1.99$0.04$1.95$2.25$2.59$0.34
2018Detailed filing. Detailed filing data is available for this year.$2.19$0.00$2.19$1.09$2.80$1.71
2017Detailed filing. Detailed filing data is available for this year.$4.01$0.00$4.01$4.45$2.83$1.63
2016Detailed filing. Detailed filing data is available for this year.$2.33$0.01$2.33$2.91$0.58$2.33