Civic Intelligence

I Understand Love Heals

990 • Fiscal year 2019 • EIN 81-3356821

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 13, 2020

Organization ProfileIUNDERSTANDLOVEHEALS.COM
PO Box 822Ada, MI 49301

(616) 262-9524

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

68th percentile

0.02x

Higher debt load relative to assets than 68% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

70th percentile

0.02x

Higher debt load relative to revenue than 70% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Net Margin

19th percentile

-15%

Higher net margin than 19% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Top Officer Pay

96th percentile

$74,039

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 32.9% of source-year revenue.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Asset Growth

30th percentile

-9.0%

Faster asset growth than 30% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

93rd percentile

106%

Faster revenue growth than 93% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets68th percentile

Assets

Down

$198,926

Down $19,631 (-9.0%) from 2018

Net Assets

Down

$194,905

Down $23,652 (-11%) from 2018

Liabilities

Up

$4,021

Up $4,021 from 2018

Revenue And Expenses
Liabilities / Revenue70th percentileNet Margin19th percentile

Revenue

Up

$225,027

Up $115,949 (+106%) from 2018

Expenses

Down

$259,470

Down $20,165 (-7.2%) from 2018

Net Income

Up

-$34,443

Up $136,114 (+80%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth30th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2016: $233,251Liabilities 2016: $630Net Assets 2016: $232,6212016Assets 2017: $401,211Liabilities 2017: $0Net Assets 2017: $401,2112017Assets 2018: $218,557Liabilities 2018: $0Net Assets 2018: $218,5572018Assets 2019: $198,926Liabilities 2019: $4,021Net Assets 2019: $194,9052019Assets 2020: $345,273Liabilities 2020: $101,524Net Assets 2020: $243,7492020Assets 2021: $411,516Liabilities 2021: $113,500Net Assets 2021: $298,0162021Assets 2022: $347,968Liabilities 2022: $30,000Net Assets 2022: $317,9682022Assets 2023: $488,074Liabilities 2023: $0Net Assets 2023: $488,0742023Assets 2024: $477,316Liabilities 2024: $55,193Net Assets 2024: $422,1232024

Highlighted filing

2019

Assets$198,926
Liabilities$4,021
Net Assets$194,905
Open 2019 Filing

Operations Trend

Revenue Growth93rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2016: $290,529Expenses 2016: $57,908Net Income 2016: $232,6212016Revenue 2017: $445,484Expenses 2017: $282,605Net Income 2017: $162,8792017Revenue 2018: $109,078Expenses 2018: $279,635Net Income 2018: -$170,5572018Revenue 2019: $225,027Expenses 2019: $259,470Net Income 2019: -$34,4432019Revenue 2020: $256,829Expenses 2020: $211,965Net Income 2020: $44,8642020Revenue 2021: $263,399Expenses 2021: $212,793Net Income 2021: $50,6062021Revenue 2022: $267,222Expenses 2022: $196,212Net Income 2022: $71,0102022Revenue 2023: $399,970Expenses 2023: $251,233Net Income 2023: $148,7372023Revenue 2024: $605,133Expenses 2024: $669,420Net Income 2024: -$64,2872024

Highlighted filing

2019

Revenue$225,027
Expenses$259,470
Net Income-$34,443
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 13, 2020
Return Version
2019v5.1
Gross Receipts
$281,463
Mission and Program Overview

Mission

I understand is a non-profit organization that offers compassionate comfort to those affected by suicide and mental illness.

Establishing informed, understanding, and compassionate communities by erasing stigma associated with suicide and mental illness.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$165,613$102,720▼ $62,893
Pledges and Grants Receivable-$81,266-
Cash and Non-Interest-Bearing Accounts$43,191$9,279▼ $33,912
Inventories for Sale or Use$8,783$4,060▼ $4,723
Land, Buildings, and Equipment, Net$970$485▼ $485
Total Assets$218,557$198,926▼ $19,631
Other Assets Total$0$1,116▲ $1,116
Liabilities
Accounts Payable and Accrued Expenses-$4,021-
Total Liabilities$0$4,021▲ $4,021
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$218,557$194,905▼ $23,652
Total Net Assets Fund Balance$218,557$194,905▼ $23,652
Total Liabilities and Net Assets / Fund Balance$218,557$198,926▼ $19,631

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$485$1,939$2,424
Other Securities$102,720--
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Vonnie WoodrickFounder/presidentFT$74,039$74,039

Board Members and Trustees

NameTitle
Doug MeijerVice President
Alec GreenBoard Member
Andrea ForsythBoard Member
Bill RussellBoard Member
Liz JonesBoard Member
Joe SadlerSecretary
Craig Welch IvTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$211,608
Program Service Revenue
$0
Investment Income
$8,205
Other Revenue
$5,214
All Other Contributions
$168,614
Change in Net Assets
$-34,443
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$175,475
Salaries, Compensation, and Employee Benefits$83,995
Total Fundraising Expense$52,513
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$37,019$7,404$29,616$74,039
Fees for Services Other$26,007$11,603$10,146$47,756
Advertising$17,057$10$618$17,685
Fees for Services Accounting-$14,695-$14,695
Payroll Taxes$4,978$996$3,982$9,956
Office Expenses$5,045-$1,334$6,379
Travel$2,338-$46$2,384
Fees for Service Investment Mgmnt Fees-$1,785-$1,785
Information Technology$1,700--$1,700
Insurance-$950$325$1,275
Occupancy$1,200--$1,200
All Other Expenses$438$259$317$1,014
Other Expenses$454$148$233$835
Depreciation Depletion$485--$485
Fees for Services Legal-$450-$450
Total Functional Expenses$168,657$38,300$52,513$259,470
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$61,650
Fundraising Direct Expenses$56,436
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Celebration Party$96,044$61,650$11,420$50,230
100 Women Who Care$8,600---
Total Events$104,644$61,650$56,436$5,214
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization's bookkeeper will review the 990 after it has been prepared.”

Form 990, Part VI, Section B, Line 12C

“The written conflict of interest policy is enforced annually through signed statements”

Form 990, Part VI, Section C, Line 19

“The organization's documents will be available upon request.”

Filing and Contact Details

Filer

Filer Name
I Understand Love Heals
EIN
81-3356821
Phone
6162629524
Address
PO BOX 822, ADA, MI 49301

Signing Officer

Name
Yvonne Woodrick
Title
President
Phone
6162629524
Signed
2020-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Yvonne Woodrick
Formed
2016
Legal Domicile
Mi
Voting Board Members
7
Independent Board Members
7
Employees
1
Volunteers
15

Preparer

Firm
Hungerford Nichols Cpas Advisors
Address
2910 LUCERNE DRIVE SE, GRAND RAPIDS, MI 49546-7175
Preparer
Jennifer L Rogell CPA
Phone
6169493200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contract labor: program service expenses 25,471. Management and general expenses 11,370. Fundraising expenses 9,740. Total expenses 46,581. Payroll fees: program service expenses 507. Management and general expenses 101. Fundraising expenses 406. Total expenses 1,014. Bank charges: program service expenses 29. Management and general expenses 132. Fundraising expenses 0. Total expenses 161.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt05280
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt021129
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt0566352
IRS990ScheduleA/SubstantialContributorsTotAmt0590199
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0273258
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0128926
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0440204
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0314163
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt01156551
IRS990ScheduleA/TotalSupportAmt01177680
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt0485
IRS990ScheduleD/EquipmentGrp/DepreciationAmt01939
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt02424
IRS990ScheduleD/OtherSecuritiesGrp/BookValueAmt0102720
IRS990ScheduleD/OtherSecuritiesGrp/Desc0CHARLES SCHWAB
IRS990ScheduleD/OtherSecuritiesGrp/MethodValuationCd0F
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0485
IRS990ScheduleD/TotalBookValueSecuritiesAmt0102720
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt042994
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt034394
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt08600
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt056436
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt021645
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt021645
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0CELEBRATION PARTY
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0100 WOMEN WHO CARE
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt020121
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt020121
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt096044
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt08600
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt0104644
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt061650
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt061650
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt05214
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt011420
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt011420
IRS990ScheduleG/FundraisingEventInformationGrp/OtherEventsTotalCnt01
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt03250
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt03250
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION'S BOOKKEEPER WILL REVIEW THE 990 AFTER IT HAS BEEN PREPARED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE WRITTEN CONFLICT OF INTEREST POLICY IS ENFORCED ANNUALLY THROUGH SIGNED STATEMENTS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION'S DOCUMENTS WILL BE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CONTRACT LABOR: PROGRAM SERVICE EXPENSES 25,471. MANAGEMENT AND GENERAL EXPENSES 11,370. FUNDRAISING EXPENSES 9,740. TOTAL EXPENSES 46,581. PAYROLL FEES: PROGRAM SERVICE EXPENSES 507. MANAGEMENT AND GENERAL EXPENSES 101. FUNDRAISING EXPENSES 406. TOTAL EXPENSES 1,014. BANK CHARGES: PROGRAM SERVICE EXPENSES 29. MANAGEMENT AND GENERAL EXPENSES 132. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 161.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0MI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalAssetsEOYAmt0198926
IRS990/TotalAssetsGrp/BOYAmt0218557
IRS990/TotalAssetsGrp/EOYAmt0198926
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0211608
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt052513
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt038300
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0168657
IRS990/TotalFunctionalExpensesGrp/TotalAmt0259470
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt04021
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt04021
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0218557
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0194905
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0168657
IRS990/TotalReportableCompFromOrgAmt074039
IRS990/TotalRevenueGrp/ExclusionAmt013419
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0225027
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt015
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0218557
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0198926
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/FundraisingAmt046
IRS990/TravelGrp/ProgramServicesAmt02338
IRS990/TravelGrp/TotalAmt02384
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 822
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IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd049301
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0IUNDERSTANDLOVEHEALS.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02021-01-29 14:40:06Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0YVONNE WOODRICK
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06162629524
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-11-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0I UNDERSTAND LOVE HEALS
ReturnHeader/Filer/BusinessNameControlTxt0IUND

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$198,926
Liabilities
$4,021
Net assets
$194,905
Revenue
$225,027
Expenses
$259,470
Net income
-$34,443
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.77$0.55$4.22$6.05$6.69$0.64
2023Detailed filing. Detailed filing data is available for this year.$4.88$0.00$4.88$4.00$2.51$1.49
2022Detailed filing. Detailed filing data is available for this year.$3.48$0.30$3.18$2.67$1.96$0.71
2021Detailed filing. Detailed filing data is available for this year.$4.12$1.14$2.98$2.63$2.13$0.51
2020Detailed filing. Detailed filing data is available for this year.$3.45$1.02$2.44$2.57$2.12$0.45
2019Detailed filing. Detailed filing data is available for this year.$1.99$0.04$1.95$2.25$2.59$0.34
2018Detailed filing. Detailed filing data is available for this year.$2.19$0.00$2.19$1.09$2.80$1.71
2017Detailed filing. Detailed filing data is available for this year.$4.01$0.00$4.01$4.45$2.83$1.63
2016Detailed filing. Detailed filing data is available for this year.$2.33$0.01$2.33$2.91$0.58$2.33