Civic Intelligence

I Understand Love Heals

EIN 81-3356821 • 501(c)3 • Ada, MI

Profile

I understand is a non-profit organization that offers compassionate comfort to those affected by suicide and mental illness.

PO Box 822Ada, MI 49301

iunderstandloveheals.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

69th percentile

0.12x

Higher debt load relative to assets than 69% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

68th percentile

0.09x

Higher debt load relative to revenue than 68% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

23rd percentile

-11%

Higher net margin than 23% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

74th percentile

17%

Faster asset growth than 74% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Revenue Growth

84th percentile

50%

Faster revenue growth than 84% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets69th percentile

Assets

Down

$477,316

Down $10,758 (-2.2%) from 2023

Liabilities

Up

$55,193

Up $55,193 from 2023

Net Assets

Down

$422,123

Down $65,951 (-14%) from 2023

Operations
Liabilities / Revenue68th percentileNet Margin23rd percentile

Revenue

Up

$605,133

Up $205,163 (+51%) from 2023

Expenses

Up

$669,420

Up $418,187 (+166%) from 2023

Net Income

Down

-$64,287

Down $213,024 (-143%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth74th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2016: $233,251Liabilities 2016: $630Net Assets 2016: $232,6212016Assets 2017: $401,211Liabilities 2017: $0Net Assets 2017: $401,2112017Assets 2018: $218,557Liabilities 2018: $0Net Assets 2018: $218,5572018Assets 2019: $198,926Liabilities 2019: $4,021Net Assets 2019: $194,9052019Assets 2020: $345,273Liabilities 2020: $101,524Net Assets 2020: $243,7492020Assets 2021: $411,516Liabilities 2021: $113,500Net Assets 2021: $298,0162021Assets 2022: $347,968Liabilities 2022: $30,000Net Assets 2022: $317,9682022Assets 2023: $488,074Liabilities 2023: $0Net Assets 2023: $488,0742023Assets 2024: $477,316Liabilities 2024: $55,193Net Assets 2024: $422,1232024

Highlighted filing

2024

Assets$477,316
Liabilities$55,193
Net Assets$422,123
Open 2024 Filing

Operations Trend

Revenue Growth84th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2016: $290,529Expenses 2016: $57,908Net Income 2016: $232,6212016Revenue 2017: $445,484Expenses 2017: $282,605Net Income 2017: $162,8792017Revenue 2018: $109,078Expenses 2018: $279,635Net Income 2018: -$170,5572018Revenue 2019: $225,027Expenses 2019: $259,470Net Income 2019: -$34,4432019Revenue 2020: $256,829Expenses 2020: $211,965Net Income 2020: $44,8642020Revenue 2021: $263,399Expenses 2021: $212,793Net Income 2021: $50,6062021Revenue 2022: $267,222Expenses 2022: $196,212Net Income 2022: $71,0102022Revenue 2023: $399,970Expenses 2023: $251,233Net Income 2023: $148,7372023Revenue 2024: $605,133Expenses 2024: $669,420Net Income 2024: -$64,2872024

Highlighted filing

2024

Revenue$605,133
Expenses$669,420
Net Income-$64,287
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$477,316
Liabilities
$55,193
Net assets
$422,123
Revenue
$605,133
Expenses
$669,420
Net income
-$64,287
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.77$0.55$4.22$6.05$6.69$0.64
2023Detailed filing. Detailed filing data is available for this year.$4.88$0.00$4.88$4.00$2.51$1.49
2022Detailed filing. Detailed filing data is available for this year.$3.48$0.30$3.18$2.67$1.96$0.71
2021Detailed filing. Detailed filing data is available for this year.$4.12$1.14$2.98$2.63$2.13$0.51
2020Detailed filing. Detailed filing data is available for this year.$3.45$1.02$2.44$2.57$2.12$0.45
2019Detailed filing. Detailed filing data is available for this year.$1.99$0.04$1.95$2.25$2.59$0.34
2018Detailed filing. Detailed filing data is available for this year.$2.19$0.00$2.19$1.09$2.80$1.71
2017Detailed filing. Detailed filing data is available for this year.$4.01$0.00$4.01$4.45$2.83$1.63
2016Detailed filing. Detailed filing data is available for this year.$2.33$0.01$2.33$2.91$0.58$2.33
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 13, 2025
Return Version
2024v5.2
Gross Receipts
$645,760
Mission and Program Overview

Mission

I understand is a non-profit organization that offers compassionate comfort to those affected by suicide and mental illness.

I Understand provides compassionate comfort, hope, and understanding to those who are living with a mental/brain illness or suicide loss.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$369,795$251,805▼ $117,990
Pledges and Grants Receivable-$103,700-
Inventories for Sale or Use$8,183$58,146▲ $49,963
Cash and Non-Interest-Bearing Accounts$107,069$49,153▼ $57,916
Prepaid Expenses and Deferred Charges-$13,599-
Land, Buildings, and Equipment, Net$1,677$664▼ $1,013
Accounts Receivable-$249-
Total Assets$488,074$477,316▼ $10,758
Other Assets Total$1,350--
Liabilities
Accounts Payable and Accrued Expenses-$55,193-
Total Liabilities$0$55,193▲ $55,193
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$488,074$422,123▼ $65,951
Total Net Assets Fund Balance$488,074$422,123▼ $65,951
Total Liabilities and Net Assets / Fund Balance$488,074$477,316▼ $10,758

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$664$6,822$7,486
Land$0--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Yvonne WoodrickPresidentFT$95,058$95,058

Board Members and Trustees

NameTitle
Alec GreenPresident
Kara MasaVice President
Andrea ForstyhDirector
Andy McLeanDirector
Chris FarnhamDirector
Jenell SpindleDirector
Martin UchenduDirector
Ryan BrownDirector
Cassie WilforeSecretary
Ufuk TuranTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$578,736
Program Service Revenue
$0
Investment Income
$40,441
Other Revenue
$-14,044
All Other Contributions
$431,391
Change in Net Assets
$-64,287

Audited Revenue Reconciliation

Revenue per Audited Statements
$605,133
Revenue Not Reported on Form 990
$-313
Total Revenue per Audited Statements
$604,820
Total Revenue per Form 990
$605,133
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$438,421
Salaries, Compensation, and Employee Benefits$230,999
Total Fundraising Expense$85,604
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$47,808$50,956$23,324$122,088
Current Officers, Directors, Trustees, and Key Employees$37,223$18,612$37,223$93,058
Office Expenses$19,925$11,061$6,200$37,186
Fees for Services Accounting$0$21,184$0$21,184
Payroll Taxes$6,288$5,050$4,515$15,853
Fees for Services Other$7,126$4,351$2,185$13,662
Information Technology$4,683$6,559$1,436$12,678
Advertising$1,288$6,012$1,289$8,589
Travel$2,621$1,484$995$5,100
Occupancy$2,427$1,359$744$4,530
Fees for Service Investment Mgmnt Fees$0$3,117$0$3,117
Other Expenses$491$1,150$0$1,641
All Other Expenses$0$1,275$0$1,275
Depreciation Depletion$0$1,012$0$1,012
Insurance$361$202$111$674
Total Functional Expenses$434,554$149,262$85,604$669,420

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$669,420
Total Expenses per Audited Statements$669,420
Total Expenses per Form 990$669,420
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$40,627
Fundraising Gross Income$19,195
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Celebrating Ten Years$166,540$19,195$10,591$8,604
Total Events$166,540$19,195$40,627$-21,432
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
I Understand Love Heals
EIN
81-3356821
Phone
6167470667
Address
PO Box 822, Ada, MI 49301

Signing Officer

Name
Yvonne Woodrick
Title
President
Phone
6167470667
Signed
2025-05-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Yvonne Woodrick
Formed
2016
Legal Domicile
Mi
Voting Board Members
10
Independent Board Members
10
Employees
7
Volunteers
15

Preparer

Firm
Vredeveld Haefner LLC
Address
10302 20TH AVE NW, GRAND RAPIDS, MI 49534
Preparer
Michael J Vredeveld CPA
Phone
6166488447
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“The Organizations external accountant and President will review the 990 after it has been prepared. A copy of the form will be provided to all Board Members.”

Pt VI, Line 12C

“The written conflict of interest policy is enforced annually through signed statements.”

Pt VI, Line 19

“The Organizations documents will be available upon request.”

Other

“Part III; Line 4a In 2024, i understand provided compassionate support, education, and outreach to individuals impacted by mental illness and suicide loss. Monthly support groups served approximately 35 individuals, and 48 people received individualized grief support following the suicide of a loved one. The organization distributed 34 grief kits to newly bereaved families and supplied 125 resource folders to victim service advocates through the Michigan Sheriffs Association. Community outreach included 125 Homeless Care Packages and 1,000 blankets for individuals experiencing homelessness and patients in need. Signature events engaged 400 attendees, with an additional 50 participants at a private Standing Together concert, 1,200 attendees at Legacy Park, and nationwide reach through a virtual concert. The i understand Kimberly Mutch Bergner Mental Wellness Exhibit, Weathering Emotions, launched at the Grand Rapids Childrens Museum, drawing 70,752 visitors, including 16,319 through the Museums for All program. At the exhibit opening, 200 childrens activity bags were distributed, and over 500 additional Weathering Emotions coloring books were shared at community events. Through these programs and partnerships, i understand advanced its mission to promote mental health awareness, emotional wellness, and compassionate support for those affected by suicide loss.”

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IRS990/PrincipalOfficerNm0Yvonne Woodrick
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Organizations external accountant and President will review the 990 after it has been prepared. A copy of the form will be provided to all Board Members.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The written conflict of interest policy is enforced annually through signed statements.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Organizations documents will be available upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Part III; Line 4a In 2024, i understand provided compassionate support, education, and outreach to individuals impacted by mental illness and suicide loss. Monthly support groups served approximately 35 individuals, and 48 people received individualized grief support following the suicide of a loved one. The organization distributed 34 grief kits to newly bereaved families and supplied 125 resource folders to victim service advocates through the Michigan Sheriffs Association. Community outreach included 125 Homeless Care Packages and 1,000 blankets for individuals experiencing homelessness and patients in need. Signature events engaged 400 attendees, with an additional 50 participants at a private Standing Together concert, 1,200 attendees at Legacy Park, and nationwide reach through a virtual concert. The i understand Kimberly Mutch Bergner Mental Wellness Exhibit, Weathering Emotions, launched at the Grand Rapids Childrens Museum, drawing 70,752 visitors, including 16,319 through the Museums for All program. At the exhibit opening, 200 childrens activity bags were distributed, and over 500 additional Weathering Emotions coloring books were shared at community events. Through these programs and partnerships, i understand advanced its mission to promote mental health awareness, emotional wellness, and compassionate support for those affected by suicide loss.

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