Readaloud Org

Filing Period

Jul 1, 2011 to Jun 30, 2012

Signed

Nov 9, 2012

Return Version

2011v1.2

Gross Receipts

$259,216

Mission

Major Activities

Activity 2

The parent awareness campaign works to change social norms around parenting. We want every parent to understand reading aloud to their child for at least 15 minutes every day, from the day the child was born, is essential to their child's life long learning success. Sadly, fewer than half of u.s. Parents read aloud to their child every day. Readaloud.org believes changing parent's attitudes and behaviors toward reading aloud can best be achieved by uniting all groups who care about children becoming successful readers by the end of third grade behind a simple, powerful message: read aloud 15 minutes, every child, every parent, every day.our parent awareness campaign works to reach every parent with a young child in a region. Our partners are the organizations in each region that reach all the teachers, school leaders, day care providers, medical professionals and caregivers who are the trusted sources of information for parents of young children. Our partners are all unified behind a single message and repeatedly deliver the same message to parents through their established distribution channels.the three parent awareness campaign pulses each year are: october-november (parent/teacher pre-school and grade 2 conferences); march (reading awareness month); and may-june (summer reading fun).in september 2011, readaloud.org participated in the national book festival in washington dc, titled, "celebrate the joys of reading aloud" where we kicked off our newly developed 15 minutes tagline and shared it with thousands of families participating in the two day event. Authors david baldacci, mac barnett, jennifer liu bryan, loren long, john rocco and bob shea participated with us in our program supporting the 15 minute movement.during march 2012, national reading awareness month in greater cincinnati/northern kentucky and grand traverse bay regions we distributed, through our partners, more than 43,000 pieces of campaign materials consisting of 750 posters, 900 signs, 32,000 stickers for student folders, 4,250 buttons and 5,100 magnets. We reached an estimated 32,000 families with children aged from birth to eight years old. Thanks to amazing support from local non-profits and businesses, the 15 minutes message was widely spread through campaign/promotional materials - including the readaloud tagline, social media blasts, support on websites, billboards and newsletters.for the summer campaign pulse, we distributed 30,000 of our colorful summer reading handouts, together with reading calendar, in both the greater cincinnati and grand traverse bay regions through cincinnati public schools, northern kentucky education council, the catholic school office - archdiocese of cincinnati, tbaisd, tcaps and great start collaborative.

Filer

EIN

80-0619907