Liabilities / Assets
32nd percentile
Higher debt load relative to assets than 32% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
32nd percentile
Higher debt load relative to assets than 32% of similar nonprofits.
Liabilities / Revenue
73rd percentile
Higher debt load relative to revenue than 73% of similar nonprofits.
Net Margin
1st percentile
Higher net margin than 1% of similar nonprofits.
Top Officer Pay
Score unavailable
This filing does not contain officer compensation rows.
Asset Growth
5th percentile
Faster asset growth than 5% of similar nonprofits.
Revenue Growth
1st percentile
Faster revenue growth than 1% of similar nonprofits.
Assets
Down$936,409
Down $474,846 (-34%) from 2015
Net Assets
Down$932,535
Down $416,130 (-31%) from 2015
Liabilities
Down$3,874
Down $58,716 (-94%) from 2015
Revenue
Down$20,171
Down $1,590,455 (-99%) from 2015
Expenses
Up$436,387
Up $115,463 (+36%) from 2015
Net Income
Down-$416,216
Down $1,705,918 (-132%) from 2015
Read Aloud 15 MINUTES' mission is to increase child readiness for school and educate parents by teaching them why reading aloud for at least 15 minutes every day, beginning at birth, matters.
To encourage and enable parents to read aloud to their children every day for at least 15 minutes.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $1,360,437 | $889,526 | ▼ $470,911 |
| Cash and Non-Interest-Bearing Accounts | $50,818 | $36,119 | ▼ $14,699 |
| Accounts Receivable | $0 | $10,764 | ▲ $10,764 |
| Total Assets | $1,411,255 | $936,409 | ▼ $474,846 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $62,590 | $3,874 | ▼ $58,716 |
| Total Liabilities | $62,590 | $3,874 | ▼ $58,716 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $1,348,665 | $932,535 | ▼ $416,130 |
| Total Net Assets Fund Balance | $1,348,665 | $932,535 | ▼ $416,130 |
| Total Liabilities and Net Assets / Fund Balance | $1,411,255 | $936,409 | ▼ $474,846 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Robert Robbins | Treasurer - See Schedule O | PT | $102,000 | $102,000 |
| Name | Title |
|---|---|
| Candace Kendle | President |
| Jennifer Liu Bryan | Secretary |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Robert Robbins | Consulting Services | PO BOX 304, Alden, MI 49612 | $102,000 |
| Line Item | Amount |
|---|---|
| Other Expenses | $382,273 |
| Salaries, Compensation, and Employee Benefits | $54,114 |
| Total Fundraising Expense | $4,456 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $217,031 | $13,246 | $3,060 | $233,337 |
| Advertising | $101,343 | - | - | $101,343 |
| Other Salaries and Wages | $47,298 | $731 | $731 | $48,760 |
| Travel | $6,169 | - | - | $6,169 |
| Payroll Taxes | $5,194 | $80 | $80 | $5,354 |
| Insurance | - | $2,006 | - | $2,006 |
| Other Expenses | $10,124 | $671 | - | $671 |
| All Other Expenses | - | $20 | $561 | $581 |
| Office Expenses | - | $423 | $24 | $447 |
| Total Functional Expenses | $387,159 | $44,772 | $4,456 | $436,387 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $436,387 |
| Total Expenses per Audited Statements | $436,387 |
| Total Expenses per Form 990 | $436,387 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Robert Robbins | Board Treasurer | Payments for Consulting Services Provided by Robert Robbins on Behalf of Readaloud.org. | No | $102,000 |
“Candace kendle (board president) and robert robbins (board treasurer) family relationship.”
“The form 990 is reviewed by the board before it is filed.”
“The organization requests board members and employees to disclose any conflicts of interest as they arise.”
“The organization's governing documents, conflict of interest policy and financial statements are available to the public upon request.”
“Robert robbins is compensated for non-board activities on behalf of readaloud.org.”
“The read aloud 15 minutes national campaign continued to achieve dramatic growth during the year ended june 30, 2016. National campaign partners grew from 3,800 to over 10,000 across all 50 states. Messages delivered to parents of young children grew from 40 million to over 135 million as reported in an annual survey of our partners. Facebook social media followers grew from 100,000 to over 185,000. National leadership partners grew from 18 to 21 with the addition of united through reading, collaborative summer learning program, and boys and girls clubs of america. Read aloud 15 minutes relies on its national leadership and campaign partners to deliver its custom designed and carefully researched materials to parents of young children through the communication channels available to their organization during each of its month long campaign pulses in march, july, and october. Dr. John s. Hutton, pediatrician and early childhood brain researcher at the cincinnati childrens hospital medical center, joined the read aloud campaign as our spokesdoctor offering his insights on the importance and benefits of daily reading aloud through read aloud's outreach on its website, in traditional and social media, and through its campaign partners. Read aloud 15 minutes continues to expand its reach, adding television and radio interviews during its march 2016 campaign pulse featuring co-founder dr. Candace kendle, dr. John hutton and information regarding the read aloud "how america reads aloud to its children" national survey. 120 television interviews aired across 73 u.s. Markets during march 2016 reaching over 5 million viewers. Much work remains to be accomplished for the read aloud 15 minutes national campaign to achieve its goal by the end of 2022 of 250 million americans understanding the importance of daily reading aloud starting at birth. As the read aloud yougov conducted 2016 survey revealed only 34% of parents of children birth to age 8 are reading aloud to their child every day for at least 15 minutes and only 15% are reading aloud to their child at all during the first year of life.”
“Consulting services: program service expenses 92,820. Management and general expenses 13,246. Fundraising expenses 3,060. Total expenses 109,126. Marketing research: program service expenses 124,211. Management and general expenses 0. Fundraising expenses 0. Total expenses 124,211.”
“The organization did not change the oversight of the audit process nor the selection of an independent accountant process in the year.”
“Since the organization is tax exempt under 501(c)(3) of the internal revenue code, no tax provision has been recorded. The organization has been classified as other than a private foundation under section 509(a)(2) of the internal revenue code. The organization files income tax returns in the u.s. Federal jurisdiction. With few execptions, the organization is no longer subject to u.s. Federal income tax examinations by tax authorities for years before 2011.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 62590 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 3874 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 0 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 10764 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO ENCOURAGE AND ENABLE PARENTS TO READ ALOUD TO THEIR CHILDREN EVERY DAY FOR AT LEAST 15 MINUTES. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 101343 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 101343 |
| IRS990/AllOtherContributionsAmt | 0 | 22169 |
| IRS990/AllOtherExpensesGrp/FundraisingAmt | 0 | 561 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 20 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 581 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | ROBERT ROBBINS |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2314092665 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 10742 S LAKE STREET |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | ALDEN |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 49612 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 1 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 50818 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 36119 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 102000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | PO BOX 304 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | ALDEN |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 49612 |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 0 | ROBERT ROBBINS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | CONSULTING SERVICES |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 22169 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | -1998 |
| IRS990/CYOtherExpensesAmt | 0 | 382273 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -416216 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 54114 |
| IRS990/CYTotalExpensesAmt | 0 | 436387 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 4456 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 20171 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | SEE SCHEDULE O FOR DESCRIPTION. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 1 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 387159 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 3060 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 13246 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 217031 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 233337 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 10.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 10.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | CANDACE KENDLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JENNIFER LIU BRYAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ROBERT ROBBINS |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 102000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER - SEE SCHEDULE O |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2010 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | -49631 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 3 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 255200 |
| IRS990/GrossReceiptsAmt | 0 | 325002 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 1 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 2006 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 2006 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 47633 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 47633 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 1360437 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 889526 |
| IRS990/IRPDocumentCnt | 0 | 3 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | MI |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 304831 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO CHANGE SOCIAL NORMS AROUND PARENTING AND ENCOURAGE PARENTS TO READ ALOUD TO YOUNG CHILDREN ESPECIALLY THOSE UNDER AGE 8 AT LEAST 15 MINUTES EVERY DAY TO IMPROVE CHILDREN'S LITERACY, LANGUAGE AND ACADEMIC PERFORMANCE, REGARDLESS OF ECONOMIC STATUS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1348665 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 932535 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | -49631 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | -49631 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 86 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 24 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 423 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 447 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | SALESFORCE TRAINING AND |
| IRS990/OtherExpensesGrp/Desc | 1 | PROGRAM BOOKS, MATERIAL |
| IRS990/OtherExpensesGrp/Desc | 2 | BANK CHARGES |
| IRS990/OtherExpensesGrp/Desc | 3 | TELEPHONE |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 19231 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 53 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 8311 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 671 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 10124 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 19231 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 10177 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 8311 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 671 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 731 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 731 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 47298 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 48760 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 80 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 80 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 5194 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 5354 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | ROBERT ROBBINS |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 1614836 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | -4210 |
| IRS990/PYOtherExpensesAmt | 0 | 264105 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 1289702 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 56819 |
| IRS990/PYTotalExpensesAmt | 0 | 320924 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 1610626 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -416216 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 22169 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 1514836 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 97950 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 400816 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 253751 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 2289522 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 9518 |
| IRS990ScheduleA/PrivateFoundation170Ind | 0 | X |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.09190 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 210481 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 2079041 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 22169 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 1514836 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 97950 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 400816 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 253751 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 2289522 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 2289522 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 436387 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/NetUnrealizedGainsInvstAmt | 0 | 86 |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 86 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 20171 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | SINCE THE ORGANIZATION IS TAX EXEMPT UNDER 501(C)(3) OF THE INTERNAL REVENUE CODE, NO TAX PROVISION HAS BEEN RECORDED. THE ORGANIZATION HAS BEEN CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE. THE ORGANIZATION FILES INCOME TAX RETURNS IN THE U.S. FEDERAL JURISDICTION. WITH FEW EXECPTIONS, THE ORGANIZATION IS NO LONGER SUBJECT TO U.S. FEDERAL INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS BEFORE 2011. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 0 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 436387 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 20171 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 20257 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 436387 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm | 0 | ROBERT ROBBINS |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | BOARD TREASURER |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 0 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 0 | 102000 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | PAYMENTS FOR CONSULTING SERVICES PROVIDED BY ROBERT ROBBINS ON BEHALF OF READALOUD.ORG. |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE READ ALOUD 15 MINUTES NATIONAL CAMPAIGN CONTINUED TO ACHIEVE DRAMATIC GROWTH DURING THE YEAR ENDED JUNE 30, 2016. NATIONAL CAMPAIGN PARTNERS GREW FROM 3,800 TO OVER 10,000 ACROSS ALL 50 STATES. MESSAGES DELIVERED TO PARENTS OF YOUNG CHILDREN GREW FROM 40 MILLION TO OVER 135 MILLION AS REPORTED IN AN ANNUAL SURVEY OF OUR PARTNERS. FACEBOOK SOCIAL MEDIA FOLLOWERS GREW FROM 100,000 TO OVER 185,000. NATIONAL LEADERSHIP PARTNERS GREW FROM 18 TO 21 WITH THE ADDITION OF UNITED THROUGH READING, COLLABORATIVE SUMMER LEARNING PROGRAM, AND BOYS AND GIRLS CLUBS OF AMERICA. READ ALOUD 15 MINUTES RELIES ON ITS NATIONAL LEADERSHIP AND CAMPAIGN PARTNERS TO DELIVER ITS CUSTOM DESIGNED AND CAREFULLY RESEARCHED MATERIALS TO PARENTS OF YOUNG CHILDREN THROUGH THE COMMUNICATION CHANNELS AVAILABLE TO THEIR ORGANIZATION DURING EACH OF ITS MONTH LONG CAMPAIGN PULSES IN MARCH, JULY, AND OCTOBER. DR. JOHN S. HUTTON, PEDIATRICIAN AND EARLY CHILDHOOD BRAIN RESEARCHER AT THE CINCINNATI CHILDRENS HOSPITAL MEDICAL CENTER, JOINED THE READ ALOUD CAMPAIGN AS OUR SPOKESDOCTOR OFFERING HIS INSIGHTS ON THE IMPORTANCE AND BENEFITS OF DAILY READING ALOUD THROUGH READ ALOUD'S OUTREACH ON ITS WEBSITE, IN TRADITIONAL AND SOCIAL MEDIA, AND THROUGH ITS CAMPAIGN PARTNERS. READ ALOUD 15 MINUTES CONTINUES TO EXPAND ITS REACH, ADDING TELEVISION AND RADIO INTERVIEWS DURING ITS MARCH 2016 CAMPAIGN PULSE FEATURING CO-FOUNDER DR. CANDACE KENDLE, DR. JOHN HUTTON AND INFORMATION REGARDING THE READ ALOUD "HOW AMERICA READS ALOUD TO ITS CHILDREN" NATIONAL SURVEY. 120 TELEVISION INTERVIEWS AIRED ACROSS 73 U.S. MARKETS DURING MARCH 2016 REACHING OVER 5 MILLION VIEWERS. MUCH WORK REMAINS TO BE ACCOMPLISHED FOR THE READ ALOUD 15 MINUTES NATIONAL CAMPAIGN TO ACHIEVE ITS GOAL BY THE END OF 2022 OF 250 MILLION AMERICANS UNDERSTANDING THE IMPORTANCE OF DAILY READING ALOUD STARTING AT BIRTH. AS THE READ ALOUD YOUGOV CONDUCTED 2016 SURVEY REVEALED ONLY 34% OF PARENTS OF CHILDREN BIRTH TO AGE 8 ARE READING ALOUD TO THEIR CHILD EVERY DAY FOR AT LEAST 15 MINUTES AND ONLY 15% ARE READING ALOUD TO THEIR CHILD AT ALL DURING THE FIRST YEAR OF LIFE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | CANDACE KENDLE (BOARD PRESIDENT) AND ROBERT ROBBINS (BOARD TREASURER) FAMILY RELATIONSHIP. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE FORM 990 IS REVIEWED BY THE BOARD BEFORE IT IS FILED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ORGANIZATION REQUESTS BOARD MEMBERS AND EMPLOYEES TO DISCLOSE ANY CONFLICTS OF INTEREST AS THEY ARISE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | ROBERT ROBBINS IS COMPENSATED FOR NON-BOARD ACTIVITIES ON BEHALF OF READALOUD.ORG. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | CONSULTING SERVICES: PROGRAM SERVICE EXPENSES 92,820. MANAGEMENT AND GENERAL EXPENSES 13,246. FUNDRAISING EXPENSES 3,060. TOTAL EXPENSES 109,126. MARKETING RESEARCH: PROGRAM SERVICE EXPENSES 124,211. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 124,211. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | THE ORGANIZATION DID NOT CHANGE THE OVERSIGHT OF THE AUDIT PROCESS NOR THE SELECTION OF AN INDEPENDENT ACCOUNTANT PROCESS IN THE YEAR. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART III, LINE 4A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION A, LINE 2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART VII, LINE 3, OFFICER COMPENSATION: |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART IX, LINE 11G |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | FORM 990, PART XII, LINE 2C: |
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| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | MI |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TempOrPermanentEndowmentsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
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| IRS990/TotalAssetsEOYAmt | 0 | 936409 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 1411255 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 936409 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalContributionsAmt | 0 | 22169 |
| IRS990/TotalEmployeeCnt | 0 | 1 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 4456 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 44772 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 387159 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 436387 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 62590 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 3874 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 62590 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 3874 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 1348665 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 932535 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 387159 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 102000 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | -1998 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 20171 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 15000 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 1411255 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 936409 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TravelGrp/ProgramServicesAmt | 0 | 6169 |
| IRS990/TravelGrp/TotalAmt | 0 | 6169 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UnrestrictedNetAssetsGrp/BOYAmt | 0 | 1348665 |
| IRS990/UnrestrictedNetAssetsGrp/EOYAmt | 0 | 932535 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | PO BOX 304 |
| IRS990/USAddress/CityNm | 0 | ALDEN |
| IRS990/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/USAddress/ZIPCd | 0 | 49612 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 3 |
| IRS990/VotingMembersIndependentCnt | 0 | 1 |
| IRS990/WebsiteAddressTxt | 0 | WWW.READALOUD.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | 1 |
| ReturnHeader/BuildTS | 0 | 2017-02-10 21:41:12Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | ROBERT ROBBINS |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | TREASURER |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2314092665 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2016-12-09 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | READALOUDORG |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | READ |
| ReturnHeader/Filer/EIN | 0 | 800619907 |
| ReturnHeader/Filer/PhoneNum | 0 | 2314092665 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | PO BOX 304 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | ALDEN |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | MI |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 49612 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 202349670 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | DGN LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | PO BOX 947 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | TRAVERSE CITY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | MI |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 496850947 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2319461722 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | HEIDI WENDEL CPA |
| ReturnHeader/ReturnTs | 0 | 2016-12-09T08:53:13-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2015-07-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2016-06-30 |
| ReturnHeader/TaxYr | 0 | 2015 |
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Displayed year
2016 • Form 990Detailed filing. Detailed filing data is available for this year.