Liabilities / Assets
76th percentile
Higher debt load relative to assets than 76% of similar nonprofits.
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.09x
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
Score unavailable
Net margin requires both revenue and expenses on this filing.
Top Officer Pay
Score unavailable
This filing does not contain officer compensation rows.
Asset Growth
89th percentile
Faster asset growth than 89% of similar nonprofits.
Revenue Growth
Score unavailable
No valid filing value is available for this score.
Balance Sheet
Assets
Up$123,234
Up $53,502 (+77%) from 2012
Net Assets
Up$111,579
Up $46,160 (+71%) from 2012
Liabilities
Up$11,655
Up $7,342 (+170%) from 2012
Revenue And Expenses
Revenue
-
No earlier filing loaded for comparison.
Expenses
Up$361,372
Up $65,123 (+22%) from 2012
Net Income
-
No earlier filing loaded for comparison.
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jul 1, 2012 to Jun 30, 2013
- Signed
- Nov 14, 2013
- Return Version
- 2012v2.1
- Gross Receipts
- $411,854
Mission and Program Overview
Mission
Read Aloud 15 MINUTES' mission is to increase child readiness for school and educate parents by teaching them why reading aloud for at least 15 minutes every day, beginning at birth, matters.
Major Activities
- Activity 2
- The "read aloud 15 minutes. Every child. Every parent. Every day." national campaign can only succeed through a combination of broad, national messaging and local grassroots activism.parents, grandparents, caregivers, educators and all citizens need to see and understand the message. Partners on the ground ensure that messaging reaches caregivers and penetrates the community, aided by the distribution of signs, magnets, stickers, book bags, brochures and reading tips.during the past year, robust programs were carried out in the greater cincinnati region of ohio and the grand traverse bay region of michigan. 118,000 printed campaign pieces were distributed to families with children from birth to age eight. Over 2,000 caregivers, teachers, librarians and community members participated in efforts as volunteers spreading the word.
- Activity 3
- The big box of books program is an effective outreach effort that further raises awareness through a hands-on "reading is fun" parent engagement program that also provides high quality books to vulnerable familes. Working with community-based partners in title i school neighborhoods, readaloud recruits pre-k children and their siblings to attend a 90-minute reading party along with their parents/guardian. In the past year, 26 big box of books programs were conducted in kentucky, michigan, ohio and pennsylvania reaching 1,128 families and supported by 484 community volunteers. Over 13,000 books were distributed to 2,222 children attending the programs.
Filing and Contact Details
Filer
- EIN
- 80-0619907
Raw XML Appendix384 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/Activity2/Description | 0 | THE "READ ALOUD 15 MINUTES. EVERY CHILD. EVERY PARENT. EVERY DAY." NATIONAL CAMPAIGN CAN ONLY SUCCEED THROUGH A COMBINATION OF BROAD, NATIONAL MESSAGING AND LOCAL GRASSROOTS ACTIVISM.PARENTS, GRANDPARENTS, CAREGIVERS, EDUCATORS AND ALL CITIZENS NEED TO SEE AND UNDERSTAND THE MESSAGE. PARTNERS ON THE GROUND ENSURE THAT MESSAGING REACHES CAREGIVERS AND PENETRATES THE COMMUNITY, AIDED BY THE DISTRIBUTION OF SIGNS, MAGNETS, STICKERS, BOOK BAGS, BROCHURES AND READING TIPS.DURING THE PAST YEAR, ROBUST PROGRAMS WERE CARRIED OUT IN THE GREATER CINCINNATI REGION OF OHIO AND THE GRAND TRAVERSE BAY REGION OF MICHIGAN. 118,000 PRINTED CAMPAIGN PIECES WERE DISTRIBUTED TO FAMILIES WITH CHILDREN FROM BIRTH TO AGE EIGHT. OVER 2,000 CAREGIVERS, TEACHERS, LIBRARIANS AND COMMUNITY MEMBERS PARTICIPATED IN EFFORTS AS VOLUNTEERS SPREADING THE WORD. |
| IRS990/Activity2/Expense | 0 | 49691 |
| IRS990/Activity3/Description | 0 | THE BIG BOX OF BOOKS PROGRAM IS AN EFFECTIVE OUTREACH EFFORT THAT FURTHER RAISES AWARENESS THROUGH A HANDS-ON "READING IS FUN" PARENT ENGAGEMENT PROGRAM THAT ALSO PROVIDES HIGH QUALITY BOOKS TO VULNERABLE FAMILES. WORKING WITH COMMUNITY-BASED PARTNERS IN TITLE I SCHOOL NEIGHBORHOODS, READALOUD RECRUITS PRE-K CHILDREN AND THEIR SIBLINGS TO ATTEND A 90-MINUTE READING PARTY ALONG WITH THEIR PARENTS/GUARDIAN. IN THE PAST YEAR, 26 BIG BOX OF BOOKS PROGRAMS WERE CONDUCTED IN KENTUCKY, MICHIGAN, OHIO AND PENNSYLVANIA REACHING 1,128 FAMILIES AND SUPPORTED BY 484 COMMUNITY VOLUNTEERS. OVER 13,000 BOOKS WERE DISTRIBUTED TO 2,222 CHILDREN ATTENDING THE PROGRAMS. |
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| IRS990/ActivityOrMissionDescription | 0 | TO ENCOURAGE AND ENABLE PARENTS TO READ ALOUD TO THEIR CHILDREN EVERY DAY FOR AT LEAST 15 MINUTES. |
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| IRS990/Description | 0 | THE "READ ALOUD 15 MINUTES. EVERY CHILD. EVERY PARENT. EVERY DAY." DECADE LONG NATIONAL CAMPAIGN WAS LAUNCHED IN MARCH 2013. AT YEAR END, THE NATIONAL CAMPAIGN'S SEVEN NATIONAL LEADERSHIP PARTNERS INCLUDED AMERICAN LIBRARY ASSOCIATION, CENTER FOR THE BOOK IN THE LIBRARY OF CONGRESS, UNITED WAY WORLDWIDE, REACH OUT AND READ, KPMG AND UPS. IN ADDITION, 400 ORGANIZATIONS JOINED AS NATIONAL CAMPAIGN PULSE PARTNERS IN 40 STATES. IN THE FIRST CAMPAIGN PULSE IN MARCH 2013, 4 MILLION ELECTRONIC IMPRESSIONS WERE DELIVERED BY READALOUD.ORG PARTNERS. |
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| IRS990/MissionDescription | 0 | TO CHANGE SOCIAL NORMS AROUND PARENTING AND ENCOURAGE PARENTS TO READ ALOUD TO YOUNG CHILDREN ESPECIALLY THOSE UNDER AGE 8 AT LEAST 15 MINUTES EVERY DAY TO IMPROVE CHILDREN'S LITERACY, LANGUAGE AND ACADEMIC PERFORMANCE, REGARDLESS OF ECONOMIC STATUS. |
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| IRS990ScheduleD/Form990ScheduleDPartXIII/Explanation | 0 | SINCE THE ORGANIZATION IS TAX EXEMPT UNDER 501(C)(3) OF THE INTERNAL REVENUE CODE, NO TAX PROVISION HAS BEEN RECORDED. THE ORGANIZATION HAS BEEN CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE. THE ORGANIZATION FILES INCOME TAX RETURNS IN THE U.S. FEDERAL JURISDICTION. WITH FEW EXECPTIONS, THE ORGANIZATION IS NO LONGER SUBJECT TO U.S. FEDERAL INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS BEFORE 2010. |
| IRS990ScheduleD/Form990ScheduleDPartXIII/Identifier | 0 | DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48: |
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| IRS990ScheduleL/Form990ScheduleLPartIV/DescriptionOfTransaction | 0 | PAYMENTS FOR CONSULTING SERVICES PROVIDED BY ROBERT ROBBINS ON BEHALF OF READALOUD.ORG. |
| IRS990ScheduleL/Form990ScheduleLPartIV/DescriptionOfTransaction | 1 | MAINTAINS DONOR-ADVISED FUND WITH JOHNSON CHARITABLE GIFT FUND FROM WHICH READALOUD.ORG RECEIVES SIGNIFICANT CONTRIBUTIONS. |
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| IRS990ScheduleO/GeneralExplanation/Explanation | 0 | THE "READ ALOUD 15 MINUTES. EVERY CHILD. EVERY PARENT. EVERY DAY." DECADE LONG NATIONAL CAMPAIGN WAS LAUNCHED IN MARCH 2013. AT YEAR END, THE NATIONAL CAMPAIGN'S SEVEN NATIONAL LEADERSHIP PARTNERS INCLUDED AMERICAN LIBRARY ASSOCIATION, CENTER FOR THE BOOK IN THE LIBRARY OF CONGRESS, UNITED WAY WORLDWIDE, REACH OUT AND READ, KPMG AND UPS. IN ADDITION, 400 ORGANIZATIONS JOINED AS NATIONAL CAMPAIGN PULSE PARTNERS IN 40 STATES. IN THE FIRST CAMPAIGN PULSE IN MARCH 2013, 4 MILLION ELECTRONIC IMPRESSIONS WERE DELIVERED BY READALOUD.ORG PARTNERS. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 1 | CANDACE KENDLE (BOARD PRESIDENT) AND JENNIFER LIU BRYAN (BOARD SECRETARY) FAMILY RELATIONSHIP. CANDACE KENDLE (BOARD PRESIDENT) AND ROBERT ROBBINS (BOARD TREASURER) FAMILY RELATIONSHIP. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 2 | THE FORM 990 IS REVIEWED BY THE BOARD BEFORE IT IS FILED. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 3 | THE ORGANIZATION REQUESTS BOARD MEMBERS AND EMPLOYEES TO DISCLOSE ANY CONFLICTS OF INTEREST AS THEY ARISE. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 4 | THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 5 | ROBERT ROBBINS IS COMPENSATED FOR NON-BOARD ACTIVITIES ON BEHALF OF READALOUD.ORG. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 6 | CONSULTING SERVICES: PROGRAM SERVICE EXPENSES 87,165. MANAGEMENT AND GENERAL EXPENSES 5,100. FUNDRAISING EXPENSES 10,200. TOTAL EXPENSES 102,465. MARKETING RESEARCH: PROGRAM SERVICE EXPENSES 15,000. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 15,000. MARKETING MATERIALS DESIGN: PROGRAM SERVICE EXPENSES 23,739. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 23,739. IT CONSULTING SERVICES: PROGRAM SERVICE EXPENSES 9,802. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 9,802. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 7 | THE ORGANIZATION DID NOT CHANGE THE OVERSIGHT OF THE AUDIT PROCESS NOR THE SELECTION OF AN INDEPENDENT ACCOUNTANT PROCESS IN THE YEAR. |
| IRS990ScheduleO/GeneralExplanation/Identifier | 0 | NEW PROGRAM SERVICES |
| IRS990ScheduleO/GeneralExplanation/Identifier | 1 | OTHER FEES |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 0 | FORM 990, PART III, LINE 2 |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 1 | FORM 990, PART VI, SECTION A, LINE 2 |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 2 | FORM 990, PART VI, SECTION B, LINE 11 |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 3 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 4 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 5 | FORM 990, PART VII, LINE 3, OFFICER COMPENSATION: |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 6 | FORM 990, PART IX, LINE 11G |
| IRS990/ScheduleORequired | 0 | 1 |
| IRS990/School | 0 | 0 |
| IRS990/SignificantChange | 0 | 0 |
| IRS990/SignificantNewProgramServices | 0 | 1 |
| IRS990/StateLegalDomicile | 0 | MI |
| IRS990/StatesWhereCopyOfReturnIsFiled | 0 | MI |
| IRS990/SubjectToProxyTax | 0 | 0 |
| IRS990/TaxablePartyNotification | 0 | 0 |
| IRS990/TaxExemptBonds | 0 | 0 |
| IRS990/TemporarilyRestrictedNetAssets/BOY | 0 | 20945 |
| IRS990/TemporarilyRestrictedNetAssets/EOY | 0 | 61513 |
| IRS990/Terminated | 0 | 0 |
| IRS990/TermOrPermanentEndowments | 0 | 0 |
| IRS990/TheBooksAreInCareOf/AddressUS/AddressLine1 | 0 | 10742 S LAKE STREET |
| IRS990/TheBooksAreInCareOf/AddressUS/City | 0 | ALDEN |
| IRS990/TheBooksAreInCareOf/AddressUS/State | 0 | MI |
| IRS990/TheBooksAreInCareOf/AddressUS/ZIPCode | 0 | 49612 |
| IRS990/TheBooksAreInCareOf/NameBusiness/BusinessNameLine1 | 0 | ROBERT ROBBINS |
| IRS990/TheBooksAreInCareOf/TelephoneNumber | 0 | 2314092665 |
| IRS990/TotalAssets/BOY | 0 | 69732 |
| IRS990/TotalAssetsBOY | 0 | 69732 |
| IRS990/TotalAssets/EOY | 0 | 123234 |
| IRS990/TotalAssetsEOY | 0 | 123234 |
| IRS990/TotalCompGT150K | 0 | 0 |
| IRS990/TotalContributions | 0 | 400816 |
| IRS990/TotalExpensesCurrentYear | 0 | 361372 |
| IRS990/TotalExpensesPriorYear | 0 | 296249 |
| IRS990/TotalFunctionalExpenses/Fundraising | 0 | 11444 |
| IRS990/TotalFunctionalExpenses/ManagementAndGeneral | 0 | 34483 |
| IRS990/TotalFunctionalExpenses/ProgramServices | 0 | 315445 |
| IRS990/TotalFunctionalExpenses/Total | 0 | 361372 |
| IRS990/TotalFundrsngExpCurrentYear | 0 | 11444 |
| IRS990/TotalGrossUBI | 0 | 0 |
| IRS990/TotalLiabilities/BOY | 0 | 4313 |
| IRS990/TotalLiabilitiesBOY | 0 | 4313 |
| IRS990/TotalLiabilities/EOY | 0 | 11655 |
| IRS990/TotalLiabilitiesEOY | 0 | 11655 |
| IRS990/TotalLiabNetAssetsFundBalances/BOY | 0 | 69732 |
| IRS990/TotalLiabNetAssetsFundBalances/EOY | 0 | 123234 |
| IRS990/TotalNbrEmployees | 0 | 1 |
| IRS990/TotalNbrVolunteers | 0 | 2500 |
| IRS990/TotalNetAssetsFundBalances/BOY | 0 | 65419 |
| IRS990/TotalNetAssetsFundBalances/EOY | 0 | 111579 |
| IRS990/TotalOtherCompensation | 0 | 0 |
| IRS990/TotalProfFundrsngExpCY | 0 | 0 |
| IRS990/TotalProfFundrsngExpPriorYear | 0 | 0 |
| IRS990/TotalProgramServiceExpense | 0 | 315445 |
| IRS990/TotalProgramServiceRevenue | 0 | 1978 |
| IRS990/TotalReportableCompFrmRltdOrgs | 0 | 0 |
| IRS990/TotalReportableCompFromOrg | 0 | 102000 |
| IRS990/TotalRevenueCurrentYear | 0 | 407532 |
| IRS990/TotalRevenue/ExclusionAmount | 0 | 4738 |
| IRS990/TotalRevenuePriorYear | 0 | 259216 |
| IRS990/TotalRevenue/RelatedOrExemptFunctionIncome | 0 | 1978 |
| IRS990/TotalRevenue/TotalRevenueColumn | 0 | 407532 |
| IRS990/TotalRevenue/UnrelatedBusinessRevenue | 0 | 0 |
| IRS990/TransfersToExemptNonChrtblOrg | 0 | 0 |
| IRS990/Travel/ProgramServices | 0 | 835 |
| IRS990/Travel/Total | 0 | 835 |
| IRS990/TypeOfOrganizationCorporation | 0 | X |
| IRS990/UnrelatedBusinessIncome | 0 | 0 |
| IRS990/UnrestrictedNetAssets/BOY | 0 | 44474 |
| IRS990/UnrestrictedNetAssets/EOY | 0 | 50066 |
| IRS990/UponRequest | 0 | X |
| IRS990/WebSite | 0 | WWW.READALOUD.ORG |
| IRS990/WhistleblowerPolicy | 0 | 1 |
| IRS990/YearFormation | 0 | 2010 |
| ReturnHeader/BuildTS | 0 | 2015-11-30 17:44:51Z |
| ReturnHeader/Filer/EIN | 0 | 800619907 |
| ReturnHeader/Filer/Name/BusinessNameLine1 | 0 | READALOUDORG |
| ReturnHeader/Filer/NameControl | 0 | READ |
| ReturnHeader/Filer/Phone | 0 | 2314092665 |
| ReturnHeader/Filer/USAddress/AddressLine1 | 0 | PO BOX 304 |
| ReturnHeader/Filer/USAddress/City | 0 | ALDEN |
| ReturnHeader/Filer/USAddress/State | 0 | MI |
| ReturnHeader/Filer/USAddress/ZIPCode | 0 | 49612 |
| ReturnHeader/Officer/AuthorizeThirdParty | 0 | 1 |
| ReturnHeader/Officer/DateSigned | 0 | 2013-11-14 |
| ReturnHeader/Officer/Name | 0 | ROBERT ROBBINS |
| ReturnHeader/Officer/Phone | 0 | 2314092665 |
| ReturnHeader/Officer/Title | 0 | TREASURER |
| ReturnHeader/PreparerFirm/EIN | 0 | 202349670 |
| ReturnHeader/PreparerFirm/PreparerFirmBusinessName/BusinessNameLine1 | 0 | DGN LLC |
| ReturnHeader/PreparerFirm/PreparerFirmUSAddress/AddressLine1 | 0 | PO BOX 947 |
| ReturnHeader/PreparerFirm/PreparerFirmUSAddress/City | 0 | TRAVERSE CITY |
| ReturnHeader/PreparerFirm/PreparerFirmUSAddress/State | 0 | MI |
| ReturnHeader/PreparerFirm/PreparerFirmUSAddress/ZIPCode | 0 | 496850947 |
| ReturnHeader/Preparer/Name | 0 | HEIDI WENDEL CPA |
| ReturnHeader/Preparer/Phone | 0 | 2319461722 |
| ReturnHeader/ReturnType | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDate | 0 | 2012-07-01 |
| ReturnHeader/TaxPeriodEndDate | 0 | 2013-06-30 |
| ReturnHeader/TaxYear | 0 | 2012 |
| ReturnHeader/Timestamp | 0 | 2013-11-15T09:48:21-06:00 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2013 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
- Assets
- $123,234
- Liabilities
- $11,655
- Net assets
- $111,579
- Revenue
- -
- Expenses
- $361,372
- Net income
- -