Liabilities / Assets
33rd percentile
Tied with the lowest-debt nonprofits in its peer group.
EIN 80-0619907 • 501(c)3 • Cincinnati, OH
Profile
Read Aloud 15 MINUTES' mission is to increase child readiness for school and educate parents by teaching them why reading aloud for at least 15 minutes every day, beginning at birth, matters.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
33rd percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
34th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
4th percentile
Higher net margin than 4% of similar nonprofits.
Top Officer Pay
95th percentile
Higher top officer pay than 95% of similar nonprofits.
Top officer pay equals 505.7% of source-year revenue.
Asset Growth
19th percentile
Faster asset growth than 19% of similar nonprofits.
Revenue Growth
97th percentile
Faster revenue growth than 97% of similar nonprofits.
Assets
Down$622,682
Down $248,023 (-28%) from 2024
Liabilities
Flat$0
Flat from 2024
Net Assets
Down$622,682
Down $248,023 (-28%) from 2024
Revenue
Down$62,040
Down $91,161 (-60%) from 2024
Expenses
Up$335,838
Up $38,920 (+13%) from 2024
Net Income
Down-$273,798
Down $130,081 (-91%) from 2024
Most recent year
2025 • Form 990Detailed filing. Detailed filing data is available for this year.
Read Aloud 15 MINUTES' mission is to increase child readiness for school and educate parents by teaching them why reading aloud for at least 15 minutes every day, beginning at birth, matters.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $786,933 | $560,417 | ▼ $226,516 |
| Cash and Non-Interest-Bearing Accounts | $74,425 | $52,540 | ▼ $21,885 |
| Accounts Receivable | $9,347 | $9,725 | ▲ $378 |
| Savings and Temporary Cash Investments | - | $0 | - |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Land, Buildings, and Equipment, Net | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Prepaid Expenses and Deferred Charges | - | $0 | - |
| Total Assets | $870,705 | $622,682 | ▼ $248,023 |
| Other Assets Total | - | $0 | - |
| Liabilities | |||
| Total Liabilities | $0 | $0 | → $0 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $870,705 | $622,682 | ▼ $248,023 |
| Total Net Assets Fund Balance | $870,705 | $622,682 | ▼ $248,023 |
| Total Liabilities and Net Assets / Fund Balance | $870,705 | $622,682 | ▼ $248,023 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Kendle Bryan | Executive Director | FT | $110,000 | $110,000 |
| Wendy Taylor | Secretary | PT | $77,910 | $77,910 |
| Name | Title |
|---|---|
| Candace Kendle | President |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $208,853 |
| Other Expenses | $126,985 |
| Total Fundraising Expense | $3,356 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $146,215 | $34,727 | $1,826 | $182,768 |
| Advertising | $14,747 | $3,503 | $184 | $18,434 |
| Other Salaries and Wages | $12,480 | $2,964 | $156 | $15,600 |
| Payroll Taxes | $8,388 | $1,992 | $105 | $10,485 |
| Fees for Services Accounting | $5,166 | $1,226 | $65 | $6,457 |
| Other Expenses | $1,496 | $355 | $19 | $1,870 |
| Office Expenses | $1,228 | $292 | $15 | $1,535 |
| All Other Expenses | $1,107 | $263 | $14 | $1,384 |
| Fees for Services Other | $918 | $219 | $11 | $1,148 |
| Total Functional Expenses | $268,671 | $63,811 | $3,356 | $335,838 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“The board chairman (Candace Kendle) is the Executive Director's (Kendle Bryan) mother.”
“Form 990 is reviewed by the board prior to filing.”
“All governing documents, conflict of interest policy and finanical statements are available upon request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/ActivityOrMissionDesc | 0 | Read Aloud 15 MINUTES' mission is to increase child readiness for school and educate parents by teaching them why reading aloud for at least 15 minutes every day, beginning at birth, matters. |
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| IRS990/CYRevenuesLessExpensesAmt | 0 | -273798 |
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| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 0 |
| IRS990/Desc | 0 | The Read Aloud 15 MINUTES National Campaign continues to successfully focus on three pillars of activity.1. Read Aloud 15 MINUTES National Awareness Campaign. The awareness campaign has been the focus of ReadAloud.org since 2012. The Read Aloud 15 MINUTES National Campaign goal is for 250 million Americans to recognize the need to read aloud 15 minutes every day, beginning at birth, ensuring that all American children are kindergarten-ready by age 5. We reached thousands of Americans this year with a very strong focus on public awareness events in South Carolina as follows:Participated in all day carnivals at Beyond Our Walls and Windwood Farm engaging all participants to read aloud from birth. Conducted weekly read-alout sessions for pre-K and kindergarten students at Charleston Development Academy and for members of Reading Buddies at Windwood Farm Boys Home.Read aloud to children at Beyond Our Walls' 6-week summer camp and holiday events, gifting books at every session.Partnered with Charleston Friends of the Library to receive, categorize and distribute books to underserved children; in 2025, at least 5,000 like-new books were gifted.Regularly distributed books to Little Free Libraries to increase community access to reading materials. Participated in the MLK, Jr. Parade, distributing books, wristbands, and prizes to children. Attended Jean's Angels Event at Danny Jones Recreation Center,distributing books and prizes to over 200 children.Read Aloud 15 MINUTES specializes in the delivery of read aloud educational content directed at parents, grandparents, caregivers, educators, and health professionals. The materials provided are directed at improving the early brain development in children from birth to age 8. Read Aloud 15 MINUTES conducts several campaign pulses annually, with March designated as Read Aloud Month. The campaign supplies educational content, such as marketing materials for social and traditional marketing channels, posters, bookmarks, worksheets, and parent handouts digitally (see https://www.readaloud.org/downloads.html) to its local, regional, and national partners. Partners are responsible for distribution to their constituents of parents, employees, customers, clients.2.The Read Aloud 15 MINUTES National Campaign encourages parent and professional engagement and behavioral change through sponsorship of the Read Aloud 15 MINUTES 21-Day Challenge primarily during March Read Aloud Month. The 21-Day Challenge is how ReadAloud.org translates the awareness of the importance of reading aloud into action. The goals are for 250,000 children and 5,000 organizations to participate in the 21-Day Challenge. We held our first 21-Day Challenge Parent Night at the Boca Grande Preschool in November 2019. 3.ReadAloud.org participates in medical, behavioral, and social research in support of better understanding the importance of reading aloud to children from birth to age 8. ReadAloud.org participates in the discussion, planning, and funding of research that furthers the understanding of brain development as it relates to reading aloud. ReadAloud.org was proud to work with Dr. John S. Hutton, MS, MD, former pediatrician and clinical researcher in the Division of General and Community Pediatrics and Reading and Literacy Discovery Center, Cincinnati Childrens Hospital Medical Center in a longitudinal study demonstrating through MRI and subjective evaluation the impact of reading aloud on the brain. Business Model and Organizational StructureReadAloud.org and the Read Aloud 15 MINUTES National Campaign employs a unique business model intended to minimize infrastructure expense and maximize the exposure of the three pillars of the organization through the use of partnerships with business, government, and NGOs interested in early childhood development. By partnering with local, regional, and national organizations, many of whom are focused on distribution of books, and parent and classroom education; as well as after-school |
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| IRS990/DisregardedEntityInd | 0 | false |
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| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 3 |
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| IRS990/ExpenseAmt | 0 | 268671 |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Kendle Bryan |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Wendy Taylor |
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| IRS990/MissionDesc | 0 | Read Aloud 15 MINUTES' mission is to increase child readiness for school and educate parents by teaching them why reading aloud for at least 15 minutes every day, beginning at birth, matters. |
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| IRS990/OtherExpensesGrp/Desc | 1 | Printing and Publications |
| IRS990/OtherExpensesGrp/Desc | 2 | Bank Charges |
| IRS990/OtherExpensesGrp/Desc | 3 | Small Equipment Expense |
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| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 198 |
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| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 3770 |
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| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 1992 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 8388 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 10485 |
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| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 129746 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 13537 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 760574 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 463306 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 1394213 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt | 0 | 16271 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 16159 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 14238 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 8168 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 8 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 54844 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 750 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 162 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 8 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 920 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.95850 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.86720 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 1389761 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 4452 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 27050 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 129746 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 13537 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 760574 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 463306 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 1394213 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 1449977 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | The board chairman (Candace Kendle) is the Executive Director's (Kendle Bryan) mother. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Form 990 is reviewed by the board prior to filing. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | All governing documents, conflict of interest policy and finanical statements are available upon request. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Section A, Line 2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Section B, Line 11b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Section C, Line 19 |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 870705 |
| IRS990/TotalAssetsEOYAmt | 0 | 622682 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 870705 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 622682 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 27050 |
| IRS990/TotalEmployeeCnt | 0 | 3 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 3356 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 63811 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 268671 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 335838 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 870705 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 622682 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 268671 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 0 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 187910 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 34990 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 62040 |
| IRS990/TotalVolunteersCnt | 0 | 3 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 870705 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 622682 |
| IRS990/TravelGrp/TotalAmt | 0 | 0 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 9891 Montgomery Road 306 |
| IRS990/USAddress/CityNm | 0 | Cincinnati |
| IRS990/USAddress/StateAbbreviationCd | 0 | OH |
| IRS990/USAddress/ZIPCd | 0 | 45242 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 3 |
| IRS990/VotingMembersIndependentCnt | 0 | 1 |
| IRS990/WebsiteAddressTxt | 0 | readaloud.org |
| IRS990/WhistleblowerPolicyInd | 0 | true |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Wendy Taylor |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Secretary |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2026-02-23 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | ReadAloudorg |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | READ |
| ReturnHeader/Filer/EIN | 0 | 800619907 |
| ReturnHeader/Filer/PhoneNum | 0 | 5134488140 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 9891 Montgomery Road 306 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | Cincinnati |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | OH |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 45242 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | true |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 451869055 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Coworth Financial Services LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 11155 Kenwood Rd Ste 6D |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | Cincinnati |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | OH |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 45242 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 5136735469 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Kevin L Holmes |
| ReturnHeader/ReturnTs | 0 | 2026-02-23T11:41:40-08:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-07-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2025-06-30 |
| ReturnHeader/TaxYr | 0 | 2024 |
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