Liabilities / Assets
38th percentile
Higher debt load relative to assets than 38% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
38th percentile
Higher debt load relative to assets than 38% of similar nonprofits.
Liabilities / Revenue
32nd percentile
Higher debt load relative to revenue than 32% of similar nonprofits.
Net Margin
97th percentile
Higher net margin than 97% of similar nonprofits.
Top Officer Pay
Score unavailable
This filing does not contain officer compensation rows.
Asset Growth
100th percentile
Faster asset growth than 100% of similar nonprofits.
Revenue Growth
99th percentile
Faster revenue growth than 99% of similar nonprofits.
Assets
Up$1,411,255
Up $1,345,371 (+2042%) from 2014
Net Assets
Up$1,348,665
Up $1,289,702 (+2187%) from 2014
Liabilities
Up$62,590
Up $55,669 (+804%) from 2014
Revenue
Up$1,610,626
Up $1,340,601 (+496%) from 2014
Expenses
Up$320,924
Up $7,783 (+2.5%) from 2014
Net Income
Up$1,289,702
Up $1,332,818 (+3091%) from 2014
Read Aloud 15 MINUTES' mission is to increase child readiness for school and educate parents by teaching them why reading aloud for at least 15 minutes every day, beginning at birth, matters.
To encourage and enable parents to read aloud to their children every day for at least 15 minutes.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | - | $1,360,437 | - |
| Cash and Non-Interest-Bearing Accounts | $7,447 | $50,818 | ▲ $43,371 |
| Pledges and Grants Receivable | $47,566 | - | - |
| Inventories for Sale or Use | $7,080 | - | - |
| Accounts Receivable | $3,791 | - | - |
| Total Assets | $65,884 | $1,411,255 | ▲ $1,345,371 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $6,921 | $62,590 | ▲ $55,669 |
| Total Liabilities | $6,921 | $62,590 | ▲ $55,669 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $8,963 | $1,348,665 | ▲ $1,339,702 |
| Temporarily Rstr Net Assets | $50,000 | $0 | ▼ $50,000 |
| Total Net Assets Fund Balance | $58,963 | $1,348,665 | ▲ $1,289,702 |
| Total Liabilities and Net Assets / Fund Balance | $65,884 | $1,411,255 | ▲ $1,345,371 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Robert Robbins | Treasurer - See Schedule O | PT | $102,000 | $102,000 |
| Name | Title |
|---|---|
| Candace Kendle | President |
| Jennifer Liu Bryan | Secretary |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Robert Robbins | Consulting Services | PO BOX 304, Alden, MI 49612 | $102,000 |
| Line Item | Amount |
|---|---|
| Other Expenses | $264,105 |
| Salaries, Compensation, and Employee Benefits | $56,819 |
| Total Fundraising Expense | $6,441 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $123,481 | $12,852 | $5,100 | $141,433 |
| Advertising | $82,722 | - | - | $82,722 |
| Other Salaries and Wages | $36,025 | $14,410 | $1,029 | $51,464 |
| Payroll Taxes | $3,749 | $1,499 | $107 | $5,355 |
| Insurance | - | $4,388 | - | $4,388 |
| Office Expenses | $2,107 | $91 | $49 | $2,247 |
| All Other Expenses | $100 | $1,190 | - | $1,290 |
| Other Expenses | $2,941 | $831 | $156 | $831 |
| Total Functional Expenses | $259,335 | $55,148 | $6,441 | $320,924 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $320,924 |
| Total Expenses per Audited Statements | $320,924 |
| Total Expenses per Form 990 | $320,924 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Candace Kendle | Board President | Maintains Kendle Donor-advised Fund With Johnson Charitable Gift Fund From Which Readaloud.org Receives Significant Contributions. | No | $1,595,000 |
| Robert Robbins | Board Treasurer | Payments for Consulting Services Provided by Robert Robbins on Behalf of Readaloud.org. | No | $102,000 |
“Candace kendle (board president) and jennifer liu bryan (board secretary) family relationship. Candace kendle (board president) and robert robbins (board treasurer) family relationship.”
“The form 990 is reviewed by the board before it is filed.”
“The organization requests board members and employees to disclose any conflicts of interest as they arise.”
“The organization's governing documents, conflict of interest policy and financial statements are available to the public upon request.”
“Robert robbins is compensated for non-board activities on behalf of readaloud.org.”
“The "read aloud 15 minutes. Every child. Every parent. Every day." decade long national campaign continued to grow its reach across the united states. During this past year the campaign conducted month long campaign pulses in july, october, and march when partners across the nation shared more than 50 million custom designed campaign messages in english and spanish with the parents of young children from birth to age 8. The national campaign added dolly parton imagination library and the barbara bush foundation, growing its national leadership partners to 18. In addition, national campaign pulse partners grew from 850 in 46 states to over 3,800 in all 50 states. Read aloud's outreach included an expanded social media presence through advertising on facebook, pushing the facebook followers from 5,000 to over 100,000. Active social media engagement also continues on twitter and pinterest. The "read aloud 15 minutes, every child, every parent, every day." national campaign can only succeed through a combination of broad, national messaging and local grassroots activism. Parents, grandparents, caregivers, educators, businesses and all citizens need to see and understand the message. Campaign pulse partners on the ground ensure that messaging reaches caregivers and penetrates the community, aided by the distribution of signs, magnets, stickers, book bags, brochures and reading tips. Partners throughout the u.s. Now print and distribute materials provided through the read aloud partner toolkit.”
“Consulting services: program service expenses 91,800. Management and general expenses 12,852. Fundraising expenses 5,100. Total expenses 109,752. Marketing research: program service expenses 31,681. Management and general expenses 0. Fundraising expenses 0. Total expenses 31,681.”
“The organization did not change the oversight of the audit process nor the selection of an independent accountant process in the year.”
“Since the organization is tax exempt under 501(c)(3) of the internal revenue code, no tax provision has been recorded. The organization has been classified as other than a private foundation under section 509(a)(2) of the internal revenue code. The organization files income tax returns in the u.s. Federal jurisdiction. With few execptions, the organization is no longer subject to u.s. Federal income tax examinations by tax authorities for years before 2010.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 6921 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 62590 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 3791 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO ENCOURAGE AND ENABLE PARENTS TO READ ALOUD TO THEIR CHILDREN EVERY DAY FOR AT LEAST 15 MINUTES. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 82722 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 82722 |
| IRS990/AllOtherContributionsAmt | 0 | 1614836 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 1190 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 100 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 1290 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | ROBERT ROBBINS |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2314092665 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 10742 S LAKE STREET |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | ALDEN |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 49612 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 1 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 7447 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 50818 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 102000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | PO BOX 304 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | ALDEN |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 49612 |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 0 | ROBERT ROBBINS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | CONSULTING SERVICES |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1614836 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | -4210 |
| IRS990/CYOtherExpensesAmt | 0 | 264105 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 1289702 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 56819 |
| IRS990/CYTotalExpensesAmt | 0 | 320924 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 6441 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1610626 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | SEE SCHEDULE O FOR DESCRIPTION. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 1 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 247858 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 5100 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 12852 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 123481 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 141433 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 10.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 10.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | CANDACE KENDLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JENNIFER LIU BRYAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ROBERT ROBBINS |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 102000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER - SEE SCHEDULE O |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2010 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | -5522 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 3 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 134041 |
| IRS990/GrossReceiptsAmt | 0 | 1750189 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 1 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 4388 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 4388 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 7080 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 1312 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 1312 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 1360437 |
| IRS990/IRPDocumentCnt | 0 | 3 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | MI |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 139563 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO CHANGE SOCIAL NORMS AROUND PARENTING AND ENCOURAGE PARENTS TO READ ALOUD TO YOUNG CHILDREN ESPECIALLY THOSE UNDER AGE 8 AT LEAST 15 MINUTES EVERY DAY TO IMPROVE CHILDREN'S LITERACY, LANGUAGE AND ACADEMIC PERFORMANCE, REGARDLESS OF ECONOMIC STATUS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 58963 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1348665 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | -5522 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | -5522 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 49 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 91 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 2107 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 2247 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | SALESFORCE TRAINING AND |
| IRS990/OtherExpensesGrp/Desc | 1 | PROGRAM BOOKS, MATERIAL |
| IRS990/OtherExpensesGrp/Desc | 2 | MISCELLANEOUS |
| IRS990/OtherExpensesGrp/Desc | 3 | TELEPHONE |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 156 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 19787 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 100 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 831 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 8210 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 2941 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 19787 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 8310 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 3097 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 831 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 1029 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 14410 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 36025 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 51464 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 107 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 1499 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 3749 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 5355 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 47566 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | ROBERT ROBBINS |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | THE BIG BOX OF BOOKS PROGRAM IS AN EFFECTIVE OUTREACH EFFORT THAT FURTHER RAISES AWARENESS THROUGH A HANDS-ON "READING IS FUN" PARENT ENGAGEMENT PROGRAM THAT ALSO PROVIDES HIGH QUALITY BOOKS TO VULNERABLE FAMILES. WORKING WITH COMMUNITY-BASED PARTNERS IN TITLE I SCHOOL NEIGHBORHOODS, READALOUD RECRUITS PRE-K CHILDREN AND THEIR SIBLINGS TO ATTEND A 90-MINUTE READING PARTY ALONG WITH THEIR PARENTS/GUARDIAN. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 11477 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 267950 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 252578 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 2075 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -43116 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 60563 |
| IRS990/PYTotalExpensesAmt | 0 | 313141 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 270025 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 1289702 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 1514836 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 97950 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 400816 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 253751 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 180107 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 2447460 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 9518 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 304737 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 2142723 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 1514836 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 97950 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 400816 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 253751 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 180107 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 2447460 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 2447460 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 320924 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 1610626 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | SINCE THE ORGANIZATION IS TAX EXEMPT UNDER 501(C)(3) OF THE INTERNAL REVENUE CODE, NO TAX PROVISION HAS BEEN RECORDED. THE ORGANIZATION HAS BEEN CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE. THE ORGANIZATION FILES INCOME TAX RETURNS IN THE U.S. FEDERAL JURISDICTION. WITH FEW EXECPTIONS, THE ORGANIZATION IS NO LONGER SUBJECT TO U.S. FEDERAL INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS BEFORE 2010. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 0 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 320924 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 1610626 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 1610626 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 320924 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm | 0 | ROBERT ROBBINS |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm | 1 | CANDACE KENDLE |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | BOARD TREASURER |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 1 | BOARD PRESIDENT |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 0 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 1 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 0 | 102000 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 1 | 1595000 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | PAYMENTS FOR CONSULTING SERVICES PROVIDED BY ROBERT ROBBINS ON BEHALF OF READALOUD.ORG. |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 1 | MAINTAINS KENDLE DONOR-ADVISED FUND WITH JOHNSON CHARITABLE GIFT FUND FROM WHICH READALOUD.ORG RECEIVES SIGNIFICANT CONTRIBUTIONS. |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE "READ ALOUD 15 MINUTES. EVERY CHILD. EVERY PARENT. EVERY DAY." DECADE LONG NATIONAL CAMPAIGN CONTINUED TO GROW ITS REACH ACROSS THE UNITED STATES. DURING THIS PAST YEAR THE CAMPAIGN CONDUCTED MONTH LONG CAMPAIGN PULSES IN JULY, OCTOBER, AND MARCH WHEN PARTNERS ACROSS THE NATION SHARED MORE THAN 50 MILLION CUSTOM DESIGNED CAMPAIGN MESSAGES IN ENGLISH AND SPANISH WITH THE PARENTS OF YOUNG CHILDREN FROM BIRTH TO AGE 8. THE NATIONAL CAMPAIGN ADDED DOLLY PARTON IMAGINATION LIBRARY AND THE BARBARA BUSH FOUNDATION, GROWING ITS NATIONAL LEADERSHIP PARTNERS TO 18. IN ADDITION, NATIONAL CAMPAIGN PULSE PARTNERS GREW FROM 850 IN 46 STATES TO OVER 3,800 IN ALL 50 STATES. READ ALOUD'S OUTREACH INCLUDED AN EXPANDED SOCIAL MEDIA PRESENCE THROUGH ADVERTISING ON FACEBOOK, PUSHING THE FACEBOOK FOLLOWERS FROM 5,000 TO OVER 100,000. ACTIVE SOCIAL MEDIA ENGAGEMENT ALSO CONTINUES ON TWITTER AND PINTEREST. THE "READ ALOUD 15 MINUTES, EVERY CHILD, EVERY PARENT, EVERY DAY." NATIONAL CAMPAIGN CAN ONLY SUCCEED THROUGH A COMBINATION OF BROAD, NATIONAL MESSAGING AND LOCAL GRASSROOTS ACTIVISM. PARENTS, GRANDPARENTS, CAREGIVERS, EDUCATORS, BUSINESSES AND ALL CITIZENS NEED TO SEE AND UNDERSTAND THE MESSAGE. CAMPAIGN PULSE PARTNERS ON THE GROUND ENSURE THAT MESSAGING REACHES CAREGIVERS AND PENETRATES THE COMMUNITY, AIDED BY THE DISTRIBUTION OF SIGNS, MAGNETS, STICKERS, BOOK BAGS, BROCHURES AND READING TIPS. PARTNERS THROUGHOUT THE U.S. NOW PRINT AND DISTRIBUTE MATERIALS PROVIDED THROUGH THE READ ALOUD PARTNER TOOLKIT. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | CANDACE KENDLE (BOARD PRESIDENT) AND JENNIFER LIU BRYAN (BOARD SECRETARY) FAMILY RELATIONSHIP. CANDACE KENDLE (BOARD PRESIDENT) AND ROBERT ROBBINS (BOARD TREASURER) FAMILY RELATIONSHIP. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE FORM 990 IS REVIEWED BY THE BOARD BEFORE IT IS FILED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ORGANIZATION REQUESTS BOARD MEMBERS AND EMPLOYEES TO DISCLOSE ANY CONFLICTS OF INTEREST AS THEY ARISE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | ROBERT ROBBINS IS COMPENSATED FOR NON-BOARD ACTIVITIES ON BEHALF OF READALOUD.ORG. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | CONSULTING SERVICES: PROGRAM SERVICE EXPENSES 91,800. MANAGEMENT AND GENERAL EXPENSES 12,852. FUNDRAISING EXPENSES 5,100. TOTAL EXPENSES 109,752. MARKETING RESEARCH: PROGRAM SERVICE EXPENSES 31,681. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 31,681. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | THE ORGANIZATION DID NOT CHANGE THE OVERSIGHT OF THE AUDIT PROCESS NOR THE SELECTION OF AN INDEPENDENT ACCOUNTANT PROCESS IN THE YEAR. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART III, LINE 4A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION A, LINE 2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART VII, LINE 3, OFFICER COMPENSATION: |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART IX, LINE 11G |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | FORM 990, PART XII, LINE 2C: |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | MI |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TemporarilyRstrNetAssetsGrp/BOYAmt | 0 | 50000 |
| IRS990/TemporarilyRstrNetAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/TempOrPermanentEndowmentsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 65884 |
| IRS990/TotalAssetsEOYAmt | 0 | 1411255 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 65884 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 1411255 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalContributionsAmt | 0 | 1614836 |
| IRS990/TotalEmployeeCnt | 0 | 1 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 6441 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 55148 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 259335 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 320924 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 6921 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 62590 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 6921 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 62590 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 58963 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 1348665 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 259335 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 102000 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | -4210 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 1610626 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 310 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 65884 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 1411255 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UnrestrictedNetAssetsGrp/BOYAmt | 0 | 8963 |
| IRS990/UnrestrictedNetAssetsGrp/EOYAmt | 0 | 1348665 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | PO BOX 304 |
| IRS990/USAddress/CityNm | 0 | ALDEN |
| IRS990/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/USAddress/ZIPCd | 0 | 49612 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 3 |
| IRS990/VotingMembersIndependentCnt | 0 | 1 |
| IRS990/WebsiteAddressTxt | 0 | WWW.READALOUD.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | 1 |
| ReturnHeader/BuildTS | 0 | 2016-04-25 22:37:26Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | ROBERT ROBBINS |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | TREASURER |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2314092665 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2016-01-25 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | READALOUDORG |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | READ |
| ReturnHeader/Filer/EIN | 0 | 800619907 |
| ReturnHeader/Filer/PhoneNum | 0 | 2314092665 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | PO BOX 304 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | ALDEN |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | MI |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 49612 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 202349670 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | DGN LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | PO BOX 947 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | TRAVERSE CITY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | MI |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 496850947 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2319461722 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | HEIDI WENDEL CPA |
| ReturnHeader/ReturnTs | 0 | 2016-01-29T10:36:44-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2014-07-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2015-06-30 |
| ReturnHeader/TaxYr | 0 | 2014 |
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Displayed year
2015 • Form 990Detailed filing. Detailed filing data is available for this year.