Aaa Foundation for Traffic Safety

Filing Period

Jan 1, 2011 to Dec 31, 2011

Signed

Mar 31, 2012

Return Version

2011v1.2

Gross Receipts

$7,306,361

Mission

Major Activities

Activity 2

Traffic safety education - all research reports and findings produced by the aaa foundation for traffic safety are made available to the public through its website(s), and those documents can be downloaded for free. Last year the aaa foundation distributed over 250,000 traffic safety educational materials at no cost to the general public. Local aaa clubs have also chosen to customize and/or distribute these free materials to their members through local safety events. The foundation also devotes considerable resources to disseminate this "safety information" to key stakeholders and the general public so that research can be utilized and implemented to bring about real world change. To that end, the foundation's president made over 17 presentations to events organized by the traffic safety community. In 2011, the foundation received coverage in over 2,750 articles and reached an audience of more than 1.2 billion people. As an additional public service, the aaa foundation has continued to promote the importance of various traffic safety issues via social media, including youtube, facebook, and twitter. The foundation also continues to host a blog with the goal of promoting increased awareness and discussion about traffic safety issues on our roads. The foundation continued to offer a free online screening tool, roadwise review, which allows seniors to test their driving skills in the privacy of their own home, and expanded the older driver licensing policies and practices database to include canadian provinces. Overall the foundation maintains 5 websites whose pages received over 640,000 views last year.

Activity 3

Traffic safety educational materials sales - in addition to serving as a reliable resource for research and educational information that keeps road users safe, the foundation sells numerous traffic safety education materials as well as other driver training instructional dvd's. In 2011, the foundation fulfilled over 13,530 orders of educational materials, including brochures and dvd's. The goal is primarily to cover expenses as opposed to making a profit. To that end, an "introductory packet of materials" is given away for free to satisfy low-volume request and promote dissemination of greater volumes of materials. The foundation uses an external fulfillment center that specializes in serving associations to meet consumer requests, and prices its products well below the for-profit market for similar materials.

Filer

EIN

52-0794368