Civic Intelligence

Wsl Pure

990 • Fiscal year 2022 • EIN 47-5161428

Jan 01, 2022 to Dec 31, 2022 • Filed on Nov 15, 2023

147 Bay StreetSanta Monica, CA 90405

(305) 962-9208

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

48th percentile

0.01x

Higher debt load relative to assets than 48% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2022

Liabilities / Revenue

61st percentile

0.05x

Higher debt load relative to revenue than 61% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2022

Net Margin

3rd percentile

-149%

Higher net margin than 3% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2022

Top Officer Pay

53rd percentile

$0

Higher top officer pay than 53% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2022

Asset Growth

8th percentile

-27%

Faster asset growth than 8% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Revenue Growth

1st percentile

-92%

Faster revenue growth than 1% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Assets

Down

$539,765

Down $199,587 (-27%) from 2021

Net Assets

Down

$532,387

Down $201,312 (-27%) from 2021

Liabilities

Up

$7,378

Up $1,725 (+31%) from 2021

Revenue

Down

$135,164

Down $1,539,850 (-92%) from 2021

Expenses

Up

$336,476

Up $3,904 (+1.2%) from 2021

Net Income

Down

-$201,312

Down $1,543,754 (-115%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.0M$0-$1.0MAssets 2016: $18,890Liabilities 2016: $0Net Assets 2016: $18,8902016Assets 2017: $798Liabilities 2017: $0Net Assets 2017: $7982017Assets 2018: $837,133Liabilities 2018: $1,640,042Net Assets 2018: -$802,9092018Assets 2019: $910,190Liabilities 2019: $1,617,083Net Assets 2019: -$706,4602019Assets 2020: $1,008,855Liabilities 2020: $1,617,598Net Assets 2020: -$608,7432020Assets 2021: $739,352Liabilities 2021: $5,653Net Assets 2021: $733,6992021Assets 2022: $539,765Liabilities 2022: $7,378Net Assets 2022: $532,3872022Assets 2023: $550,788Liabilities 2023: $53,269Net Assets 2023: $497,5192023Assets 2024: $357,026Liabilities 2024: $27,452Net Assets 2024: $329,5742024

Highlighted filing

2022

Assets$539,765
Liabilities$7,378
Net Assets$532,387

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2016: $1,765,100Expenses 2016: $1,746,210Net Income 2016: $18,8902016Revenue 2017: $350,000Expenses 2017: $368,092Net Income 2017: -$18,0922017Revenue 2018: $1,015,000Expenses 2018: $211,544Net Income 2018: $803,4562018Revenue 2019: $139,476Expenses 2019: $43,092Net Income 2019: $96,3842019Revenue 2020: $153,092Expenses 2020: $54,942Net Income 2020: $98,1502020Revenue 2021: $1,675,014Expenses 2021: $332,572Net Income 2021: $1,342,4422021Revenue 2022: $135,164Expenses 2022: $336,476Net Income 2022: -$201,3122022Revenue 2023: $246,458Expenses 2023: $282,826Net Income 2023: -$36,3682023Revenue 2024: $187,760Expenses 2024: $355,705Net Income 2024: -$167,9452024

Highlighted filing

2022

Revenue$135,164
Expenses$336,476
Net Income-$201,312
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 15, 2023
Return Version
2022v5.0
Gross Receipts
$135,164
Mission and Program Overview

Mission

WSL PURE's mission is to inspire educate and empower ocean protection starting with the global surf community. WSL Pure does this through its partnership with the World Surf League WSL leveraging the global platform of the WSL to reach the surf community with educational and inspirational content focused on ocean conservation.

Inspire educate and empower ocean protection starting with the global surf community

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$689,352$539,765▼ $149,587
Accounts Receivable$50,000$0▼ $50,000
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$739,352$539,765▼ $199,587
Other Assets Total$0$0→ $0
Liabilities
Grants Payable$0$5,411▲ $5,411
Accounts Payable and Accrued Expenses$5,653$1,967▼ $3,686
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$5,653$7,378▲ $1,725
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$733,699$532,387▼ $201,312
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$733,699$532,387▼ $201,312
Total Liabilities and Net Assets / Fund Balance$739,352$539,765▼ $199,587
Compensation and Service Providers

Board Members and Trustees

NameTitle
Ayana Elizabeth JohnsonDirector
Chris EvansDirector
David SaltzmanDirector
Erik LoganDirector
Michael AndersDirector
Natasha ZiffDirector
Peter DemenocalDirector
Emily HoferExecutive Director
Revenue and Support

Revenue Composition

Contributions and Grants
$135,164
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$135,164
Change in Net Assets
$-201,312
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$203,176
Other Expenses$73,171
Salaries, Compensation, and Employee Benefits$60,129
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Foreign Grants$119,176--$119,176
Grants to Domestic Orgs$82,000--$82,000
Advertising$64,443$0$0$64,443
Other Salaries and Wages$30,065$30,064$0$60,129
Fees for Services Legal$0$7,066$0$7,066
Grants to Domestic Individuals$2,000--$2,000
Office Expenses$0$1,594$0$1,594
Fees for Services Accounting$0$68$0$68
Total Functional Expenses$297,684$38,792$0$336,476
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Na Kama KaiWaianae, HI501(c)(3)To teach ocean safety conservation and stewardship to youth around the island of Oahu.$27,000
One World BridgeImperial Beach, CA501(c)(3)To create an Indigenous Narrative Ocean Stewardship Program that reintegrates youth and adults into ocean recreation and conservation$25,000
Heal the BaySanta Monica, CA501(c)(3)Support the Heal the Bay Beach Report Card and the comprehensive analysis of coastline water quality on the West Coast$20,000

International Summary

Offices
0
Employees
0
Spending
$107,176

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
East Asia and the PacificGrants to recipientsOcean Conservation00$60,410
Europe Including Iceland and GreenlandGrants to recipientsOcean Conservation00$24,855
Sub-Saharan AfricaGrants to recipientsOcean Conservation00$21,911
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 2

WSL PURE Director Natasha Ziff is an owner of the World Surf League WSL for which WSL PURE Director Erik Logan is CEO and WSL PURE Executive Director Emily Hofer is the Chief People Officer. Both Mr. Logan and Ms. Hofer receive compensation from WSL for these roles. In addition a company owned by WSL PURE Director David Saltzman is a philanthropy advisor to WSL PURE Director Natasha Ziff and receives compensation from the Ziff family for this role.

Part VI, Line 11B

The Organization's Form 990 is initially reviewed by the Executive Director and by Legal Counsel before it is distributed to the full Board for review in advance of filing.

Part VI, Line 12C

Periodic review are conducted to ensure the Organization operates in a manner consistent with its charitable purposes and does not engage in activities that could jeopardize its tax-exempt status. Periodic reviews include the following: a whether compensation arrangements and benefits are reasonable based on competent survey information and the result of arm's length bargaining; and b whether partnerships joint ventures and other similar arrangements i conform to the Organization's written policies are properly recorded reflect reasonable investment or payments for goods and services further charitable purposes and ii do not result in private inurement impermissible private benefit or excess benefit transactions. When conducting these reviews the Organization might use outside advisors. Their use does not relieve the Board of its responsibility for ensuring that periodic reviews are conducted.

Part VI, Line 15

The Organization did not provide any compensation to its Executive Director. The Organization does not have any other officers or "key employees". The Board shall review the fairness of any compensation including benefits paid to the Executive Director and all other officers when: a the officer is hired; b the officer's term of employment is extended or renewed; or c the officer's compensation is modified unless such modification occurs pursuant to a general modification of compensation that extends to all other employees of the Organization.

Part VI, Line 18

In accordance with federal tax law the Organization's governing documents conflict of interest policy and financial statements shall be made available upon request. Further the Form 990 is made available via https: www.guidestar.org profile 47-5161428.

Part VI, Line 19

In accordance with federal tax law the Organization's governing documents conflict of interest policy and financial statements shall be made available upon request. Further the Form 990 is made available via https: www.guidestar.org profile 47-5161428.

Filing and Contact Details

Filer

Filer Name
Wsl Pure
EIN
47-5161428
In Care Of
% Emily Hofer
Phone
3059629208
Address
147 Bay Street, Santa Monica, CA 90405

Signing Officer

Name
Emily Hofer
Title
Executive Director
Signed
2023-11-15

Organization Details

Principal Officer
Emily Hofer
Formed
2015
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
20
Supplemental Narrative

Additional Explanations

Part III, line 2

Throughout 2022 WSL PURE supported the WSL We Are One Ocean initiative aimed at inspiring the global surf community to protect and conserve our one ocean and preserve the future of our sport. The focus was to protect and conserve surf ecosystems around the world through coastal restoration climate action and reducing plastic pollution. WSL PURE is bringing this to life by partnering with local communities Indigenous peoples surfers and a coalition of over 100 organizations to lead initiatives at each location on the Championship Tour. Activations included a variety of community grassroots-led initiatives including planting native coastal species in Hawaii removing plastic from the waterways in Indonesia and restoring coral ecosystems in Tahiti. As part of We Are One Ocean WSL PURE sponsors an annual grant program to support non-profit organizations which are focused on improving the health of the global ocean ecosystems while supporting the livelihoods and cultures of the people who rely on them. Recipients of the WSL PURE grants have achieved significant recognition for their work. For example SeaForester an organization that is developing new technology to plant and restore seaweed forests in order to improve marine health and capture carbon has been nominated as a finalist in the Earthshot Prize. This year's grants supported projects that restored ecosystems reduced marine plastic pollution and sparked climate action. Recipients this year were: Na Kama Kai HAW Native Like Water USA Surf Conservation Partnership IND Regeneration Surf Coalition POR JBay Surf Alliance RSA and SOS Mata Atlantica BRA.

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IRS990/MissionDesc0WSL PURE's mission is to inspire educate and empower ocean protection starting with the global surf community. WSL Pure does this through its partnership with the World Surf League WSL leveraging the global platform of the WSL to reach the surf community with educational and inspirational content focused on ocean conservation.
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IRS990/PrincipalOfficerNm0Emily Hofer

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