Civic Intelligence

Wsl Pure

EIN 47-5161428 • 501(c)3 • Marina Del Rey, CA

Profile

WSL PUREs mission is to inspire educate and empower ocean protection starting with the global surf community. WSL PURE does this through its partnership with the World Surf League WSL leveraging the global platform of the WSL to reach the surf community with educational and inspirational content focused on ocean conservation.

4840 Alla Rd Ste 200Marina Del Rey, CA 90292

www.wslpure.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

77th percentile

0.08x

Higher debt load relative to assets than 77% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

84th percentile

0.15x

Higher debt load relative to revenue than 84% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

10th percentile

-89%

Higher net margin than 10% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

31st percentile

-19%

Faster asset growth than 31% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Revenue Growth

71st percentile

18%

Faster revenue growth than 71% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets77th percentile

Assets

Down

$357,026

Down $193,762 (-35%) from 2023

Liabilities

Down

$27,452

Down $25,817 (-48%) from 2023

Net Assets

Down

$329,574

Down $167,945 (-34%) from 2023

Operations
Liabilities / Revenue84th percentileNet Margin10th percentile

Revenue

Down

$187,760

Down $58,698 (-24%) from 2023

Expenses

Up

$355,705

Up $72,879 (+26%) from 2023

Net Income

Down

-$167,945

Down $131,577 (-362%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth31st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.0M$0-$1.0MAssets 2016: $18,890Liabilities 2016: $0Net Assets 2016: $18,8902016Assets 2017: $798Liabilities 2017: $0Net Assets 2017: $7982017Assets 2018: $837,133Liabilities 2018: $1,640,042Net Assets 2018: -$802,9092018Assets 2019: $910,190Liabilities 2019: $1,617,083Net Assets 2019: -$706,4602019Assets 2020: $1,008,855Liabilities 2020: $1,617,598Net Assets 2020: -$608,7432020Assets 2021: $739,352Liabilities 2021: $5,653Net Assets 2021: $733,6992021Assets 2022: $539,765Liabilities 2022: $7,378Net Assets 2022: $532,3872022Assets 2023: $550,788Liabilities 2023: $53,269Net Assets 2023: $497,5192023Assets 2024: $357,026Liabilities 2024: $27,452Net Assets 2024: $329,5742024

Highlighted filing

2024

Assets$357,026
Liabilities$27,452
Net Assets$329,574
Open 2024 Filing

Operations Trend

Revenue Growth71st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2016: $1,765,100Expenses 2016: $1,746,210Net Income 2016: $18,8902016Revenue 2017: $350,000Expenses 2017: $368,092Net Income 2017: -$18,0922017Revenue 2018: $1,015,000Expenses 2018: $211,544Net Income 2018: $803,4562018Revenue 2019: $139,476Expenses 2019: $43,092Net Income 2019: $96,3842019Revenue 2020: $153,092Expenses 2020: $54,942Net Income 2020: $98,1502020Revenue 2021: $1,675,014Expenses 2021: $332,572Net Income 2021: $1,342,4422021Revenue 2022: $135,164Expenses 2022: $336,476Net Income 2022: -$201,3122022Revenue 2023: $246,458Expenses 2023: $282,826Net Income 2023: -$36,3682023Revenue 2024: $187,760Expenses 2024: $355,705Net Income 2024: -$167,9452024

Highlighted filing

2024

Revenue$187,760
Expenses$355,705
Net Income-$167,945
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$357,026
Liabilities
$27,452
Net assets
$329,574
Revenue
$187,760
Expenses
$355,705
Net income
-$167,945
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.36$0.03$0.33$0.19$0.36$0.17
2023Detailed filing. Detailed filing data is available for this year.$0.55$0.05$0.50$0.25$0.28$0.04
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.54$0.01$0.53$0.14$0.34$0.20
2021Detailed filing. Detailed filing data is available for this year.$0.74$0.01$0.73$1.68$0.33$1.34
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.01$1.62$0.61$0.15$0.05$0.10
2019Summary only. Only limited summary data is available for this year.$0.91$1.62$0.71$0.14$0.04$0.10
2018Summary only. Only limited summary data is available for this year.$0.84$1.64$0.80$1.02$0.21$0.80
2017Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.35$0.37$0.02
2016Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$1.77$1.75$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 15, 2025
Return Version
2024v5.1
Gross Receipts
$187,760
Mission and Program Overview

Mission

WSL PURE's mission is to inspire educate and empower ocean protection starting with the global surf community. WSL Pure does this through its partnership with the World Surf League WSL leveraging the global platform of the WSL to reach the surf community with educational and inspirational content focused on ocean conservation.

WSL PUREs mission is to inspire educate and empower ocean protection starting with the global surf community. WSL PURE does this through its partnership with the World Surf League WSL leveraging the global platform of the WSL to reach the surf community with educational and inspirational content focused on ocean conservation.

Program Services

DescriptionGrantsExpenses
WSL PURE identifies organizations through review of submitted budget proposals that live the mission of ocean conservation and education and in turn provides grants to these organizations to further WSL PUREs mission of ocean conservation and ocean education literacy$180,299$180,299
Compensation and Service Providers
Top Officer Pay84th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michael AndersDirector-$0--
Peter de MenocalDirector-$0--
David SaltzmanDirector-$0--
Natasha ZiffDirector-$0--
Ayana Elizabeth JohnsonDirector-$0--
Chris EvansDirector-$0--
John SuharOfficer - VP Wsl SustainabilityPT$0--
Filing and Contact Details

Filer

Filer Name
WSL Pure
EIN
47-5161428
Address
4840 ALLA RD STE 200, MARINA DEL REY, CA 90292

Signing Officer

Name
Rebecca Ocampo
Title
Controller
Phone
3107484089
Signed
2025-11-15
Supplemental Narrative

Additional Explanations

Part I, line 10

“| Grants And Similar Amounts Paid:, Amount:| Acoes para Preservacao dos Recursos Naturais e Desenvolvimento Racional, $10000| Asociacion de Desarrollo Turistico de la Costa Oriental de El Salvador, $21750| ASRFPT - ASSOCIACAO SURFRIDER PORTUGAL, $2000| Coral Gardeners, $25000| Heartwood Habitat Pty Ltd, $2000| Malama Hamakua Maui, $20000| Mamanuca Environment Society, $25000| Nature Conservation Margaret River Region, $24299| North Shore Community Land Trust, $2500| Paso Pacifico, $13250| Sea and Soil Collective Inc., $20000| Surfrider Foundation, $7500| Sustainable Coastlines Hawaii, $5000| The Great Ocean Road Coast & Parks Authority, $2000|”

Part I, line 16

“| Other Expenses:, Amount:| Bank processing fees, $1851| Taxes and filing fees, $93| Marketing, $1500| Bad debt expense, $64480|”

Part II, line 24

“| Explanation:, BOYAmount:, EOYAmount:| Accounts receivable net, $64480, $50000| Prepaid expense, $0, $30000|”

Part II, line 26

“| Explanation:, BOYAmount:, EOYAmount:| Grants payable, $29500, $0| Accounts payable and accrued expenses, $23769, $27452|”

Raw XML Appendix206 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0WSL Pure has normally received a percentage of support during the most recently completed 60 month period from contributions made directly or indirectly by the general public foundation grants or a combination of these sources in an amount that equals at least ten percent 10% of the total support normally received by WSL Pure see attached IRS Form 990 Schedule A Part II to which this Exhibit pertains. The number of donors as well as others who have been asked to contribute is reflective of ongoing requests for participation and public support from a potentially broad-base. The program activities outlined in the Form 990EZ also demonstrate that throughout these 60 months WSL Pure has been organized and operated to attract new and additional public support on a continuous basis as well as to engage the public through its programs. This is done through online activities and onsite event-related activities such as a habitat restoration at Trestles beach San Clemente California which focused on restoration of native ecosystems and educating the community; community led beach clean ups at Huntington Beach California in association with the US Open of Surfing event and Sunset Beach Oahu in association with the Sunset Pro event each held by the World Surf League amongst others; supporting the work of non -profits in Maui Hawaii which focus on monthly workdays where community volunteers come together to restore native plants and maintain the cleanliness of stream beds that lead to the ocean.. These efforts to attract ongoing support and participation are further leveraged through its relationship with the World Surf League the global home of surfing as a platform to reach and activate the worldwide surf community in campaigns for ocean conservation and sustainability. WLS Pures fundraising and the sources of support reported in the Schedule A to Form 990 reflect that it receives broad-based support from the public as opposed to limited sources such as a single family or group of individuals. WSL Pure has a Board of Directors and policies adopted by that body which demonstrate that it has a governing body which represents the broad interests of the public through their interest in serving the purposes of the organization - including healthy oceans and a healthy environment rather than the personal or private interests of a limited number of persons or donors. The governing body is comprised of individuals chosen to serve due to their interest knowledge and specialized experience in supporting charitable and educational work especially the importance of healthy oceans. The Board has a strict conflict of interest policy and requires periodic disclosure of any relationships or potential conflicts of interest. The Boards independence and compensation policies are also reflective of an organization that is publicly supported. WSL Pures programs and activities are also reflective of facts and circumstances attributable to publicly supported organizations. Its educational programs are widely available and distributed to the public and exist exclusively to directly educate and benefit the general public on an ongoing basis. It further offers programs that can be distributed or redistributed by other educational organizations with shared purposes. This is further evidence that WSL Pure is an organization that is publicly supported. Consistent with the foregoing WSL Pure provides both educational and research support to others who are interested in studying and furthering the health and vitality of our oceans and the environment within our oceans and supports local community-based activities that improve the health of our oceans. Again this also serves as evidence that WSL Pure is publicly supported. For all of these reasons WSL Pure should be deemed a public charity as it meets the 10% and facts and circumstances test under current Internal Revenue Code provisions and its regulations.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0| Grants And Similar Amounts Paid:, Amount:| Acoes para Preservacao dos Recursos Naturais e Desenvolvimento Racional, $10000| Asociacion de Desarrollo Turistico de la Costa Oriental de El Salvador, $21750| ASRFPT - ASSOCIACAO SURFRIDER PORTUGAL, $2000| Coral Gardeners, $25000| Heartwood Habitat Pty Ltd, $2000| Malama Hamakua Maui, $20000| Mamanuca Environment Society, $25000| Nature Conservation Margaret River Region, $24299| North Shore Community Land Trust, $2500| Paso Pacifico, $13250| Sea and Soil Collective Inc., $20000| Surfrider Foundation, $7500| Sustainable Coastlines Hawaii, $5000| The Great Ocean Road Coast & Parks Authority, $2000|
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1| Other Expenses:, Amount:| Bank processing fees, $1851| Taxes and filing fees, $93| Marketing, $1500| Bad debt expense, $64480|
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2| Explanation:, BOYAmount:, EOYAmount:| Accounts receivable net, $64480, $50000| Prepaid expense, $0, $30000|
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3| Explanation:, BOYAmount:, EOYAmount:| Grants payable, $29500, $0| Accounts payable and accrued expenses, $23769, $27452|
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Rebecca Ocampo
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ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WSL Pure
ReturnHeader/Filer/BusinessNameControlTxt0WSLP
ReturnHeader/Filer/EIN0475161428
ReturnHeader/Filer/ForeignPhoneNum06572041019
ReturnHeader/Filer/USAddress/AddressLine1Txt04840 ALLA RD STE 200
ReturnHeader/Filer/USAddress/CityNm0MARINA DEL REY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090292
ReturnHeader/ReturnTs02025-11-14T16:10:44-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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