Civic Intelligence

Wsl Pure

990 • Fiscal year 2021 • EIN 47-5161428

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 11, 2022

147 Bay StreetSanta Monica, CA 90405

(305) 962-9208

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

28th percentile

0.01x

Higher debt load relative to assets than 28% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

21st percentile

0.00x

Higher debt load relative to revenue than 21% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Net Margin

96th percentile

80%

Higher net margin than 96% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

39th percentile

$0

Higher top officer pay than 39% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Asset Growth

3rd percentile

-27%

Faster asset growth than 3% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

99th percentile

994%

Faster revenue growth than 99% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Assets

Down

$739,352

Down $269,503 (-27%) from 2020

Net Assets

Up

$733,699

Up $1,342,442 (+221%) from 2020

Liabilities

Down

$5,653

Down $1,611,945 (-100%) from 2020

Revenue

Up

$1,675,014

Up $1,521,922 (+994%) from 2020

Expenses

Up

$332,572

Up $277,630 (+505%) from 2020

Net Income

Up

$1,342,442

Up $1,244,292 (+1268%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.0M$0-$1.0MAssets 2016: $18,890Liabilities 2016: $0Net Assets 2016: $18,8902016Assets 2017: $798Liabilities 2017: $0Net Assets 2017: $7982017Assets 2018: $837,133Liabilities 2018: $1,640,042Net Assets 2018: -$802,9092018Assets 2019: $910,190Liabilities 2019: $1,617,083Net Assets 2019: -$706,4602019Assets 2020: $1,008,855Liabilities 2020: $1,617,598Net Assets 2020: -$608,7432020Assets 2021: $739,352Liabilities 2021: $5,653Net Assets 2021: $733,6992021Assets 2022: $539,765Liabilities 2022: $7,378Net Assets 2022: $532,3872022Assets 2023: $550,788Liabilities 2023: $53,269Net Assets 2023: $497,5192023Assets 2024: $357,026Liabilities 2024: $27,452Net Assets 2024: $329,5742024

Highlighted filing

2021

Assets$739,352
Liabilities$5,653
Net Assets$733,699

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2016: $1,765,100Expenses 2016: $1,746,210Net Income 2016: $18,8902016Revenue 2017: $350,000Expenses 2017: $368,092Net Income 2017: -$18,0922017Revenue 2018: $1,015,000Expenses 2018: $211,544Net Income 2018: $803,4562018Revenue 2019: $139,476Expenses 2019: $43,092Net Income 2019: $96,3842019Revenue 2020: $153,092Expenses 2020: $54,942Net Income 2020: $98,1502020Revenue 2021: $1,675,014Expenses 2021: $332,572Net Income 2021: $1,342,4422021Revenue 2022: $135,164Expenses 2022: $336,476Net Income 2022: -$201,3122022Revenue 2023: $246,458Expenses 2023: $282,826Net Income 2023: -$36,3682023Revenue 2024: $187,760Expenses 2024: $355,705Net Income 2024: -$167,9452024

Highlighted filing

2021

Revenue$1,675,014
Expenses$332,572
Net Income$1,342,442
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 11, 2022
Return Version
2021v4.0
Gross Receipts
$1,675,014
Mission and Program Overview

Mission

WSL PURE's mission is to inspire educate and empower ocean protection starting with the global surf community. WSL Pure does this through its partnership with the World Surf League WSL leveraging the global platform of the WSL to reach the surf community with educational and inspirational content focused on ocean conservation.

Inspire educate and empower ocean protection starting with the global surf community

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$965,542$689,352▼ $276,190
Accounts Receivable$0$50,000▲ $50,000
Prepaid Expenses and Deferred Charges$43,313$0▼ $43,313
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$1,008,855$739,352▼ $269,503
Other Assets Total$0$0→ $0
Liabilities
Other Liabilities$1,600,000$0▼ $1,600,000
Accounts Payable and Accrued Expenses$17,598$5,653▼ $11,945
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,617,598$5,653▼ $1,611,945
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-608,743$733,699▲ $1,342,442
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$-608,743$733,699▲ $1,342,442
Total Liabilities and Net Assets / Fund Balance$1,008,855$739,352▼ $269,503
Compensation and Service Providers

Board Members and Trustees

NameTitle
Ayana Elizabeth JohnsonDirector
Chris EvansDirector
David SaltzmanDirector
Erik LoganDirector
Michael AndersDirector
Natasha ZiffDirector
Peter DemenocalDirector
Emily HoferExecutive Director
Revenue and Support

Revenue Composition

Contributions and Grants
$1,675,014
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$1,675,014
Change in Net Assets
$1,342,442
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$155,595
Other Expenses$121,882
Salaries, Compensation, and Employee Benefits$55,095
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$116,675$1,020$0$117,695
Grants to Domestic Orgs$80,000--$80,000
Foreign Grants$75,595--$75,595
Other Salaries and Wages$27,548$27,547$0$55,095
Fees for Services Other$0$2,450$0$2,450
Fees for Services Accounting$0$1,157$0$1,157
Fees for Services Legal$0$580$0$580
Total Functional Expenses$299,818$32,754$0$332,572
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Conservation International FoundationArlington, VA501(c)(3)To protect the ocean ecosystem of Playa Hermosa World Surfing Reserve in Costa Rica$25,000
Malama Pupukea-WaimeaHaleiwa, HI501(c)(3)To support community education and outreach for the increasing threats to ocean health$19,850
WildcoastImperial Beach, CA501(c)(3)To help engage students from California tribes in natural climate solutions$12,500
Ocean Policy Lab dba Urban Ocean LabKingston, NY501(c)(3)To advance informed climate and ocean policy for the future of coastal cities$10,000

International Summary

Offices
0
Employees
0
Spending
$75,595

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
East Asia and the PacificGrants to recipientsOcean conservation00$25,650
South AmericaGrants to recipientsOcean conservation00$25,000
Sub-Saharan AfricaGrants to recipientsOcean conservation00$24,945
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
The Natasha and Dirk ZiffFoundationNatasha Ziff - DirectorOn 5 9 21 The Foundation forgave a $1.6m Investment Loan which the organization recorded as a contribution for 2021.No$1,600,000

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 2

WSL PURE Director Natasha Ziff is an owner of the World Surf League WSL for which WSL PURE Director Erik Logan is CEO and WSL PURE Executive Director Emily Hofer is the Chief People Officer. Both Mr. Logan and Ms. Hofer receive compensation from WSL for these roles. In addition a company owned by WSL PURE Director David Saltzman is a philanthropy advisor to WSL PURE Director Natasha Ziff and receives compensation from the Ziff family for this role.

Part VI, Line 11B

The Organization's Form 990 is initially reviewed by the Executive Director and by Legal Counsel before it is distributed to the full Board for review in advance of filing.

Part VI, Line 12C

Periodic review are conducted to ensure the Organization operates in a manner consistent with its charitable purposes and does not engage in activities that could jeopardize its tax-exempt status. Periodic reviews include the following: a whether compensation arrangements and benefits are reasonable based on competent survey information and the result of arm's length bargaining; and b whether partnerships joint ventures and other similar arrangements i conform to the Organization's written policies are properly recorded reflect reasonable investment or payments for goods and services further charitable purposes and ii do not result in private inurement impermissible private benefit or excess benefit transactions. When conducting these reviews the Organization might use outside advisors. Their use does not relieve the Board of its responsibility for ensuring that periodic reviews are conducted.

Part VI, Line 15

The Organization did not provide any compensation to its Executive Director. The Organization does not have any other officers or "key employees". The Board shall review the fairness of any compensation including benefits paid to the Executive Director and all other officers when: a the officer is hired; b the officer's term of employment is extended or renewed; or c the officer's compensation is modified unless such modification occurs pursuant to a general modification of compensation that extends to all other employees of the Organization.

Part VI, Line 18

In accordance with federal tax law the Organization's governing documents conflict of interest policy and financial statements shall be made available upon request. Further the Form 990 is made available via https: www.guidestar.org profile 47-5161428.

Part VI, Line 19

In accordance with federal tax law the Organization's governing documents conflict of interest policy and financial statements shall be made available upon request. Further the Form 990 is made available via https: www.guidestar.org profile 47-5161428.

Filing and Contact Details

Filer

Filer Name
Wsl Pure
EIN
47-5161428
In Care Of
% Emily Hofer
Phone
3059629208
Address
147 Bay Street, Santa Monica, CA 90405

Signing Officer

Name
Emily Hofer
Title
Executive Director
Signed
2022-11-11
Discuss with paid preparer
No

Organization Details

Principal Officer
Emily Hofer
Formed
2015
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
20
Supplemental Narrative

Additional Explanations

Part III, line 2

Throughout 2021 we called on world leaders to adopt a target at the 2021 United Nations Convention on Biological Diversity to protect and conserve at least 30 percent of the global ocean including international waters by 2030. We urged world leaders to be driven by science and led by an inclusive process that embraced all stakeholders communities and considered the ocean's value to the people of every nation. WSL PURE continues to be committed to protecting and conserving the global ocean through We Are One Ocean WAOO campaign to preserve the future of our world for generations to come. WSL PURE are bringing this to life at each of the WSL Championship Tour events through community-led activations. We are working with a number of inspiring organizations to make an impact in spaces around coastal restoration and conservation reducing plastics and climate change which tie back to priorities outlined by the UN Decade on Restoration.

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