Civic Intelligence

Wsl Pure

990 • Fiscal year 2020 • EIN 47-5161428

Jan 01, 2020 to Dec 31, 2020 • Filed on Jan 11, 2022

147 Bay StreetSanta Monica, CA 90405

(516) 456-1835

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

97th percentile

1.60x

Higher debt load relative to assets than 97% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

98th percentile

10.57x

Higher debt load relative to revenue than 98% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

94th percentile

64%

Higher net margin than 94% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

37th percentile

$0

Higher top officer pay than 37% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

60th percentile

11%

Faster asset growth than 60% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

65th percentile

9.8%

Faster revenue growth than 65% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Up

$1,008,855

Up $98,665 (+11%) from 2019

Net Assets

Up

-$608,743

Up $97,717 (+14%) from 2019

Liabilities

Up

$1,617,598

Up $515 (+0.0%) from 2019

Revenue

Up

$153,092

Up $13,616 (+9.8%) from 2019

Expenses

Up

$54,942

Up $11,850 (+27%) from 2019

Net Income

Up

$98,150

Up $1,766 (+1.8%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.0M$0-$1.0MAssets 2016: $18,890Liabilities 2016: $0Net Assets 2016: $18,8902016Assets 2017: $798Liabilities 2017: $0Net Assets 2017: $7982017Assets 2018: $837,133Liabilities 2018: $1,640,042Net Assets 2018: -$802,9092018Assets 2019: $910,190Liabilities 2019: $1,617,083Net Assets 2019: -$706,4602019Assets 2020: $1,008,855Liabilities 2020: $1,617,598Net Assets 2020: -$608,7432020Assets 2021: $739,352Liabilities 2021: $5,653Net Assets 2021: $733,6992021Assets 2022: $539,765Liabilities 2022: $7,378Net Assets 2022: $532,3872022Assets 2023: $550,788Liabilities 2023: $53,269Net Assets 2023: $497,5192023Assets 2024: $357,026Liabilities 2024: $27,452Net Assets 2024: $329,5742024

Highlighted filing

2020

Assets$1,008,855
Liabilities$1,617,598
Net Assets-$608,743

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2016: $1,765,100Expenses 2016: $1,746,210Net Income 2016: $18,8902016Revenue 2017: $350,000Expenses 2017: $368,092Net Income 2017: -$18,0922017Revenue 2018: $1,015,000Expenses 2018: $211,544Net Income 2018: $803,4562018Revenue 2019: $139,476Expenses 2019: $43,092Net Income 2019: $96,3842019Revenue 2020: $153,092Expenses 2020: $54,942Net Income 2020: $98,1502020Revenue 2021: $1,675,014Expenses 2021: $332,572Net Income 2021: $1,342,4422021Revenue 2022: $135,164Expenses 2022: $336,476Net Income 2022: -$201,3122022Revenue 2023: $246,458Expenses 2023: $282,826Net Income 2023: -$36,3682023Revenue 2024: $187,760Expenses 2024: $355,705Net Income 2024: -$167,9452024

Highlighted filing

2020

Revenue$153,092
Expenses$54,942
Net Income$98,150
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Jan 11, 2022
Return Version
2020v4.0
Gross Receipts
$153,092
Mission and Program Overview

Mission

WSL PURE's mission is to inspire educate and empower ocean protection starting with the global surf community. WSL Pure does this through its partnership with the World Surf League WSL leveraging the global platform of the WSL to reach the surf community with educational and inspirational content focused on ocean conservation.

Inspire educate and empower ocean protection starting with the global surf community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$855,190$965,542▲ $110,352
Accounts Receivable$55,000$0▼ $55,000
Prepaid Expenses and Deferred Charges$0$43,313▲ $43,313
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$910,190$1,008,855▲ $98,665
Other Assets Total$0$0→ $0
Liabilities
Other Liabilities$1,600,000$1,600,000→ $0
Accounts Payable and Accrued Expenses$17,083$17,598▲ $515
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,617,083$1,617,598▲ $515
Net Assets / Fund Balance
Net Assets With Donor Restrictions$0$0→ $0
Net Assets Without Donor Restrictions$-706,893$-608,743▲ $98,150
Total Net Assets Fund Balance$-706,893$-608,743▲ $98,150
Total Liabilities and Net Assets / Fund Balance$910,190$1,008,855▲ $98,665
Compensation and Service Providers

Board Members and Trustees

NameTitle
Ayana Elizabeth JohnsonDirector
Chris EvansDirector
David SaltzmanDirector
Erik LoganDirector
Michael AndersDirector
Natasha ZiffDirector
Peter DemenocalDirector
Emily HoferExecutive Director
Revenue and Support

Revenue Composition

Contributions and Grants
$153,092
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$153,092
Change in Net Assets
$98,150
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$44,013
Other Expenses$10,929
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$0$44,013$0$44,013
Advertising$7,453$445$0$7,898
Fees for Services Legal$0$2,966$0$2,966
Fees for Services Accounting$0$65$0$65
Total Functional Expenses$7,453$47,489$0$54,942
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Note Payable$1,600,000
Federal income taxes$0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 2

WSL PURE Director Natasha Ziff is an owner of the World Surf League WSL for which WSL PURE Director Erik Logan is CEO and WSL PURE Executive Director Emily Hofer is the Chief People Officer. Both Mr. Logan and Ms. Hofer receive compensation from WSL for these roles. In addition a company owned by WSL PURE Director David Saltzman is a philanthropy advisor to WSL PURE Director Natasha Ziff and receives compensation from the Ziff family for this role.

Part VI, Line 11A

The Organization's Form 990 is initially reviewed by the Executive Director and by Legal Counsel before it is distributed to the full Board for review in advance of filing.

Part VI, Line 12C

Periodic review are conducted to ensure the Organization operates in a manner consistent with its charitable purposes and does not engage in activities that could jeopardize its tax-exempt status. Periodic reviews include the following: a whether compensation arrangements and benefits are reasonable based on competent survey information and the result of arm's length bargaining; and b whether partnerships joint ventures and other similar arrangements i conform to the Organization's written policies are properly recorded reflect reasonable investment or payments for goods and services further charitable purposes and ii do not result in private inurement impermissible private benefit or excess benefit transactions. When conducting these reviews the Organization might use outside advisors. Their use does not relieve the Board of its responsibility for ensuring that periodic reviews are conducted.

Part VI, Line 15

The Organization did not provide any compensation to its Executive Director. The Organization does not have any other officers or "key employees". The Board shall review the fairness of any compensation including benefits paid to the Executive Director and all other officers when: a the officer is hired; b the officer's term of employment is extended or renewed; or c the officer's compensation is modified unless such modification occurs pursuant to a general modification of compensation that extends to all other employees of the Organization.

Part VI, Line 18

In accordance with federal tax law the Organization's governing documents conflict of interest policy and financial statements shall be made available upon request. Further the Form 990 is made available via https: www.guidestar.org profile 47-5161428.

Filing and Contact Details

Filer

Filer Name
Wsl Pure
EIN
47-5161428
In Care Of
% Emily Hofer
Phone
5164561835
Address
147 Bay Street, Santa Monica, CA 90405

Signing Officer

Name
Emily Hofer
Title
Executive Director
Signed
2022-01-11
Discuss with paid preparer
No

Organization Details

Principal Officer
Emily Hofer
Formed
2015
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
20
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IRS990/MissionDesc0WSL Pure's mission is to inspire educate and empower ocean protection starting with the global surf community. WSL Pure does this through its partnership with the World Surf League WSL leveraging the global platform of the WSL to reach the surf community with educational and inspirational content focused on ocean conservation.
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IRS990/PrincipalOfficerNm0Emily Hofer

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