Civic Intelligence

Visit Pensacola Inc

990 • Fiscal year 2021 • EIN 46-3684826

Oct 01, 2020 to Sep 30, 2021 • Filed on Aug 10, 2022

Organization Profilewww.visitpensacola.com
1401 E Gregory StreetPensacola, FL 32502

(850) 434-7626

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

82nd percentile

0.49x

Higher debt load relative to assets than 82% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Liabilities / Revenue

28th percentile

0.16x

Higher debt load relative to revenue than 28% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Net Margin

25th percentile

2.2%

Higher net margin than 25% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Top Officer Pay

15th percentile

$93,491

Higher top officer pay than 15% of similar nonprofits.

Top officer pay equals 1.2% of source-year revenue.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Asset Growth

87th percentile

35%

Faster asset growth than 87% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Revenue Growth

67th percentile

20%

Faster revenue growth than 67% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets82nd percentile

Assets

Up

$2,535,965

Up $654,538 (+35%) from 2020

Net Assets

Up

$1,290,433

Up $172,924 (+15%) from 2020

Liabilities

Up

$1,245,532

Up $481,614 (+63%) from 2020

Revenue And Expenses
Liabilities / Revenue28th percentileNet Margin25th percentile

Revenue

Up

$7,930,486

Up $1,301,869 (+20%) from 2020

Expenses

Up

$7,757,562

Up $1,094,844 (+16%) from 2020

Net Income

Up

$172,924

Up $207,025 (+607%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth87th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2014: $717,946Liabilities 2014: $581,804Net Assets 2014: $136,1422014Assets 2015: $726,204Liabilities 2015: $418,364Net Assets 2015: $307,8402015Assets 2016: $1,126,006Liabilities 2016: $723,660Net Assets 2016: $402,3462016Assets 2017: $1,953,187Liabilities 2017: $1,448,683Net Assets 2017: $504,5042017Assets 2018: $1,485,170Liabilities 2018: $520,553Net Assets 2018: $964,6172018Assets 2019: $1,788,818Liabilities 2019: $637,208Net Assets 2019: $1,151,6102019Assets 2020: $1,881,427Liabilities 2020: $763,918Net Assets 2020: $1,117,5092020Assets 2021: $2,535,965Liabilities 2021: $1,245,532Net Assets 2021: $1,290,4332021Assets 2022: $2,855,357Liabilities 2022: $1,418,491Net Assets 2022: $1,436,8662022Assets 2023: $2,850,802Liabilities 2023: $1,161,400Net Assets 2023: $1,689,4022023Assets 2024: $3,662,399Liabilities 2024: $2,095,105Net Assets 2024: $1,567,2942024

Highlighted filing

2021

Assets$2,535,965
Liabilities$1,245,532
Net Assets$1,290,433
Open 2021 Filing

Operations Trend

Revenue Growth67th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2014: $4,003,175Expenses 2014: $3,867,033Net Income 2014: $136,1422014Revenue 2015: $4,962,464Expenses 2015: $4,790,766Net Income 2015: $171,6982015Revenue 2016: $7,394,287Expenses 2016: $7,299,781Net Income 2016: $94,5062016Revenue 2017: $8,253,669Expenses 2017: $8,151,511Net Income 2017: $102,1582017Revenue 2018: $9,193,567Expenses 2018: $8,733,454Net Income 2018: $460,1132018Revenue 2019: $9,329,680Expenses 2019: $9,142,687Net Income 2019: $186,9932019Revenue 2020: $6,628,617Expenses 2020: $6,662,718Net Income 2020: -$34,1012020Revenue 2021: $7,930,486Expenses 2021: $7,757,562Net Income 2021: $172,9242021Revenue 2022: $11,517,010Expenses 2022: $11,370,577Net Income 2022: $146,4332022Revenue 2023: $13,318,731Expenses 2023: $13,066,195Net Income 2023: $252,5362023Revenue 2024: $13,964,492Expenses 2024: $14,086,600Net Income 2024: -$122,1082024

Highlighted filing

2021

Revenue$7,930,486
Expenses$7,757,562
Net Income$172,924
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2020 to Sep 30, 2021
Signed
Aug 10, 2022
Return Version
2020v4.0
Gross Receipts
$7,930,486
Mission and Program Overview

Mission

To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$388,891$1,470,411▲ $1,081,520
Cash and Non-Interest-Bearing Accounts$1,387,865$905,230▼ $482,635
Prepaid Expenses and Deferred Charges$102,880$159,795▲ $56,915
Inventories for Sale or Use$599$0▼ $599
Land, Buildings, and Equipment, Net$1,192$529▼ $663
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$1,881,427$2,535,965▲ $654,538
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$697,218$1,176,915▲ $479,697
Deferred Revenue$66,700$68,617▲ $1,917
Total Liabilities$763,918$1,245,532▲ $481,614
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,117,509$1,290,433▲ $172,924
Total Net Assets Fund Balance$1,117,509$1,290,433▲ $172,924
Total Liabilities and Net Assets / Fund Balance$1,881,427$2,535,965▲ $654,538

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$994$4,764$5,758
Other Land Buildings$-465$3,006$2,541
Compensation and Service Providers
Top Officer Pay15th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Darien SchaeferPresidentFT$93,491$93,491

Board Members and Trustees

NameTitle
DC ReevesChairman
McKenzie NicholasVice Chair
Cameron PriceTrustee
David KempTrustee
Deandra HolcombTrustee
Jay BhaktaTrustee
Jessica AndradeTrustee
Joe McCayTrustee
Suzanne LewisTrustee
Lusharon WileySecretary
Gabe DiCianniTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$7,779,947
Program Service Revenue
$10,700
Investment Income
$0
Other Revenue
$139,839
All Other Contributions
$6,981,567
Change in Net Assets
$172,924
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$6,868,887
Salaries, Compensation, and Employee Benefits$888,675
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$4,498,341$33-$4,498,374
Other Salaries and Wages$644,896$76,911-$721,807
Occupancy$105,001$25,087-$130,088
Current Officers, Directors, Trustees, and Key Employees---$93,491
Payroll Taxes$58,041$15,336-$73,377
Other Expenses$33,802$8,909-$42,711
Travel$37,809$1,041-$38,850
Office Expenses$26,530$7,632-$34,162
Fees for Services Other$21,254$5,601-$26,855
Insurance$20,419$5,380-$25,799
Information Technology$20,048$5,284-$25,332
All Other Expenses$13,262$11,034-$24,296
Depreciation Depletion---$663
Total Functional Expenses$7,414,507$248,901$0$7,757,562
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Form 990 is made available for review upon request by any governing body member or officer.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Pensacola Inc
EIN
46-3684826
Phone
8504347626
Address
1401 E Gregory Street, Pensacola, FL 32502

Signing Officer

Name
Darien Schaefer
Title
President
Signed
2022-08-10
Discuss with paid preparer
Yes

Organization Details

Formed
2013
Legal Domicile
Fl
Voting Board Members
11
Independent Board Members
11
Employees
20

Preparer

Firm
Jason R Loeffler CPA PA
Address
9515-A Holsberry Rd, Pensacola, FL 32534
Preparer
Jason Loeffler CPA
Phone
8504786811
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IRS990/MissionDesc0To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.
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IRS990/OtherExpensesGrp/Desc1Marketing Research
IRS990/OtherExpensesGrp/Desc2Repairs & Maintenance
IRS990/OtherExpensesGrp/Desc3Utilities
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt123489
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt28909
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IRS990/OtherExpensesGrp/ProgramServicesAmt333802
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IRS990/OtherExpensesGrp/TotalAmt1316512
IRS990/OtherExpensesGrp/TotalAmt2105743
IRS990/OtherExpensesGrp/TotalAmt342711
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IRS990/OtherRevenueMiscGrp/Desc0Advertising Revenue
IRS990/OtherRevenueMiscGrp/Desc1Gift Shop Sales
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IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt189
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt0139750
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt189
IRS990/OtherRevenueTotalAmt0139839
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt076911
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0644896
IRS990/OtherSalariesAndWagesGrp/TotalAmt0721807
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt015336
IRS990/PayrollTaxesGrp/ProgramServicesAmt058041
IRS990/PayrollTaxesGrp/TotalAmt073377
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IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0102880
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IRS990/PYTotalExpensesAmt06662718
IRS990/PYTotalRevenueAmt06628617
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IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0172924
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IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
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IRS990/ReportLandBuildingEquipmentInd0true
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IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
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IRS990ScheduleD/EquipmentGrp/BookValueAmt0994
IRS990ScheduleD/EquipmentGrp/DepreciationAmt04764
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt05758
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0-465
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt03006
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt02541
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0529
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 is made available for review upon request by any governing body member or officer.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt07414507
IRS990/TotalFunctionalExpensesGrp/TotalAmt07757562
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IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01881427
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02535965
IRS990/TravelGrp/ManagementAndGeneralAmt01041
IRS990/TravelGrp/ProgramServicesAmt037809
IRS990/TravelGrp/TotalAmt038850
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01401 E Gregory Street
IRS990/USAddress/CityNm0Pensacola
IRS990/USAddress/StateAbbreviationCd0FL
IRS990/USAddress/ZIPCd032502
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0www.visitpensacola.com
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,535,965
Liabilities
$1,245,532
Net assets
$1,290,433
Revenue
$7,930,486
Expenses
$7,757,562
Net income
$172,924
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.66$2.10$1.57$14.0$14.1$0.12
2023Summary only. Only limited summary data is available for this year.$2.85$1.16$1.69$13.3$13.1$0.25
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.86$1.42$1.44$11.5$11.4$0.15
2021Detailed filing. Detailed filing data is available for this year.$2.54$1.25$1.29$7.93$7.76$0.17
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.76$1.12$6.63$6.66$0.03
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.79$0.64$1.15$9.33$9.14$0.19
2018Summary only. Only limited summary data is available for this year.$1.49$0.52$0.96$9.19$8.73$0.46
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.95$1.45$0.50$8.25$8.15$0.10
2016Summary only. Only limited summary data is available for this year.$1.13$0.72$0.40$7.39$7.30$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.73$0.42$0.31$4.96$4.79$0.17
2014Summary only. Only limited summary data is available for this year.$0.72$0.58$0.14$4.00$3.87$0.14