Civic Intelligence

Visit Pensacola Inc

990 • Fiscal year 2017 • EIN 46-3684826

Oct 01, 2016 to Sep 30, 2017 • Filed on Apr 11, 2018

Organization Profilewww.visitpensacola.com
1401 E Gregory StreetPensacola, FL 32502

(850) 434-7626

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

90th percentile

0.74x

Higher debt load relative to assets than 90% of similar nonprofits.

2017 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2017

Liabilities / Revenue

34th percentile

0.18x

Higher debt load relative to revenue than 34% of similar nonprofits.

2017 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2017

Net Margin

37th percentile

1.2%

Higher net margin than 37% of similar nonprofits.

2017 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2017

Top Officer Pay

22nd percentile

$161,400

Higher top officer pay than 22% of similar nonprofits.

Top officer pay equals 2.0% of source-year revenue.

2017 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2017

Asset Growth

97th percentile

73%

Faster asset growth than 97% of similar nonprofits.

2017 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2016 to 2017

Revenue Growth

74th percentile

12%

Faster revenue growth than 74% of similar nonprofits.

2017 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets90th percentile

Assets

Up

$1,953,187

Up $827,181 (+73%) from 2016

Net Assets

Up

$504,504

Up $102,158 (+25%) from 2016

Liabilities

Up

$1,448,683

Up $725,023 (+100%) from 2016

Revenue And Expenses
Liabilities / Revenue34th percentileNet Margin37th percentile

Revenue

Up

$8,253,669

Up $859,382 (+12%) from 2016

Expenses

Up

$8,151,511

Up $851,730 (+12%) from 2016

Net Income

Up

$102,158

Up $7,652 (+8.1%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth97th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2014: $717,946Liabilities 2014: $581,804Net Assets 2014: $136,1422014Assets 2015: $726,204Liabilities 2015: $418,364Net Assets 2015: $307,8402015Assets 2016: $1,126,006Liabilities 2016: $723,660Net Assets 2016: $402,3462016Assets 2017: $1,953,187Liabilities 2017: $1,448,683Net Assets 2017: $504,5042017Assets 2018: $1,485,170Liabilities 2018: $520,553Net Assets 2018: $964,6172018Assets 2019: $1,788,818Liabilities 2019: $637,208Net Assets 2019: $1,151,6102019Assets 2020: $1,881,427Liabilities 2020: $763,918Net Assets 2020: $1,117,5092020Assets 2021: $2,535,965Liabilities 2021: $1,245,532Net Assets 2021: $1,290,4332021Assets 2022: $2,855,357Liabilities 2022: $1,418,491Net Assets 2022: $1,436,8662022Assets 2023: $2,850,802Liabilities 2023: $1,161,400Net Assets 2023: $1,689,4022023Assets 2024: $3,662,399Liabilities 2024: $2,095,105Net Assets 2024: $1,567,2942024

Highlighted filing

2017

Assets$1,953,187
Liabilities$1,448,683
Net Assets$504,504
Open 2017 Filing

Operations Trend

Revenue Growth74th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2014: $4,003,175Expenses 2014: $3,867,033Net Income 2014: $136,1422014Revenue 2015: $4,962,464Expenses 2015: $4,790,766Net Income 2015: $171,6982015Revenue 2016: $7,394,287Expenses 2016: $7,299,781Net Income 2016: $94,5062016Revenue 2017: $8,253,669Expenses 2017: $8,151,511Net Income 2017: $102,1582017Revenue 2018: $9,193,567Expenses 2018: $8,733,454Net Income 2018: $460,1132018Revenue 2019: $9,329,680Expenses 2019: $9,142,687Net Income 2019: $186,9932019Revenue 2020: $6,628,617Expenses 2020: $6,662,718Net Income 2020: -$34,1012020Revenue 2021: $7,930,486Expenses 2021: $7,757,562Net Income 2021: $172,9242021Revenue 2022: $11,517,010Expenses 2022: $11,370,577Net Income 2022: $146,4332022Revenue 2023: $13,318,731Expenses 2023: $13,066,195Net Income 2023: $252,5362023Revenue 2024: $13,964,492Expenses 2024: $14,086,600Net Income 2024: -$122,1082024

Highlighted filing

2017

Revenue$8,253,669
Expenses$8,151,511
Net Income$102,158
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2016 to Sep 30, 2017
Signed
Apr 11, 2018
Return Version
2016v3.0
Gross Receipts
$8,253,669
Mission and Program Overview

Mission

To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$316,726$961,456▲ $644,730
Cash and Non-Interest-Bearing Accounts$723,494$921,314▲ $197,820
Prepaid Expenses and Deferred Charges$79,368$65,356▼ $14,012
Inventories for Sale or Use$6,418$5,061▼ $1,357
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Total Assets$1,126,006$1,953,187▲ $827,181
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$624,212$1,425,251▲ $801,039
Deferred Revenue$99,448$23,432▼ $76,016
Total Liabilities$723,660$1,448,683▲ $725,023
Net Assets / Fund Balance
Unrestricted Net Assets$402,346$504,504▲ $102,158
Total Net Assets Fund Balance$402,346$504,504▲ $102,158
Total Liabilities and Net Assets / Fund Balance$1,126,006$1,953,187▲ $827,181

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$2,541$2,541
Compensation and Service Providers
Top Officer Pay22nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve HayesPresidentFT$141,000$20,400$161,400

Board Members and Trustees

NameTitle
Jason NicholsonChairman
Robert Overton JrVice Chair
Cindi BonnerTrustee
JC RoweTrustee
JD HalamTrustee
Jim HomyakTrustee
Ronnie ColeTrustee
Ryan ChristopherTrustee
Verdell HawkinsTrustee
Mitesh PatelSecretary
Capt Sterling Gilliam RetTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$8,239,761
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$13,908
All Other Contributions
$7,735,140
Change in Net Assets
$102,158
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,126,718
Salaries, Compensation, and Employee Benefits$1,024,793
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$4,132,111$14,857-$4,146,968
Other Salaries and Wages$699,511$79,234-$778,745
Occupancy$146,230$44,641-$190,871
Current Officers, Directors, Trustees, and Key Employees---$161,400
Payroll Taxes$62,956$21,692-$84,648
Travel$69,603$1,462-$71,065
Conferences and Meetings$64,126--$64,126
Other Expenses$45,500$13,890-$59,390
Information Technology$39,054$11,922-$50,976
Office Expenses$27,849$18,959-$46,808
All Other Expenses$27,658$18,380-$46,038
Fees for Services Other-$31,208-$31,208
Insurance$14,410$4,399-$18,809
Depreciation Depletion---$393
Total Functional Expenses$7,627,841$361,877$0$8,151,511
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Form 990 is made available for review upon request by any governing body member or officer.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Pensacola Inc
EIN
46-3684826
Phone
8504347626
Address
1401 E Gregory Street, Pensacola, FL 32502

Signing Officer

Name
Capt Sterling Gilliam Ret
Title
Treasurer
Signed
2018-04-11
Discuss with paid preparer
Yes

Organization Details

Formed
2013
Legal Domicile
Fl
Voting Board Members
11
Independent Board Members
11
Employees
20

Preparer

Firm
Jason R Loeffler CPA PA
Address
9515-A Holsberry Rd, Pensacola, FL 32534
Preparer
Jason Loeffler CPA
Phone
8504786811
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IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0402346
IRS990/NetAssetsOrFundBalancesEOYAmt0504504
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt044641
IRS990/OccupancyGrp/ProgramServicesAmt0146230
IRS990/OccupancyGrp/TotalAmt0190871
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt018959
IRS990/OfficeExpensesGrp/ProgramServicesAmt027849
IRS990/OfficeExpensesGrp/TotalAmt046808
IRS990/OfficerMailingAddressInd0false
IRS990/OnBehalfOfIssuerInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OrgFiledInLieuOfForm1041Ind0false
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Subrecipient Expenses
IRS990/OtherExpensesGrp/Desc1Marketing Research
IRS990/OtherExpensesGrp/Desc2Repairs & Maintenance
IRS990/OtherExpensesGrp/Desc3Postage and Shipping
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt060691
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt140542
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt213890
IRS990/OtherExpensesGrp/ProgramServicesAmt01652172
IRS990/OtherExpensesGrp/ProgramServicesAmt1513855
IRS990/OtherExpensesGrp/ProgramServicesAmt2132806
IRS990/OtherExpensesGrp/ProgramServicesAmt345500
IRS990/OtherExpensesGrp/TotalAmt01712863
IRS990/OtherExpensesGrp/TotalAmt1513855
IRS990/OtherExpensesGrp/TotalAmt2173348
IRS990/OtherExpensesGrp/TotalAmt359390
IRS990/OtherRevenueMiscGrp/BusinessCd0519100
IRS990/OtherRevenueMiscGrp/BusinessCd1453220
IRS990/OtherRevenueMiscGrp/Desc0Advertising Revenue
IRS990/OtherRevenueMiscGrp/Desc1Gift Shop Sales
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt013908
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt013908
IRS990/OtherRevenueTotalAmt013908
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt079234
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0699511
IRS990/OtherSalariesAndWagesGrp/TotalAmt0778745
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt021692
IRS990/PayrollTaxesGrp/ProgramServicesAmt062956
IRS990/PayrollTaxesGrp/TotalAmt084648
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt079368
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt065356
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt07381513
IRS990/PYExcessBenefitTransInd0false
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt06527245
IRS990/PYOtherRevenueAmt012774
IRS990/PYRevenuesLessExpensesAmt094506
IRS990/PYSalariesCompEmpBnftPaidAmt0772536
IRS990/PYTotalExpensesAmt07299781
IRS990/PYTotalRevenueAmt07394287
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0102158
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt02541
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt02541
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0141000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt020400
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Steve Hayes
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0161400
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 is made available for review upon request by any governing body member or officer.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01126006
IRS990/TotalAssetsEOYAmt01953187
IRS990/TotalAssetsGrp/BOYAmt01126006
IRS990/TotalAssetsGrp/EOYAmt01953187
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt08239761
IRS990/TotalEmployeeCnt020
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0361877
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt07627841
IRS990/TotalFunctionalExpensesGrp/TotalAmt08151511
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0723660
IRS990/TotalLiabilitiesEOYAmt01448683
IRS990/TotalLiabilitiesGrp/BOYAmt0723660
IRS990/TotalLiabilitiesGrp/EOYAmt01448683
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0402346
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0504504
IRS990/TotalOtherCompensationAmt020400
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalReportableCompFromOrgAmt0141000
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt013908
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt08253669
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01126006
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01953187
IRS990/TransactionWithControlEntInd0false
IRS990/TravelGrp/ManagementAndGeneralAmt01462
IRS990/TravelGrp/ProgramServicesAmt069603
IRS990/TravelGrp/TotalAmt071065
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0402346
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0504504
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt011

Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,953,187
Liabilities
$1,448,683
Net assets
$504,504
Revenue
$8,253,669
Expenses
$8,151,511
Net income
$102,158
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.66$2.10$1.57$14.0$14.1$0.12
2023Summary only. Only limited summary data is available for this year.$2.85$1.16$1.69$13.3$13.1$0.25
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.86$1.42$1.44$11.5$11.4$0.15
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.54$1.25$1.29$7.93$7.76$0.17
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.76$1.12$6.63$6.66$0.03
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.79$0.64$1.15$9.33$9.14$0.19
2018Summary only. Only limited summary data is available for this year.$1.49$0.52$0.96$9.19$8.73$0.46
2017Detailed filing. Detailed filing data is available for this year.$1.95$1.45$0.50$8.25$8.15$0.10
2016Summary only. Only limited summary data is available for this year.$1.13$0.72$0.40$7.39$7.30$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.73$0.42$0.31$4.96$4.79$0.17
2014Summary only. Only limited summary data is available for this year.$0.72$0.58$0.14$4.00$3.87$0.14