Civic Intelligence

Visit Pensacola Inc

990 • Fiscal year 2019 • EIN 46-3684826

Oct 01, 2018 to Sep 30, 2019 • Filed on Feb 17, 2020

1401 E Gregory StreetPensacola, FL 32502

(850) 434-7626

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

68th percentile

0.36x

Higher debt load relative to assets than 68% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Liabilities / Revenue

18th percentile

0.07x

Higher debt load relative to revenue than 18% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Net Margin

43rd percentile

2.0%

Higher net margin than 43% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Top Officer Pay

23rd percentile

$157,850

Higher top officer pay than 23% of similar nonprofits.

Top officer pay equals 1.7% of source-year revenue.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Asset Growth

85th percentile

20%

Faster asset growth than 85% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2018 to 2019

Revenue Growth

43rd percentile

1.5%

Faster revenue growth than 43% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2018 to 2019

Assets

Up

$1,788,818

Up $303,648 (+20%) from 2018

Net Assets

Up

$1,151,610

Up $186,993 (+19%) from 2018

Liabilities

Up

$637,208

Up $116,655 (+22%) from 2018

Revenue

Up

$9,329,680

Up $136,113 (+1.5%) from 2018

Expenses

Up

$9,142,687

Up $409,233 (+4.7%) from 2018

Net Income

Down

$186,993

Down $273,120 (-59%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2014: $717,946Liabilities 2014: $581,804Net Assets 2014: $136,1422014Assets 2015: $726,204Liabilities 2015: $418,364Net Assets 2015: $307,8402015Assets 2016: $1,126,006Liabilities 2016: $723,660Net Assets 2016: $402,3462016Assets 2017: $1,953,187Liabilities 2017: $1,448,683Net Assets 2017: $504,5042017Assets 2018: $1,485,170Liabilities 2018: $520,553Net Assets 2018: $964,6172018Assets 2019: $1,788,818Liabilities 2019: $637,208Net Assets 2019: $1,151,6102019Assets 2020: $1,881,427Liabilities 2020: $763,918Net Assets 2020: $1,117,5092020Assets 2021: $2,535,965Liabilities 2021: $1,245,532Net Assets 2021: $1,290,4332021Assets 2022: $2,855,357Liabilities 2022: $1,418,491Net Assets 2022: $1,436,8662022Assets 2023: $2,850,802Liabilities 2023: $1,161,400Net Assets 2023: $1,689,4022023Assets 2024: $3,662,399Liabilities 2024: $2,095,105Net Assets 2024: $1,567,2942024

Highlighted filing

2019

Assets$1,788,818
Liabilities$637,208
Net Assets$1,151,610

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2014: $4,003,175Expenses 2014: $3,867,033Net Income 2014: $136,1422014Revenue 2015: $4,962,464Expenses 2015: $4,790,766Net Income 2015: $171,6982015Revenue 2016: $7,394,287Expenses 2016: $7,299,781Net Income 2016: $94,5062016Revenue 2017: $8,253,669Expenses 2017: $8,151,511Net Income 2017: $102,1582017Revenue 2018: $9,193,567Expenses 2018: $8,733,454Net Income 2018: $460,1132018Revenue 2019: $9,329,680Expenses 2019: $9,142,687Net Income 2019: $186,9932019Revenue 2020: $6,628,617Expenses 2020: $6,662,718Net Income 2020: -$34,1012020Revenue 2021: $7,930,486Expenses 2021: $7,757,562Net Income 2021: $172,9242021Revenue 2022: $11,517,010Expenses 2022: $11,370,577Net Income 2022: $146,4332022Revenue 2023: $13,318,731Expenses 2023: $13,066,195Net Income 2023: $252,5362023Revenue 2024: $13,964,492Expenses 2024: $14,086,600Net Income 2024: -$122,1082024

Highlighted filing

2019

Revenue$9,329,680
Expenses$9,142,687
Net Income$186,993
Jump To
Filing Snapshot
Filing Period
Oct 1, 2018 to Sep 30, 2019
Signed
Feb 17, 2020
Return Version
2018v3.1
Gross Receipts
$9,329,680
Mission and Program Overview

Mission

To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$274,736$1,399,448▲ $1,124,712
Cash and Non-Interest-Bearing Accounts$998,445$270,970▼ $727,475
Prepaid Expenses and Deferred Charges$204,096$114,385▼ $89,711
Land, Buildings, and Equipment, Net$4,325$2,298▼ $2,027
Inventories for Sale or Use$3,568$1,717▼ $1,851
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$1,485,170$1,788,818▲ $303,648
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$498,166$596,573▲ $98,407
Deferred Revenue$22,387$40,635▲ $18,248
Total Liabilities$520,553$637,208▲ $116,655
Net Assets / Fund Balance
Unrestricted Net Assets$964,617$1,151,610▲ $186,993
Total Net Assets Fund Balance$964,617$1,151,610▲ $186,993
Total Liabilities and Net Assets / Fund Balance$1,485,170$1,788,818▲ $303,648

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$2,763$2,995$5,758
Other Land Buildings$-465$3,006$2,541
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Steve HayesPresidentFT$157,850$157,850

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$9,204,661
Program Service Revenue
$18,110
Investment Income
$0
Other Revenue
$106,909
All Other Contributions
$8,912,372
Change in Net Assets
$186,993
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,975,189
Salaries, Compensation, and Employee Benefits$1,167,498
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$4,528,243$1,973-$4,530,216
Other Salaries and Wages$822,712$90,537-$913,249
Current Officers, Directors, Trustees, and Key Employees---$157,850
Occupancy$101,430$28,658-$130,088
Payroll Taxes$74,044$22,355-$96,399
Travel$92,868$2,066-$94,934
Conferences and Meetings$79,191--$79,191
Other Expenses$42,440$11,991-$54,431
Office Expenses$29,272$14,291-$43,563
Information Technology$33,842$9,561-$43,403
All Other Expenses$31,044$9,663-$40,707
Fees for Services Other-$30,162-$30,162
Insurance$17,707$5,003-$22,710
Depreciation Depletion---$2,027
Total Functional Expenses$8,659,595$323,215$0$9,142,687
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

Form 990 is made available for review upon request by any governing body member or officer.

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.

Filing and Contact Details

Filer

Filer Name
Visit Pensacola Inc
EIN
46-3684826
Phone
8504347626
Address
1401 E Gregory Street, Pensacola, FL 32502

Signing Officer

Name
Jack Brown
Title
Interim President
Signed
2020-02-17
Discuss with paid preparer
Yes

Organization Details

Formed
2013
Legal Domicile
Fl
Voting Board Members
11
Independent Board Members
11
Employees
24

Preparer

Firm
Jason R Loeffler CPA PA
Address
9515-A Holsberry Rd, Pensacola, FL 32534
Preparer
Jason Loeffler CPA
Phone
8504786811
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IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
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IRS990/OccupancyGrp/ManagementAndGeneralAmt028658
IRS990/OccupancyGrp/ProgramServicesAmt0101430
IRS990/OccupancyGrp/TotalAmt0130088
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt014291
IRS990/OfficeExpensesGrp/ProgramServicesAmt029272
IRS990/OfficeExpensesGrp/TotalAmt043563
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IRS990/OtherExpensesGrp/Desc2Repairs & Maintenance
IRS990/OtherExpensesGrp/Desc3Utilities
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt122195
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt211991
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IRS990/OtherExpensesGrp/ProgramServicesAmt1534315
IRS990/OtherExpensesGrp/ProgramServicesAmt278553
IRS990/OtherExpensesGrp/ProgramServicesAmt342440
IRS990/OtherExpensesGrp/TotalAmt02268694
IRS990/OtherExpensesGrp/TotalAmt1534315
IRS990/OtherExpensesGrp/TotalAmt2100748
IRS990/OtherExpensesGrp/TotalAmt354431
IRS990/OtherRevenueMiscGrp/BusinessCd0519100
IRS990/OtherRevenueMiscGrp/BusinessCd1453220
IRS990/OtherRevenueMiscGrp/Desc0Advertising Revenue
IRS990/OtherRevenueMiscGrp/Desc1Gift Shop Sales
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IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt115026
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt091883
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt115026
IRS990/OtherRevenueTotalAmt0106909
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt090537
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0822712
IRS990/OtherSalariesAndWagesGrp/TotalAmt0913249
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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt022355
IRS990/PayrollTaxesGrp/ProgramServicesAmt074044
IRS990/PayrollTaxesGrp/TotalAmt096399
IRS990/PensionPlanContributionsGrp/TotalAmt00
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0114385
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt02995
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt05758
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0-465
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt03006
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt02541
IRS990ScheduleD/TotalBookValueLandBuildingsAmt02298
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0157850
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Steve Hayes
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0157850
IRS990ScheduleJ/SeverancePaymentInd0false
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 is made available for review upon request by any governing body member or officer.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/TotalAssetsGrp/EOYAmt01788818
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IRS990/TotalContributionsAmt09204661
IRS990/TotalEmployeeCnt024
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt08659595
IRS990/TotalFunctionalExpensesGrp/TotalAmt09142687
IRS990/TotalGrossUBIAmt00
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IRS990/TotalLiabilitiesEOYAmt0637208
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IRS990/TotalLiabilitiesGrp/EOYAmt0637208
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IRS990/TotalProgramServiceRevenueAmt018110
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IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01485170
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01788818
IRS990/TravelGrp/ManagementAndGeneralAmt02066
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