Civic Intelligence

Visit Pensacola Inc

EIN 46-3684826 • 501(c)6 • Pensacola, FL

Profile

To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.

1401 E Gregory StreetPensacola, FL 32502

www.visitpensacola.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

83rd percentile

0.57x

Higher debt load relative to assets than 83% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

22nd percentile

0.15x

Higher debt load relative to revenue than 22% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

29th percentile

-0.9%

Higher net margin than 29% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

91st percentile

28%

Faster asset growth than 91% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

43rd percentile

4.8%

Faster revenue growth than 43% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$3,662,399

Up $811,597 (+28%) from 2023

Liabilities

Up

$2,095,105

Up $933,705 (+80%) from 2023

Net Assets

Down

$1,567,294

Down $122,108 (-7.2%) from 2023

Revenue

Up

$13,964,492

Up $645,761 (+4.8%) from 2023

Expenses

Up

$14,086,600

Up $1,020,405 (+7.8%) from 2023

Net Income

Down

-$122,108

Down $374,644 (-148%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2014: $717,946Liabilities 2014: $581,804Net Assets 2014: $136,1422014Assets 2015: $726,204Liabilities 2015: $418,364Net Assets 2015: $307,8402015Assets 2016: $1,126,006Liabilities 2016: $723,660Net Assets 2016: $402,3462016Assets 2017: $1,953,187Liabilities 2017: $1,448,683Net Assets 2017: $504,5042017Assets 2018: $1,485,170Liabilities 2018: $520,553Net Assets 2018: $964,6172018Assets 2019: $1,788,818Liabilities 2019: $637,208Net Assets 2019: $1,151,6102019Assets 2020: $1,881,427Liabilities 2020: $763,918Net Assets 2020: $1,117,5092020Assets 2021: $2,535,965Liabilities 2021: $1,245,532Net Assets 2021: $1,290,4332021Assets 2022: $2,855,357Liabilities 2022: $1,418,491Net Assets 2022: $1,436,8662022Assets 2023: $2,850,802Liabilities 2023: $1,161,400Net Assets 2023: $1,689,4022023Assets 2024: $3,662,399Liabilities 2024: $2,095,105Net Assets 2024: $1,567,2942024

Highlighted filing

2024

Assets$3,662,399
Liabilities$2,095,105
Net Assets$1,567,294

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2014: $4,003,175Expenses 2014: $3,867,033Net Income 2014: $136,1422014Revenue 2015: $4,962,464Expenses 2015: $4,790,766Net Income 2015: $171,6982015Revenue 2016: $7,394,287Expenses 2016: $7,299,781Net Income 2016: $94,5062016Revenue 2017: $8,253,669Expenses 2017: $8,151,511Net Income 2017: $102,1582017Revenue 2018: $9,193,567Expenses 2018: $8,733,454Net Income 2018: $460,1132018Revenue 2019: $9,329,680Expenses 2019: $9,142,687Net Income 2019: $186,9932019Revenue 2020: $6,628,617Expenses 2020: $6,662,718Net Income 2020: -$34,1012020Revenue 2021: $7,930,486Expenses 2021: $7,757,562Net Income 2021: $172,9242021Revenue 2022: $11,517,010Expenses 2022: $11,370,577Net Income 2022: $146,4332022Revenue 2023: $13,318,731Expenses 2023: $13,066,195Net Income 2023: $252,5362023Revenue 2024: $13,964,492Expenses 2024: $14,086,600Net Income 2024: -$122,1082024

Highlighted filing

2024

Revenue$13,964,492
Expenses$14,086,600
Net Income-$122,108

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Jul 22, 2025
Return Version
2023v6.0
Gross Receipts
$13,964,492
Mission and Program Overview

Mission

To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$1,802,408$2,984,386▲ $1,181,978
Cash and Non-Interest-Bearing Accounts$479,090$469,621▼ $9,469
Savings and Temporary Cash Investments$250,000$0▼ $250,000
Prepaid Expenses and Deferred Charges$319,304$208,392▼ $110,912
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$2,850,802$3,662,399▲ $811,597
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$1,082,593$2,011,840▲ $929,247
Deferred Revenue$78,807$83,265▲ $4,458
Total Liabilities$1,161,400$2,095,105▲ $933,705
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,689,402$1,567,294▼ $122,108
Total Net Assets Fund Balance$1,689,402$1,567,294▼ $122,108
Total Liabilities and Net Assets / Fund Balance$2,850,802$3,662,399▲ $811,597

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$465$5,293$5,758
Other Land Buildings$-465$3,006$2,541
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Darien SchaeferPresidentFT$167,519$167,519

Board Members and Trustees

NameTitle
Rachel GilletteChairman
Warren SonnenVice-chair
Ali GreenTrustee
Amanda MillsTrustee
Brent LaneTrustee
Dae PatelTrustee
Greg HarrisTrustee
Sterling GilliamTrustee
Tim CarnTrustee
Terry BranchSecretary
Sid Williams-HeathTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$13,819,127
Program Service Revenue
$16,264
Investment Income
$0
Other Revenue
$129,101
All Other Contributions
$13,640,293
Change in Net Assets
$-122,108
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$12,656,803
Salaries, Compensation, and Employee Benefits$1,429,797
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$7,920,670$1,007-$7,921,677
Other Salaries and Wages$1,037,579$106,642-$1,144,221
Current Officers, Directors, Trustees, and Key Employees---$167,519
Other Expenses$105,251$15,775-$121,026
Payroll Taxes$93,382$24,675-$118,057
Occupancy$89,845$26,701-$116,546
All Other Expenses$74,357$27,614-$101,971
Travel$99,516$1,774-$101,290
Fees for Services Other$46,238$10,067-$56,305
Office Expenses$34,589$7,585-$42,174
Information Technology$32,150$7,000-$39,150
Insurance$23,486$5,114-$28,600
Total Functional Expenses$13,587,286$331,795$0$14,086,600
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

Form 990 is made available for review upon request by any governing body member or officer.

Form 990, Part VI, Section B, Line 12C

The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.

Form 990, Part VI, Section B, Line 15A

The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.

Form 990, Part VI, Section C, Line 19

The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.

Filing and Contact Details

Filer

Filer Name
Visit Pensacola Inc
EIN
46-3684826
Phone
8504347626
Address
1401 E Gregory Street, Pensacola, FL 32502

Signing Officer

Name
Darien Schaefer
Title
President
Signed
2025-07-22
Discuss with paid preparer
Yes

Organization Details

Formed
2013
Legal Domicile
Fl
Voting Board Members
11
Independent Board Members
11
Employees
20

Preparer

Firm
Jason R Loeffler CPA PA
Address
9515-A Holsberry Rd, Pensacola, FL 32534
Preparer
Jason Loeffler
Phone
8504786811
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IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01689402
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01567294
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt026701
IRS990/OccupancyGrp/ProgramServicesAmt089845
IRS990/OccupancyGrp/TotalAmt0116546
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt07585
IRS990/OfficeExpensesGrp/ProgramServicesAmt034589
IRS990/OfficeExpensesGrp/TotalAmt042174
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Subrecipient Expenses
IRS990/OtherExpensesGrp/Desc1Sponsorship
IRS990/OtherExpensesGrp/Desc2Marketing Research
IRS990/OtherExpensesGrp/Desc3Repairs & Maintenance
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt115775
IRS990/OtherExpensesGrp/ProgramServicesAmt03166563
IRS990/OtherExpensesGrp/ProgramServicesAmt1500000
IRS990/OtherExpensesGrp/ProgramServicesAmt2363660
IRS990/OtherExpensesGrp/ProgramServicesAmt3105251
IRS990/OtherExpensesGrp/TotalAmt03264404
IRS990/OtherExpensesGrp/TotalAmt1500000
IRS990/OtherExpensesGrp/TotalAmt2363660
IRS990/OtherExpensesGrp/TotalAmt3121026
IRS990/OtherRevenueMiscGrp/BusinessCd0519200
IRS990/OtherRevenueMiscGrp/Desc0Advertising Revenue
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt0129101
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt0129101
IRS990/OtherRevenueTotalAmt0129101
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0106642
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt01037579
IRS990/OtherSalariesAndWagesGrp/TotalAmt01144221
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt024675
IRS990/PayrollTaxesGrp/ProgramServicesAmt093382
IRS990/PayrollTaxesGrp/TotalAmt0118057
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0319304
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0208392
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0Event Revenue
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IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt013165989
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt011817720
IRS990/PYOtherRevenueAmt0131286
IRS990/PYProgramServiceRevenueAmt021456
IRS990/PYRevenuesLessExpensesAmt0252536
IRS990/PYSalariesCompEmpBnftPaidAmt01248475
IRS990/PYTotalExpensesAmt013066195
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IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt05293
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt05758
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0-465
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt03006
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt02541
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0167519
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Darien Schaefer
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0167519
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 is made available for review upon request by any governing body member or officer.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
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IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
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IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsGrp/EOYAmt03662399
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IRS990/TotalContributionsAmt013819127
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt013587286
IRS990/TotalFunctionalExpensesGrp/TotalAmt014086600
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt01161400
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IRS990/TotalLiabilitiesGrp/BOYAmt01161400
IRS990/TotalLiabilitiesGrp/EOYAmt02095105
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01689402
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01567294
IRS990/TotalProgramServiceRevenueAmt016264
IRS990/TotalReportableCompFromOrgAmt0167519
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt013964492
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02850802
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt03662399
IRS990/TravelGrp/ManagementAndGeneralAmt01774
IRS990/TravelGrp/ProgramServicesAmt099516
IRS990/TravelGrp/TotalAmt0101290
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01401 E Gregory Street
IRS990/USAddress/CityNm0Pensacola
IRS990/USAddress/StateAbbreviationCd0FL
IRS990/USAddress/ZIPCd032502
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0www.visitpensacola.com
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Darien Schaefer
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President

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