Civic Intelligence

Visit Pensacola Inc

990 • Fiscal year 2015 • EIN 46-3684826

Oct 01, 2014 to Sep 30, 2015 • Filed on May 10, 2016

1401 E Gregory StreetPensacola, FL 32502

(850) 434-7626

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

86th percentile

0.58x

Higher debt load relative to assets than 86% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Liabilities / Revenue

34th percentile

0.08x

Higher debt load relative to revenue than 34% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Net Margin

50th percentile

3.5%

Higher net margin than 50% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Top Officer Pay

46th percentile

$131,945

Higher top officer pay than 46% of similar nonprofits.

Top officer pay equals 2.7% of source-year revenue.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Asset Growth

45th percentile

1.2%

Faster asset growth than 45% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2014 to 2015

Revenue Growth

89th percentile

24%

Faster revenue growth than 89% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2014 to 2015

Assets

Up

$726,204

Up $8,258 (+1.2%) from 2014

Net Assets

Up

$307,840

Up $171,698 (+126%) from 2014

Liabilities

Down

$418,364

Down $163,440 (-28%) from 2014

Revenue

Up

$4,962,464

Up $959,289 (+24%) from 2014

Expenses

Up

$4,790,766

Up $923,733 (+24%) from 2014

Net Income

Up

$171,698

Up $35,556 (+26%) from 2014

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2014: $717,946Liabilities 2014: $581,804Net Assets 2014: $136,1422014Assets 2015: $726,204Liabilities 2015: $418,364Net Assets 2015: $307,8402015Assets 2016: $1,126,006Liabilities 2016: $723,660Net Assets 2016: $402,3462016Assets 2017: $1,953,187Liabilities 2017: $1,448,683Net Assets 2017: $504,5042017Assets 2018: $1,485,170Liabilities 2018: $520,553Net Assets 2018: $964,6172018Assets 2019: $1,788,818Liabilities 2019: $637,208Net Assets 2019: $1,151,6102019Assets 2020: $1,881,427Liabilities 2020: $763,918Net Assets 2020: $1,117,5092020Assets 2021: $2,535,965Liabilities 2021: $1,245,532Net Assets 2021: $1,290,4332021Assets 2022: $2,855,357Liabilities 2022: $1,418,491Net Assets 2022: $1,436,8662022Assets 2023: $2,850,802Liabilities 2023: $1,161,400Net Assets 2023: $1,689,4022023Assets 2024: $3,662,399Liabilities 2024: $2,095,105Net Assets 2024: $1,567,2942024

Highlighted filing

2015

Assets$726,204
Liabilities$418,364
Net Assets$307,840

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2014: $4,003,175Expenses 2014: $3,867,033Net Income 2014: $136,1422014Revenue 2015: $4,962,464Expenses 2015: $4,790,766Net Income 2015: $171,6982015Revenue 2016: $7,394,287Expenses 2016: $7,299,781Net Income 2016: $94,5062016Revenue 2017: $8,253,669Expenses 2017: $8,151,511Net Income 2017: $102,1582017Revenue 2018: $9,193,567Expenses 2018: $8,733,454Net Income 2018: $460,1132018Revenue 2019: $9,329,680Expenses 2019: $9,142,687Net Income 2019: $186,9932019Revenue 2020: $6,628,617Expenses 2020: $6,662,718Net Income 2020: -$34,1012020Revenue 2021: $7,930,486Expenses 2021: $7,757,562Net Income 2021: $172,9242021Revenue 2022: $11,517,010Expenses 2022: $11,370,577Net Income 2022: $146,4332022Revenue 2023: $13,318,731Expenses 2023: $13,066,195Net Income 2023: $252,5362023Revenue 2024: $13,964,492Expenses 2024: $14,086,600Net Income 2024: -$122,1082024

Highlighted filing

2015

Revenue$4,962,464
Expenses$4,790,766
Net Income$171,698
Jump To
Filing Snapshot
Filing Period
Oct 1, 2014 to Sep 30, 2015
Signed
May 10, 2016
Return Version
2014v6.0
Gross Receipts
$4,973,621
Mission and Program Overview

Mission

To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$675,338$667,216▼ $8,122
Prepaid Expenses and Deferred Charges$24,300$41,928▲ $17,628
Cash and Non-Interest-Bearing Accounts-$11,803-
Inventories for Sale or Use$4,029$3,848▼ $181
Land, Buildings, and Equipment, Net$14,279$1,409▼ $12,870
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$717,946$726,204▲ $8,258
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$359,524$395,929▲ $36,405
Other Liabilities$197,073--
Deferred Revenue$25,207$22,435▼ $2,772
Total Liabilities$581,804$418,364▼ $163,440
Net Assets / Fund Balance
Unrestricted Net Assets$136,142$307,840▲ $171,698
Total Net Assets Fund Balance$136,142$307,840▲ $171,698
Total Liabilities and Net Assets / Fund Balance$717,946$726,204▲ $8,258

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,409$1,741$3,150
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve HayesPresidentFT$121,200$10,745$131,945

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$4,842,996
Program Service Revenue
$0
Investment Income
$-11,157
Other Revenue
$130,625
All Other Contributions
$4,581,107
Change in Net Assets
$171,698

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,962,464
Total Revenue per Audited Statements
$4,962,464
Total Revenue per Form 990
$4,962,464
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,087,852
Salaries, Compensation, and Employee Benefits$702,914
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$2,771,456--$2,771,456
Other Salaries and Wages$434,367$97,789-$532,156
Current Officers, Directors, Trustees, and Key Employees$131,945--$131,945
Information Technology$98,178$4,344-$102,522
Occupancy$85,937$4,524-$90,461
Office Expenses$60,162$10,477-$70,639
Travel$63,683$282-$63,965
Fees for Services Other-$41,829-$41,829
Payroll Taxes$33,098$5,715-$38,813
Other Expenses$34,773$1,870-$36,643
Conferences and Meetings$35,830--$35,830
Insurance$9,914$3,389-$13,303
All Other Expenses-$10,834-$10,834
Depreciation Depletion-$1,713-$1,713
Total Functional Expenses$4,606,137$184,629$0$4,790,766

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$4,881,227
Expenses per Audited Statements$4,790,766
Total Expenses per Form 990$4,790,766
Expenses Not Reported on Form 990$90,461
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

Form 990 is made available for review upon request by any governing body member or officer.

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.

Filing and Contact Details

Filer

Filer Name
Visit Pensacola Inc
EIN
46-3684826
Phone
8504347626
Address
1401 E Gregory Street, Pensacola, FL 32502

Signing Officer

Name
Ajit Patel
Title
Treasurer
Signed
2016-05-10
Discuss with paid preparer
Yes

Organization Details

Formed
2013
Legal Domicile
Fl
Voting Board Members
11
Independent Board Members
11
Employees
19

Preparer

Firm
Jason R Loeffler CPA PA
Address
9511 Holsberry Rd Ste B1, Pensacola, FL 32534
Preparer
Jason Loeffler CPA
Phone
8504786811
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IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0136142
IRS990/NetAssetsOrFundBalancesEOYAmt0307840
IRS990/NetGainOrLossInvestmentsGrp/RelatedOrExemptFuncIncomeAmt0-11157
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt0-11157
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt04524
IRS990/OccupancyGrp/ProgramServicesAmt085937
IRS990/OccupancyGrp/TotalAmt090461
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt010477
IRS990/OfficeExpensesGrp/ProgramServicesAmt060162
IRS990/OfficeExpensesGrp/TotalAmt070639
IRS990/OfficerMailingAddressInd0false
IRS990/OnBehalfOfIssuerInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OrgFiledInLieuOfForm1041Ind0false
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Marketing Research
IRS990/OtherExpensesGrp/Desc1Agency Fees
IRS990/OtherExpensesGrp/Desc2Repairs & Maintenance
IRS990/OtherExpensesGrp/Desc3Utilities
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01863
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt11870
IRS990/OtherExpensesGrp/ProgramServicesAmt0661394
IRS990/OtherExpensesGrp/ProgramServicesAmt1150000
IRS990/OtherExpensesGrp/ProgramServicesAmt235400
IRS990/OtherExpensesGrp/ProgramServicesAmt334773
IRS990/OtherExpensesGrp/TotalAmt0661394
IRS990/OtherExpensesGrp/TotalAmt1150000
IRS990/OtherExpensesGrp/TotalAmt237263
IRS990/OtherExpensesGrp/TotalAmt336643
IRS990/OtherLiabilitiesGrp/BOYAmt0197073
IRS990/OtherRevenueMiscGrp/BusinessCd0519100
IRS990/OtherRevenueMiscGrp/BusinessCd1453220
IRS990/OtherRevenueMiscGrp/Desc0Advertising Revenue
IRS990/OtherRevenueMiscGrp/Desc1Gift Shop Sales
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt0121510
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt19115
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt0121510
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt19115
IRS990/OtherRevenueTotalAmt0130625
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt097789
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0434367
IRS990/OtherSalariesAndWagesGrp/TotalAmt0532156
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt05715
IRS990/PayrollTaxesGrp/ProgramServicesAmt033098
IRS990/PayrollTaxesGrp/TotalAmt038813
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt024300
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt041928
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt04003175
IRS990/PYExcessBenefitTransInd0false
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IRS990/PYSalariesCompEmpBnftPaidAmt0482431
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IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/DonatedServicesUseFcltsAmt090461
IRS990ScheduleD/ExpensesNotReportedAmt090461
IRS990ScheduleD/ExpensesSubtotalAmt04790766
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt01409
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt01741
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt03150
IRS990ScheduleD/RevenueSubtotalAmt04962464
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01409
IRS990ScheduleD/TotalExpensesPerForm990Amt04790766
IRS990ScheduleD/TotalRevenuePerForm990Amt04962464
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt04962464
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt04881227
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 is made available for review upon request by any governing body member or officer.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Conflict of Interest Policy is covered in the employee handbook under "Business Ethics and Conduct". All employees have signed a document acknowledging that they have read and understand the policies covered.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Organization's governing documents, conflict of interest policy, Form 990, and financial statements are made available to members and non-menbers upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0717946
IRS990/TotalAssetsEOYAmt0726204
IRS990/TotalAssetsGrp/BOYAmt0717946
IRS990/TotalAssetsGrp/EOYAmt0726204
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt04842996
IRS990/TotalEmployeeCnt019
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0184629
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt04606137
IRS990/TotalFunctionalExpensesGrp/TotalAmt04790766
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0581804
IRS990/TotalLiabilitiesEOYAmt0418364
IRS990/TotalLiabilitiesGrp/BOYAmt0581804
IRS990/TotalLiabilitiesGrp/EOYAmt0418364
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0136142
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0307840
IRS990/TotalOtherCompensationAmt010745
IRS990/TotalProgramServiceExpensesAmt04606137
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalReportableCompFromOrgAmt0121200
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0119468
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt04962464
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0717946
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0726204
IRS990/TransactionWithControlEntInd0false
IRS990/TravelGrp/ManagementAndGeneralAmt0282
IRS990/TravelGrp/ProgramServicesAmt063683
IRS990/TravelGrp/TotalAmt063965

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